Rivera Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Huila, Colombia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rivera in 2025? Explore comprehensive Airbnb analytics for Rivera, Huila, Colombia to uncover income potential. This 2025 STR market report for Rivera, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 66 active listings.

Whether you're considering an Airbnb investment in Rivera, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rivera Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rivera Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$108
The average rental revenue earned for an occupied room per day in Rivera.
Occupancy Rate(?)
18.2%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$5,324
Typical annual income for an Airbnb listing in Rivera. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.7%
Slight decrease (-4.7%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Rivera.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Rivera.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
66
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rivera (2025)

Understanding the monthly revenue variations for Airbnb listings in Rivera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rivera is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rivera across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,147+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $957 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $394 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $180, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rivera

Rivera Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rivera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rivera:

  • Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 15%.
  • Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rivera

Average Daily Rate (ADR) Airbnb Trends in Rivera (2025)

Effective short term rental pricing strategy in Rivera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rivera typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $233+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
  • Typical properties (Median) charge around $92 per night.
  • Entry-level properties (Bottom 25%) earn around $27 per night.

Average Daily Rate (ADR) Trend by Month in Rivera

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Airbnb Seasonality Analysis & Trends in Rivera (2025)

Peak Season (May, April, June)
  • Revenue averages $1,409 per month
  • Occupancy rates average 25.8%
  • Daily rates average $109
Shoulder Season
  • Revenue averages $630 per month
  • Occupancy maintains around 19.1%
  • Daily rates hold near $107
Low Season (February, March, October)
  • Revenue drops to average $414 per month
  • Occupancy decreases to average 14.9%
  • Daily rates adjust to average $106

Seasonality Insights for Rivera

  • The Airbnb seasonality in Rivera shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rivera's highest earning potential, with monthly revenues capable of climbing to $1,535, occupancy reaching a high of 30.0%, and ADRs peaking at $110.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $370, occupancy could drop to 14.4%, and ADRs may adjust down to $104.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rivera.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rivera seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rivera (2025)

Exploring the top neighborhoods for short-term rentals in Rivera? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Riviera Huila
A picturesque region known for its lush landscapes, coffee plantations, and welcoming atmosphere. Ideal for travelers looking to experience authentic Colombian culture and nature.
Parque Nacional Natural Sierra Nevada de Santa Marta, Café Huila, Cascada de la Quebrada, Catedral de Neiva, Museo Arqueológico, Laguna de Koka
Neiva
The capital of Huila, Neiva offers a blend of urban amenities, cultural experiences, and historical significance. It serves as a gateway for tourists exploring rural Huila.
Plaza de Reyes, Puente del Ferrocarril, Parque Isla del Caimán, Museo de Arte del Tolima, Catedral de Neiva
San Agustín
Famous for its archaeological park and rich pre-Columbian history, San Agustín attracts visitors interested in history and archaeology, making it a perfect spot for unique Airbnb experiences.
San Agustín Archaeological Park, Alto de los Idolos, Alto de las Piedras, Pueblo de San Agustín, Casa de la Cultura
La Plata
Known for its adventure tourism and stunning natural beauty, La Plata is ideal for outdoor enthusiasts seeking activities like hiking, birdwatching, and ecotourism.
Parque Natural Ucumari, La Playa del Amor, Cascada El Salto del Tequendama, Sendero Ecológico, Mirador La Plata
El Agrado
A charming village known for its coffee production and scenic views. It draws visitors who want to relax in a peaceful environment surrounded by nature.
Coffee farms, Las Tres Paredes, Mirador de El Agrado, Local artisanal markets, Café Cultural
Tello
An emerging tourist destination with rich cultural heritage and natural attractions. It offers an authentic Colombian village experience and is great for immersing in local traditions.
Parque Principal, Iglesia de Tello, Tello waterfalls, Cafeterías tradicionales, Festival de la música folclórica
Garzón
Known for its exquisite gastronomy and cultural richness. An excellent place to experience local cuisine and the vibrant culture of Huila.
Cafés de la región, Museo de Arte, Río Garzón, Fiestas tradicionales, Parque Central
Villavieja
Home to the Tatacoa Desert, Villavieja attracts tourists interested in unique landscapes and star-gazing opportunities. Great for adventure seekers and nature lovers.
Tatacoa Desert, Astronomical Observatory, Desierto de la Tatacoa, Cerro de los Escarabajos, Cultura indígena

Understanding Airbnb License Requirements & STR Laws in Rivera (2025)

Yes, Rivera, Huila, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rivera to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 71% licensed listings)

Top Performing Airbnb Properties in Rivera (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Riverabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Pangara 2

Villa Pangara 2

Entire Place • 3 bedrooms

$33,513
Revenue
17.4%
Occupancy
$231.05
Daily Rate
Finca Santa Clara, Rivera-Huila

Finca Santa Clara, Rivera-Huila

Entire Place • 6 bedrooms

$29,299
Revenue
36.7%
Occupancy
$210.97
Daily Rate
La Fortuna-14 guests-Pool-4 Bedrooms

La Fortuna-14 guests-Pool-4 Bedrooms

Entire Place • 4 bedrooms

$18,910
Revenue
25.8%
Occupancy
$202.87
Daily Rate
Casa de campo Las Marías

Casa de campo Las Marías

Entire Place • 3 bedrooms

$17,479
Revenue
35.3%
Occupancy
$181.21
Daily Rate
Casa De Campo Ángeles

Casa De Campo Ángeles

Entire Place • 3 bedrooms

$16,268
Revenue
21.6%
Occupancy
$161.48
Daily Rate

Entire Place • 9 bedrooms

$15,853
Revenue
19.8%
Occupancy
$220.14
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rivera (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rivera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Erika2$44,424444.97/5.0
Clara Milena2$31,678344.96/5.0
Host #4561372731$18,910165.00/5.0
William2$17,727244.95/5.0
Host #5040337221$17,47900.00/5.0
Maria1$16,26835.00/5.0
Estefania1$15,853144.86/5.0
Sergio Felipe1$13,99235.00/5.0
Casa Verano1$13,095334.91/5.0
Nelly1$12,53994.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rivera.

Dive Deeper: Advanced Rivera STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rivera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rivera Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rivera

  • The Rivera Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 66 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rivera, House properties are the most common (59.1%), reflecting the local real estate landscape.
  • Houses represent a significant 59.1% portion, catering likely to families or larger groups.
  • The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo, others (combined 6.0%) offer potential for unique stay experiences.

Rivera Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rivera

  • The dominant room capacity in Rivera is 3 bedrooms listings, making up 28.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 5+ bedrooms properties represent 54.6% of the active Airbnb listings in Rivera, indicating a high concentration in these sizes.
  • A significant 66.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rivera.

Rivera Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rivera

  • The most common guest capacity trend in Rivera vacation rentals is listings accommodating 8+ guests (65.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Rivera STR market, accounting for 74.3% of listings.
  • 71.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rivera.
  • On average, properties in Rivera are equipped to host 6.4 guests.

Rivera Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rivera

  • The most common availability pattern in Rivera falls within the 271-366 days range, representing 77.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Rivera (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 1.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rivera Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (70.3%)

1 Night

45 listings

70.3% of total

2 Nights (15.6%)

2 Nights

10 listings

15.6% of total

30+ Nights (14.1%)

30+ Nights

9 listings

14.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Rivera is 1 Night, adopted by 70.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (85.9%) of the Rivera Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (14.1%) caters to monthly stays (30+ nights) in Rivera, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 70.3% of Rivera hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 14.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rivera.

Rivera Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (50%)

Flexible

24 listings

50% of total

Moderate (25%)

Moderate

12 listings

25% of total

Firm (6.3%)

Firm

3 listings

6.3% of total

Strict (18.8%)

Strict

9 listings

18.8% of total

Cancellation Policy Insights for Rivera

  • The prevailing Airbnb cancellation policy trend in Rivera is Flexible, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Rivera may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 50% market standard in Rivera.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rivera.

Rivera STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rivera

  • The overall average booking lead time for vacation rentals in Rivera is 29 days.
  • Guests book furthest in advance for stays during May (average 44 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (29 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Rivera.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
  • During August, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 29 days) to capture early planners.
  • Monitor your own booking lead times against these Rivera averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rivera (2025)

Amenity Prevalence

Amenity Insights for Rivera

  • Essential amenities in Rivera that guests expect include: Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Rivera.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rivera: Free parking on premises, TV.
  • Prioritize adding missing essentials: Free parking on premises, TV.
  • Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rivera to stay competitive.

Rivera Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rivera

  • The typical guest profile for Airbnb in Rivera consists of primarily domestic travelers (84%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 84.0% of guests.
  • Key international markets include Colombia (84%) and United States (10.4%).
  • Top languages spoken are Spanish (65.9%) followed by English (29.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Bogotá and Bogota.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rivera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ginebra10$1,042$116.8520%
Calima Lake14$1,021$202.6221%
Calima171$994$178.6121%
La Buitrera21$950$126.1724%
Restrepo16$929$165.3822%
Pance30$795$94.4131%
Dagua24$698$141.4921%
Prado36$659$229.2418%
El Cerrito53$568$110.8321%
Yumbo62$552$80.6135%

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