Bucaramanga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santander, Colombia
Is Airbnb profitable in Bucaramanga in 2025? Explore comprehensive Airbnb analytics for Bucaramanga, Santander, Colombia to uncover income potential. This 2025 STR market report for Bucaramanga, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 585 active listings.
Whether you're considering an Airbnb investment in Bucaramanga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bucaramanga Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bucaramanga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bucaramanga (2025)
Understanding the monthly revenue variations for Airbnb listings in Bucaramanga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bucaramanga is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bucaramanga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $950+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $635 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $378 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $179, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bucaramanga
Bucaramanga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bucaramanga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bucaramanga:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bucaramanga
Average Daily Rate (ADR) Airbnb Trends in Bucaramanga (2025)
Effective short term rental pricing strategy in Bucaramanga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bucaramanga typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $60+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $42 or more.
- Typical properties (Median) charge around $31 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Bucaramanga
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Airbnb Seasonality Analysis & Trends in Bucaramanga (2025)
Peak Season (December, October, August)
- Revenue averages $576 per month
- Occupancy rates average 46.9%
- Daily rates average $39
Shoulder Season
- Revenue averages $480 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $41
Low Season (May, June, September)
- Revenue drops to average $414 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $42
Seasonality Insights for Bucaramanga
- The Airbnb seasonality in Bucaramanga shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bucaramanga's highest earning potential, with monthly revenues capable of climbing to $675, occupancy reaching a high of 53.0%, and ADRs peaking at $44.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $390, occupancy could drop to 32.3%, and ADRs may adjust down to $39.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bucaramanga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bucaramanga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bucaramanga (2025)
Exploring the top neighborhoods for short-term rentals in Bucaramanga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Bucaramanga with colonial architecture, cultural sites, and vibrant street life. Attracts tourists interested in history and local culture. | Cathedral of Bucaramanga, Parque García Rovira, Cultural Center La Triada, Museo de Arte Moderno, Teatro Corfescu |
| Cañaveral | A modern and upscale neighborhood known for its shopping centers, restaurants, and proximity to important business areas. Appeals to both tourists and business travelers. | Cañaveral Shopping Center, Centro Comercial La Florida, Parque de la Vida, Bucaramanga Shopping Mall |
| La Concordia | A traditional neighborhood with a local vibe, close to the main attractions and known for its authentic food and markets. Perfect for guests seeking an authentic experience. | Parque San Pío, Plaza de Mercado, Cerro del Santísimo, Iglesia de la Sagrada Familia |
| Morroco | A developing area with new housing projects and increasing interest in rentals. It's popular among younger tourists and digital nomads. | Parque La Floridablanca, Parque de las Chimeneas, growing local cafes and co-working spaces |
| La Puerta del Sol | A bustling neighborhood known for its nightlife, restaurants, and entertainment. Attracts younger crowds and those looking for a lively atmosphere. | Parque de los Niños, Cafés en la Calle 45, Cine Colombia, Local bars and nightclubs |
| El Chicamocha | This neighborhood offers beautiful views of the Chicamocha Canyon and is popular among tourists looking for nature experiences. Great for eco-tourism. | Panachi Park, Chicamocha Canyon, Adventure sports, Natural scenery |
| Floridablanca | A neighboring municipality with more affordable options and a local feel. It's close to Bucaramanga and often attracts families and longer-term visitors. | Parque Principal de Floridablanca, Cerro de las Tres Cruces, Shopping and local eateries |
| Girón | A nearby historic town known for its colonial architecture. Ideal for tourists who wish to explore outside Bucaramanga while enjoying a quaint ambiance. | Historic center of Girón, Iglesia de San Juan Bautista, Parque Principal de Girón, Museo de la Casa de la Cultura |
Understanding Airbnb License Requirements & STR Laws in Bucaramanga (2025)
While Bucaramanga, Santander, Colombia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bucaramanga to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Bucaramanga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bucaramangabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment in Bucaramanga near Uis
Entire Place • 2 bedrooms
Casa Boutique | Private Swimming Pool | Ideal for Groups
Entire Place • 6 bedrooms
Quiet View House LagosCaciqu Nature Neomun Holiday
Entire Place • 4 bedrooms
Premium Urban Oasis Bucaramanga
Entire Place • 3 bedrooms
Modern and comfortable apartment in Puerta del Sol
Entire Place • 3 bedrooms
PH Loft overlooking the park A/C-jacuzzi-hammock-terrace
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bucaramanga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bucaramanga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juan & Sofia | 6 | $69,539 | 327 | 4.90/5.0 |
| Anaterra | 6 | $69,524 | 28 | 4.96/5.0 |
| Myriam | 2 | $62,344 | 23 | 4.87/5.0 |
| Tatiana | 11 | $57,463 | 447 | 4.67/5.0 |
| Cesar | 17 | $50,969 | 255 | 4.55/5.0 |
| Hernando | 4 | $38,614 | 341 | 4.78/5.0 |
| Claudia Patricia | 2 | $37,988 | 82 | 4.82/5.0 |
| Monica | 11 | $37,566 | 724 | 4.79/5.0 |
| Juan | 11 | $35,182 | 300 | 4.65/5.0 |
| Bensolly | 4 | $34,956 | 272 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bucaramanga.
Dive Deeper: Advanced Bucaramanga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bucaramanga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBucaramanga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bucaramanga
- The Bucaramanga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.1% of the 585 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bucaramanga, Apartment/Condo properties are the most common (82.4%), reflecting the local real estate landscape.
- The presence of 9.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 1.6%) offer potential for unique stay experiences.
Bucaramanga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bucaramanga
- The dominant room capacity in Bucaramanga is 1 bedroom listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Bucaramanga, indicating a high concentration in these sizes.
Bucaramanga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bucaramanga
- The most common guest capacity trend in Bucaramanga vacation rentals is listings accommodating 2 guests (28.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Bucaramanga STR market, accounting for 46.8% of listings.
- 18.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bucaramanga.
- On average, properties in Bucaramanga are equipped to host 3.4 guests.
Bucaramanga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bucaramanga
- The most common availability pattern in Bucaramanga falls within the 271-366 days range, representing 53% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bucaramanga (28.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bucaramanga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
213 listings
37.8% of total
2 Nights
132 listings
23.4% of total
3 Nights
33 listings
5.9% of total
4-6 Nights
21 listings
3.7% of total
7-29 Nights
59 listings
10.5% of total
30+ Nights
105 listings
18.7% of total
Key Insights
- The most prevalent minimum stay requirement in Bucaramanga is 1 Night, adopted by 37.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.2%) of the Bucaramanga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.7%) caters to monthly stays (30+ nights) in Bucaramanga, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.8% of Bucaramanga hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bucaramanga.
Bucaramanga Airbnb Cancellation Policy Trends Analysis (2025)
Limited
14 listings
2.5% of total
Super Strict 30 Days
3 listings
0.5% of total
Flexible
261 listings
46.1% of total
Moderate
128 listings
22.6% of total
Firm
135 listings
23.9% of total
Strict
25 listings
4.4% of total
Cancellation Policy Insights for Bucaramanga
- The prevailing Airbnb cancellation policy trend in Bucaramanga is Flexible, used by 46.1% of listings.
- There's a relatively balanced mix between guest-friendly (68.7%) and stricter (28.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.1% market standard in Bucaramanga.
- Using a Strict policy might deter some guests, as only 4.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bucaramanga.
Bucaramanga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bucaramanga
- The overall average booking lead time for vacation rentals in Bucaramanga is 13 days.
- Guests book furthest in advance for stays during October (average 17 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (15 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (13 days) as a baseline for your pricing and availability strategy in Bucaramanga.
- Target marketing efforts for the Fall season well in advance (at least 15 days) to capture early planners.
- Monitor your own booking lead times against these Bucaramanga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bucaramanga (2025)
Amenity data is currently unavailable for Bucaramanga.
Bucaramanga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bucaramanga
- The typical guest profile for Airbnb in Bucaramanga consists of a mix of domestic (64%) and international guests, often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 63.8% of guests.
- Key international markets include Colombia (63.8%) and United States (15.7%).
- Top languages spoken are Spanish (52.5%) followed by English (35.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bucaramanga.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bucaramanga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Los Santos | 60 | $546 | $138.37 | 19% |
| Piedecuesta | 108 | $487 | $100.33 | 27% |
| Lebrija | 10 | $481 | $143.54 | 20% |
| Barichara | 359 | $458 | $99.73 | 23% |
| Chinácota | 27 | $457 | $144.88 | 18% |
| Girón | 37 | $452 | $94.65 | 27% |
| Floridablanca | 238 | $371 | $44.29 | 40% |
| Pamplona | 12 | $330 | $42.63 | 32% |
| Villa del Rosario | 19 | $313 | $79.74 | 31% |
| Perímetro Urbano Cúcuta | 296 | $277 | $33.71 | 37% |