Bucaramanga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santander, Colombia
Is Airbnb profitable in Bucaramanga in 2025? Explore comprehensive Airbnb analytics for Bucaramanga, Santander, Colombia to uncover income potential. This 2025 STR market report for Bucaramanga, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 553 active listings.
Whether you're considering an Airbnb investment in Bucaramanga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bucaramanga Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bucaramanga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bucaramanga (2025)
Understanding the monthly revenue variations for Airbnb listings in Bucaramanga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bucaramanga is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bucaramanga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,074+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $724 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $454 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $202, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bucaramanga
Bucaramanga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bucaramanga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bucaramanga:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bucaramanga
Average Daily Rate (ADR) Airbnb Trends in Bucaramanga (2025)
Effective short term rental pricing strategy in Bucaramanga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bucaramanga typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $60+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $42 or more.
- Typical properties (Median) charge around $30 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in Bucaramanga
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Airbnb Seasonality Analysis & Trends in Bucaramanga (2025)
Peak Season (June, December, May)
- Revenue averages $700 per month
- Occupancy rates average 44.2%
- Daily rates average $40
Shoulder Season
- Revenue averages $543 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $40
Low Season (February, March, September)
- Revenue drops to average $424 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $40
Seasonality Insights for Bucaramanga
- The Airbnb seasonality in Bucaramanga shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bucaramanga's highest earning potential, with monthly revenues capable of climbing to $710, occupancy reaching a high of 51.9%, and ADRs peaking at $43.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $413, occupancy could drop to 38.2%, and ADRs may adjust down to $38.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bucaramanga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bucaramanga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bucaramanga (2025)
Exploring the top neighborhoods for short-term rentals in Bucaramanga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Bucaramanga with colonial architecture, cultural sites, and vibrant street life. Attracts tourists interested in history and local culture. | Cathedral of Bucaramanga, Parque García Rovira, Cultural Center La Triada, Museo de Arte Moderno, Teatro Corfescu |
| Cañaveral | A modern and upscale neighborhood known for its shopping centers, restaurants, and proximity to important business areas. Appeals to both tourists and business travelers. | Cañaveral Shopping Center, Centro Comercial La Florida, Parque de la Vida, Bucaramanga Shopping Mall |
| La Concordia | A traditional neighborhood with a local vibe, close to the main attractions and known for its authentic food and markets. Perfect for guests seeking an authentic experience. | Parque San Pío, Plaza de Mercado, Cerro del Santísimo, Iglesia de la Sagrada Familia |
| Morroco | A developing area with new housing projects and increasing interest in rentals. It's popular among younger tourists and digital nomads. | Parque La Floridablanca, Parque de las Chimeneas, growing local cafes and co-working spaces |
| La Puerta del Sol | A bustling neighborhood known for its nightlife, restaurants, and entertainment. Attracts younger crowds and those looking for a lively atmosphere. | Parque de los Niños, Cafés en la Calle 45, Cine Colombia, Local bars and nightclubs |
| El Chicamocha | This neighborhood offers beautiful views of the Chicamocha Canyon and is popular among tourists looking for nature experiences. Great for eco-tourism. | Panachi Park, Chicamocha Canyon, Adventure sports, Natural scenery |
| Floridablanca | A neighboring municipality with more affordable options and a local feel. It's close to Bucaramanga and often attracts families and longer-term visitors. | Parque Principal de Floridablanca, Cerro de las Tres Cruces, Shopping and local eateries |
| Girón | A nearby historic town known for its colonial architecture. Ideal for tourists who wish to explore outside Bucaramanga while enjoying a quaint ambiance. | Historic center of Girón, Iglesia de San Juan Bautista, Parque Principal de Girón, Museo de la Casa de la Cultura |
Understanding Airbnb License Requirements & STR Laws in Bucaramanga (2025)
Yes, Bucaramanga, Santander, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bucaramanga to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 78% licensed listings)
Top Performing Airbnb Properties in Bucaramanga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bucaramangabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment in bucaramanga near Uis
Entire Place • 2 bedrooms
Quiet View House LagosCaciqu Nature Neomun Holiday
Entire Place • 4 bedrooms
Casa Boutique Ideal Para Eventos, Trabajo Y Famlia
Entire Place • 6 bedrooms
Premium Urban Oasis Bucaramanga
Entire Place • 3 bedrooms
Modern, comfortable Puerta del Sol
Entire Place • 3 bedrooms
Chalet House in Lagos del Cacique
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bucaramanga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bucaramanga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Myriam | 2 | $74,688 | 18 | 4.92/5.0 |
| Juan Manuel | 5 | $68,792 | 226 | 4.89/5.0 |
| Anaterra | 7 | $64,871 | 19 | 2.12/5.0 |
| Cesar | 18 | $64,815 | 221 | 3.02/5.0 |
| Tatiana | 9 | $64,305 | 335 | 4.70/5.0 |
| Monica | 11 | $48,409 | 663 | 4.36/5.0 |
| Wolman | 2 | $44,311 | 93 | 4.87/5.0 |
| Raul | 8 | $43,127 | 107 | 4.70/5.0 |
| Bensolly | 5 | $40,779 | 289 | 4.74/5.0 |
| Juan | 9 | $37,291 | 235 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bucaramanga.
Dive Deeper: Advanced Bucaramanga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bucaramanga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBucaramanga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bucaramanga
- The Bucaramanga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.7% of the 553 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bucaramanga, Apartment/Condo properties are the most common (82.5%), reflecting the local real estate landscape.
- The presence of 11% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.3%) offer potential for unique stay experiences.
Bucaramanga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bucaramanga
- The dominant room capacity in Bucaramanga is 1 bedroom listings, making up 47% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.2% of the active Airbnb listings in Bucaramanga, indicating a high concentration in these sizes.
Bucaramanga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bucaramanga
- The most common guest capacity trend in Bucaramanga vacation rentals is listings accommodating 2 guests (28.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Bucaramanga STR market, accounting for 48.1% of listings.
- 18.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bucaramanga.
- On average, properties in Bucaramanga are equipped to host 3.4 guests.
Bucaramanga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bucaramanga
- The most common availability pattern in Bucaramanga falls within the 271-366 days range, representing 46.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bucaramanga (25.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bucaramanga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
186 listings
36% of total
2 Nights
136 listings
26.3% of total
3 Nights
38 listings
7.4% of total
4-6 Nights
26 listings
5% of total
7-29 Nights
52 listings
10.1% of total
30+ Nights
79 listings
15.3% of total
Key Insights
- The most prevalent minimum stay requirement in Bucaramanga is 1 Night, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the Bucaramanga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.3%) caters to monthly stays (30+ nights) in Bucaramanga, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36% of Bucaramanga hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bucaramanga.
Bucaramanga Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.6% of total
Flexible
203 listings
43.9% of total
Moderate
125 listings
27.1% of total
Firm
57 listings
12.3% of total
Strict
74 listings
16% of total
Cancellation Policy Insights for Bucaramanga
- The prevailing Airbnb cancellation policy trend in Bucaramanga is Flexible, used by 43.9% of listings.
- The market strongly favors guest-friendly terms, with 71.0% of listings offering Flexible or Moderate policies. This suggests guests in Bucaramanga may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.9% market standard in Bucaramanga.
- Regularly review your cancellation policy against competitors and market demand shifts in Bucaramanga.
Bucaramanga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bucaramanga
- The overall average booking lead time for vacation rentals in Bucaramanga is 21 days.
- Guests book furthest in advance for stays during January (average 26 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (26 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Bucaramanga.
- Target marketing efforts for the Fall season well in advance (at least 26 days) to capture early planners.
- Monitor your own booking lead times against these Bucaramanga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bucaramanga (2025)
Amenity Prevalence
Amenity Insights for Bucaramanga
- Essential amenities in Bucaramanga that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bucaramanga: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bucaramanga to stay competitive.
Bucaramanga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bucaramanga
- The typical guest profile for Airbnb in Bucaramanga consists of primarily domestic travelers (66%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 65.6% of guests.
- Key international markets include Colombia (65.6%) and United States (15.5%).
- Top languages spoken are Spanish (53.5%) followed by English (34.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bucaramanga.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bucaramanga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Girón | 35 | $784 | $138.30 | 30% |
| Los Santos | 51 | $718 | $132.55 | 21% |
| Lebrija | 11 | $604 | $150.69 | 22% |
| Piedecuesta | 112 | $549 | $103.99 | 28% |
| Barichara | 349 | $523 | $103.18 | 25% |
| Floridablanca | 184 | $494 | $43.99 | 43% |
| Chinácota | 33 | $490 | $140.42 | 25% |
| Pamplona | 13 | $384 | $40.44 | 35% |
| Perímetro Urbano Cúcuta | 261 | $350 | $33.81 | 39% |
| Villa del Rosario | 19 | $341 | $68.74 | 35% |