Floridablanca Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santander, Colombia
Is Airbnb profitable in Floridablanca in 2025? Explore comprehensive Airbnb analytics for Floridablanca, Santander, Colombia to uncover income potential. This 2025 STR market report for Floridablanca, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 184 active listings.
Whether you're considering an Airbnb investment in Floridablanca, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Floridablanca Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Floridablanca Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Floridablanca (2025)
Understanding the monthly revenue variations for Airbnb listings in Floridablanca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Floridablanca is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Floridablanca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,386+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $942 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $608 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $282, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Floridablanca
Floridablanca Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Floridablanca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Floridablanca:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Floridablanca
Average Daily Rate (ADR) Airbnb Trends in Floridablanca (2025)
Effective short term rental pricing strategy in Floridablanca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Floridablanca typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $83+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $53 or more.
- Typical properties (Median) charge around $36 per night.
- Entry-level properties (Bottom 25%) earn around $26 per night.
Average Daily Rate (ADR) Trend by Month in Floridablanca
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Airbnb Seasonality Analysis & Trends in Floridablanca (2025)
Peak Season (May, April, June)
- Revenue averages $923 per month
- Occupancy rates average 41.2%
- Daily rates average $50
Shoulder Season
- Revenue averages $708 per month
- Occupancy maintains around 48.6%
- Daily rates hold near $47
Low Season (February, March, September)
- Revenue drops to average $544 per month
- Occupancy decreases to average 43.2%
- Daily rates adjust to average $45
Seasonality Insights for Floridablanca
- The Airbnb seasonality in Floridablanca shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Floridablanca's highest earning potential, with monthly revenues capable of climbing to $967, occupancy reaching a high of 55.2%, and ADRs peaking at $50.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $509, occupancy could drop to 37.3%, and ADRs may adjust down to $42.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Floridablanca.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Floridablanca seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Floridablanca (2025)
Exploring the top neighborhoods for short-term rentals in Floridablanca? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| District of Floridablanca Centro | The central area of Floridablanca is a bustling hub with easy access to local amenities, shops, and restaurants. It's ideal for travelers looking to experience local culture while being close to major attractions in Bucaramanga. | Central Park Floridablanca, Local Market, Parque de los Niños, Catedral Metropolitana de Bucaramanga |
| Cañaveral | Cañaveral is a modern and affluent neighborhood in Floridablanca, known for its shopping malls, restaurants, and recreational areas. It’s popular among families and business travelers looking for comfort and convenience. | Cañaveral Plaza, Parque La Flora, Centro Comercial La finca, Parque de las Aguas |
| La Isla | La Isla is known for its scenic views and tranquil environment, making it a perfect spot for tourists who want to relax and explore nature while still having access to the city. | Río de Oro, La Isla Recreational Park, Parque Ecológico El Salado, Sierra de Rionegro |
| Vista Hermosa | This area offers picturesque views and a peaceful atmosphere, attracting tourists looking for a serene escape from the busyness of urban life, yet close to major city attractions. | Parque Vista Hermosa, Cerro del Santísimo, Las Aguas del Oro, Parque Central |
| El Trapiche | A neighborhood that offers a mix of traditional and modern living, El Trapiche attracts visitors interested in the local culture and the vibrant street life in Floridablanca. | Parque El Trapiche, Calle del Comercio, Parque Santa Isabel |
| San Cayetano | This neighborhood features agricultural landscapes and is appealing for eco-tourism and nature lovers who want to experience the rural charm of the Santander region. | San Cayetano Park, Rural Markets, Vereda San Juan |
| Mauro Gutiérrez | A family-friendly area with parks, schools, and access to recreational facilities. It’s popular with local families and offers a diverse community feel for those visiting with children. | Parque De La Vida, Gimnasio de Ciclismo, Local Food Stalls |
| El Chicamocha | A scenic area that provides easy access to the Chicamocha Canyon, perfect for adventure tourism and outdoor activities like rafting and hiking, appealing to thrill-seekers. | Chicamocha National Park, Canyon Activities, Outdoor Sports Facilities |
Understanding Airbnb License Requirements & STR Laws in Floridablanca (2025)
Yes, Floridablanca, Santander, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Floridablanca to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 78% licensed listings)
Top Performing Airbnb Properties in Floridablanca (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Floridablancabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Hedda
Entire Place • 4 bedrooms
Luxury apartment with a spectacular view
Entire Place • 2 bedrooms
Penthouse Bucaramanga 19th floor
Entire Place • 2 bedrooms
Casa Campo Nativa
Entire Place • 3 bedrooms
Immerse yourself in the luxury of unforgettable vacations.
Entire Place • 3 bedrooms
Three Tejados, beautiful cottage with swimming pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Floridablanca (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Floridablanca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Edgar | 4 | $63,426 | 86 | 4.88/5.0 |
| Cesar | 2 | $45,570 | 81 | 4.94/5.0 |
| Maria Cristina | 4 | $39,418 | 124 | 4.88/5.0 |
| Maria Teresa Del Pilar | 1 | $37,541 | 41 | 4.88/5.0 |
| Nestor | 1 | $28,004 | 42 | 4.74/5.0 |
| Alba Lucía | 3 | $27,664 | 64 | 4.95/5.0 |
| Fabio | 4 | $25,999 | 472 | 4.75/5.0 |
| Jose Luis | 1 | $25,826 | 79 | 4.62/5.0 |
| Sergio | 4 | $25,414 | 205 | 4.88/5.0 |
| Angela | 2 | $24,100 | 93 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Floridablanca.
Dive Deeper: Advanced Floridablanca STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Floridablanca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFloridablanca Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Floridablanca
- The Floridablanca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 184 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Floridablanca, Apartment/Condo properties are the most common (88.6%), reflecting the local real estate landscape.
- Smaller segments like unique stays, others, hotel/boutique, outdoor/unique (combined 4.9%) offer potential for unique stay experiences.
Floridablanca Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Floridablanca
- The dominant room capacity in Floridablanca is 3 bedrooms listings, making up 37% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 69.1% of the active Airbnb listings in Floridablanca, indicating a high concentration in these sizes.
- A significant 40.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Floridablanca.
Floridablanca Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Floridablanca
- The most common guest capacity trend in Floridablanca vacation rentals is listings accommodating 6 guests (22.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Floridablanca STR market, accounting for 44.6% of listings.
- 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Floridablanca.
- On average, properties in Floridablanca are equipped to host 4.2 guests.
Floridablanca Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Floridablanca
- The most common availability pattern in Floridablanca falls within the 271-366 days range, representing 40.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Floridablanca (25%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Floridablanca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
24.6% of total
2 Nights
41 listings
24% of total
3 Nights
19 listings
11.1% of total
4-6 Nights
2 listings
1.2% of total
7-29 Nights
36 listings
21.1% of total
30+ Nights
31 listings
18.1% of total
Key Insights
- The most prevalent minimum stay requirement in Floridablanca is 1 Night, adopted by 24.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.1%) caters to monthly stays (30+ nights) in Floridablanca, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 24.6% of Floridablanca hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Floridablanca.
Floridablanca Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
62 listings
40% of total
Moderate
29 listings
18.7% of total
Firm
37 listings
23.9% of total
Strict
27 listings
17.4% of total
Cancellation Policy Insights for Floridablanca
- The prevailing Airbnb cancellation policy trend in Floridablanca is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (58.7%) and stricter (41.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Floridablanca.
- Regularly review your cancellation policy against competitors and market demand shifts in Floridablanca.
Floridablanca STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Floridablanca
- The overall average booking lead time for vacation rentals in Floridablanca is 25 days.
- Guests book furthest in advance for stays during November (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (25 days avg.) sees the longest lead times, while Spring (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Floridablanca.
- Target marketing efforts for the Winter season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Floridablanca averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Floridablanca (2025)
Amenity Prevalence
Amenity Insights for Floridablanca
- Essential amenities in Floridablanca that guests expect include: Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Washer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Floridablanca: Wifi, Kitchen, TV.
- Prioritize adding missing essentials: Wifi, Kitchen, TV.
- Consider adding popular differentiators like Free parking on premises or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Floridablanca to stay competitive.
Floridablanca Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Floridablanca
- The typical guest profile for Airbnb in Floridablanca consists of primarily domestic travelers (66%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 65.7% of guests.
- Key international markets include Colombia (65.7%) and United States (17.9%).
- Top languages spoken are Spanish (51.3%) followed by English (35.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bucaramanga.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Floridablanca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Girón | 35 | $784 | $138.30 | 30% |
| Los Santos | 51 | $718 | $132.55 | 21% |
| Lebrija | 11 | $604 | $150.69 | 22% |
| Piedecuesta | 112 | $549 | $103.99 | 28% |
| Barichara | 349 | $523 | $103.18 | 25% |
| Chinácota | 33 | $490 | $140.42 | 25% |
| Pamplona | 13 | $384 | $40.44 | 35% |
| Bucaramanga | 553 | $372 | $43.33 | 40% |
| Perímetro Urbano Cúcuta | 261 | $350 | $33.81 | 39% |
| Villa del Rosario | 19 | $341 | $68.74 | 35% |