Nariño Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in RAP (Especial) Central, Colombia
Is Airbnb profitable in Nariño in 2025? Explore comprehensive Airbnb analytics for Nariño, RAP (Especial) Central, Colombia to uncover income potential. This 2025 STR market report for Nariño, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Nariño, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nariño Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nariño Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nariño (2025)
Understanding the monthly revenue variations for Airbnb listings in Nariño is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nariño is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nariño across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,041+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,527 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $699 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $298, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nariño
Nariño Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nariño STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nariño:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nariño
Average Daily Rate (ADR) Airbnb Trends in Nariño (2025)
Effective short term rental pricing strategy in Nariño involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nariño typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Nariño
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Airbnb Seasonality Analysis & Trends in Nariño (2025)
Peak Season (April, November, December)
- Revenue averages $1,639 per month
- Occupancy rates average 39.7%
- Daily rates average $109
Shoulder Season
- Revenue averages $1,088 per month
- Occupancy maintains around 26.5%
- Daily rates hold near $105
Low Season (March, August, September)
- Revenue drops to average $797 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $104
Seasonality Insights for Nariño
- The Airbnb seasonality in Nariño shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nariño's highest earning potential, with monthly revenues capable of climbing to $2,131, occupancy reaching a high of 50.5%, and ADRs peaking at $112.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $736, occupancy could drop to 15.1%, and ADRs may adjust down to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nariño.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nariño seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nariño (2025)
Exploring the top neighborhoods for short-term rentals in Nariño? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Juan de Pasto | The capital of Nariño, known for its rich cultural heritage and proximity to natural attractions. A great choice for visitors interested in exploring the Andes region and local traditions. | Plaza de Nariño, Volcán Galeras, Laguna de la Cocha, Museo del Oro Nariñense, Catedral de Pasto |
| Ipiales | A border city with scenic landscapes and cultural significance. Known for its stunning architecture and the famous Las Lajas Sanctuary, making it a popular spot for international travelers. | Santuario de Las Lajas, Puente Internacional Rumichaca, Parque de los Mosaicos, Centro Histórico de Ipiales |
| La Unión | A small town known for its coffee region and pleasant climate. Offers a more tranquil experience for visitors seeking the natural beauty of Nariño's countryside. | Coffee Farms, Church of La Unión, Natural parks, Local markets |
| Pueblo Contador | A charming rural area rich in coffee culture and beautiful landscapes. Ideal for guests looking to experience the authentic Colombian countryside. | Coffee Tours, Mountain Trails, Local Gastronomy |
| Tumaco | A coastal town with beautiful beaches and a vibrant Afro-Colombian culture. Attracts tourists looking for beach relaxation and cultural immersion. | Tumaco Beach, Bocagrande Beach, Cabo Manglares, Cultural Festivals |
| Pijos | Known for its tranquil environment and beautiful rural landscapes, this area offers a peaceful getaway with opportunities for nature lovers. | Hiking Trails, Natural Reserves, Waterfalls |
| Nariño's Coffee Region | Famed for its high-quality coffee, this region offers breathtaking views and a deep dive into coffee culture, perfect for eco-tourists and coffee enthusiasts. | Coffee Plantations, Scenic Valleys, Cultural Workshops |
| Los Andes | A mountainous area offering stunning views and adventure activities. It's perfect for tourists seeking hiking, trekking, and nature experiences in the Andes. | Hiking Routes, Wildlife Watching, Mountain Climbing |
Understanding Airbnb License Requirements & STR Laws in Nariño (2025)
Yes, Nariño, RAP (Especial) Central, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nariño to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 53% licensed listings)
Top Performing Airbnb Properties in Nariño (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nariñobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lujosa casa en condominio
Entire Place • 7 bedrooms
HOUSE NARIÑO
Entire Place • 4 bedrooms
Brand New Home in Nariño - Nueva
Entire Place • 3 bedrooms
Spectacular House with Private Pool
Entire Place • 5 bedrooms
Casa Bella en Narino 20 minutes from Girardot
Entire Place • 4 bedrooms
Casa vacacional económica con 2 piscinas y jacuzzi
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nariño (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nariño based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #318048248 | 1 | $30,545 | 0 | 0.00/5.0 |
| Cecilia | 1 | $23,274 | 27 | 4.85/5.0 |
| Palma Real | 1 | $15,974 | 5 | 4.00/5.0 |
| Maryory | 1 | $14,184 | 26 | 4.96/5.0 |
| Andres | 1 | $12,632 | 41 | 4.61/5.0 |
| Host #135921598 | 1 | $11,672 | 2 | 0.00/5.0 |
| Aida Del Mar | 1 | $9,710 | 3 | 4.67/5.0 |
| Enrique | 1 | $5,973 | 29 | 4.76/5.0 |
| Nepo | 1 | $4,590 | 45 | 4.78/5.0 |
| Aida Del Mar | 1 | $3,180 | 18 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nariño.
Dive Deeper: Advanced Nariño STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nariño. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNariño Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nariño
- The Nariño Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nariño, House properties are the most common (84.2%), reflecting the local real estate landscape.
- Houses represent a significant 84.2% portion, catering likely to families or larger groups.
Nariño Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nariño
- The dominant room capacity in Nariño is 3 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 63.1% of the active Airbnb listings in Nariño, indicating a high concentration in these sizes.
- A significant 78.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nariño.
Nariño Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nariño
- The most common guest capacity trend in Nariño vacation rentals is listings accommodating 8+ guests (68.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Nariño STR market, accounting for 84.2% of listings.
- 78.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nariño.
- On average, properties in Nariño are equipped to host 7.0 guests.
Nariño Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nariño
- The most common availability pattern in Nariño falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Nariño (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nariño Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
41.2% of total
2 Nights
8 listings
47.1% of total
3 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Nariño is 2 Nights, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.3%) of the Nariño Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.1% of Nariño hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nariño.
Nariño Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
54.5% of total
Moderate
3 listings
27.3% of total
Strict
2 listings
18.2% of total
Cancellation Policy Insights for Nariño
- The prevailing Airbnb cancellation policy trend in Nariño is Flexible, used by 54.5% of listings.
- The market strongly favors guest-friendly terms, with 81.8% of listings offering Flexible or Moderate policies. This suggests guests in Nariño may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.5% market standard in Nariño.
- Given the high prevalence of Flexible policies (54.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Nariño.
Nariño STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nariño
- The overall average booking lead time for vacation rentals in Nariño is 31 days.
- Guests book furthest in advance for stays during December (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (41 days avg.) sees the longest lead times, while Spring (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Nariño.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Nariño averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nariño (2025)
Amenity Prevalence
Amenity Insights for Nariño
- Essential amenities in Nariño that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Free parking on premises, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Nariño.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nariño: Kitchen, TV.
- Consider adding popular differentiators like Pool or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nariño to stay competitive.
Nariño Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nariño
- The typical guest profile for Airbnb in Nariño consists of primarily domestic travelers (91%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 91.1% of guests.
- Key international markets include Colombia (91.1%) and United States (6.7%).
- Top languages spoken are Spanish (66.7%) followed by English (26.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bogota.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nariño Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Anapoima | 24 | $2,636 | $368.41 | 23% |
| Cauca Viejo | 25 | $1,898 | $265.42 | 26% |
| Apulo | 92 | $1,805 | $269.55 | 26% |
| Anapoima | 268 | $1,692 | $261.66 | 26% |
| La Peña | 10 | $1,299 | $163.13 | 29% |
| Carmen Apicala | 10 | $1,227 | $197.12 | 21% |
| El Imperio | 13 | $1,196 | $223.38 | 26% |
| Cundinamarca | 12 | $1,185 | $167.31 | 26% |
| Sasaima | 29 | $1,079 | $144.12 | 29% |
| Quimbaya | 165 | $1,030 | $135.72 | 30% |