Pereira Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Risaralda, Colombia
Is Airbnb profitable in Pereira in 2025? Explore comprehensive Airbnb analytics for Pereira, Risaralda, Colombia to uncover income potential. This 2025 STR market report for Pereira, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 114 active listings.
Whether you're considering an Airbnb investment in Pereira, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pereira Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pereira Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pereira (2025)
Understanding the monthly revenue variations for Airbnb listings in Pereira is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pereira is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pereira across different performance tiers:
- Best-in-class properties (Top 10%) achieve $710+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $451 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $252 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $143, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pereira
Pereira Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pereira STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pereira:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pereira
Average Daily Rate (ADR) Airbnb Trends in Pereira (2025)
Effective short term rental pricing strategy in Pereira involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pereira typically peaks in November and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $85+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $49 or more.
- Typical properties (Median) charge around $35 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Pereira
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Airbnb Seasonality Analysis & Trends in Pereira (2025)
Peak Season (August, November, October)
- Revenue averages $712 per month
- Occupancy rates average 34.4%
- Daily rates average $70
Shoulder Season
- Revenue averages $320 per month
- Occupancy maintains around 23.1%
- Daily rates hold near $45
Low Season (February, March, April)
- Revenue drops to average $31 per month
- Occupancy decreases to average 2.4%
- Daily rates adjust to average $41
Seasonality Insights for Pereira
- The Airbnb seasonality in Pereira shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pereira's highest earning potential, with monthly revenues capable of climbing to $791, occupancy reaching a high of 39.2%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $40.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pereira.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pereira seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pereira (2025)
Exploring the top neighborhoods for short-term rentals in Pereira? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Villa | A historic area known for its beautiful colonial architecture and central square. It's popular among tourists for cultural immersion and local events. | Parque Arboleda, Catedral de Pereira, Pueblo Tapao, Lake Otún, Cultural events in La Villa |
| El Jardín | A vibrant neighborhood with lush green parks and a relaxed atmosphere. It's ideal for families and nature lovers, providing easy access to scenic hiking trails. | Parque El Jardín, Botanical Garden, Ecological Park, Cafeterias and restaurants, Local artisan shops |
| Centro | The heart of Pereira, offering a mix of commerce, culture, and history. It’s a bustling area that attracts both tourists and locals. | Plaza de Bolívar, Teatro Santiago Londoño, Museo de Arte de Pereira, Shopping districts, Historic architecture |
| La Esneda | A growing area known for its residential vibe and proximity to nature. Great for those who want a mix of urban and rural. | Recreational parks, Natural reserves, Coffee tours, Local markets, Cafes and restaurants |
| Pueblo Tapao | A charming small town near Pereira with stunning views and access to nature. Popular for eco-tourism and a serene atmosphere. | Coffee farms, Hiking trails, Natural parks, Cafeterias, Artisan markets |
| Altagracia | A residential area that offers a quieter stay while still being close to the main attractions of Pereira. It’s perfect for long-term rentals. | Local eateries, Quiet parks, Access to main roads, Community space, Cultural experiences |
| La Victoria | An upcoming neighborhood that offers affordable housing options, with great potential for future growth and investment. | Local markets, Parks, Community events, Small cafes, Shopping plazas |
| Belmonte | Known for its luxurious housing options and scenic surroundings. It attracts affluent travelers and those looking for high-end experiences. | Luxury villas, Golf courses, Wellness centers, High-end restaurants, Private parks |
Understanding Airbnb License Requirements & STR Laws in Pereira (2025)
Yes, Pereira, Risaralda, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pereira to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 89% licensed listings)
Top Performing Airbnb Properties in Pereira (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pereirabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Campestre | Jacuzzi | 4 bedrooms | Pereira
Entire Place • 4 bedrooms
Townhome W/AC • Fast WiFi • Parking • Secure Stay
Entire Place • 2 bedrooms
Family Farm Ideal for Events
Entire Place • 6 bedrooms
Luxury apartment in the best area of Pereira!
Entire Place • 2 bedrooms
Complete House with Panoramic Mountain Jacuzzi
Entire Place • 3 bedrooms
LOFT with Terrace in Alamos Clinics-Restaurants
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pereira (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pereira based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andres | 2 | $17,243 | 24 | 4.94/5.0 |
| Be Homes | 3 | $15,031 | 29 | 4.97/5.0 |
| Juana Valentina | 2 | $12,278 | 56 | 4.92/5.0 |
| Fede De Plaza U | 10 | $10,670 | 191 | 4.89/5.0 |
| Daniel | 6 | $10,650 | 281 | 4.70/5.0 |
| Elena | 2 | $8,531 | 25 | 4.95/5.0 |
| Gregory | 1 | $8,385 | 8 | 5.00/5.0 |
| Carlos | 2 | $6,506 | 68 | 4.88/5.0 |
| Epic Suites By Ahead | 2 | $6,438 | 66 | 4.71/5.0 |
| Gonzalo | 3 | $6,215 | 34 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pereira.
Dive Deeper: Advanced Pereira STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pereira. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPereira Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pereira
- The Pereira Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.4% of the 114 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pereira, Apartment/Condo properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 17.5% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.8%) offer potential for unique stay experiences.
Pereira Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pereira
- The dominant room capacity in Pereira is 1 bedroom listings, making up 51.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.9% of the active Airbnb listings in Pereira, indicating a high concentration in these sizes.
- With over half the market (51.8%) consisting of studios or 1-bedroom units, Pereira is particularly well-suited for individuals or couples.
- A significant 21.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pereira.
Pereira Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pereira
- The most common guest capacity trend in Pereira vacation rentals is listings accommodating 2 guests (32.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Pereira STR market, accounting for 47.4% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pereira.
- On average, properties in Pereira are equipped to host 3.8 guests.
Pereira Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pereira
- The most common availability pattern in Pereira falls within the 271-366 days range, representing 86% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pereira (55.3%), reflecting common guest stay durations or potential owner blocking patterns.
Pereira Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
56 listings
49.1% of total
2 Nights
24 listings
21.1% of total
3 Nights
1 listings
0.9% of total
4-6 Nights
4 listings
3.5% of total
7-29 Nights
3 listings
2.6% of total
30+ Nights
26 listings
22.8% of total
Key Insights
- The most prevalent minimum stay requirement in Pereira is 1 Night, adopted by 49.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.2%) of the Pereira Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.8%) caters to monthly stays (30+ nights) in Pereira, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.1% of Pereira hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pereira.
Pereira Airbnb Cancellation Policy Trends Analysis (2025)
Limited
7 listings
6.1% of total
Flexible
67 listings
58.8% of total
Moderate
25 listings
21.9% of total
Firm
15 listings
13.2% of total
Cancellation Policy Insights for Pereira
- The prevailing Airbnb cancellation policy trend in Pereira is Flexible, used by 58.8% of listings.
- The market strongly favors guest-friendly terms, with 80.7% of listings offering Flexible or Moderate policies. This suggests guests in Pereira may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 58.8% market standard in Pereira.
- Given the high prevalence of Flexible policies (58.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Pereira.
Pereira STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pereira
- The overall average booking lead time for vacation rentals in Pereira is 12 days.
- Guests book furthest in advance for stays during December (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (16 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (12 days) as a baseline for your pricing and availability strategy in Pereira.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 16 days) to capture early planners.
- Monitor your own booking lead times against these Pereira averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pereira (2025)
Amenity Prevalence
Amenity Insights for Pereira
- Essential amenities in Pereira that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pereira: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pereira to stay competitive.
Pereira Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pereira
- The typical guest profile for Airbnb in Pereira consists of a mix of domestic (63%) and international guests, often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 63.3% of guests.
- Key international markets include Colombia (63.3%) and United States (17.2%).
- Top languages spoken are Spanish (51.8%) followed by English (35.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Medellín.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pereira Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cauca Viejo | 28 | $2,326 | $290.14 | 28% |
| Anapoima | 302 | $1,730 | $274.72 | 26% |
| Apulo | 102 | $1,649 | $279.26 | 23% |
| Cundinamarca | 11 | $1,429 | $199.95 | 24% |
| La Pintada | 23 | $1,141 | $278.37 | 23% |
| Nilo | 76 | $1,093 | $239.55 | 21% |
| La Buitrera | 17 | $1,092 | $132.79 | 25% |
| Nimaima | 30 | $1,046 | $202.08 | 21% |
| El Imperio | 13 | $1,024 | $193.93 | 21% |
| Fredonia | 14 | $988 | $170.79 | 20% |