Mariquita Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tolima, Colombia
Is Airbnb profitable in Mariquita in 2025? Explore comprehensive Airbnb analytics for Mariquita, Tolima, Colombia to uncover income potential. This 2025 STR market report for Mariquita, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 88 active listings.
Whether you're considering an Airbnb investment in Mariquita, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mariquita Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mariquita Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mariquita (2025)
Understanding the monthly revenue variations for Airbnb listings in Mariquita is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mariquita is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mariquita across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,541+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,097 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $489 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $187, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mariquita
Mariquita Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mariquita STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mariquita:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mariquita
Average Daily Rate (ADR) Airbnb Trends in Mariquita (2025)
Effective short term rental pricing strategy in Mariquita involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mariquita typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $247+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Mariquita
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Airbnb Seasonality Analysis & Trends in Mariquita (2025)
Peak Season (April, December, May)
- Revenue averages $1,329 per month
- Occupancy rates average 30.7%
- Daily rates average $115
Shoulder Season
- Revenue averages $909 per month
- Occupancy maintains around 27.7%
- Daily rates hold near $114
Low Season (February, March, September)
- Revenue drops to average $598 per month
- Occupancy decreases to average 22.1%
- Daily rates adjust to average $111
Seasonality Insights for Mariquita
- The Airbnb seasonality in Mariquita shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mariquita's highest earning potential, with monthly revenues capable of climbing to $1,363, occupancy reaching a high of 32.2%, and ADRs peaking at $119.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $513, occupancy could drop to 17.9%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mariquita.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mariquita seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mariquita (2025)
Exploring the top neighborhoods for short-term rentals in Mariquita? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| El Centro | The heart of Mariquita, known for its local culture, historical sites, and vibrant atmosphere. Ideal for tourists looking to explore local markets and experience daily life. | Plaza de Mariquita, Basilica Menor de San Sebastián, Museo del Oro, Parque Principal, Los Puentes de Mariquita |
| La Sagrada Familia | A residential area with a mix of tranquility and neighborhood charm. It appeals to families and guests seeking a quiet retreat while still being close to the center. | Parque La Sagrada Familia, Cafeterías locales, Storefronts and local shops, Artisan markets, Family-friendly parks |
| Chicoral | Known for its beautiful coffee farms and natural landscapes, ideal for guests looking for agritourism experiences and outdoor activities. | Coffee plantations, Hiking trails, Nature reserves, Local farms, Scenic viewpoints |
| Calle del Comercio | A bustling street known for shopping and local dining. This area attracts visitors who want to enjoy the local cuisine and vibrant street life. | Local eateries, Shops and boutiques, Cultural performances, Street markets, Artisan craft shops |
| La Macarena | A calmer area with beautiful parks and access to nature, great for families and those looking for a relaxing stay. | Parque La Macarena, Cafés and small restaurants, Natural beauty spots, Walking trails, Playgrounds |
| Barrio El Jordán | A vibrant neighborhood that shows the local way of life, perfect for those wanting an authentic experience in Mariquita. | Local food stalls, Community parks, Traditional houses, Social events, Craft markets |
| Los Andes | A more upscale area with modern facilities and accommodations, catering to those seeking comfort and luxury. | Shopping centers, Upscale dining, Modern parks, Spas, Cultural landmarks |
| Puerto Saldaña | A scenic area near water where visitors can engage in water sports and relaxation, attracting those looking for a getaway outside of the city buzz. | Lakeside activities, Fishing spots, Boating, Nature excursions, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Mariquita (2025)
Yes, Mariquita, Tolima, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mariquita to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Mariquita (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mariquitabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pool, hammocks, games, nature and relaxation
Entire Place • 7 bedrooms
Magical HOUSE ESTATE luxury private pool wi-fi tv
Entire Place • 4 bedrooms
Casa Belén- Mariquita Tolima
Entire Place • 5 bedrooms
La Araucaria
Entire Place • 4 bedrooms
Exclusive villa on the way to Alto de Letras and Nevados
Entire Place • 4 bedrooms
Quinta Campreste La Florida
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mariquita (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mariquita based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #494506836 | 5 | $55,280 | 4 | 0.00/5.0 |
| Jd | 1 | $46,895 | 40 | 5.00/5.0 |
| Cesar Castillo CEO LobbyRental | 1 | $42,988 | 21 | 5.00/5.0 |
| Casa Belen Camila Morales | 1 | $41,907 | 81 | 4.86/5.0 |
| Monica | 2 | $37,306 | 62 | 4.95/5.0 |
| Jaime | 2 | $35,233 | 4 | 2.50/5.0 |
| Ivan | 1 | $26,385 | 95 | 4.91/5.0 |
| Víctor | 1 | $22,543 | 15 | 4.73/5.0 |
| Juan Francisco | 1 | $20,038 | 3 | 5.00/5.0 |
| Laura | 1 | $14,707 | 30 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mariquita.
Dive Deeper: Advanced Mariquita STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mariquita. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMariquita Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mariquita
- The Mariquita Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 88 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mariquita, House properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 75% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.6%) offer potential for unique stay experiences.
Mariquita Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mariquita
- The dominant room capacity in Mariquita is 3 bedrooms listings, making up 33% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 54.6% of the active Airbnb listings in Mariquita, indicating a high concentration in these sizes.
- A significant 69.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mariquita.
Mariquita Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mariquita
- The most common guest capacity trend in Mariquita vacation rentals is listings accommodating 8+ guests (60.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Mariquita STR market, accounting for 76.1% of listings.
- 77.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mariquita.
- On average, properties in Mariquita are equipped to host 6.8 guests.
Mariquita Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mariquita
- The most common availability pattern in Mariquita falls within the 271-366 days range, representing 73.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mariquita (44.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mariquita Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
52.4% of total
2 Nights
19 listings
23.2% of total
3 Nights
1 listings
1.2% of total
4-6 Nights
2 listings
2.4% of total
30+ Nights
17 listings
20.7% of total
Key Insights
- The most prevalent minimum stay requirement in Mariquita is 1 Night, adopted by 52.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.6%) of the Mariquita Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.7%) caters to monthly stays (30+ nights) in Mariquita, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.4% of Mariquita hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mariquita.
Mariquita Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
36.4% of total
Moderate
23 listings
34.8% of total
Firm
10 listings
15.2% of total
Strict
9 listings
13.6% of total
Cancellation Policy Insights for Mariquita
- The prevailing Airbnb cancellation policy trend in Mariquita is Flexible, used by 36.4% of listings.
- The market strongly favors guest-friendly terms, with 71.2% of listings offering Flexible or Moderate policies. This suggests guests in Mariquita may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Mariquita.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mariquita.
Mariquita STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mariquita
- The overall average booking lead time for vacation rentals in Mariquita is 29 days.
- Guests book furthest in advance for stays during December (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (36 days avg.) sees the longest lead times, while Summer (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Mariquita.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Mariquita averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mariquita (2025)
Amenity Prevalence
Amenity Insights for Mariquita
- Essential amenities in Mariquita that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Mariquita.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mariquita: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mariquita to stay competitive.
Mariquita Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mariquita
- The typical guest profile for Airbnb in Mariquita consists of primarily domestic travelers (86%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 86.2% of guests.
- Key international markets include Colombia (86.2%) and United States (6.2%).
- Top languages spoken are Spanish (64.7%) followed by English (27.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bogota.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mariquita Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Nicolás | 22 | $2,825 | $359.44 | 30% |
| Anapoima | 24 | $2,636 | $368.41 | 23% |
| Córdoba | 22 | $2,123 | $253.99 | 27% |
| Antioquia | 15 | $2,114 | $270.05 | 28% |
| Cauca Viejo | 25 | $1,898 | $265.42 | 26% |
| Apulo | 92 | $1,805 | $269.55 | 26% |
| Anapoima | 268 | $1,692 | $261.66 | 26% |
| Sopetrán | 160 | $1,377 | $219.25 | 23% |
| Copacabana | 86 | $1,364 | $215.73 | 29% |
| La Peña | 10 | $1,299 | $163.13 | 29% |