Santiago de Tolú Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sucre, Colombia
Is Airbnb profitable in Santiago de Tolú in 2025? Explore comprehensive Airbnb analytics for Santiago de Tolú, Sucre, Colombia to uncover income potential. This 2025 STR market report for Santiago de Tolú, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Santiago de Tolú, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santiago de Tolú Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santiago de Tolú Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santiago de Tolú (2025)
Understanding the monthly revenue variations for Airbnb listings in Santiago de Tolú is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santiago de Tolú is typically February, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santiago de Tolú across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,459+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,535 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $661 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $277, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santiago de Tolú
Santiago de Tolú Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santiago de Tolú STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santiago de Tolú:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santiago de Tolú
Average Daily Rate (ADR) Airbnb Trends in Santiago de Tolú (2025)
Effective short term rental pricing strategy in Santiago de Tolú involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santiago de Tolú typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $326+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Santiago de Tolú
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Airbnb Seasonality Analysis & Trends in Santiago de Tolú (2025)
Peak Season (February, August, September)
- Revenue averages $1,819 per month
- Occupancy rates average 30.4%
- Daily rates average $175
Shoulder Season
- Revenue averages $1,492 per month
- Occupancy maintains around 30.9%
- Daily rates hold near $168
Low Season (March, May, July)
- Revenue drops to average $915 per month
- Occupancy decreases to average 16.6%
- Daily rates adjust to average $152
Seasonality Insights for Santiago de Tolú
- The Airbnb seasonality in Santiago de Tolú shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santiago de Tolú's highest earning potential, with monthly revenues capable of climbing to $1,932, occupancy reaching a high of 45.2%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $679, occupancy could drop to 14.3%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santiago de Tolú.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santiago de Tolú seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santiago de Tolú (2025)
Exploring the top neighborhoods for short-term rentals in Santiago de Tolú? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Playa | A beautiful beach area popular with both locals and tourists, ideal for beach lovers looking for relaxation and water activities. | Playa de Tolú, Snorkeling spots, Local seafood restaurants, Beachfront bars, Coastal promenade |
| Centro Histórico | The historical center of Tolú, rich in culture and history, perfect for tourists interested in Colombian heritage and architecture. | Church of San Bartolomé, Traditional artisan shops, Local markets, Historical buildings, Cultural festivals |
| Los Manglares | A unique ecological area great for nature lovers and those seeking adventure through eco-tourism activities. | Mangrove tours, Bird watching, Kayaking, Nature trails, Eco-lodges |
| El Malecón | A lively waterfront promenade with restaurants and bars, ideal for visitors looking to enjoy nightlife and social gatherings. | Street food vendors, Outdoor cafes, Fishing spots, Live music events, Sunset views |
| Isla Múcura | A nearby island known for its stunning beaches and tranquil atmosphere, perfect for guests wanting an island getaway experience. | Pristine beaches, Diving spots, Relaxing resorts, Local wildlife, Water activities |
| Sierra Nevada | A scenic mountainous area near Tolú for those interested in hiking, adventure sports, and enjoying natural landscapes. | Hiking trails, Mountain viewpoints, Floral biodiversity, Cultural indigenous experiences, Nature photography |
| Costa Caribe | The coastal Caribbean region offering vibrant cultures such as salsa and merengue, suitable for visitors wanting to experience local traditions. | Cultural festivals, Dance schools, Local cuisine, Arts and crafts markets, Beach parties |
| Pueblo Viejo | A quaint traditional town that provides insight into local life, culture, and community, appealing to tourists preferring authenticity. | Traditional houses, Community events, Local crafts, Farmers markets, Cultural exchange |
Understanding Airbnb License Requirements & STR Laws in Santiago de Tolú (2025)
Yes, Santiago de Tolú, Sucre, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santiago de Tolú to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 92% licensed listings)
Top Performing Airbnb Properties in Santiago de Tolú (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santiago de Tolúbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bacalar Beach House
Entire Place • 4 bedrooms
Oceanfront House with Private Pool
Entire Place • 7 bedrooms
Coveñas. The best beach. Pool. 2 bedrooms
Entire Place • 2 bedrooms
Oceanfront apartment
Entire Place • 2 bedrooms
Waterfront apartment with pools and restaurant
Entire Place • 1 bedroom
BEACH 80 meters/Pool/Air, Luxurious/Park/Wifi/luxury1
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santiago de Tolú (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santiago de Tolú based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlos | 1 | $84,173 | 1 | Not Rated |
| Laura | 1 | $40,357 | 9 | 4.89/5.0 |
| Gloria | 1 | $23,536 | 10 | 4.80/5.0 |
| Adriana | 1 | $17,225 | 28 | 4.71/5.0 |
| De Verano | 1 | $14,000 | 7 | 4.86/5.0 |
| Antonia | 2 | $13,505 | 6 | 5.00/5.0 |
| Antonny | 1 | $12,536 | 17 | 4.94/5.0 |
| Sandra Catalina | 1 | $11,150 | 7 | 5.00/5.0 |
| Gustavo | 2 | $10,440 | 8 | 4.80/5.0 |
| Claudia Maria | 1 | $5,629 | 14 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santiago de Tolú.
Dive Deeper: Advanced Santiago de Tolú STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santiago de Tolú. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSantiago de Tolú Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santiago de Tolú
- The Santiago de Tolú Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 51.4% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 48.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santiago de Tolú, Hotel/Boutique properties are the most common (29.7%), reflecting the local real estate landscape.
- Houses represent a significant 18.9% portion, catering likely to families or larger groups.
- The presence of 29.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Santiago de Tolú Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santiago de Tolú
- The dominant room capacity in Santiago de Tolú is 1 bedroom listings, making up 54.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.3% of the active Airbnb listings in Santiago de Tolú, indicating a high concentration in these sizes.
- With over half the market (54.1%) consisting of studios or 1-bedroom units, Santiago de Tolú is particularly well-suited for individuals or couples.
Santiago de Tolú Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santiago de Tolú
- The most common guest capacity trend in Santiago de Tolú vacation rentals is listings accommodating 8+ guests (32.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Santiago de Tolú STR market, accounting for 54.0% of listings.
- 37.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santiago de Tolú.
- On average, properties in Santiago de Tolú are equipped to host 4.5 guests.
Santiago de Tolú Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santiago de Tolú
- The most common availability pattern in Santiago de Tolú falls within the 271-366 days range, representing 94.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santiago de Tolú (67.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santiago de Tolú Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
78.4% of total
2 Nights
5 listings
13.5% of total
30+ Nights
3 listings
8.1% of total
Key Insights
- The most prevalent minimum stay requirement in Santiago de Tolú is 1 Night, adopted by 78.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.9%) of the Santiago de Tolú Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 78.4% of Santiago de Tolú hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santiago de Tolú.
Santiago de Tolú Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.7% of total
Limited
2 listings
5.4% of total
Flexible
17 listings
45.9% of total
Moderate
4 listings
10.8% of total
Firm
13 listings
35.1% of total
Cancellation Policy Insights for Santiago de Tolú
- The prevailing Airbnb cancellation policy trend in Santiago de Tolú is Flexible, used by 45.9% of listings.
- There's a relatively balanced mix between guest-friendly (56.7%) and stricter (35.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.9% market standard in Santiago de Tolú.
- Regularly review your cancellation policy against competitors and market demand shifts in Santiago de Tolú.
Santiago de Tolú STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santiago de Tolú
- The overall average booking lead time for vacation rentals in Santiago de Tolú is 22 days.
- Guests book furthest in advance for stays during December (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Santiago de Tolú.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Santiago de Tolú averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santiago de Tolú (2025)
Amenity Prevalence
Amenity Insights for Santiago de Tolú
- Essential amenities in Santiago de Tolú that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Wifi, Beach access are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santiago de Tolú: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santiago de Tolú to stay competitive.
Santiago de Tolú Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santiago de Tolú
- The typical guest profile for Airbnb in Santiago de Tolú consists of primarily domestic travelers (77%), often arriving from nearby Medellín, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 76.5% of guests.
- Key international markets include Colombia (76.5%) and United States (7.4%).
- Top languages spoken are Spanish (56.5%) followed by English (32.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Medellín and Bogotá.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santiago de Tolú Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Pueblito | 37 | $1,872 | $524.08 | 22% |
| Cartagena | 7,836 | $1,609 | $156.46 | 41% |
| Tolú | 284 | $1,318 | $189.06 | 26% |
| San Antero | 64 | $1,309 | $216.31 | 26% |
| Coveñas | 383 | $1,062 | $144.47 | 32% |
| Nosara | 17 | $906 | $250.99 | 25% |
| Juan de Acosta | 23 | $779 | $219.92 | 21% |
| El Porvenir | 84 | $769 | $149.16 | 24% |
| Salinas Del Rey | 16 | $708 | $222.74 | 21% |
| Provincia de Cartagena | 24 | $616 | $131.50 | 31% |