Villeta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in RAP (Especial) Central, Colombia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Villeta in 2025? Explore comprehensive Airbnb analytics for Villeta, RAP (Especial) Central, Colombia to uncover income potential. This 2025 STR market report for Villeta, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 291 active listings.

Whether you're considering an Airbnb investment in Villeta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villeta Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Villeta Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$170
The average rental revenue earned for an occupied room per day in Villeta.
Occupancy Rate(?)
23.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$12,101
Typical annual income for an Airbnb listing in Villeta. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.1%
Significant decrease (-15.1%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Villeta.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Villeta.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
291
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Villeta (2025)

Understanding the monthly revenue variations for Airbnb listings in Villeta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villeta is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villeta across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,200+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,246 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $847 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $289, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Villeta

Villeta Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Villeta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villeta:

  • Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 19%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Villeta

Average Daily Rate (ADR) Airbnb Trends in Villeta (2025)

Effective short term rental pricing strategy in Villeta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villeta typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $345+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
  • Typical properties (Median) charge around $128 per night.
  • Entry-level properties (Bottom 25%) earn around $57 per night.

Average Daily Rate (ADR) Trend by Month in Villeta

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Airbnb Seasonality Analysis & Trends in Villeta (2025)

Peak Season (May, April, June)
  • Revenue averages $2,444 per month
  • Occupancy rates average 28.0%
  • Daily rates average $167
Shoulder Season
  • Revenue averages $1,477 per month
  • Occupancy maintains around 26.6%
  • Daily rates hold near $168
Low Season (February, March, October)
  • Revenue drops to average $1,112 per month
  • Occupancy decreases to average 21.3%
  • Daily rates adjust to average $167

Seasonality Insights for Villeta

  • The Airbnb seasonality in Villeta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Villeta's highest earning potential, with monthly revenues capable of climbing to $2,618, occupancy reaching a high of 29.9%, and ADRs peaking at $175.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,049, occupancy could drop to 20.4%, and ADRs may adjust down to $163.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villeta.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Villeta seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Villeta (2025)

Exploring the top neighborhoods for short-term rentals in Villeta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Central Villeta
The heart of Villeta, offering a mix of local culture, restaurants, and access to public transportation. Ideal for tourists looking to explore the town's history and community.
Parque Principal de Villeta, Iglesia de San Miguel, local markets, Café Cultural, Festival de la Chicha
Santuario de la Virgen de La Consolación
A significant religious site attracting visitors seeking spiritual experiences. Ideal for those looking for a peaceful retreat.
Santuario de La Virgen de La Consolación, scenic views, local festivals, artisanal shops
Cerca de la Plaza de Mercado
Vibrant area known for its local market, offering a taste of everyday Colombian life. Great for tourists interested in local cuisine and culture.
Plaza de Mercado, local food stalls, artisans, community events
Parque Arenero
A popular recreational park for families and visitors, known for its open spaces and activities. Great for short-term rentals targeting families.
playgrounds, sports facilities, picnic areas, food trucks
Calle 5
A bustling street known for its shops and eateries. Perfect for tourists looking to experience local life and cuisine.
restaurants, shops, street vendors, cultural events
Zona Rosa
The lively nightlife district of Villeta, attracting younger crowds and those looking for entertainment. Ideal for young travelers.
bars, nightclubs, live music venues, local festivals
Cerro de La Virgen
A beautiful viewpoint that offers stunning vistas of the area. Great for eco-tourists and nature lovers.
hiking trails, scenic views, wildlife spotting, natural parks
Los Jardines de Villeta
A tranquil residential area with green spaces and a community feel. Suitable for tourists seeking a quiet retreat.
gardens, walking paths, local flora and fauna, community parks

Understanding Airbnb License Requirements & STR Laws in Villeta (2025)

Yes, Villeta, RAP (Especial) Central, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villeta to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 69% licensed listings)

Top Performing Airbnb Properties in Villeta (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Villetabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

La mejor Finca Campestre en Villeta, ¡Es única!

La mejor Finca Campestre en Villeta, ¡Es única!

Entire Place • 10 bedrooms

$84,841
Revenue
36.5%
Occupancy
$820.07
Daily Rate
Incredible Houseboat Payande

Incredible Houseboat Payande

Entire Place • 5 bedrooms

$69,710
Revenue
37.1%
Occupancy
$510.37
Daily Rate
Bali Luxury Jacuzzi, Piscina, BBQ, via pavimentada

Bali Luxury Jacuzzi, Piscina, BBQ, via pavimentada

Entire Place • 3 bedrooms

$68,614
Revenue
79.8%
Occupancy
$222.48
Daily Rate
Casa San Thomas, Paraíso Privado near Bogotá

Casa San Thomas, Paraíso Privado near Bogotá

Entire Place • 5 bedrooms

$63,726
Revenue
32.9%
Occupancy
$320.76
Daily Rate
Luxury Casa Quinta Villeta

Luxury Casa Quinta Villeta

Entire Place • 6 bedrooms

$63,045
Revenue
30.3%
Occupancy
$562.22
Daily Rate
villa spectacular Villeta

villa spectacular Villeta

Entire Place • 6 bedrooms

$61,665
Revenue
37.0%
Occupancy
$450.03
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Villeta (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Villeta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #978440886$249,3081123.88/5.0
Jhon2$87,951364.92/5.0
Host #3805679471$84,84110.00/5.0
Juan Jacobo2$78,501862.46/5.0
María1$69,710304.97/5.0
Maximiliano3$69,6401204.92/5.0
Liliana1$68,614324.91/5.0
Alvaro Andrés1$63,726254.96/5.0
Catalina1$63,045564.75/5.0
Natalia1$58,243164.38/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villeta.

Dive Deeper: Advanced Villeta STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villeta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Villeta Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Villeta

  • The Villeta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.6% of the 291 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Villeta, House properties are the most common (53.6%), reflecting the local real estate landscape.
  • Houses represent a significant 53.6% portion, catering likely to families or larger groups.
  • The presence of 8.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 4.8%) offer potential for unique stay experiences.

Villeta Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Villeta

  • The dominant room capacity in Villeta is 1 bedroom listings, making up 25.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 4 bedrooms properties represent 45.7% of the active Airbnb listings in Villeta, indicating a high concentration in these sizes.
  • A significant 58.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Villeta.

Villeta Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Villeta

  • The most common guest capacity trend in Villeta vacation rentals is listings accommodating 8+ guests (56.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Villeta STR market, accounting for 70.5% of listings.
  • 69.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villeta.
  • On average, properties in Villeta are equipped to host 6.1 guests.

Villeta Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Villeta

  • The most common availability pattern in Villeta falls within the 271-366 days range, representing 68% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Villeta (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Villeta Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (66.7%)

1 Night

178 listings

66.7% of total

2 Nights (19.9%)

2 Nights

53 listings

19.9% of total

3 Nights (1.9%)

3 Nights

5 listings

1.9% of total

4-6 Nights (1.1%)

4-6 Nights

3 listings

1.1% of total

30+ Nights (10.5%)

30+ Nights

28 listings

10.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Villeta is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (86.6%) of the Villeta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.5%) caters to monthly stays (30+ nights) in Villeta, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 66.7% of Villeta hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villeta.

Villeta Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (32.5%)

Flexible

69 listings

32.5% of total

Moderate (26.9%)

Moderate

57 listings

26.9% of total

Firm (15.6%)

Firm

33 listings

15.6% of total

Strict (25%)

Strict

53 listings

25% of total

Cancellation Policy Insights for Villeta

  • The prevailing Airbnb cancellation policy trend in Villeta is Flexible, used by 32.5% of listings.
  • There's a relatively balanced mix between guest-friendly (59.4%) and stricter (40.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 32.5% market standard in Villeta.
  • Regularly review your cancellation policy against competitors and market demand shifts in Villeta.

Villeta STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Villeta

  • The overall average booking lead time for vacation rentals in Villeta is 31 days.
  • Guests book furthest in advance for stays during December (average 63 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (43 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Villeta.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 43 days) to capture early planners.
  • Monitor your own booking lead times against these Villeta averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Villeta (2025)

Amenity Prevalence

Amenity Insights for Villeta

  • Popular amenities like Free parking on premises, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Villeta.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Villeta to stay competitive.

Villeta Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Villeta

  • The typical guest profile for Airbnb in Villeta consists of primarily domestic travelers (90%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 90.3% of guests.
  • Key international markets include Colombia (90.3%) and United States (3.8%).
  • Top languages spoken are Spanish (56.6%) followed by English (32.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Bogotá and Bogota.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Villeta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Nicolás22$2,825$359.4430%
Anapoima24$2,636$368.4123%
Córdoba22$2,123$253.9927%
Antioquia15$2,114$270.0528%
Cauca Viejo25$1,898$265.4226%
Apulo92$1,805$269.5526%
Anapoima268$1,692$261.6626%
Sopetrán160$1,377$219.2523%
Copacabana86$1,364$215.7329%
La Peña10$1,299$163.1329%

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