Matavera Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rarotonga, Cook Islands
Is Airbnb profitable in Matavera in 2025? Explore comprehensive Airbnb analytics for Matavera, Rarotonga, Cook Islands to uncover income potential. This 2025 STR market report for Matavera, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Matavera, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matavera Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matavera Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matavera (2025)
Understanding the monthly revenue variations for Airbnb listings in Matavera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matavera is typically September, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matavera across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,661+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,607 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,217 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,100, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matavera
Matavera Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matavera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matavera:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matavera
Average Daily Rate (ADR) Airbnb Trends in Matavera (2025)
Effective short term rental pricing strategy in Matavera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matavera typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Matavera
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Airbnb Seasonality Analysis & Trends in Matavera (2025)
Peak Season (September, August, October)
- Revenue averages $4,161 per month
- Occupancy rates average 73.0%
- Daily rates average $148
Shoulder Season
- Revenue averages $2,971 per month
- Occupancy maintains around 51.1%
- Daily rates hold near $152
Low Season (January, February, April)
- Revenue drops to average $2,652 per month
- Occupancy decreases to average 47.7%
- Daily rates adjust to average $151
Seasonality Insights for Matavera
- The Airbnb seasonality in Matavera shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matavera's highest earning potential, with monthly revenues capable of climbing to $4,316, occupancy reaching a high of 74.4%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,549, occupancy could drop to 41.1%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matavera.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matavera seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matavera (2025)
Exploring the top neighborhoods for short-term rentals in Matavera? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Matavera Beach | A beautiful and serene beach area known for its crystal-clear waters and tranquility. Perfect for tourists looking to relax and enjoy the natural beauty of Rarotonga. | Matavera Beach, Snorkeling spots, Local markets, Scenic walking trails |
| Muri Lagoon | A popular spot for tourists, Muri Lagoon offers stunning views, water sports, and a vibrant atmosphere with nearby restaurants and shops. | Muri Lagoon, Water sports activities, Nearby restaurants, Canoeing, Night markets |
| Turangi | Known for its lush greenery and peaceful vibe, Turangi is ideal for those seeking a getaway in nature while still being close to local amenities. | Turangi Beach, Nature hikes, Cultural sites, Local villages, Scenic viewpoints |
| Kaniere | A quaint and secluded area that offers visitors a chance to experience local culture and beautiful landscapes, making it a hidden gem for travelers. | Local cafes, Fishing spots, Cultural experiences, Hiking trails, Scenic drives |
| Aroa Beach | Aroa Beach is famous for its idyllic setting and is great for water activities. It's a perfect spot for families and beach lovers. | Aroa Beach, Snorkeling, Resorts, BBQ spots, Lush gardens |
| Avatiu | A central area with close proximity to markets, restaurants, and the port, making it convenient for travelers who want access to local life. | Avatiu Harbour, Local shops, Eating spots, Cultural experiences, Market visits |
| Titikaveka | Known for its stunning beaches and vibrant marine life, Titikaveka is a top choice for those interested in snorkeling and diving. | Titikaveka Beach, Snorkeling sites, Cultural sites, Titikaveka Market, Local restaurants |
| Ngatangiia | A scenic coastal area with beautiful beaches and a strong sense of community, Ngatangiia is ideal for those looking to escape the crowds. | Ngatangiia Beach, Local artisans, Cultural experiences, Nature walks, Dining spots |
Understanding Airbnb License Requirements & STR Laws in Matavera (2025)
While Matavera, Rarotonga, Cook Islands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matavera to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Matavera (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mataverabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront with pool handy to Muri
Entire Place • 3 bedrooms
LuVilla - "Escape. Relax. Enjoy"
Entire Place • 4 bedrooms
Te Pitaka Retreat
Entire Place • 4 bedrooms
TeRama Retreat
Entire Place • 3 bedrooms
Spacious beachfront family home
Entire Place • 4 bedrooms
Tiare Villa
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matavera (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matavera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rachel | 1 | $133,079 | 28 | 4.96/5.0 |
| Malina | 2 | $119,034 | 26 | 4.82/5.0 |
| Mark | 1 | $76,743 | 14 | 4.71/5.0 |
| Matthew | 1 | $70,409 | 15 | 5.00/5.0 |
| Anna | 1 | $58,064 | 34 | 4.62/5.0 |
| Sharon | 1 | $51,677 | 41 | 4.90/5.0 |
| Joseph | 3 | $48,889 | 315 | 4.96/5.0 |
| Marie | 2 | $47,354 | 15 | 2.40/5.0 |
| William | 1 | $44,024 | 11 | 4.91/5.0 |
| Mark | 4 | $40,480 | 35 | 4.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matavera.
Dive Deeper: Advanced Matavera STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matavera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatavera Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matavera
- The Matavera Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Matavera, House properties are the most common (76.7%), reflecting the local real estate landscape.
- Houses represent a significant 76.7% portion, catering likely to families or larger groups.
Matavera Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matavera
- The dominant room capacity in Matavera is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Matavera, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Matavera.
Matavera Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matavera
- The most common guest capacity trend in Matavera vacation rentals is listings accommodating 2 guests (23.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Matavera STR market, accounting for 40.0% of listings.
- 36.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matavera.
- On average, properties in Matavera are equipped to host 4.5 guests.
Matavera Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matavera
- The most common availability pattern in Matavera falls within the 91-180 days range, representing 26.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Matavera (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matavera Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
13.8% of total
3 Nights
10 listings
34.5% of total
4-6 Nights
13 listings
44.8% of total
30+ Nights
2 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Matavera is 4-6 Nights, adopted by 44.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (13.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 44.8% of Matavera hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matavera.
Matavera Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.7% of total
Flexible
3 listings
11.1% of total
Moderate
6 listings
22.2% of total
Firm
10 listings
37% of total
Strict
7 listings
25.9% of total
Cancellation Policy Insights for Matavera
- The prevailing Airbnb cancellation policy trend in Matavera is Firm, used by 37% of listings.
- A majority (62.9%) of hosts in Matavera utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37% market standard in Matavera.
- Regularly review your cancellation policy against competitors and market demand shifts in Matavera.
Matavera STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matavera
- The overall average booking lead time for vacation rentals in Matavera is 94 days.
- Guests book furthest in advance for stays during July (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 77 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (112 days avg.) sees the longest lead times, while Spring (98 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (94 days) as a baseline for your pricing and availability strategy in Matavera.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 112 days) to capture early planners.
- Monitor your own booking lead times against these Matavera averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matavera (2025)
Amenity Prevalence
Amenity Insights for Matavera
- Essential amenities in Matavera that guests expect include: Free parking on premises, Wifi, Kitchen, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hangers, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matavera: Free parking on premises, Wifi, Kitchen, Essentials.
- Prioritize adding missing essentials: Wifi, Kitchen, Essentials.
- Consider adding popular differentiators like TV or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matavera to stay competitive.
Matavera Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matavera
- The typical guest profile for Airbnb in Matavera consists of predominantly international visitors (100%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.0% of guests.
- Key international markets include New Zealand (65.6%) and Australia (13.6%).
- Top languages spoken are English (59.3%) followed by German (16.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matavera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ngatangiia | 118 | $3,324 | $238.60 | 58% |
| Takitumu | 99 | $3,163 | $194.86 | 60% |
| Arorangi | 92 | $2,630 | $201.10 | 53% |
| Avarua | 92 | $2,398 | $152.53 | 59% |