Popayán Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cauca, Colombia
Is Airbnb profitable in Popayán in 2025? Explore comprehensive Airbnb analytics for Popayán, Cauca, Colombia to uncover income potential. This 2025 STR market report for Popayán, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 162 active listings.
Whether you're considering an Airbnb investment in Popayán, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Popayán Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Popayán Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Popayán (2025)
Understanding the monthly revenue variations for Airbnb listings in Popayán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Popayán is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Popayán across different performance tiers:
- Best-in-class properties (Top 10%) achieve $716+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $450 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $238 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $107, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Popayán
Popayán Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Popayán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Popayán:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Popayán
Average Daily Rate (ADR) Airbnb Trends in Popayán (2025)
Effective short term rental pricing strategy in Popayán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Popayán typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $51+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $34 or more.
- Typical properties (Median) charge around $21 per night.
- Entry-level properties (Bottom 25%) earn around $15 per night.
Average Daily Rate (ADR) Trend by Month in Popayán
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Airbnb Seasonality Analysis & Trends in Popayán (2025)
Peak Season (April, June, May)
- Revenue averages $559 per month
- Occupancy rates average 37.3%
- Daily rates average $32
Shoulder Season
- Revenue averages $296 per month
- Occupancy maintains around 34.8%
- Daily rates hold near $30
Low Season (February, March, August)
- Revenue drops to average $218 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $29
Seasonality Insights for Popayán
- The Airbnb seasonality in Popayán shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Popayán's highest earning potential, with monthly revenues capable of climbing to $563, occupancy reaching a high of 44.3%, and ADRs peaking at $32.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $191, occupancy could drop to 26.0%, and ADRs may adjust down to $27.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Popayán.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Popayán seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Popayán (2025)
Exploring the top neighborhoods for short-term rentals in Popayán? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | Popayán's Historic Center is a UNESCO World Heritage site known for its stunning colonial architecture and rich cultural heritage. It's a prime location for tourists wanting to explore the city's history and beautiful plazas. | Puente del Humilladero, Cathedral Basilica Metropolitana, Plaza de Caldas, Museo Arquidiocesano de Arte Religioso, Casa Museo Guillermo Valencia, Templo de San Francisco |
| Cerro de las Tres Cruces | This area offers panoramic views of the city and is popular among nature lovers and hikers. It attracts those seeking a peaceful retreat close to the urban environment. | Hiking trails, Scenic viewpoints, Natural parks, Local flora and fauna, Outdoor activities |
| Mercado de Huasan | A vibrant market area that showcases local culture and cuisine. Investors can attract guests looking for an authentic experience in Popayán. | Local food stalls, Craft products, Cultural interactions, Street performances |
| El Morro | Known for its historical significance and scenic views, El Morro is a unique area that draws both history buffs and nature lovers. Visitors can explore ancient indigenous sites. | Archaeological sites, Natural landscapes, Cultural tours, Photography opportunities |
| Parque Caldas | This central park is a gathering place for locals and tourists alike, making it a great spot for investors who want to attract visitors looking for leisurely activities. | Green spaces, Cafés, Cultural events, Local performances, Art installations |
| Peñas de Mojarras | An ecological reserve that attracts adventure seekers and nature enthusiasts, making it an appealing spot for eco-friendly lodging. | Hiking, Bird watching, Nature photography, Outdoor events, Campground |
| Valle de Pubenza | This scenic valley features beautiful landscapes and is ideal for visitors seeking tranquility and nature, great for accommodation focused on relaxation and wellness. | Natural parks, Rural tourism, Agrotourism, Vineyard tours |
| San Francisco | This neighborhood is known for its local festivities and community vibe. It’s popular among tourists wanting an authentic stay with cultural experiences. | Local markets, Festivals, Cultural heritage sites, Community events, Street food |
Understanding Airbnb License Requirements & STR Laws in Popayán (2025)
Yes, Popayán, Cauca, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Popayán to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 68% licensed listings)
Top Performing Airbnb Properties in Popayán (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Popayánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
luxurious apartment
Entire Place • 3 bedrooms
Spacious and Central House (185 M2)5min CentroHistorico
Entire Place • 4 bedrooms
Moderno Apto the best location
Entire Place • 2 bedrooms
Ato deluxe Centro Histórico
Entire Place • 2 bedrooms
Apto ideal en Centro Histórico
Entire Place • 2 bedrooms
Apartment in the most exclusive area of Popayán
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Popayán (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Popayán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jorge Andres | 4 | $33,867 | 18 | 3.65/5.0 |
| Jhon | 1 | $14,420 | 17 | 5.00/5.0 |
| Pablo Jose | 2 | $13,255 | 61 | 4.84/5.0 |
| Jaime | 4 | $12,320 | 161 | 4.88/5.0 |
| David Camilo | 1 | $11,906 | 38 | 4.92/5.0 |
| Blanca Cecilia | 3 | $10,671 | 319 | 4.97/5.0 |
| Carolina | 2 | $9,643 | 26 | 4.84/5.0 |
| Apartamentos Las Américas By R | 2 | $9,512 | 92 | 4.92/5.0 |
| Wilson | 1 | $9,465 | 30 | 4.93/5.0 |
| Héctor Fabio | 10 | $8,984 | 85 | 4.19/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Popayán.
Dive Deeper: Advanced Popayán STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Popayán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPopayán Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Popayán
- The Popayán Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71% of the 162 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Popayán, Apartment/Condo properties are the most common (65.4%), reflecting the local real estate landscape.
- Houses represent a significant 23.5% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.5%) offer potential for unique stay experiences.
Popayán Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Popayán
- The dominant room capacity in Popayán is 1 bedroom listings, making up 53.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.5% of the active Airbnb listings in Popayán, indicating a high concentration in these sizes.
- With over half the market (53.1%) consisting of studios or 1-bedroom units, Popayán is particularly well-suited for individuals or couples.
Popayán Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Popayán
- The most common guest capacity trend in Popayán vacation rentals is listings accommodating 2 guests (28.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Popayán STR market, accounting for 45.1% of listings.
- 13.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Popayán.
- On average, properties in Popayán are equipped to host 3.1 guests.
Popayán Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Popayán
- The most common availability pattern in Popayán falls within the 271-366 days range, representing 64.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Popayán (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Popayán Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
104 listings
70.3% of total
2 Nights
30 listings
20.3% of total
3 Nights
4 listings
2.7% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
7 listings
4.7% of total
Key Insights
- The most prevalent minimum stay requirement in Popayán is 1 Night, adopted by 70.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.6%) of the Popayán Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 70.3% of Popayán hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Popayán.
Popayán Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
65 listings
56.5% of total
Moderate
27 listings
23.5% of total
Firm
9 listings
7.8% of total
Strict
14 listings
12.2% of total
Cancellation Policy Insights for Popayán
- The prevailing Airbnb cancellation policy trend in Popayán is Flexible, used by 56.5% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Popayán may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 56.5% market standard in Popayán.
- Given the high prevalence of Flexible policies (56.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 12.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Popayán.
Popayán STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Popayán
- The overall average booking lead time for vacation rentals in Popayán is 22 days.
- Guests book furthest in advance for stays during July (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (24 days avg.) sees the longest lead times, while Fall (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Popayán.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Popayán averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Popayán (2025)
Amenity Prevalence
Amenity Insights for Popayán
- Essential amenities in Popayán that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Popayán: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Popayán to stay competitive.
Popayán Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Popayán
- The typical guest profile for Airbnb in Popayán consists of primarily domestic travelers (69%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 69.3% of guests.
- Key international markets include Colombia (69.3%) and United States (7.7%).
- Top languages spoken are Spanish (51.8%) followed by English (31.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Cali.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Popayán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginebra | 10 | $1,042 | $116.85 | 20% |
| Calima Lake | 14 | $1,021 | $202.62 | 21% |
| Calima | 171 | $994 | $178.61 | 21% |
| La Buitrera | 21 | $950 | $126.17 | 24% |
| Restrepo | 16 | $929 | $165.38 | 22% |
| Pance | 30 | $795 | $94.41 | 31% |
| Chachagüí | 18 | $732 | $103.96 | 23% |
| Dagua | 24 | $698 | $141.49 | 21% |
| El Cerrito | 53 | $568 | $110.83 | 21% |
| Yumbo | 62 | $552 | $80.61 | 35% |