Santa Marta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Magdalena, Colombia
Is Airbnb profitable in Santa Marta in 2025? Explore comprehensive Airbnb analytics for Santa Marta, Magdalena, Colombia to uncover income potential. This 2025 STR market report for Santa Marta, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 4,585 active listings.
Whether you're considering an Airbnb investment in Santa Marta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Marta Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Marta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Marta (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Marta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Marta is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Marta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,114+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,287 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $673 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $303, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Marta
Santa Marta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Marta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Marta:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Marta
Average Daily Rate (ADR) Airbnb Trends in Santa Marta (2025)
Effective short term rental pricing strategy in Santa Marta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Marta typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $103 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Santa Marta
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Airbnb Seasonality Analysis & Trends in Santa Marta (2025)
Peak Season (January, December, March)
- Revenue averages $1,227 per month
- Occupancy rates average 42.7%
- Daily rates average $93
Shoulder Season
- Revenue averages $939 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $85
Low Season (May, September, November)
- Revenue drops to average $806 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $83
Seasonality Insights for Santa Marta
- The Airbnb seasonality in Santa Marta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Marta's highest earning potential, with monthly revenues capable of climbing to $1,495, occupancy reaching a high of 47.4%, and ADRs peaking at $103.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $784, occupancy could drop to 30.9%, and ADRs may adjust down to $81.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Marta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Marta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Marta (2025)
Exploring the top neighborhoods for short-term rentals in Santa Marta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rodadero | A bustling beach area famous for its stunning coastline and vibrant nightlife. Rodadero attracts both domestic and international tourists, making it a prime location for short-term rentals. | Rodadero Beach, Aqua Park, Zoologico de Santa Marta, Bahía de Santa Marta, Seaquarium |
| Centro Histórico | The historical center of Santa Marta offers a mix of culture and history with colonial architecture, providing visitors with a rich cultural experience and close proximity to various attractions. | Cathedral of Santa Marta, Quinta de San Pedro Alejandrino, Parque de Los Novios, Museo del Oro Tairona, Santa Marta Gold Museum |
| Taganga | A charming village known for its fishing, diving spots, and bohemian vibe. Taganga is popular among backpackers and those seeking a laid-back beach lifestyle. | Taganga Beach, Diving spots, Mirador de Taganga, Trekking to Parque Tayrona, Local seafood restaurants |
| El Rodadero Sur | A quieter area than Rodadero, perfect for families and those looking for a more peaceful beach stay while still being close to the action of Rodadero. | Playa El Rodadero, Scuba diving schools, Beachfront restaurants, Cerro Ziruma, Water sports activities |
| Minca | Located in the Sierra Nevada mountains, Minca offers beautiful nature, eco-tourism, and an escape from the city. It's a favorite among nature lovers and hikers. | Waterfalls, Coffee farms, Birdwatching, Santa Marta's Sierra Nevada, Cafe La Minca |
| Pozos Colorados | A serene coastline with luxurious properties and a more exclusive atmosphere. Great for those seeking tranquility and beautiful beachfront for vacation rentals. | Pozos Colorados Beach, Beachfront hotels, Natural scenery, Dolphin watching, Local beach bars |
| Parque Tayrona | A national park known for its breathtaking landscapes, hiking trails, and beaches. Ideal for eco-tourism and adventure travelers looking for unique experiences. | Tayrona Park beaches, Hiking trails, Indigenous heritage, Natural pools, Cabo San Juan |
| Cabo de la Vela | A remote and stunning beach area, perfect for adventure tourism and those looking to explore Colombia's unique coastline. It's ideal for kite surfing and cultural experiences. | Kite surfing spots, Cabo de La Vela Beach, Cultural experiences with Wayuu people, Desert landscapes, Natural beaches |
Understanding Airbnb License Requirements & STR Laws in Santa Marta (2025)
Yes, Santa Marta, Magdalena, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Marta to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Santa Marta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Martabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Origen Luxury House: New TopSpot in Santa Marta
Entire Place • 4 bedrooms
The best apartment in Santa Marta next to Marriot
Entire Place • 3 bedrooms
NEW Stylish Colonial House with Pool and Rooftop
Entire Place • 5 bedrooms
Beach House private pool direct access to the sea
Entire Place • 5 bedrooms
Exclusive Mansion in Rodadero - 9 levels
Entire Place • 4 bedrooms
La Gloria house
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Marta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Marta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wespe | 33 | $854,149 | 2288 | 4.84/5.0 |
| Victor | 48 | $805,129 | 1053 | 4.79/5.0 |
| Jorge A. | 21 | $613,122 | 510 | 4.79/5.0 |
| Soho | 46 | $586,628 | 522 | 4.19/5.0 |
| Jesús | 35 | $526,053 | 1169 | 4.75/5.0 |
| TopSpot | 10 | $366,787 | 235 | 4.86/5.0 |
| Ahead | 27 | $347,727 | 728 | 4.73/5.0 |
| República Local | 26 | $313,218 | 399 | 4.71/5.0 |
| Sandra | 29 | $312,885 | 2211 | 4.78/5.0 |
| Carlos | 17 | $299,043 | 1511 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Marta.
Dive Deeper: Advanced Santa Marta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Marta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Marta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Marta
- The Santa Marta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 4,585 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Marta, Apartment/Condo properties are the most common (73.7%), reflecting the local real estate landscape.
- The presence of 9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 4.3%) offer potential for unique stay experiences.
Santa Marta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Marta
- The dominant room capacity in Santa Marta is 1 bedroom listings, making up 39.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.5% of the active Airbnb listings in Santa Marta, indicating a high concentration in these sizes.
- A significant 24.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Marta.
Santa Marta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Marta
- The most common guest capacity trend in Santa Marta vacation rentals is listings accommodating 4 guests (22%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Santa Marta STR market, accounting for 43.5% of listings.
- 45.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Marta.
- On average, properties in Santa Marta are equipped to host 5.0 guests.
Santa Marta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Marta
- The most common availability pattern in Santa Marta falls within the 271-366 days range, representing 59.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Marta (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Marta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1696 listings
38.3% of total
2 Nights
1627 listings
36.7% of total
3 Nights
222 listings
5% of total
4-6 Nights
32 listings
0.7% of total
7-29 Nights
30 listings
0.7% of total
30+ Nights
825 listings
18.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Marta is 1 Night, adopted by 38.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Santa Marta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.6%) caters to monthly stays (30+ nights) in Santa Marta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.3% of Santa Marta hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Marta.
Santa Marta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
0.1% of total
Limited
24 listings
0.6% of total
Super Strict 60 Days
27 listings
0.7% of total
Flexible
1308 listings
34.3% of total
Moderate
955 listings
25.1% of total
Firm
690 listings
18.1% of total
Strict
801 listings
21% of total
Cancellation Policy Insights for Santa Marta
- The prevailing Airbnb cancellation policy trend in Santa Marta is Flexible, used by 34.3% of listings.
- There's a relatively balanced mix between guest-friendly (59.4%) and stricter (39.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.3% market standard in Santa Marta.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Marta.
Santa Marta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Marta
- The overall average booking lead time for vacation rentals in Santa Marta is 34 days.
- Guests book furthest in advance for stays during December (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (44 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Santa Marta.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Santa Marta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Marta (2025)
Amenity Prevalence
Amenity Insights for Santa Marta
- Essential amenities in Santa Marta that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Santa Marta.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Marta: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Marta to stay competitive.
Santa Marta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Marta
- The typical guest profile for Airbnb in Santa Marta consists of a mix of domestic (63%) and international guests, often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 62.6% of guests.
- Key international markets include Colombia (62.6%) and United States (13%).
- Top languages spoken are Spanish (49.7%) followed by English (34.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Medellín.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Marta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cartagena | 7,866 | $1,482 | $164.15 | 41% |
| El Pueblito | 52 | $1,338 | $574.08 | 21% |
| Marquetalia | 11 | $923 | $97.01 | 32% |
| Sabanilla | 20 | $825 | $170.18 | 21% |
| Juan de Acosta | 25 | $789 | $209.77 | 22% |
| Ciénaga | 16 | $678 | $239.54 | 21% |
| Guachaca | 48 | $675 | $97.78 | 29% |
| Buritaca | 37 | $662 | $153.81 | 22% |
| Santa Verónica | 41 | $611 | $191.68 | 20% |
| Minca | 156 | $601 | $103.79 | 28% |