Tolú Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sucre, Colombia
Is Airbnb profitable in Tolú in 2025? Explore comprehensive Airbnb analytics for Tolú, Sucre, Colombia to uncover income potential. This 2025 STR market report for Tolú, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 292 active listings.
Whether you're considering an Airbnb investment in Tolú, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tolú Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tolú Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tolú (2025)
Understanding the monthly revenue variations for Airbnb listings in Tolú is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tolú is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tolú across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,923+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,962 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $750 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $259, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tolú
Tolú Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tolú STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tolú:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tolú
Average Daily Rate (ADR) Airbnb Trends in Tolú (2025)
Effective short term rental pricing strategy in Tolú involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tolú typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $379+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Tolú
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Airbnb Seasonality Analysis & Trends in Tolú (2025)
Peak Season (January, July, December)
- Revenue averages $2,231 per month
- Occupancy rates average 31.6%
- Daily rates average $177
Shoulder Season
- Revenue averages $1,795 per month
- Occupancy maintains around 27.6%
- Daily rates hold near $175
Low Season (September, October, November)
- Revenue drops to average $1,611 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $160
Seasonality Insights for Tolú
- The Airbnb seasonality in Tolú shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tolú's highest earning potential, with monthly revenues capable of climbing to $2,401, occupancy reaching a high of 36.7%, and ADRs peaking at $192.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,604, occupancy could drop to 23.2%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tolú.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tolú seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tolú (2025)
Exploring the top neighborhoods for short-term rentals in Tolú? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa El Francés | A stunning beach known for its calm waters and serene atmosphere, making it an ideal spot for families and vacationers looking for relaxation. | Calm waters for swimming, Beachfront dining, Relaxed beach atmosphere |
| Coveñas Beach | Popular coastal area known for its warm waters and vibrant beach scene, attracting both local and international tourists. | Water sports activities, Beach parties, Local seafood restaurants |
| Centro Histórico de Tolú | The historic center offers cultural experiences and a taste of local life, drawing visitors interested in the history and traditions of the region. | Local markets, Cultural festivals, Historic architecture |
| Isla Múcura | A beautiful island near Tolú known for its natural beauty and tranquility, perfect for those seeking an escape from daily life. | Pristine beaches, Diving and snorkeling, Eco-tourism |
| Playa Los Cocos | A quiet beach destination with beautiful landscapes, suitable for those looking to unwind away from crowded tourist spots. | Secluded beach areas, Tropical scenery, Calm environment |
| Parque Nacional Natural Corales del Rosario | A natural park with stunning coral reefs, perfect for eco-tourists interested in marine life and adventure activities. | Diving spots, Wildlife watching, Natural beauty |
| La Boquilla | A charming fishing village near Tolú that offers an authentic coastal experience and local cuisine, appealing to those interested in local culture. | Fresh seafood, Cultural interactions, Fishing trips |
| Bahía de Tolú | The bay area provides beautiful views and opportunities for water activities, making it attractive for tourists looking for a mix of relaxation and adventure. | Sunset views, Boat tours, Water activities |
Understanding Airbnb License Requirements & STR Laws in Tolú (2025)
While Tolú, Sucre, Colombia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tolú to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Tolú (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tolúbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
MULÉ beach house + pool
Entire Place • 5 bedrooms
Santorini Tolú El Francés 6 bedrooms 20 people pool
Entire Place • 6 bedrooms
7 bedrooms Beach house at Tolu Sucre
Entire Place • 7 bedrooms
Spacious oceanfront cabin in Tolú with pool
Entire Place • 8 bedrooms
Seaside Paradise: 5-Bedroom Beach House with Pool
Entire Place • 5 bedrooms
El Frances beach house with oceanfront pool
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tolú (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tolú based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlos | 3 | $387,762 | 51 | 4.89/5.0 |
| Juan Camilo | 4 | $227,068 | 458 | 4.81/5.0 |
| De Verano | 2 | $220,983 | 19 | 4.83/5.0 |
| Betty | 1 | $155,237 | 40 | 4.85/5.0 |
| Inmobiliamos SAS | 1 | $145,965 | 14 | 4.86/5.0 |
| Housy Host | 2 | $142,179 | 79 | 4.43/5.0 |
| Mary | 13 | $123,703 | 122 | 4.66/5.0 |
| Juan Esteban | 1 | $105,188 | 29 | 4.93/5.0 |
| Isabel | 1 | $98,513 | 2 | Not Rated |
| Andres | 2 | $97,829 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tolú.
Dive Deeper: Advanced Tolú STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tolú. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTolú Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tolú
- The Tolú Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.7% of the 292 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tolú, Apartment/Condo properties are the most common (30.8%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 15.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.
Tolú Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tolú
- The dominant room capacity in Tolú is 1 bedroom listings, making up 27.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.4% of the active Airbnb listings in Tolú, indicating a high concentration in these sizes.
- A significant 39.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tolú.
Tolú Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tolú
- The most common guest capacity trend in Tolú vacation rentals is listings accommodating 8+ guests (47.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Tolú STR market, accounting for 62.0% of listings.
- 61.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tolú.
- On average, properties in Tolú are equipped to host 5.9 guests.
Tolú Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tolú
- The most common availability pattern in Tolú falls within the 271-366 days range, representing 78.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tolú (42.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tolú Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
170 listings
58.8% of total
2 Nights
54 listings
18.7% of total
3 Nights
5 listings
1.7% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
59 listings
20.4% of total
Key Insights
- The most prevalent minimum stay requirement in Tolú is 1 Night, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.5%) of the Tolú Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.4%) caters to monthly stays (30+ nights) in Tolú, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.8% of Tolú hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tolú.
Tolú Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1.1% of total
Limited
8 listings
2.8% of total
Flexible
85 listings
29.8% of total
Moderate
61 listings
21.4% of total
Firm
100 listings
35.1% of total
Strict
28 listings
9.8% of total
Cancellation Policy Insights for Tolú
- The prevailing Airbnb cancellation policy trend in Tolú is Firm, used by 35.1% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (44.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.1% market standard in Tolú.
- Using a Strict policy might deter some guests, as only 9.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tolú.
Tolú STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tolú
- The overall average booking lead time for vacation rentals in Tolú is 38 days.
- Guests book furthest in advance for stays during December (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Spring (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Tolú.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Tolú averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tolú (2025)
Amenity Prevalence
Amenity Insights for Tolú
- Essential amenities in Tolú that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tolú: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tolú to stay competitive.
Tolú Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tolú
- The typical guest profile for Airbnb in Tolú consists of primarily domestic travelers (78%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 78.2% of guests.
- Key international markets include Colombia (78.2%) and United States (8.4%).
- Top languages spoken are Spanish (55.3%) followed by English (31.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Medellín.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tolú Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Pueblito | 38 | $1,580 | $542.07 | 21% |
| Cartagena | 7,644 | $1,568 | $153.48 | 42% |
| San Antero | 61 | $1,238 | $204.56 | 26% |
| Coveñas | 346 | $1,063 | $143.63 | 33% |
| Juan de Acosta | 24 | $794 | $219.75 | 23% |
| Santiago de Tolú | 10 | $723 | $165.76 | 21% |
| Salinas Del Rey | 14 | $713 | $238.82 | 21% |
| El Porvenir | 80 | $692 | $144.64 | 25% |
| Santa Verónica | 40 | $601 | $209.12 | 21% |
| San Onofre | 75 | $541 | $92.58 | 27% |