Roldanillo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valle del Cauca, Colombia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Roldanillo in 2025? Explore comprehensive Airbnb analytics for Roldanillo, Valle del Cauca, Colombia to uncover income potential. This 2025 STR market report for Roldanillo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.

Whether you're considering an Airbnb investment in Roldanillo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roldanillo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Roldanillo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$34
The average rental revenue earned for an occupied room per day in Roldanillo.
Occupancy Rate(?)
29.0%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$1,772
Typical annual income for an Airbnb listing in Roldanillo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
16.2%
Strong growth (16.2%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Roldanillo.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Roldanillo.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
69
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Roldanillo (2025)

Understanding the monthly revenue variations for Airbnb listings in Roldanillo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roldanillo is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roldanillo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $748+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $511 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $307 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $119, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Roldanillo

Roldanillo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Roldanillo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roldanillo:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Roldanillo

Average Daily Rate (ADR) Airbnb Trends in Roldanillo (2025)

Effective short term rental pricing strategy in Roldanillo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roldanillo typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $68+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $38 or more.
  • Typical properties (Median) charge around $24 per night.
  • Entry-level properties (Bottom 25%) earn around $18 per night.

Average Daily Rate (ADR) Trend by Month in Roldanillo

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Airbnb Seasonality Analysis & Trends in Roldanillo (2025)

Peak Season (April, June, January)
  • Revenue averages $708 per month
  • Occupancy rates average 50.5%
  • Daily rates average $35
Shoulder Season
  • Revenue averages $310 per month
  • Occupancy maintains around 27.2%
  • Daily rates hold near $34
Low Season (August, September, October)
  • Revenue drops to average $144 per month
  • Occupancy decreases to average 16.8%
  • Daily rates adjust to average $34

Seasonality Insights for Roldanillo

  • The Airbnb seasonality in Roldanillo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Roldanillo's highest earning potential, with monthly revenues capable of climbing to $786, occupancy reaching a high of 68.3%, and ADRs peaking at $35.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $139, occupancy could drop to 16.0%, and ADRs may adjust down to $33.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roldanillo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Roldanillo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Roldanillo (2025)

Exploring the top neighborhoods for short-term rentals in Roldanillo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The historic center of Roldanillo is rich in culture and colonial architecture, making it a charming destination for tourists interested in history and local traditions.
Roldanillo Museum, San Sebastián Church, El Parque, Plaza de Roldanillo, Local artisan shops
Río Roldanillo
This area offers beautiful natural scenery alongside the river, attracting visitors who enjoy nature, relaxation, and outdoor activities.
Roldanillo River, Hiking trails, Picnic spots, Natural swimming pools
Los Andes
A picturesque neighborhood with stunning views of the surrounding mountains, ideal for visitors seeking tranquility and scenic landscapes.
Los Andes viewpoint, Hiking trails, Wildlife observation, Cafés with panoramic views
La Alhambra
Known as a residential area with a vibrant community life, La Alhambra attracts guests looking for a local experience with easy access to city amenities.
Local markets, Community events, Parks, Cafés
La Buitrera
A rural area that offers a slice of authentic Colombian countryside, perfect for those wanting to escape the city and experience farm life.
Coffee farms, Cattle ranches, Nature walks, Local cuisine tasting
Aguacatal
Known for its lush greenery and agricultural landscape, Aguacatal appeals to eco-tourists and those looking to connect with nature.
Coffee and cacao tours, Nature reserve, Bird watching, Hiking opportunities
Vereda El Trapiche
This area provides a serene setting along the outskirts of Roldanillo, attracting visitors who appreciate peace and quiet away from urban noise.
Organic farms, Mountain biking trails, Scenic views, Local wildlife
San Antonio de Prado
A charming area recognized for its welcoming community and cultural heritage, it offers a glimpse into traditional Colombian life.
Traditional festivals, Cultural heritage sites, Local cuisine, Artisan crafts fairs

Understanding Airbnb License Requirements & STR Laws in Roldanillo (2025)

Yes, Roldanillo, Valle del Cauca, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roldanillo to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 57% licensed listings)

Top Performing Airbnb Properties in Roldanillo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Roldanillobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful House in Roldanillo

Beautiful House in Roldanillo

Entire Place • 4 bedrooms

$8,572
Revenue
30.6%
Occupancy
$78.91
Daily Rate
Centrally located apartment

Centrally located apartment

Entire Place • 3 bedrooms

$7,252
Revenue
40.6%
Occupancy
$38.72
Daily Rate
Spacious apartment in the Main Park!

Spacious apartment in the Main Park!

Entire Place • 2 bedrooms

$7,014
Revenue
56.3%
Occupancy
$31.98
Daily Rate
Whole big house next to central park

Whole big house next to central park

Entire Place • 5 bedrooms

$6,967
Revenue
31.2%
Occupancy
$64.62
Daily Rate
Modern Apt with a view of the park !

Modern Apt with a view of the park !

Entire Place • 3 bedrooms

$5,645
Revenue
43.4%
Occupancy
$35.76
Daily Rate
Spectacular remodeled house

Spectacular remodeled house

Entire Place • 3 bedrooms

$5,389
Revenue
57.3%
Occupancy
$37.92
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Roldanillo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Roldanillo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Maria Girlesa3$13,520475.00/5.0
Dinacelly6$10,447172.37/5.0
Hugo1$8,57265.00/5.0
Host #1791465677$7,53210.00/5.0
Laura Isabel1$7,014174.94/5.0
Giselle2$6,186714.83/5.0
Rocio1$5,645184.89/5.0
Carlos1$5,389115.00/5.0
Carolina1$5,076105.00/5.0
Viviana2$4,269142.40/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roldanillo.

Dive Deeper: Advanced Roldanillo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roldanillo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Roldanillo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Roldanillo

  • The Roldanillo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 50.7% of the 69 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 49.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Roldanillo, House properties are the most common (46.4%), reflecting the local real estate landscape.
  • Houses represent a significant 46.4% portion, catering likely to families or larger groups.
  • The presence of 17.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.

Roldanillo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Roldanillo

  • The dominant room capacity in Roldanillo is 1 bedroom listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 72.5% of the active Airbnb listings in Roldanillo, indicating a high concentration in these sizes.
  • A significant 23.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Roldanillo.

Roldanillo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Roldanillo

  • The most common guest capacity trend in Roldanillo vacation rentals is listings accommodating 2 guests (31.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Roldanillo STR market, accounting for 52.2% of listings.
  • 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roldanillo.
  • On average, properties in Roldanillo are equipped to host 3.5 guests.

Roldanillo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Roldanillo

  • The most common availability pattern in Roldanillo falls within the 271-366 days range, representing 76.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Roldanillo (49.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Roldanillo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (84.1%)

1 Night

58 listings

84.1% of total

2 Nights (7.2%)

2 Nights

5 listings

7.2% of total

7-29 Nights (4.3%)

7-29 Nights

3 listings

4.3% of total

30+ Nights (4.3%)

30+ Nights

3 listings

4.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Roldanillo is 1 Night, adopted by 84.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (91.3%) of the Roldanillo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 84.1% of Roldanillo hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roldanillo.

Roldanillo Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (41%)

Flexible

16 listings

41% of total

Moderate (30.8%)

Moderate

12 listings

30.8% of total

Firm (17.9%)

Firm

7 listings

17.9% of total

Strict (10.3%)

Strict

4 listings

10.3% of total

Cancellation Policy Insights for Roldanillo

  • The prevailing Airbnb cancellation policy trend in Roldanillo is Flexible, used by 41% of listings.
  • The market strongly favors guest-friendly terms, with 71.8% of listings offering Flexible or Moderate policies. This suggests guests in Roldanillo may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 41% market standard in Roldanillo.
  • Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Roldanillo.

Roldanillo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Roldanillo

  • The overall average booking lead time for vacation rentals in Roldanillo is 54 days.
  • Guests book furthest in advance for stays during June (average 87 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (55 days avg.) sees the longest lead times, while Spring (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Roldanillo.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
  • During April, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these Roldanillo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Roldanillo (2025)

Amenity Prevalence

Amenity Insights for Roldanillo

  • Essential amenities in Roldanillo that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Roldanillo: Wifi, TV, Kitchen.
  • Prioritize adding missing essentials: Wifi, TV, Kitchen.
  • Consider adding popular differentiators like Washer or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Roldanillo to stay competitive.

Roldanillo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Roldanillo

  • The typical guest profile for Airbnb in Roldanillo consists of a mix of domestic (53%) and international guests, often arriving from nearby Cali, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 53.4% of guests.
  • Key international markets include Colombia (53.4%) and United States (13%).
  • Top languages spoken are Spanish (47.1%) followed by English (34%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Roldanillo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Cauca Viejo25$1,898$265.4226%
Ginebra10$1,042$116.8520%
Quimbaya165$1,030$135.7230%
Calima Lake14$1,021$202.6221%
Calima171$994$178.6121%
Venecia43$977$184.1024%
La Buitrera21$950$126.1724%
Restrepo16$929$165.3822%
Armenia134$876$154.3222%
Palestina56$840$171.9823%

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