Taganga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Magdalena, Colombia
Is Airbnb profitable in Taganga in 2025? Explore comprehensive Airbnb analytics for Taganga, Magdalena, Colombia to uncover income potential. This 2025 STR market report for Taganga, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 282 active listings.
Whether you're considering an Airbnb investment in Taganga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Taganga Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Taganga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Taganga (2025)
Understanding the monthly revenue variations for Airbnb listings in Taganga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Taganga is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Taganga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,249+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $675 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $337 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $152, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Taganga
Taganga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Taganga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Taganga:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Taganga
Average Daily Rate (ADR) Airbnb Trends in Taganga (2025)
Effective short term rental pricing strategy in Taganga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Taganga typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $95+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $58 or more.
- Typical properties (Median) charge around $36 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Taganga
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Airbnb Seasonality Analysis & Trends in Taganga (2025)
Peak Season (April, June, May)
- Revenue averages $681 per month
- Occupancy rates average 35.2%
- Daily rates average $52
Shoulder Season
- Revenue averages $530 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $48
Low Season (March, August, September)
- Revenue drops to average $406 per month
- Occupancy decreases to average 30.0%
- Daily rates adjust to average $49
Seasonality Insights for Taganga
- The Airbnb seasonality in Taganga shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Taganga's highest earning potential, with monthly revenues capable of climbing to $718, occupancy reaching a high of 39.9%, and ADRs peaking at $52.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $355, occupancy could drop to 29.4%, and ADRs may adjust down to $45.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Taganga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Taganga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Taganga (2025)
Exploring the top neighborhoods for short-term rentals in Taganga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Grande | A beautiful beach known for its clear waters and relaxed atmosphere, ideal for those looking to enjoy a tropical paradise with a variety of water activities available. | Playa Grande Beach, Dive spots, Snorkeling opportunities, Beach restaurants, Sunsets |
| Taganga Beach | A charming fishing village that has become popular with backpackers and travelers looking for a laid-back vibe, with easy access to local culture and water sports. | Taganga Beach, Scuba diving tours, Local seafood restaurants, Cultural festivals |
| Parque Nacional Natural Tayrona | A stunning national park known for its lush jungles, diverse wildlife, and spectacular beaches. A must-visit for nature lovers and adventure seekers. | La Piscina Beach, Cabo San Juan, Hiking trails, Wildlife watching, Indigenous culture |
| Taganga viewpoint | A popular spot for panoramic views of the village and coast, attracting photographers and tourists looking to capture the beautiful scenery. | Sunset views, Photography spots, Hiking opportunities |
| Cabo de la Vela | Known for its breathtaking landscapes and remote beaches, it attracts those looking for an off-the-beaten-path experience with unique cultural elements. | Cabo de la Vela Beach, Wind surfing, Cultural experiences with indigenous communities |
| Minca | A picturesque village in the mountains, offering a cooler climate and eco-tourism opportunities, it's perfect for those who enjoy hiking and coffee tours. | Coffee farms, Hiking trails, Waterfalls, Birdwatching |
| Santa Marta | The nearest major city offering a vibrant cultural scene and numerous amenities, making it a great base for travelers exploring the region. | Historical center, Rodadero Beach, Shopping, Restaurants, Nightlife |
| Los Naranjos | A quieter area providing a more local experience, with beautiful beaches and scenic views, ideal for those looking for a peaceful vacation. | Quieter beaches, Local eateries, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Taganga (2025)
Yes, Taganga, Magdalena, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Taganga to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 75% licensed listings)
Top Performing Airbnb Properties in Taganga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tagangabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Peaceful Private Paradise Home
Entire Place • 5 bedrooms
House in Taganga overlooking the ocean, pool, jacuzzi
Entire Place • 4 bedrooms
Las Margaritas House Taganga, Santa Marta Colombia
Entire Place • 5 bedrooms
Pent house El Paraiso
Entire Place • 3 bedrooms
Artistic two bedroom apartment with rooftop Pool
Entire Place • 2 bedrooms
Penthouse sea view! Entire home: 4 rooms, Wifi 450
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Taganga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Taganga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura | 17 | $92,943 | 601 | 4.16/5.0 |
| Amanda | 5 | $81,453 | 194 | 4.88/5.0 |
| Fatima | 6 | $67,211 | 1018 | 4.72/5.0 |
| Paola | 8 | $51,859 | 55 | 3.04/5.0 |
| Ruzanna | 8 | $48,879 | 13 | 1.19/5.0 |
| Olga | 7 | $40,392 | 403 | 4.82/5.0 |
| Monica | 3 | $38,949 | 101 | 4.58/5.0 |
| Felipe | 8 | $37,983 | 213 | 4.63/5.0 |
| Ingrid | 1 | $33,784 | 92 | 4.91/5.0 |
| Adriana | 3 | $33,270 | 494 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Taganga.
Dive Deeper: Advanced Taganga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Taganga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTaganga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Taganga
- The Taganga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.3% of the 282 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Taganga, Apartment/Condo properties are the most common (35.1%), reflecting the local real estate landscape.
- Houses represent a significant 29.4% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
Taganga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Taganga
- The dominant room capacity in Taganga is 1 bedroom listings, making up 52.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.9% of the active Airbnb listings in Taganga, indicating a high concentration in these sizes.
- With over half the market (52.5%) consisting of studios or 1-bedroom units, Taganga is particularly well-suited for individuals or couples.
Taganga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Taganga
- The most common guest capacity trend in Taganga vacation rentals is listings accommodating 2 guests (30.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Taganga STR market, accounting for 43.0% of listings.
- 25.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Taganga.
- On average, properties in Taganga are equipped to host 3.4 guests.
Taganga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Taganga
- The most common availability pattern in Taganga falls within the 271-366 days range, representing 66.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Taganga (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Taganga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
176 listings
67.4% of total
2 Nights
49 listings
18.8% of total
3 Nights
20 listings
7.7% of total
30+ Nights
16 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Taganga is 1 Night, adopted by 67.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.2%) of the Taganga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67.4% of Taganga hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Taganga.
Taganga Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
1.9% of total
Flexible
59 listings
27.3% of total
Moderate
55 listings
25.5% of total
Firm
32 listings
14.8% of total
Strict
66 listings
30.6% of total
Cancellation Policy Insights for Taganga
- The prevailing Airbnb cancellation policy trend in Taganga is Strict, used by 30.6% of listings.
- There's a relatively balanced mix between guest-friendly (52.8%) and stricter (45.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.6% market standard in Taganga.
- With 30.6% using Strict terms, this is a viable option in Taganga, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Taganga.
Taganga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Taganga
- The overall average booking lead time for vacation rentals in Taganga is 31 days.
- Guests book furthest in advance for stays during December (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (39 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Taganga.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Taganga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Taganga (2025)
Amenity Prevalence
Amenity Insights for Taganga
- Essential amenities in Taganga that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Air conditioning, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Taganga: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Taganga to stay competitive.
Taganga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Taganga
- The typical guest profile for Airbnb in Taganga consists of predominantly international visitors (72%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 28.3% of guests.
- Key international markets include Colombia (28.3%) and United States (19.8%).
- Top languages spoken are English (39.6%) followed by Spanish (34.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Taganga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cartagena | 6,860 | $1,700 | $156.33 | 43% |
| Marquetalia | 10 | $1,355 | $96.51 | 37% |
| El Pueblito | 39 | $1,252 | $444.68 | 24% |
| Juan de Acosta | 25 | $992 | $201.05 | 24% |
| Sabanilla | 21 | $914 | $157.38 | 21% |
| Guachaca | 40 | $771 | $98.05 | 32% |
| Santa Marta | 4,004 | $743 | $81.36 | 37% |
| Ciénaga | 14 | $727 | $209.50 | 21% |
| Salinas Del Rey | 13 | $719 | $165.66 | 21% |
| Buritaca | 28 | $709 | $119.76 | 25% |