Villa del Rosario Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Norte de Santander, Colombia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Villa del Rosario in 2025? Explore comprehensive Airbnb analytics for Villa del Rosario, Norte de Santander, Colombia to uncover income potential. This 2025 STR market report for Villa del Rosario, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Villa del Rosario, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villa del Rosario Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Villa del Rosario Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$69
The average rental revenue earned for an occupied room per day in Villa del Rosario.
Occupancy Rate(?)
34.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$4,093
Typical annual income for an Airbnb listing in Villa del Rosario. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.0%
Positive growth (9.0%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Villa del Rosario.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Villa del Rosario.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Villa del Rosario (2025)

Understanding the monthly revenue variations for Airbnb listings in Villa del Rosario is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villa del Rosario is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villa del Rosario across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,237+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $629 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $437 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $187, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Villa del Rosario

Villa del Rosario Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Villa del Rosario STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villa del Rosario:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Villa del Rosario

Average Daily Rate (ADR) Airbnb Trends in Villa del Rosario (2025)

Effective short term rental pricing strategy in Villa del Rosario involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villa del Rosario typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $43 or more.
  • Typical properties (Median) charge around $30 per night.
  • Entry-level properties (Bottom 25%) earn around $23 per night.

Average Daily Rate (ADR) Trend by Month in Villa del Rosario

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Airbnb Seasonality Analysis & Trends in Villa del Rosario (2025)

Peak Season (December, May, April)
  • Revenue averages $929 per month
  • Occupancy rates average 42.7%
  • Daily rates average $64
Shoulder Season
  • Revenue averages $505 per month
  • Occupancy maintains around 34.6%
  • Daily rates hold near $64
Low Season (August, September, October)
  • Revenue drops to average $340 per month
  • Occupancy decreases to average 30.3%
  • Daily rates adjust to average $57

Seasonality Insights for Villa del Rosario

  • The Airbnb seasonality in Villa del Rosario shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Villa del Rosario's highest earning potential, with monthly revenues capable of climbing to $1,064, occupancy reaching a high of 50.5%, and ADRs peaking at $77.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $249, occupancy could drop to 26.7%, and ADRs may adjust down to $56.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villa del Rosario.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Villa del Rosario seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Villa del Rosario (2025)

Exploring the top neighborhoods for short-term rentals in Villa del Rosario? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro de Villa del Rosario
The heart of Villa del Rosario, attracting visitors with its historical significance and proximity to local amenities.
Museo de los Fósiles, Parque de Villa del Rosario, Iglesia de San Mateo, Centro Comercial Villa del Rosario
Zona Franca
A business-friendly area known for its tax benefits and logistical advantages, ideal for business travelers and corporate stays.
Zona Franca de Cúcuta, parques industriales, restaurantes locales, cerca del aeropuerto
La Parada
A popular area for shopping and commerce, attracting both locals and visitors, offering a vibrant marketplace atmosphere.
Mercado de La Parada, comercios locales, cerca a Villa de Rosario, transporte público accesible
Barrio San Felipe
A charming residential neighborhood with a local feel, perfect for visitors seeking an authentic Colombian experience.
Plaza de San Felipe, cafés y restaurantes locales, cultura local, gigantescas murallas
La Riviera
Known for its green spaces and parks, this area offers a quieter environment for tourists and families.
Parque La Riviera, parques de recreo, áreas deportivas, zona de picnic
El Escobal
A developing area attracting new residents and businesses, presenting opportunities for growth in Airbnb hosting.
mercados de agricultores, eventos comunitarios, proximidad a Cúcuta, nuevas construcciones
Sector El Chicamocha
A scenic area known for its natural beauty, suitable for tourists looking for a getaway experience in a more tranquil setting.
Cerro El Chicamocha, senderismo, naturaleza virgen, vistas panorámicas
Bulevar del Río
A popular spot for outdoor activities and local gatherings, ideal for tourists who enjoy nature and recreational facilities.
Parque Bulevar del Río, caminatas, paseos en bicicleta, eventos culturales

Understanding Airbnb License Requirements & STR Laws in Villa del Rosario (2025)

Yes, Villa del Rosario, Norte de Santander, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villa del Rosario to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 89% licensed listings)

Top Performing Airbnb Properties in Villa del Rosario (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Villa del Rosariobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

CASA IN HACIENDA TRAPICHES II

CASA IN HACIENDA TRAPICHES II

Entire Place • 4 bedrooms

$15,504
Revenue
38.2%
Occupancy
$209.18
Daily Rate
Luxury & Panoramic Apto 3 AIRES/Pool

Luxury & Panoramic Apto 3 AIRES/Pool

Entire Place • 3 bedrooms

$9,774
Revenue
27.4%
Occupancy
$60.77
Daily Rate
Luxury home for spectacular rest

Luxury home for spectacular rest

Entire Place • 6 bedrooms

$6,399
Revenue
76.7%
Occupancy
$73.05
Daily Rate
Serenity and elegance  in Cúcuta

Serenity and elegance in Cúcuta

Entire Place • 2 bedrooms

$4,991
Revenue
41.4%
Occupancy
$26.74
Daily Rate
La Cabaña Suite

La Cabaña Suite

Entire Place • 1 bedroom

$4,971
Revenue
33.4%
Occupancy
$28.79
Daily Rate
Modern House near Cúcuta as a whole closed

Modern House near Cúcuta as a whole closed

Entire Place • 3 bedrooms

$4,803
Revenue
61.5%
Occupancy
$25.30
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Villa del Rosario (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Villa del Rosario based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Laura1$15,504145.00/5.0
Marly1$9,774194.95/5.0
Kelly1$6,39984.38/5.0
Estancias Premium1$4,99165.00/5.0
Daniel1$4,971454.84/5.0
Fabiola1$4,803134.77/5.0
Hector1$4,424104.70/5.0
Diana Carolina1$4,292184.89/5.0
Amoblados1$4,16084.63/5.0
Jean Carlos1$4,12744.50/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villa del Rosario.

Dive Deeper: Advanced Villa del Rosario STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villa del Rosario. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Villa del Rosario Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Villa del Rosario

  • The Villa del Rosario Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Villa del Rosario, House properties are the most common (63.2%), reflecting the local real estate landscape.
  • Houses represent a significant 63.2% portion, catering likely to families or larger groups.

Villa del Rosario Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Villa del Rosario

  • The dominant room capacity in Villa del Rosario is 3 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 63.1% of the active Airbnb listings in Villa del Rosario, indicating a high concentration in these sizes.
  • A significant 52.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Villa del Rosario.

Villa del Rosario Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Villa del Rosario

  • The most common guest capacity trend in Villa del Rosario vacation rentals is listings accommodating 5 guests (36.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 5 guests and 6 guests dominate the Villa del Rosario STR market, accounting for 57.9% of listings.
  • 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villa del Rosario.
  • On average, properties in Villa del Rosario are equipped to host 5.1 guests.

Villa del Rosario Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Villa del Rosario

  • The most common availability pattern in Villa del Rosario falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Villa del Rosario (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Villa del Rosario Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (38.9%)

1 Night

7 listings

38.9% of total

2 Nights (27.8%)

2 Nights

5 listings

27.8% of total

3 Nights (5.6%)

3 Nights

1 listings

5.6% of total

4-6 Nights (5.6%)

4-6 Nights

1 listings

5.6% of total

7-29 Nights (16.7%)

7-29 Nights

3 listings

16.7% of total

30+ Nights (5.6%)

30+ Nights

1 listings

5.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Villa del Rosario is 1 Night, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (66.7%) of the Villa del Rosario Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 38.9% of Villa del Rosario hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villa del Rosario.

Villa del Rosario Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (35.3%)

Flexible

6 listings

35.3% of total

Moderate (23.5%)

Moderate

4 listings

23.5% of total

Firm (5.9%)

Firm

1 listings

5.9% of total

Strict (35.3%)

Strict

6 listings

35.3% of total

Cancellation Policy Insights for Villa del Rosario

  • The prevailing Airbnb cancellation policy trend in Villa del Rosario is Flexible, used by 35.3% of listings.
  • There's a relatively balanced mix between guest-friendly (58.8%) and stricter (41.2%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 35.3% market standard in Villa del Rosario.
  • With 35.3% using Strict terms, this is a viable option in Villa del Rosario, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Villa del Rosario.

Villa del Rosario STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Villa del Rosario

  • The overall average booking lead time for vacation rentals in Villa del Rosario is 14 days.
  • Guests book furthest in advance for stays during May (average 31 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 3 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (16 days avg.) sees the longest lead times, while Summer (14 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (14 days) as a baseline for your pricing and availability strategy in Villa del Rosario.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 31 days out to capitalize on advance planning.
  • During April, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 16 days) to capture early planners.
  • Monitor your own booking lead times against these Villa del Rosario averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Villa del Rosario (2025)

Amenity Prevalence

Amenity Insights for Villa del Rosario

  • Essential amenities in Villa del Rosario that guests expect include: Free parking on premises, TV, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Air conditioning, Pool are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Villa del Rosario.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Villa del Rosario: Free parking on premises, TV, Kitchen, Wifi.
  • Consider adding popular differentiators like Washer or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Villa del Rosario to stay competitive.

Villa del Rosario Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Villa del Rosario

  • The typical guest profile for Airbnb in Villa del Rosario consists of a mix of domestic (45%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 44.6% of guests.
  • Key international markets include Colombia (44.6%) and United States (16.2%).
  • Top languages spoken are Spanish (64.2%) followed by English (27.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Villa del Rosario Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Girón35$784$138.3030%
Los Santos51$718$132.5521%
Lebrija11$604$150.6922%
Piedecuesta112$549$103.9928%
Barichara349$523$103.1825%
Floridablanca184$494$43.9943%
Chinácota33$490$140.4225%
Parroquia Antonio Spinetti Dini11$422$37.4339%
Pamplona13$384$40.4435%
Bucaramanga553$372$43.3340%

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