Riohacha Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in La Guajira, Colombia
Is Airbnb profitable in Riohacha in 2025? Explore comprehensive Airbnb analytics for Riohacha, La Guajira, Colombia to uncover income potential. This 2025 STR market report for Riohacha, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 165 active listings.
Whether you're considering an Airbnb investment in Riohacha, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Riohacha Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Riohacha Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Riohacha (2025)
Understanding the monthly revenue variations for Airbnb listings in Riohacha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Riohacha is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Riohacha across different performance tiers:
- Best-in-class properties (Top 10%) achieve $903+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $579 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $299 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $127, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Riohacha
Riohacha Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Riohacha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Riohacha:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Riohacha
Average Daily Rate (ADR) Airbnb Trends in Riohacha (2025)
Effective short term rental pricing strategy in Riohacha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Riohacha typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $82+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $51 or more.
- Typical properties (Median) charge around $34 per night.
- Entry-level properties (Bottom 25%) earn around $19 per night.
Average Daily Rate (ADR) Trend by Month in Riohacha
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Airbnb Seasonality Analysis & Trends in Riohacha (2025)
Peak Season (April, May, June)
- Revenue averages $664 per month
- Occupancy rates average 29.8%
- Daily rates average $53
Shoulder Season
- Revenue averages $391 per month
- Occupancy maintains around 29.2%
- Daily rates hold near $48
Low Season (February, September, November)
- Revenue drops to average $297 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $46
Seasonality Insights for Riohacha
- The Airbnb seasonality in Riohacha shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Riohacha's highest earning potential, with monthly revenues capable of climbing to $744, occupancy reaching a high of 33.9%, and ADRs peaking at $54.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $243, occupancy could drop to 21.8%, and ADRs may adjust down to $42.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Riohacha.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Riohacha seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Riohacha (2025)
Exploring the top neighborhoods for short-term rentals in Riohacha? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | Cultural heart of Riohacha, known for its historic architecture and vibrant local markets. Ideal for tourists seeking cultural experiences and proximity to local amenities. | Plaza de los Encuentros, Iglesia de Nuestra Señora de los Remedios, Museo de la Guajira, Parque de la Vida, Mercado Público |
| Punta de los Remedios | Beautiful coastal area with stunning views and a relaxed atmosphere. A perfect spot for tourists looking to enjoy the beach and local seafood. | Playa de Punta de los Remedios, Kite surfing, Local seafood restaurants, Scenic viewpoints, Sunset viewing spots |
| Cabo de la Vela | A remote beach destination popular for its stunning landscapes and indigenous Wayuu culture. Attracts travelers looking for a unique off-the-beaten-path experience. | Playas de Cabo de la Vela, Pilón de Azúcar, Cabo de la Vela Lighthouse, Cultural experiences with Wayuu people, Amazing sunsets |
| La Playa | Quiet beachfront area that offers a tranquil escape from the city. Ideal for families and those seeking relaxation by the sea. | Playa de La Playa, Beachfront restaurants, Sunbathing spots, Water sports activities, Fishing opportunities |
| Riohacha Marina | A charming waterfront area with a range of recreational activities and access to boat tours. Great for tourists looking for a mix of adventure and leisure. | Riohacha Marina, Boat tours to nearby islands, Fishing spots, Restaurants with local cuisine, Relaxing piers |
| Barrio Pescaito | Vibrant neighborhood known for its colorful houses and local culture. A great place for tourists to experience the authentic life of Riohacha. | Street art, Local music and dance, Cultural festivals, Food stalls, Close-knit community vibe |
| Minca | A little further out, Minca is great for eco-tourism and mountain activities. It attracts visitors who love nature and hiking. | Coffee farms, Waterfalls, Hiking trails, Bird watching, Eco-lodges |
| Uribia | Gateway to the Guajira region, known for its unique way of life and proximity to indigenous communities. Perfect for cultural travelers. | Cultural experiences with the Wayuu, Desert landscapes, Cultural markets, Local crafts, Adventure tours |
Understanding Airbnb License Requirements & STR Laws in Riohacha (2025)
Yes, Riohacha, La Guajira, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Riohacha to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 77% licensed listings)
Top Performing Airbnb Properties in Riohacha (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Riohachabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exceptional apto with pool just steps from the sea
Entire Place • 3 bedrooms
Casa Appushii Mayapo
Entire Place • 4 bedrooms
House with pool (10pax)
Entire Place • 3 bedrooms
Casa Nora: 4 Rooms - 9 Guests
Entire Place • 4 bedrooms
RH03 Riohacha in front of the boardwalk with a spectacular view
Entire Place • 2 bedrooms
Bona Vida Hostel - Quadruple
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Riohacha (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Riohacha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Johannes | 12 | $50,817 | 444 | 4.60/5.0 |
| MDC Lodging | 7 | $48,504 | 143 | 4.47/5.0 |
| Alvaro Gomez | 7 | $35,226 | 182 | 4.88/5.0 |
| Luisa | 3 | $31,596 | 14 | 4.83/5.0 |
| Daniela | 2 | $28,710 | 36 | 4.96/5.0 |
| Catalina | 6 | $28,491 | 86 | 3.87/5.0 |
| Guillermo Angel | 1 | $22,707 | 21 | 4.90/5.0 |
| Rosaana Cecilia | 5 | $18,626 | 11 | 1.00/5.0 |
| Yulieth | 6 | $16,960 | 219 | 4.74/5.0 |
| D'Rio | 6 | $15,242 | 206 | 3.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Riohacha.
Dive Deeper: Advanced Riohacha STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Riohacha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRiohacha Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Riohacha
- The Riohacha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.1% of the 165 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 46.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Riohacha, Apartment/Condo properties are the most common (37%), reflecting the local real estate landscape.
- Houses represent a significant 31.5% portion, catering likely to families or larger groups.
- The presence of 27.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 4.2%) offer potential for unique stay experiences.
Riohacha Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Riohacha
- The dominant room capacity in Riohacha is 1 bedroom listings, making up 43% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.4% of the active Airbnb listings in Riohacha, indicating a high concentration in these sizes.
Riohacha Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Riohacha
- The most common guest capacity trend in Riohacha vacation rentals is listings accommodating 4 guests (20.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Riohacha STR market, accounting for 39.4% of listings.
- 25.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Riohacha.
- On average, properties in Riohacha are equipped to host 3.8 guests.
Riohacha Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Riohacha
- The most common availability pattern in Riohacha falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Riohacha (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Riohacha Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
134 listings
84.3% of total
2 Nights
17 listings
10.7% of total
3 Nights
3 listings
1.9% of total
4-6 Nights
1 listings
0.6% of total
30+ Nights
4 listings
2.5% of total
Key Insights
- The most prevalent minimum stay requirement in Riohacha is 1 Night, adopted by 84.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.0%) of the Riohacha Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.5%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 84.3% of Riohacha hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Riohacha.
Riohacha Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
86 listings
66.7% of total
Moderate
25 listings
19.4% of total
Firm
4 listings
3.1% of total
Strict
14 listings
10.9% of total
Cancellation Policy Insights for Riohacha
- The prevailing Airbnb cancellation policy trend in Riohacha is Flexible, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 86.1% of listings offering Flexible or Moderate policies. This suggests guests in Riohacha may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 66.7% market standard in Riohacha.
- Given the high prevalence of Flexible policies (66.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 10.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Riohacha.
Riohacha STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Riohacha
- The overall average booking lead time for vacation rentals in Riohacha is 29 days.
- Guests book furthest in advance for stays during May (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Riohacha.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Riohacha averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Riohacha (2025)
Amenity Prevalence
Amenity Insights for Riohacha
- Essential amenities in Riohacha that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Riohacha: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Air conditioning or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Riohacha to stay competitive.
Riohacha Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Riohacha
- The typical guest profile for Airbnb in Riohacha consists of primarily domestic travelers (70%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 69.8% of guests.
- Key international markets include Colombia (69.8%) and United States (8.2%).
- Top languages spoken are Spanish (55.8%) followed by English (31.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bogota.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Riohacha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Marquetalia | 10 | $1,355 | $96.51 | 37% |
| Guachaca | 40 | $771 | $98.05 | 32% |
| Buritaca | 28 | $709 | $119.76 | 25% |
| Magdalena | 10 | $647 | $53.79 | 30% |
| Dibulla | 288 | $564 | $79.20 | 30% |
| Parroquia Coquivacoa | 12 | $463 | $58.74 | 33% |
| Colinas de Calabazo | 65 | $374 | $89.26 | 25% |
| Parroquia Olegario Villalobos | 33 | $371 | $47.15 | 31% |
| Valledupar | 229 | $341 | $67.92 | 31% |
| Uribia | 14 | $53 | $23.74 | 23% |