San Gil Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santander, Colombia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in San Gil in 2025? Explore comprehensive Airbnb analytics for San Gil, Santander, Colombia to uncover income potential. This 2025 STR market report for San Gil, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 293 active listings.

Whether you're considering an Airbnb investment in San Gil, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Gil Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key San Gil Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$59
The average rental revenue earned for an occupied room per day in San Gil.
Occupancy Rate(?)
22.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$2,684
Typical annual income for an Airbnb listing in San Gil. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-19.6%
Significant decrease (-19.6%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in San Gil.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in San Gil.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
293
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in San Gil (2025)

Understanding the monthly revenue variations for Airbnb listings in San Gil is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Gil is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Gil across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $971+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $555 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $264 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $112, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in San Gil

San Gil Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the San Gil STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Gil:

  • Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 17%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in San Gil

Average Daily Rate (ADR) Airbnb Trends in San Gil (2025)

Effective short term rental pricing strategy in San Gil involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Gil typically peaks in January and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $119+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $73 or more.
  • Typical properties (Median) charge around $37 per night.
  • Entry-level properties (Bottom 25%) earn around $22 per night.

Average Daily Rate (ADR) Trend by Month in San Gil

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Airbnb Seasonality Analysis & Trends in San Gil (2025)

Peak Season (April, June, May)
  • Revenue averages $636 per month
  • Occupancy rates average 26.9%
  • Daily rates average $60
Shoulder Season
  • Revenue averages $383 per month
  • Occupancy maintains around 22.9%
  • Daily rates hold near $60
Low Season (February, March, September)
  • Revenue drops to average $268 per month
  • Occupancy decreases to average 19.5%
  • Daily rates adjust to average $56

Seasonality Insights for San Gil

  • The Airbnb seasonality in San Gil shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases San Gil's highest earning potential, with monthly revenues capable of climbing to $717, occupancy reaching a high of 36.6%, and ADRs peaking at $61.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $253, occupancy could drop to 17.3%, and ADRs may adjust down to $54.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Gil.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these San Gil seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in San Gil (2025)

Exploring the top neighborhoods for short-term rentals in San Gil? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The historic center of San Gil with charming colonial architecture and a vibrant cultural atmosphere. Ideal for tourists interested in local history and traditions.
Parque Principal de San Gil, Iglesia Catedral de San Gil, Casa de la Cultura, Paseo el Libertador, Museo El Fuerte
Parque El Gallineral
A lush park located along the Fonce River, perfect for nature lovers and those looking for outdoor activities. Attracts families and adventure seekers.
Gallineral Park, Fonce River, Caminos de Madera, Hiking Trails, Picnic Areas
Barichara
A picturesque nearby village known as one of Colombia's most beautiful towns. Popular with tourists seeking a peaceful and scenic retreat.
Antigua architecture, Viewpoints over the Suárez River, Hiking to Guane, Cultural festivals, Artisan shops
San Gil Adventure Zone
A hub for adventure sports such as rafting, paragliding, and canyoning. Attracts thrill-seekers and sports enthusiasts.
Rafting on the Suarez River, Paragliding tours, Canyoning experiences, Adventure sports schools, Scenic viewpoints
El Peñón
A scenic area known for its rock formations and outdoor activities, offering breathtaking views and hiking opportunities.
Peñón de Guatapé, Hiking trails, Scenic viewpoints, Outdoor camps, Rock climbing spots
Hacienda El Bongo
A charming eco-lodge and farm experience, attracting visitors interested in sustainable tourism and nature.
Organic farm tours, Nature walks, Coffee tasting, Local wildlife, Cultural workshops
Mirador de la Virgen
A viewpoint overlooking San Gil, perfect for tourists looking for panoramic views and sunset watching.
The Virgin Mary statue, Panoramic views of San Gil, Photography opportunities, Local snacks, Rest areas
Parque Natural Chicamocha
A national park renowned for its stunning landscapes and outdoor activities, including hiking and nature observation.
Chicamocha Canyon, Cable car rides, Nature trails, Wildlife observation, Adventure tourism

Understanding Airbnb License Requirements & STR Laws in San Gil (2025)

Yes, San Gil, Santander, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Gil to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 73% licensed listings)

Top Performing Airbnb Properties in San Gil (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in San Gilbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Splendid modern house with mountain view

Splendid modern house with mountain view

Entire Place • 4 bedrooms

$29,252
Revenue
43.1%
Occupancy
$145.87
Daily Rate
Hotel Casas de Campo el Ciruelo -Cabaña la Nube X8

Hotel Casas de Campo el Ciruelo -Cabaña la Nube X8

Entire Place • 2 bedrooms

$18,379
Revenue
35.4%
Occupancy
$129.81
Daily Rate
Casa de Campo Villa Nancy II

Casa de Campo Villa Nancy II

Entire Place • 3 bedrooms

$17,981
Revenue
31.8%
Occupancy
$154.02
Daily Rate
Villa Sammy Cabana

Villa Sammy Cabana

Entire Place • 2 bedrooms

$13,481
Revenue
31.9%
Occupancy
$74.67
Daily Rate
Hotel Casas De Campo El Ciruelo-Cafetal X 10

Hotel Casas De Campo El Ciruelo-Cafetal X 10

Entire Place • 4 bedrooms

$12,700
Revenue
21.9%
Occupancy
$146.51
Daily Rate
Hosting ‘Dream House’

Hosting ‘Dream House’

Entire Place • 4 bedrooms

$9,354
Revenue
28.2%
Occupancy
$157.15
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in San Gil (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in San Gil based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sergio Ivan20$107,8324664.62/5.0
Host #14223081713$43,97800.00/5.0
Martha2$29,6691554.99/5.0
Nancy2$21,016734.90/5.0
Lizeth Johanna3$18,854173.19/5.0
Gina6$14,429563.55/5.0
Rito1$13,48165.00/5.0
Karina2$13,387904.79/5.0
Nancy Yolima5$13,348342.81/5.0
Adriana2$13,14474.71/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Gil.

Dive Deeper: Advanced San Gil STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Gil. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

San Gil Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for San Gil

  • The San Gil Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72% of the 293 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in San Gil, Apartment/Condo properties are the most common (40.6%), reflecting the local real estate landscape.
  • Houses represent a significant 29.7% portion, catering likely to families or larger groups.
  • The presence of 20.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 0.3%) offer potential for unique stay experiences.

San Gil Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for San Gil

  • The dominant room capacity in San Gil is 1 bedroom listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 57.3% of the active Airbnb listings in San Gil, indicating a high concentration in these sizes.
  • A significant 41.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Gil.

San Gil Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for San Gil

  • The most common guest capacity trend in San Gil vacation rentals is listings accommodating 8+ guests (33.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the San Gil STR market, accounting for 48.1% of listings.
  • 50.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Gil.
  • On average, properties in San Gil are equipped to host 5.2 guests.

San Gil Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for San Gil

  • The most common availability pattern in San Gil falls within the 271-366 days range, representing 80.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in San Gil (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

San Gil Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (70.9%)

1 Night

202 listings

70.9% of total

2 Nights (20.4%)

2 Nights

58 listings

20.4% of total

3 Nights (0.7%)

3 Nights

2 listings

0.7% of total

30+ Nights (8.1%)

30+ Nights

23 listings

8.1% of total

Key Insights

  • The most prevalent minimum stay requirement in San Gil is 1 Night, adopted by 70.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (91.3%) of the San Gil Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 70.9% of San Gil hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 8.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Gil.

San Gil Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (52.7%)

Flexible

116 listings

52.7% of total

Moderate (22.7%)

Moderate

50 listings

22.7% of total

Firm (16.4%)

Firm

36 listings

16.4% of total

Strict (8.2%)

Strict

18 listings

8.2% of total

Cancellation Policy Insights for San Gil

  • The prevailing Airbnb cancellation policy trend in San Gil is Flexible, used by 52.7% of listings.
  • The market strongly favors guest-friendly terms, with 75.4% of listings offering Flexible or Moderate policies. This suggests guests in San Gil may expect booking flexibility.
  • Strict cancellation policies are quite rare (8.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 52.7% market standard in San Gil.
  • Given the high prevalence of Flexible policies (52.7%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 8.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in San Gil.

San Gil STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for San Gil

  • The overall average booking lead time for vacation rentals in San Gil is 31 days.
  • Guests book furthest in advance for stays during May (average 41 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (32 days avg.) sees the longest lead times, while Fall (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in San Gil.
  • Target marketing efforts for the Winter season well in advance (at least 32 days) to capture early planners.
  • Monitor your own booking lead times against these San Gil averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in San Gil (2025)

Amenity Prevalence

Amenity Insights for San Gil

  • Essential amenities in San Gil that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for San Gil: Wifi, TV.
  • Prioritize adding missing essentials: Wifi, TV.
  • Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in San Gil to stay competitive.

San Gil Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for San Gil

  • The typical guest profile for Airbnb in San Gil consists of primarily domestic travelers (74%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 74.1% of guests.
  • Key international markets include Colombia (74.1%) and United States (8.3%).
  • Top languages spoken are Spanish (52.6%) followed by English (32.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Bogotá and Bucaramanga.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the San Gil Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Peña10$1,299$163.1329%
Villeta21$1,010$185.0723%
Villeta291$1,008$169.9723%
Quebradanegra29$953$181.2019%
Vergara13$809$100.2823%
Chocontá63$804$140.8018%
Honda131$790$137.7924%
Girón35$784$138.3030%
Nocaima61$761$147.5920%
El Roble10$750$124.2521%

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