Cali Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valle del Cauca, Colombia
Is Airbnb profitable in Cali in 2025? Explore comprehensive Airbnb analytics for Cali, Valle del Cauca, Colombia to uncover income potential. This 2025 STR market report for Cali, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 3,025 active listings.
Whether you're considering an Airbnb investment in Cali, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cali Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cali Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cali (2025)
Understanding the monthly revenue variations for Airbnb listings in Cali is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cali is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cali across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,327+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $768 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $414 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $187, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cali
Cali Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cali STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cali:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cali
Average Daily Rate (ADR) Airbnb Trends in Cali (2025)
Effective short term rental pricing strategy in Cali involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cali typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $77+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $45 or more.
- Typical properties (Median) charge around $29 per night.
- Entry-level properties (Bottom 25%) earn around $19 per night.
Average Daily Rate (ADR) Trend by Month in Cali
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Airbnb Seasonality Analysis & Trends in Cali (2025)
Peak Season (May, April, June)
- Revenue averages $798 per month
- Occupancy rates average 37.9%
- Daily rates average $41
Shoulder Season
- Revenue averages $613 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $44
Low Season (February, March, September)
- Revenue drops to average $480 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $43
Seasonality Insights for Cali
- The Airbnb seasonality in Cali shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cali's highest earning potential, with monthly revenues capable of climbing to $828, occupancy reaching a high of 50.6%, and ADRs peaking at $50.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $478, occupancy could drop to 35.3%, and ADRs may adjust down to $41.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cali.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cali seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cali (2025)
Exploring the top neighborhoods for short-term rentals in Cali? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cali City Center | The heart of Cali, bustling with activity, restaurants, and nightlife. Ideal for tourists looking to experience urban culture, shopping, and dining in one of Colombia's largest cities. | Cali Cathedral, Plaza de Caycedo, Cristo Rey, Cali Zoo, San Antonio, La Tertulia Museum |
| San Antonio | A charming neighborhood known for its colonial architecture and cultural vibe. Popular among tourists for its bohemian atmosphere, art, and music scene. | San Antonio Church, Casa de la Cultura, Calle de la Sierpe, Mirador de San Antonio, Artisan market |
| Chipichape | A modern and upscale area featuring one of the largest shopping malls in Cali. Attracts both locals and tourists for shopping, dining, and entertainment. | Centro Comercial Chipichape, Cali Tower, La 14 Supermarket, Plaza de las Bandera |
| Granada | An upscale and trendy neighborhood packed with restaurants, cafes, and bars. Popular among young professionals and visitors seeking a vibrant social scene. | Parque del Perro, Restaurant row, Calle 5, Cali Music Scene, Luxury boutiques |
| El Peñón | Known for its riverfront views and modern ambiance, this neighborhood offers a mix of leisure and dining options attractive to tourists. | Río Cali, Jardin Plaza Shopping Center, El Peñón Park, Aqueduct, Café La Palma |
| Pance | A residential area known for its natural beauty and proximity to parks. Ideal for guests looking for relaxation and green spaces. | Parque Nacional Natural Farallones de Cali, Cali River, Zoológico de Cali, Natural reserves |
| Versalles | A picturesque neighborhood with a charming local vibe. Great for visitors seeking a quieter stay with access to local parks and eateries. | Plaza de Versalles, Calle 22 Park, Museo de Arte Moderno, Local dining spots |
| Bocagrande | A beachfront area that offers stunning views and endless activities, popular with tourists looking for a beach getaway and nightlife. | Bocagrande Beach, Shopping in Bocagrande, Water sports, Restaurants and bars along the beach |
Understanding Airbnb License Requirements & STR Laws in Cali (2025)
Yes, Cali, Valle del Cauca, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cali to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 74% licensed listings)
Top Performing Airbnb Properties in Cali (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Calibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
°Wonderful Luxe Mansion15People Best place in City
Entire Place • 6 bedrooms
Hygge 701 - Amazing 2-Story Penthouse near Granada
Entire Place • 3 bedrooms
Luxury House : Rooftop | Pool | HotTub |Steam Bath
Entire Place • 3 bedrooms
Lujoso Apartamento en la Zona Oeste de Cali
Entire Place • 3 bedrooms
CASA ROSARIO : ART IN THE BEST & NATURAL CALI ZONE
Entire Place • 4 bedrooms
Entire House with Private Pool
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cali (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cali based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| EXSTR Apartments | 96 | $1,880,852 | 5599 | 4.88/5.0 |
| Angela | 26 | $341,690 | 1313 | 4.85/5.0 |
| Diana | 21 | $220,982 | 128 | 2.34/5.0 |
| Daniel | 11 | $218,163 | 625 | 4.95/5.0 |
| Samilis | 12 | $177,328 | 469 | 4.96/5.0 |
| CuponTours | 7 | $157,202 | 96 | 0.68/5.0 |
| Sebastian | 4 | $118,974 | 183 | 4.88/5.0 |
| Cali River Suites | 20 | $111,117 | 746 | 4.84/5.0 |
| Andres | 12 | $110,107 | 525 | 4.91/5.0 |
| Jm Echeverri | 24 | $102,118 | 938 | 4.05/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cali.
Dive Deeper: Advanced Cali STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cali. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCali Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cali
- The Cali Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.3% of the 3,025 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cali, Apartment/Condo properties are the most common (78.5%), reflecting the local real estate landscape.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 0.8%) offer potential for unique stay experiences.
Cali Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cali
- The dominant room capacity in Cali is 1 bedroom listings, making up 58.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.5% of the active Airbnb listings in Cali, indicating a high concentration in these sizes.
- With over half the market (58.5%) consisting of studios or 1-bedroom units, Cali is particularly well-suited for individuals or couples.
Cali Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cali
- The most common guest capacity trend in Cali vacation rentals is listings accommodating 2 guests (36.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Cali STR market, accounting for 53.6% of listings.
- 14.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cali.
- On average, properties in Cali are equipped to host 3.3 guests.
Cali Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cali
- The most common availability pattern in Cali falls within the 271-366 days range, representing 49.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cali (27.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cali Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1067 listings
37.9% of total
2 Nights
694 listings
24.7% of total
3 Nights
226 listings
8% of total
4-6 Nights
202 listings
7.2% of total
7-29 Nights
175 listings
6.2% of total
30+ Nights
448 listings
15.9% of total
Key Insights
- The most prevalent minimum stay requirement in Cali is 1 Night, adopted by 37.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.6%) of the Cali Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.9%) caters to monthly stays (30+ nights) in Cali, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.9% of Cali hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cali.
Cali Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
918 listings
39.3% of total
Moderate
808 listings
34.6% of total
Firm
273 listings
11.7% of total
Strict
336 listings
14.4% of total
Cancellation Policy Insights for Cali
- The prevailing Airbnb cancellation policy trend in Cali is Flexible, used by 39.3% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Cali may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.3% market standard in Cali.
- Using a Strict policy might deter some guests, as only 14.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cali.
Cali STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cali
- The overall average booking lead time for vacation rentals in Cali is 27 days.
- Guests book furthest in advance for stays during October (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (31 days avg.) sees the longest lead times, while Spring (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Cali.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Cali averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cali (2025)
Amenity Prevalence
Amenity Insights for Cali
- Essential amenities in Cali that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cali: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Kitchen.
- Consider adding popular differentiators like Essentials or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cali to stay competitive.
Cali Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cali
- The typical guest profile for Airbnb in Cali consists of a mix of domestic (48%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 47.8% of guests.
- Key international markets include Colombia (47.8%) and United States (26.8%).
- Top languages spoken are Spanish (47.1%) followed by English (37%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cali Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginebra | 10 | $1,042 | $116.85 | 20% |
| Quimbaya | 165 | $1,030 | $135.72 | 30% |
| Calima Lake | 14 | $1,021 | $202.62 | 21% |
| Calima | 171 | $994 | $178.61 | 21% |
| La Buitrera | 21 | $950 | $126.17 | 24% |
| Restrepo | 16 | $929 | $165.38 | 22% |
| Armenia | 134 | $876 | $154.32 | 22% |
| Pance | 30 | $795 | $94.41 | 31% |
| Dagua | 24 | $698 | $141.49 | 21% |
| La Tebaida | 235 | $697 | $110.17 | 26% |