Taganga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Magdalena, Colombia

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Taganga in 2025? Explore comprehensive Airbnb analytics for Taganga, Magdalena, Colombia to uncover income potential. This 2025 STR market report for Taganga, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 267 active listings.

Whether you're considering an Airbnb investment in Taganga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Taganga Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Taganga Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$49
The average rental revenue earned for an occupied room per day in Taganga.
Occupancy Rate(?)
30.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$3,954
Typical annual income for an Airbnb listing in Taganga. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.9%
Slight decrease (-7.9%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Taganga.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Taganga.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
267
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Taganga (2025)

Understanding the monthly revenue variations for Airbnb listings in Taganga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Taganga is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Taganga across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,179+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $658 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $320 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $144, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Taganga

Taganga Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Taganga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Taganga:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Taganga

Average Daily Rate (ADR) Airbnb Trends in Taganga (2025)

Effective short term rental pricing strategy in Taganga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Taganga typically peaks in January and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $92+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $59 or more.
  • Typical properties (Median) charge around $37 per night.
  • Entry-level properties (Bottom 25%) earn around $24 per night.

Average Daily Rate (ADR) Trend by Month in Taganga

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Airbnb Seasonality Analysis & Trends in Taganga (2025)

Peak Season (January, December, February)
  • Revenue averages $623 per month
  • Occupancy rates average 39.6%
  • Daily rates average $51
Shoulder Season
  • Revenue averages $497 per month
  • Occupancy maintains around 33.7%
  • Daily rates hold near $49
Low Season (May, June, September)
  • Revenue drops to average $410 per month
  • Occupancy decreases to average 27.6%
  • Daily rates adjust to average $50

Seasonality Insights for Taganga

  • The Airbnb seasonality in Taganga shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Taganga's highest earning potential, with monthly revenues capable of climbing to $684, occupancy reaching a high of 42.7%, and ADRs peaking at $53.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $379, occupancy could drop to 24.6%, and ADRs may adjust down to $47.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Taganga.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Taganga seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Taganga (2025)

Exploring the top neighborhoods for short-term rentals in Taganga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Playa Grande
A beautiful beach known for its clear waters and relaxed atmosphere, ideal for those looking to enjoy a tropical paradise with a variety of water activities available.
Playa Grande Beach, Dive spots, Snorkeling opportunities, Beach restaurants, Sunsets
Taganga Beach
A charming fishing village that has become popular with backpackers and travelers looking for a laid-back vibe, with easy access to local culture and water sports.
Taganga Beach, Scuba diving tours, Local seafood restaurants, Cultural festivals
Parque Nacional Natural Tayrona
A stunning national park known for its lush jungles, diverse wildlife, and spectacular beaches. A must-visit for nature lovers and adventure seekers.
La Piscina Beach, Cabo San Juan, Hiking trails, Wildlife watching, Indigenous culture
Taganga viewpoint
A popular spot for panoramic views of the village and coast, attracting photographers and tourists looking to capture the beautiful scenery.
Sunset views, Photography spots, Hiking opportunities
Cabo de la Vela
Known for its breathtaking landscapes and remote beaches, it attracts those looking for an off-the-beaten-path experience with unique cultural elements.
Cabo de la Vela Beach, Wind surfing, Cultural experiences with indigenous communities
Minca
A picturesque village in the mountains, offering a cooler climate and eco-tourism opportunities, it's perfect for those who enjoy hiking and coffee tours.
Coffee farms, Hiking trails, Waterfalls, Birdwatching
Santa Marta
The nearest major city offering a vibrant cultural scene and numerous amenities, making it a great base for travelers exploring the region.
Historical center, Rodadero Beach, Shopping, Restaurants, Nightlife
Los Naranjos
A quieter area providing a more local experience, with beautiful beaches and scenic views, ideal for those looking for a peaceful vacation.
Quieter beaches, Local eateries, Nature walks

Understanding Airbnb License Requirements & STR Laws in Taganga (2025)

While Taganga, Magdalena, Colombia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Taganga to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 6% licensed listings)

Top Performing Airbnb Properties in Taganga (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tagangabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Peaceful Private Paradise Home

Peaceful Private Paradise Home

Entire Place • 5 bedrooms

$40,199
Revenue
70.3%
Occupancy
$153.50
Daily Rate
Las Margaritas House Taganga, Santa Marta Colombia

Las Margaritas House Taganga, Santa Marta Colombia

Entire Place • 5 bedrooms

$28,585
Revenue
49.8%
Occupancy
$146.91
Daily Rate
House in Taganga with ocean view, pool, jacuzzi

House in Taganga with ocean view, pool, jacuzzi

Entire Place • 4 bedrooms

$21,820
Revenue
40.3%
Occupancy
$149.38
Daily Rate
Penthouse sea view! Entire home: 4 rooms, Wifi 450

Penthouse sea view! Entire home: 4 rooms, Wifi 450

Entire Place • 4 bedrooms

$20,014
Revenue
39.1%
Occupancy
$161.01
Daily Rate
A cabin to rest with a pool-San Sebastian House

A cabin to rest with a pool-San Sebastian House

Entire Place • 5 bedrooms

$19,882
Revenue
19.9%
Occupancy
$262.21
Daily Rate
Casa Olivia: Private Pool Villa - Taganga

Casa Olivia: Private Pool Villa - Taganga

Entire Place • 1 bedroom

$17,903
Revenue
73.5%
Occupancy
$64.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Taganga (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Taganga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Laura19$95,8247194.67/5.0
Amanda5$66,3052724.88/5.0
Fatima6$58,90210984.72/5.0
Paola7$41,717634.90/5.0
Ingrid1$40,1991074.93/5.0
Monica4$39,8181234.76/5.0
Olga7$39,0074504.82/5.0
Felipe8$35,7442474.63/5.0
Ruzanna7$32,027144.75/5.0
Adriana3$31,7066064.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Taganga.

Dive Deeper: Advanced Taganga STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Taganga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Taganga Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Taganga

  • The Taganga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.8% of the 267 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Taganga, Apartment/Condo properties are the most common (35.6%), reflecting the local real estate landscape.
  • Houses represent a significant 29.6% portion, catering likely to families or larger groups.
  • The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.

Taganga Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Taganga

  • The dominant room capacity in Taganga is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 63.0% of the active Airbnb listings in Taganga, indicating a high concentration in these sizes.

Taganga Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Taganga

  • The most common guest capacity trend in Taganga vacation rentals is listings accommodating 2 guests (28.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Taganga STR market, accounting for 40.4% of listings.
  • 23.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Taganga.
  • On average, properties in Taganga are equipped to host 3.2 guests.

Taganga Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Taganga

  • The most common availability pattern in Taganga falls within the 271-366 days range, representing 65.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Taganga (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Taganga Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (65.6%)

1 Night

170 listings

65.6% of total

2 Nights (17.4%)

2 Nights

45 listings

17.4% of total

3 Nights (6.2%)

3 Nights

16 listings

6.2% of total

30+ Nights (10.8%)

30+ Nights

28 listings

10.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Taganga is 1 Night, adopted by 65.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (83.0%) of the Taganga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.8%) caters to monthly stays (30+ nights) in Taganga, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 65.6% of Taganga hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Taganga.

Taganga Airbnb Cancellation Policy Trends Analysis (2025)

Limited

3 listings

1.2% of total

Super Strict 60 Days

4 listings

1.6% of total

Flexible (28.1%)

Flexible

71 listings

28.1% of total

Moderate (24.9%)

Moderate

63 listings

24.9% of total

Firm (33.2%)

Firm

84 listings

33.2% of total

Strict (11.1%)

Strict

28 listings

11.1% of total

Cancellation Policy Insights for Taganga

  • The prevailing Airbnb cancellation policy trend in Taganga is Firm, used by 33.2% of listings.
  • There's a relatively balanced mix between guest-friendly (53.0%) and stricter (44.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 33.2% market standard in Taganga.
  • Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Taganga.

Taganga STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Taganga

  • The overall average booking lead time for vacation rentals in Taganga is 22 days.
  • Guests book furthest in advance for stays during December (average 39 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (29 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Taganga.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 29 days) to capture early planners.
  • Monitor your own booking lead times against these Taganga averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Taganga (2025)

Amenity data is currently unavailable for Taganga.

Taganga Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Taganga

  • The typical guest profile for Airbnb in Taganga consists of predominantly international visitors (73%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 27.5% of guests.
  • Key international markets include Colombia (27.5%) and United States (20.8%).
  • Top languages spoken are English (39.8%) followed by Spanish (33.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Taganga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Cartagena7,481$1,587$157.5342%
El Pueblito37$1,501$447.2323%
Marquetalia11$999$91.8233%
Juan de Acosta24$865$221.2523%
Guachaca32$826$114.5932%
Sabanilla20$813$168.9820%
Salinas Del Rey13$735$245.4820%
Santa Marta4,339$699$85.4637%
Buritaca24$639$108.1024%
Minca141$610$93.0329%

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