Barichara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santander, Colombia
Is Airbnb profitable in Barichara in 2025? Explore comprehensive Airbnb analytics for Barichara, Santander, Colombia to uncover income potential. This 2025 STR market report for Barichara, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 405 active listings.
Whether you're considering an Airbnb investment in Barichara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Barichara Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Barichara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Barichara (2025)
Understanding the monthly revenue variations for Airbnb listings in Barichara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Barichara is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Barichara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,898+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $923 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $379 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $164, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Barichara
Barichara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Barichara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Barichara:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Barichara
Average Daily Rate (ADR) Airbnb Trends in Barichara (2025)
Effective short term rental pricing strategy in Barichara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Barichara typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $213+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Barichara
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Airbnb Seasonality Analysis & Trends in Barichara (2025)
Peak Season (January, December, April)
- Revenue averages $950 per month
- Occupancy rates average 28.3%
- Daily rates average $106
Shoulder Season
- Revenue averages $778 per month
- Occupancy maintains around 24.0%
- Daily rates hold near $101
Low Season (May, September, November)
- Revenue drops to average $579 per month
- Occupancy decreases to average 19.6%
- Daily rates adjust to average $100
Seasonality Insights for Barichara
- The Airbnb seasonality in Barichara shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Barichara's highest earning potential, with monthly revenues capable of climbing to $991, occupancy reaching a high of 30.2%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $527, occupancy could drop to 16.2%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Barichara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Barichara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Barichara (2025)
Exploring the top neighborhoods for short-term rentals in Barichara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The historic center of Barichara is known for its cobblestone streets, colonial architecture, and rich cultural heritage. It's a prime location for tourists who appreciate history and tradition, making it perfect for Airbnb investments. | San Gil Church, Alcaldía de Barichara, Barichara's artisan workshops, Mirador de Barichara, Casa de la Cultura |
| Pan de Azúcar | This area offers breathtaking views of the surrounding landscapes and is popular for hiking and nature activities. It's an attractive option for eco-tourists and outdoor enthusiasts looking for tranquility and adventure. | Pan de Azúcar viewpoint, La Ciudadela, Surrounding hiking trails, Cascadas de Juan Curi, Nature reserves |
| Main Plaza | The Main Plaza is the heart of Barichara, bustling with cafes, restaurants, and local shops. This area attracts tourists looking for convenience and local flavor, making it ideal for short-term rentals. | Cafes and restaurants, Local shops, Cultural events, Open-air market, Scenic views |
| Calle Real | Calle Real is a charming street filled with traditional houses and boutiques, representing the architectural beauty of Barichara. It draws visitors who enjoy leisurely walks and shopping for local crafts. | Boutiques and artisan shops, Cultural galleries, Historic architecture, Local cuisine spots, Street performances |
| Cerro de la Cruz | This viewpoint offers the best panoramic views of Barichara and its surrounding scenery. It's popular among tourists for photography and sunset views, making it a great location for unique stays. | Cerro de la Cruz viewpoint, Photography opportunities, Sunset views, Nature walks, Nearby hiking trails |
| Santa Barbara | The quieter neighborhood of Santa Barbara is known for its local ambience and provides a more authentic experience for visitors looking to escape the tourist hustle. Ideal for long-term stays. | Local homes, Traditional food spots, Nearby parks, Cultural workshops, Community events |
| El Camino Real (The Royal Path) | This historic path leads from Barichara to Guane and is great for hiking enthusiasts and nature lovers. It offers a unique experience that combines adventure and local history, appealing to active tourists. | Hiking trails, Historical landmarks, Flora and fauna, Guided tours, Scenic views |
| Cultural Workshops District | This area is known for its many cultural workshops where visitors can learn about local crafts and trades. It attracts tourists looking for hands-on experiences and local interactions. | Craft workshops, Artisan classes, Local galleries, Cultural festivals, Art fairs |
Understanding Airbnb License Requirements & STR Laws in Barichara (2025)
Yes, Barichara, Santander, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Barichara to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 59% licensed listings)
Top Performing Airbnb Properties in Barichara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Baricharabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious house pool
Entire Place • 10 bedrooms
Casa Maestra - private, exclusive and with pool
Entire Place • 3 bedrooms
Casa Azul Barichara
Entire Place • 5 bedrooms
Misia Custodia Hotel Boutique
Private Room • 6 bedrooms
Stylish Home Retreat - Steps from the main square
Entire Place • 3 bedrooms
Macaregua Vila
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Barichara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Barichara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vanessa | 2 | $85,991 | 32 | 4.93/5.0 |
| Isabel | 1 | $62,039 | 30 | 5.00/5.0 |
| Cecilia | 3 | $54,547 | 225 | 4.98/5.0 |
| Wilton Eparquio | 27 | $54,237 | 65 | 4.87/5.0 |
| Adriana | 10 | $53,600 | 69 | 4.98/5.0 |
| Marcela | 2 | $53,346 | 125 | 4.97/5.0 |
| Veronica | 4 | $51,272 | 124 | 4.98/5.0 |
| Hotel Victoria Barichara | 8 | $46,059 | 0 | N/A/5.0 |
| Host #459954839 | 3 | $42,828 | 2 | N/A/5.0 |
| Claudia Ximena | 3 | $37,856 | 9 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Barichara.
Dive Deeper: Advanced Barichara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Barichara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBarichara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Barichara
- The Barichara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.8% of the 405 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 45.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Barichara, House properties are the most common (56.3%), reflecting the local real estate landscape.
- Houses represent a significant 56.3% portion, catering likely to families or larger groups.
- The presence of 24.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 2.7%) offer potential for unique stay experiences.
Barichara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Barichara
- The dominant room capacity in Barichara is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 56.5% of the active Airbnb listings in Barichara, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Barichara.
Barichara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Barichara
- The most common guest capacity trend in Barichara vacation rentals is listings accommodating 8+ guests (29.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Barichara STR market, accounting for 50.9% of listings.
- 37.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Barichara.
- On average, properties in Barichara are equipped to host 4.3 guests.
Barichara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Barichara
- The most common availability pattern in Barichara falls within the 271-366 days range, representing 84.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Barichara (48.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Barichara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
230 listings
57.8% of total
2 Nights
94 listings
23.6% of total
3 Nights
7 listings
1.8% of total
4-6 Nights
2 listings
0.5% of total
7-29 Nights
2 listings
0.5% of total
30+ Nights
63 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Barichara is 1 Night, adopted by 57.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.4%) of the Barichara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Barichara, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.8% of Barichara hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Barichara.
Barichara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
108 listings
32.7% of total
Moderate
109 listings
33% of total
Firm
62 listings
18.8% of total
Strict
51 listings
15.5% of total
Cancellation Policy Insights for Barichara
- The prevailing Airbnb cancellation policy trend in Barichara is Moderate, used by 33% of listings.
- There's a relatively balanced mix between guest-friendly (65.7%) and stricter (34.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33% market standard in Barichara.
- Regularly review your cancellation policy against competitors and market demand shifts in Barichara.
Barichara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Barichara
- The overall average booking lead time for vacation rentals in Barichara is 35 days.
- Guests book furthest in advance for stays during December (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (44 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Barichara.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Barichara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Barichara (2025)
Amenity Prevalence
Amenity Insights for Barichara
- Essential amenities in Barichara that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Barichara: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Barichara to stay competitive.
Barichara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Barichara
- The typical guest profile for Airbnb in Barichara consists of primarily domestic travelers (67%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 67.1% of guests.
- Key international markets include Colombia (67.1%) and United States (11.9%).
- Top languages spoken are Spanish (44.8%) followed by English (35.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bucaramanga.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Barichara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.