Ibagué Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tolima, Colombia
Is Airbnb profitable in Ibagué in 2025? Explore comprehensive Airbnb analytics for Ibagué, Tolima, Colombia to uncover income potential. This 2025 STR market report for Ibagué, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 524 active listings.
Whether you're considering an Airbnb investment in Ibagué, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ibagué Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ibagué Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ibagué (2025)
Understanding the monthly revenue variations for Airbnb listings in Ibagué is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ibagué is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ibagué across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,060+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $684 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $390 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $180, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ibagué
Ibagué Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ibagué STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ibagué:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ibagué
Average Daily Rate (ADR) Airbnb Trends in Ibagué (2025)
Effective short term rental pricing strategy in Ibagué involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ibagué typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $74+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $46 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in Ibagué
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Airbnb Seasonality Analysis & Trends in Ibagué (2025)
Peak Season (May, April, June)
- Revenue averages $732 per month
- Occupancy rates average 34.2%
- Daily rates average $44
Shoulder Season
- Revenue averages $495 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $44
Low Season (February, March, September)
- Revenue drops to average $350 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $42
Seasonality Insights for Ibagué
- The Airbnb seasonality in Ibagué shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ibagué's highest earning potential, with monthly revenues capable of climbing to $763, occupancy reaching a high of 49.1%, and ADRs peaking at $45.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $340, occupancy could drop to 29.7%, and ADRs may adjust down to $42.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ibagué.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ibagué seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ibagué (2025)
Exploring the top neighborhoods for short-term rentals in Ibagué? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Ibagué, featuring historical sites and a vibrant local market. Perfect for tourists wanting to explore the culture and history of the city. | Plaza de Bolivar, Iglesia del Carmen, Museo de Arte, Parque Manuel Murillo Toro, Palacio de Justicia |
| El Jardín | A residential area popular among locals, known for its parks and family-friendly atmosphere. Attracts visitors looking for a cozy and authentic experience. | Parque El Jardín, Iglesia San Francisco, Casa de Cultura, Café La Gran Via, Centro Comercial La Estación |
| La Samaria | An emerging neighborhood with new developments, restaurants, and proximity to major transport links. Appeals to younger travelers and business visitors. | Estadio Manuel Murillo Toro, Parque de la Música, Centro Comercial La 14, La Torre del Viento |
| San Diego | A peaceful neighborhood known for its green spaces and residential feel. Ideal for families or travelers seeking tranquility away from the city center. | Parque San Diego, Iglesia San Diego, Zona Rosa |
| La Pola | Centrally located with various dining and shopping options. Great for short-term stays due to its convenience and accessibility. | Centro Comercial La 14, Parque la Pola, Palacio de Justicia |
| Tolima 16 | A vibrant district with a youthful vibe, filled with cafes, shops, and nightlife. Popular among younger tourists and college students. | Universidad del Tolima, Parque de la Música, Salones de eventos |
| Natagaima | Known for its beautiful natural scenery and outdoor activities. Attracts nature lovers and those wanting to escape the urban environment. | Parque Natural de Natagaima, Río Combeima, Sendero Ecoturístico |
| Cajamarca | A town near Ibagué hotspot for eco-tourism and outdoor activities. Perfect for visitors looking for adventure and local culture. | Parque Principal, Iglesia de Cajamarca, Termales de Santa Rosa |
Understanding Airbnb License Requirements & STR Laws in Ibagué (2025)
Yes, Ibagué, Tolima, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ibagué to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 79% licensed listings)
Top Performing Airbnb Properties in Ibagué (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ibaguébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern and luxurious with pool and game room
Entire Place • 4 bedrooms
Beautiful Casa de Campo in Ibagué, via San Bernardo
Entire Place • 4 bedrooms
Finca en Rquiler en Ibagué
Entire Place • 4 bedrooms
Luxurious Ibague Estate
Entire Place • 6 bedrooms
Apartment at Milla de Oro
Entire Place • 2 bedrooms
Finca en Calmbeo with Pool excellent location
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ibagué (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ibagué based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oscar | 9 | $57,595 | 367 | 4.75/5.0 |
| Adolfo | 8 | $47,873 | 515 | 4.76/5.0 |
| Daniel Ricardo | 6 | $45,907 | 298 | 4.73/5.0 |
| Ppm Inversiones | 6 | $44,609 | 188 | 4.61/5.0 |
| Juan | 5 | $40,177 | 340 | 4.74/5.0 |
| Michael Esthid | 3 | $37,496 | 15 | 1.57/5.0 |
| Santiago | 2 | $31,720 | 56 | 4.72/5.0 |
| Oscar | 6 | $31,066 | 162 | 4.74/5.0 |
| Karen | 2 | $25,447 | 23 | 4.79/5.0 |
| Boris | 1 | $23,529 | 33 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ibagué.
Dive Deeper: Advanced Ibagué STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ibagué. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIbagué Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ibagué
- The Ibagué Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 524 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ibagué, Apartment/Condo properties are the most common (78.1%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, unique stays (combined 4.6%) offer potential for unique stay experiences.
Ibagué Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ibagué
- The dominant room capacity in Ibagué is 3 bedrooms listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 59.2% of the active Airbnb listings in Ibagué, indicating a high concentration in these sizes.
- A significant 37.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ibagué.
Ibagué Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ibagué
- The most common guest capacity trend in Ibagué vacation rentals is listings accommodating 4 guests (21.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ibagué STR market, accounting for 39.3% of listings.
- 32.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ibagué.
- On average, properties in Ibagué are equipped to host 4.4 guests.
Ibagué Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ibagué
- The most common availability pattern in Ibagué falls within the 271-366 days range, representing 53.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ibagué (28.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ibagué Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
251 listings
52% of total
2 Nights
129 listings
26.7% of total
3 Nights
18 listings
3.7% of total
4-6 Nights
8 listings
1.7% of total
7-29 Nights
19 listings
3.9% of total
30+ Nights
58 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Ibagué is 1 Night, adopted by 52% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.7%) of the Ibagué Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12%) caters to monthly stays (30+ nights) in Ibagué, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52% of Ibagué hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ibagué.
Ibagué Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
253 listings
58% of total
Moderate
98 listings
22.5% of total
Firm
48 listings
11% of total
Strict
37 listings
8.5% of total
Cancellation Policy Insights for Ibagué
- The prevailing Airbnb cancellation policy trend in Ibagué is Flexible, used by 58% of listings.
- The market strongly favors guest-friendly terms, with 80.5% of listings offering Flexible or Moderate policies. This suggests guests in Ibagué may expect booking flexibility.
- Strict cancellation policies are quite rare (8.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 58% market standard in Ibagué.
- Given the high prevalence of Flexible policies (58%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ibagué.
Ibagué STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ibagué
- The overall average booking lead time for vacation rentals in Ibagué is 25 days.
- Guests book furthest in advance for stays during July (average 32 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (27 days avg.) sees the longest lead times, while Spring (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Ibagué.
- Target marketing efforts for the Winter season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Ibagué averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ibagué (2025)
Amenity Prevalence
Amenity Insights for Ibagué
- Essential amenities in Ibagué that guests expect include: Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Washer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ibagué: Wifi, Kitchen, TV.
- Prioritize adding missing essentials: Wifi, Kitchen, TV.
- Consider adding popular differentiators like Essentials or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ibagué to stay competitive.
Ibagué Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ibagué
- The typical guest profile for Airbnb in Ibagué consists of primarily domestic travelers (78%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 78.0% of guests.
- Key international markets include Colombia (78%) and United States (8.8%).
- Top languages spoken are Spanish (56.6%) followed by English (31.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bogota.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ibagué Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Anapoima | 24 | $2,636 | $368.41 | 23% |
| Cauca Viejo | 25 | $1,898 | $265.42 | 26% |
| Apulo | 92 | $1,805 | $269.55 | 26% |
| Anapoima | 268 | $1,692 | $261.66 | 26% |
| La Peña | 10 | $1,299 | $163.13 | 29% |
| Carmen Apicala | 10 | $1,227 | $197.12 | 21% |
| El Imperio | 13 | $1,196 | $223.38 | 26% |
| Cundinamarca | 12 | $1,185 | $167.31 | 26% |
| Sasaima | 29 | $1,079 | $144.12 | 29% |
| Ginebra | 10 | $1,042 | $116.85 | 20% |