Cali Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valle del Cauca, Colombia
Is Airbnb profitable in Cali in 2025? Explore comprehensive Airbnb analytics for Cali, Valle del Cauca, Colombia to uncover income potential. This 2025 STR market report for Cali, based on AirROI data from July 2024 to June 2025, reveals key trends in the bustling market of 3,474 active listings.
Whether you're considering an Airbnb investment in Cali, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cali Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cali Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cali (2025)
Understanding the monthly revenue variations for Airbnb listings in Cali is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cali is typically October, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cali across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,158+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $661 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $343 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $157, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cali
Cali Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cali STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cali:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cali
Average Daily Rate (ADR) Airbnb Trends in Cali (2025)
Effective short term rental pricing strategy in Cali involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cali typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $77+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $46 or more.
- Typical properties (Median) charge around $30 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Cali
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Airbnb Seasonality Analysis & Trends in Cali (2025)
Peak Season (October, December, August)
- Revenue averages $681 per month
- Occupancy rates average 46.6%
- Daily rates average $44
Shoulder Season
- Revenue averages $524 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $44
Low Season (May, June, November)
- Revenue drops to average $447 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $45
Seasonality Insights for Cali
- The Airbnb seasonality in Cali shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cali's highest earning potential, with monthly revenues capable of climbing to $788, occupancy reaching a high of 52.8%, and ADRs peaking at $47.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $424, occupancy could drop to 30.4%, and ADRs may adjust down to $42.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cali.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cali seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cali (2025)
Exploring the top neighborhoods for short-term rentals in Cali? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cali City Center | The heart of Cali, bustling with activity, restaurants, and nightlife. Ideal for tourists looking to experience urban culture, shopping, and dining in one of Colombia's largest cities. | Cali Cathedral, Plaza de Caycedo, Cristo Rey, Cali Zoo, San Antonio, La Tertulia Museum |
| San Antonio | A charming neighborhood known for its colonial architecture and cultural vibe. Popular among tourists for its bohemian atmosphere, art, and music scene. | San Antonio Church, Casa de la Cultura, Calle de la Sierpe, Mirador de San Antonio, Artisan market |
| Chipichape | A modern and upscale area featuring one of the largest shopping malls in Cali. Attracts both locals and tourists for shopping, dining, and entertainment. | Centro Comercial Chipichape, Cali Tower, La 14 Supermarket, Plaza de las Bandera |
| Granada | An upscale and trendy neighborhood packed with restaurants, cafes, and bars. Popular among young professionals and visitors seeking a vibrant social scene. | Parque del Perro, Restaurant row, Calle 5, Cali Music Scene, Luxury boutiques |
| El Peñón | Known for its riverfront views and modern ambiance, this neighborhood offers a mix of leisure and dining options attractive to tourists. | Río Cali, Jardin Plaza Shopping Center, El Peñón Park, Aqueduct, Café La Palma |
| Pance | A residential area known for its natural beauty and proximity to parks. Ideal for guests looking for relaxation and green spaces. | Parque Nacional Natural Farallones de Cali, Cali River, Zoológico de Cali, Natural reserves |
| Versalles | A picturesque neighborhood with a charming local vibe. Great for visitors seeking a quieter stay with access to local parks and eateries. | Plaza de Versalles, Calle 22 Park, Museo de Arte Moderno, Local dining spots |
| Bocagrande | A beachfront area that offers stunning views and endless activities, popular with tourists looking for a beach getaway and nightlife. | Bocagrande Beach, Shopping in Bocagrande, Water sports, Restaurants and bars along the beach |
Understanding Airbnb License Requirements & STR Laws in Cali (2025)
With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Cali. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cali to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Cali (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Calibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
°Luxury Atractivo Mansion15 ppl Best place in Cali
Entire Place • 6 bedrooms
Luxurious Apartment in Cali West Zone
Entire Place • 3 bedrooms
Hygge 701 - 3BR Jacuzzi Penthouse | Near Granada
Entire Place • 3 bedrooms
casa bali pance
Entire Place • 4 bedrooms
Luxury House : Rooftop | Pool | HotTub |Steam Bath
Entire Place • 3 bedrooms
Spacious 3000 sqft PH in Versalles CloseTo Granada
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cali (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cali based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| EXSTR Apartments | 113 | $1,762,721 | 6673 | 4.91/5.0 |
| Aloha | 28 | $283,993 | 1578 | 4.85/5.0 |
| Zenya Host | 10 | $194,373 | 425 | 4.92/5.0 |
| Daniel | 11 | $194,075 | 833 | 4.94/5.0 |
| Samilis | 12 | $168,330 | 569 | 4.96/5.0 |
| Diana | 18 | $164,337 | 157 | 4.90/5.0 |
| Neat | 22 | $160,808 | 436 | 4.68/5.0 |
| CuponTours | 1 | $136,697 | 108 | 4.77/5.0 |
| Hostee | 22 | $129,113 | 423 | 4.89/5.0 |
| Cali River Suites | 20 | $116,381 | 821 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cali.
Dive Deeper: Advanced Cali STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cali. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCali Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cali
- The Cali Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 3,474 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cali, Apartment/Condo properties are the most common (79.8%), reflecting the local real estate landscape.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 0.8%) offer potential for unique stay experiences.
Cali Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cali
- The dominant room capacity in Cali is 1 bedroom listings, making up 55.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.2% of the active Airbnb listings in Cali, indicating a high concentration in these sizes.
- With over half the market (55.2%) consisting of studios or 1-bedroom units, Cali is particularly well-suited for individuals or couples.
Cali Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cali
- The most common guest capacity trend in Cali vacation rentals is listings accommodating 2 guests (34.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Cali STR market, accounting for 52.3% of listings.
- 14.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cali.
- On average, properties in Cali are equipped to host 3.2 guests.
Cali Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cali
- The most common availability pattern in Cali falls within the 271-366 days range, representing 58.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Cali (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cali Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1260 listings
37.6% of total
2 Nights
744 listings
22.2% of total
3 Nights
256 listings
7.6% of total
4-6 Nights
215 listings
6.4% of total
7-29 Nights
193 listings
5.8% of total
30+ Nights
682 listings
20.4% of total
Key Insights
- The most prevalent minimum stay requirement in Cali is 1 Night, adopted by 37.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.4%) caters to monthly stays (30+ nights) in Cali, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.6% of Cali hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cali.
Cali Airbnb Cancellation Policy Trends Analysis (2025)
Limited
36 listings
1.1% of total
Super Strict 30 Days
18 listings
0.5% of total
Flexible
1437 listings
42.9% of total
Moderate
1046 listings
31.3% of total
Firm
664 listings
19.8% of total
Strict
146 listings
4.4% of total
Cancellation Policy Insights for Cali
- The prevailing Airbnb cancellation policy trend in Cali is Flexible, used by 42.9% of listings.
- The market strongly favors guest-friendly terms, with 74.2% of listings offering Flexible or Moderate policies. This suggests guests in Cali may expect booking flexibility.
- Strict cancellation policies are quite rare (4.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Cali.
- Using a Strict policy might deter some guests, as only 4.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cali.
Cali STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cali
- The overall average booking lead time for vacation rentals in Cali is 17 days.
- Guests book furthest in advance for stays during October (average 32 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (21 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Cali.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 32 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 21 days) to capture early planners.
- Monitor your own booking lead times against these Cali averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cali (2025)
Amenity data is currently unavailable for Cali.
Cali Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cali
- The typical guest profile for Airbnb in Cali consists of a mix of domestic (48%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 48.0% of guests.
- Key international markets include Colombia (48%) and United States (25.3%).
- Top languages spoken are Spanish (46.6%) followed by English (36.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cali Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Buitrera | 18 | $1,076 | $125.31 | 26% |
| Quimbaya | 188 | $893 | $133.19 | 29% |
| Calima Lake | 16 | $884 | $216.38 | 19% |
| Calima | 184 | $796 | $176.07 | 19% |
| Ginebra | 11 | $758 | $133.93 | 19% |
| Restrepo | 17 | $751 | $179.44 | 19% |
| Pance | 27 | $694 | $86.68 | 33% |
| Alcalá | 23 | $650 | $203.04 | 19% |
| La Tebaida | 233 | $643 | $110.84 | 27% |
| Montenegro | 274 | $643 | $135.71 | 25% |