Madrid Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cundinamarca, Colombia
Is Airbnb profitable in Madrid in 2025? Explore comprehensive Airbnb analytics for Madrid, Cundinamarca, Colombia to uncover income potential. This 2025 STR market report for Madrid, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Madrid, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Madrid Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Madrid Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Madrid (2025)
Understanding the monthly revenue variations for Airbnb listings in Madrid is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Madrid is typically March, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Madrid across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,238+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $560 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $355 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $172, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Madrid
Madrid Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Madrid STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Madrid:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Madrid
Average Daily Rate (ADR) Airbnb Trends in Madrid (2025)
Effective short term rental pricing strategy in Madrid involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Madrid typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $115+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $39 or more.
- Typical properties (Median) charge around $25 per night.
- Entry-level properties (Bottom 25%) earn around $17 per night.
Average Daily Rate (ADR) Trend by Month in Madrid
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Airbnb Seasonality Analysis & Trends in Madrid (2025)
Peak Season (March, June, December)
- Revenue averages $843 per month
- Occupancy rates average 35.4%
- Daily rates average $61
Shoulder Season
- Revenue averages $661 per month
- Occupancy maintains around 31.6%
- Daily rates hold near $52
Low Season (February, July, November)
- Revenue drops to average $397 per month
- Occupancy decreases to average 24.4%
- Daily rates adjust to average $60
Seasonality Insights for Madrid
- The Airbnb seasonality in Madrid shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Madrid's highest earning potential, with monthly revenues capable of climbing to $860, occupancy reaching a high of 45.0%, and ADRs peaking at $67.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $371, occupancy could drop to 12.4%, and ADRs may adjust down to $49.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Madrid.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Madrid seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Madrid (2025)
Exploring the top neighborhoods for short-term rentals in Madrid? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Candelaria | Historic heart of Madrid, known for its colonial architecture, museums, and cultural institutions. Attracts tourists interested in history and culture with close proximity to major landmarks. | Gold Museum, Botero Museum, Plaza de Bolívar, Palacio de Justicia, Museo del Oro |
| Chapinero | Trendy neighborhood with a vibrant nightlife and dining scene. Popular with locals and tourists alike, known for its eclectic shops and cultural diversity. | Parque de la 93, Andino Shopping Mall, Zona T, La Universidad de Los Andes, Parque El Chicó |
| Teusaquillo | Residential area with a rich architectural heritage and green spaces. Offers a mix of tranquility and urban convenience, ideal for families and long-term visitors. | Parque Simón Bolívar, Museo Nacional de Colombia, Estadio El Campín, Café del Museo, Teatro Jorge Eliécer Gaitán |
| Usaquén | Charming neighborhood with cobblestone streets and a vibrant flea market. Known for its restaurants and artisan shops, ideal for tourists seeking a local experience. | Usaquén Flea Market, Parque Usaquén, Colonial architecture, Diners and cafes, Shopping boutiques |
| La Macarena | Cultural hotspot with a mix of art galleries, restaurants, and theaters. Attracts artists and young people looking for a creative atmosphere. | Teatro La Mama, Museo de Arte Moderno, Cafés and bars, Street art, Cultural events |
| Centro Internacional | Business district with modern buildings and amenities. Ideal for business travelers and those attending conferences in the area. | Corferias, Parque de la 93, National Library of Colombia, Cinemas and theaters, Restaurants and cafes |
| Santa Fe | Up-and-coming neighborhood with a mix of residential and commercial spaces. Offers affordable lodging and proximity to universities and tech companies. | Centro Comercial Calle 170, Parque de Los Novios, University of La Sabana, Restaurants and coworking spaces, Cultural events |
| El Chicó | Upscale residential area with parks and luxury shopping. Popular among affluent travelers seeking a comfortable and sophisticated stay. | El Chicó Park, Santa Ana Mall, Cafés and gourmet restaurants, High-end boutiques, Cultural institutions |
Understanding Airbnb License Requirements & STR Laws in Madrid (2025)
Yes, Madrid, Cundinamarca, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Madrid to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Madrid (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Madridbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
My whole Subachoque-Casa yellow house.
Entire Place • 12 bedrooms
Finca El Ensueño
Entire Place • 5 bedrooms
Mountain house
Entire Place • 3 bedrooms
Make yourself at home.
Entire Place • N/A
30 minutes from Bogotá. Ammoblado
Entire Place • 3 bedrooms
Apartamento Deluxe en Madrid
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Madrid (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Madrid based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Auzania | 2 | $39,759 | 28 | 4.57/5.0 |
| Host #116269482 | 1 | $10,590 | 0 | 0.00/5.0 |
| Lobbo | 1 | $6,461 | 15 | 4.40/5.0 |
| Maria C | 1 | $5,135 | 21 | 4.90/5.0 |
| Edgar Edilberto | 1 | $4,545 | 13 | 4.46/5.0 |
| Ingrid | 1 | $4,442 | 11 | 4.55/5.0 |
| Sandra | 1 | $4,173 | 26 | 4.85/5.0 |
| Marcel | 1 | $3,449 | 13 | 4.69/5.0 |
| Andres | 1 | $3,336 | 60 | 4.88/5.0 |
| Host #135650479 | 1 | $2,277 | 17 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Madrid.
Dive Deeper: Advanced Madrid STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Madrid. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMadrid Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Madrid
- The Madrid Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Madrid, Apartment/Condo properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 17.6% portion, catering likely to families or larger groups.
Madrid Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Madrid
- The dominant room capacity in Madrid is 3 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 76.5% of the active Airbnb listings in Madrid, indicating a high concentration in these sizes.
- A significant 53.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Madrid.
Madrid Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Madrid
- The most common guest capacity trend in Madrid vacation rentals is listings accommodating 4 guests (64.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Madrid STR market, accounting for 82.3% of listings.
- 17.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Madrid.
- On average, properties in Madrid are equipped to host 4.5 guests.
Madrid Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Madrid
- The most common availability pattern in Madrid falls within the 271-366 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Madrid (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Madrid Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
31.3% of total
2 Nights
4 listings
25% of total
3 Nights
2 listings
12.5% of total
4-6 Nights
1 listings
6.3% of total
30+ Nights
4 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Madrid is 1 Night, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25%) caters to monthly stays (30+ nights) in Madrid, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.3% of Madrid hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Madrid.
Madrid Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
50% of total
Moderate
4 listings
28.6% of total
Firm
1 listings
7.1% of total
Strict
2 listings
14.3% of total
Cancellation Policy Insights for Madrid
- The prevailing Airbnb cancellation policy trend in Madrid is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 78.6% of listings offering Flexible or Moderate policies. This suggests guests in Madrid may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Madrid.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Madrid.
Madrid STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Madrid
- The overall average booking lead time for vacation rentals in Madrid is 30 days.
- Guests book furthest in advance for stays during May (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Madrid.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Madrid averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Madrid (2025)
Amenity Prevalence
Amenity Insights for Madrid
- Essential amenities in Madrid that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Madrid: Kitchen.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Madrid to stay competitive.
Madrid Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Madrid
- The typical guest profile for Airbnb in Madrid consists of a mix of domestic (61%) and international guests, often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 60.7% of guests.
- Key international markets include Colombia (60.7%) and United States (19.7%).
- Top languages spoken are Spanish (58.5%) followed by English (34%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bogota.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Madrid Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Anapoima | 24 | $2,636 | $368.41 | 23% |
| Cauca Viejo | 25 | $1,898 | $265.42 | 26% |
| Apulo | 92 | $1,805 | $269.55 | 26% |
| Anapoima | 268 | $1,692 | $261.66 | 26% |
| La Peña | 10 | $1,299 | $163.13 | 29% |
| Carmen Apicala | 10 | $1,227 | $197.12 | 21% |
| El Imperio | 13 | $1,196 | $223.38 | 26% |
| Cundinamarca | 12 | $1,185 | $167.31 | 26% |
| Sasaima | 29 | $1,079 | $144.12 | 29% |
| Quimbaya | 165 | $1,030 | $135.72 | 30% |