Monterrey Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alajuela Province, Costa Rica
Is Airbnb profitable in Monterrey in 2025? Explore comprehensive Airbnb analytics for Monterrey, Alajuela Province, Costa Rica to uncover income potential. This 2025 STR market report for Monterrey, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 62 active listings.
Whether you're considering an Airbnb investment in Monterrey, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monterrey Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monterrey Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monterrey (2025)
Understanding the monthly revenue variations for Airbnb listings in Monterrey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monterrey is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monterrey across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,765+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,866 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,395 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $640, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monterrey
Monterrey Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monterrey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monterrey:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monterrey
Average Daily Rate (ADR) Airbnb Trends in Monterrey (2025)
Effective short term rental pricing strategy in Monterrey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monterrey typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Monterrey
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Airbnb Seasonality Analysis & Trends in Monterrey (2025)
Peak Season (January, March, February)
- Revenue averages $2,808 per month
- Occupancy rates average 53.1%
- Daily rates average $142
Shoulder Season
- Revenue averages $2,292 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $128
Low Season (September, October, November)
- Revenue drops to average $1,469 per month
- Occupancy decreases to average 36.7%
- Daily rates adjust to average $119
Seasonality Insights for Monterrey
- The Airbnb seasonality in Monterrey shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monterrey's highest earning potential, with monthly revenues capable of climbing to $2,943, occupancy reaching a high of 55.9%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,351, occupancy could drop to 31.5%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monterrey.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monterrey seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monterrey (2025)
Exploring the top neighborhoods for short-term rentals in Monterrey? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San José de la Montaña | A serene and scenic area with beautiful views of the Central Valley. It is preferred by tourists seeking tranquility and nature close to the city. | La Paz Waterfall Gardens, Britt Coffee Tour, Poás Volcano National Park, Museo de Arte Costarricense, Catarata del Toro Adventure Park |
| Alajuela Centro | The vibrant downtown area of Alajuela, offering rich culture, local markets, and ease of access to various attractions. Ideal for travelers wanting to immerse themselves in local life. | Central Park, Juan Santamaría Historical Museum, Alajuela Cathedral, Aguas Zarcas, Turrialba Volcano |
| La Garita | Famous for its warm climate and stunning landscapes, La Garita is great for those looking to relax in a lush environment while still being close to conveniences and attractions. | La Garita Farmer's Market, zoo and nature parks, hiking trails, fine dining restaurants |
| Guácimo | Known for its rich biodiversity and outdoor activities, Guácimo is perfect for eco-tourists interested in exploring Costa Rica's nature and wildlife. | Tortuguero National Park, Hiking in rainforests, Wildlife tours, Guided nature walks |
| Naranjo | A charming town with coffee plantations and rich agricultural heritage. It attracts visitors interested in coffee tours and experiencing rural Costa Rican life. | Coffee plantation tours, Naranjo Central Park, Rural museums, El Silencio Waterfall |
| Sarchí | Famous for its artisan crafts, particularly the colorful oxcarts. Sarchí is an attractive destination for visitors seeking unique souvenirs and cultural experiences. | Sarchí Artisan Workshops, Zarcero Park, Lake Arenal, Lankester Botanical Gardens |
| Turrialba | Ideal for adventure seekers, Turrialba offers rafting, hiking, and beautiful views of the Turrialba Volcano, catering to outdoor enthusiasts. | Turrialba Volcano National Park, Pacuar River rafting, Chirripó National Park access, Local culinary experiences |
| Heredia | Often referred to as the “City of Flowers”, Heredia is known for its coffee plantations and cultural sites. It’s a perfect area for tourists who want a mix of urban and rural attractions. | Britt Coffee Tour, Heredia Central Park, National Museum of Costa Rica, Café Tarrazú, Cascada La Paz |
Understanding Airbnb License Requirements & STR Laws in Monterrey (2025)
While Monterrey, Alajuela Province, Costa Rica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monterrey to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Monterrey (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monterreybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Zen Farm mountain villas Fortuna Area
Entire Place • 5 bedrooms
The Daughter of the Moon Villa
Entire Place • 3 bedrooms
Glass Cabin Fortuna/Farm Experience/Private
Entire Place • 2 bedrooms
V Villa Arenal view Fortuna area
Entire Place • 2 bedrooms
Villa del Encanto, 2 Private Pool Cottages, 50Mbps
Entire Place • 6 bedrooms
Volcano Views - Glamping Of Fire
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monterrey (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monterrey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| German | 6 | $188,899 | 852 | 5.00/5.0 |
| Keylin | 4 | $167,000 | 255 | 4.95/5.0 |
| Mario | 1 | $134,686 | 207 | 4.93/5.0 |
| Carolina | 1 | $124,667 | 26 | 4.96/5.0 |
| Elias | 7 | $101,970 | 301 | 4.98/5.0 |
| Lupita Y Cicelio | 1 | $59,276 | 174 | 5.00/5.0 |
| Vivian | 1 | $56,943 | 60 | 4.82/5.0 |
| Keylor | 1 | $56,522 | 68 | 4.69/5.0 |
| Vibras Arenal | 5 | $46,664 | 14 | 4.94/5.0 |
| Judah | 1 | $32,562 | 56 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monterrey.
Dive Deeper: Advanced Monterrey STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monterrey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonterrey Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monterrey
- The Monterrey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.3% of the 62 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monterrey, House properties are the most common (66.1%), reflecting the local real estate landscape.
- Houses represent a significant 66.1% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 3.2%) offer potential for unique stay experiences.
Monterrey Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monterrey
- The dominant room capacity in Monterrey is 1 bedroom listings, making up 46.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.4% of the active Airbnb listings in Monterrey, indicating a high concentration in these sizes.
Monterrey Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monterrey
- The most common guest capacity trend in Monterrey vacation rentals is listings accommodating 2 guests (32.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Monterrey STR market, accounting for 53.3% of listings.
- 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monterrey.
- On average, properties in Monterrey are equipped to host 4.0 guests.
Monterrey Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monterrey
- The most common availability pattern in Monterrey falls within the 271-366 days range, representing 45.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Monterrey (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monterrey Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
46.8% of total
2 Nights
22 listings
35.5% of total
3 Nights
1 listings
1.6% of total
30+ Nights
10 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Monterrey is 1 Night, adopted by 46.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.3%) of the Monterrey Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Monterrey, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.8% of Monterrey hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monterrey.
Monterrey Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
21.3% of total
Moderate
15 listings
24.6% of total
Firm
13 listings
21.3% of total
Strict
20 listings
32.8% of total
Cancellation Policy Insights for Monterrey
- The prevailing Airbnb cancellation policy trend in Monterrey is Strict, used by 32.8% of listings.
- A majority (54.1%) of hosts in Monterrey utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.8% market standard in Monterrey.
- With 32.8% using Strict terms, this is a viable option in Monterrey, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Monterrey.
Monterrey STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monterrey
- The overall average booking lead time for vacation rentals in Monterrey is 42 days.
- Guests book furthest in advance for stays during June (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (53 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Monterrey.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Monterrey averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monterrey (2025)
Amenity Prevalence
Amenity Insights for Monterrey
- Essential amenities in Monterrey that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Coffee maker, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monterrey: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Dishes and silverware or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monterrey to stay competitive.
Monterrey Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monterrey
- The typical guest profile for Airbnb in Monterrey consists of predominantly international visitors (83%), with top international origins including Costa Rica, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 17.2% of guests.
- Key international markets include United States (42.5%) and Costa Rica (17.2%).
- Top languages spoken are English (47.7%) followed by Spanish (26.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Costa Rica.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monterrey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pinilla | 60 | $6,074 | $666.82 | 37% |
| Nacascolo | 37 | $5,874 | $1305.69 | 32% |
| Playa Tamarindo | 21 | $5,749 | $402.66 | 51% |
| Tamarindo | 139 | $5,016 | $467.65 | 41% |
| Playa Langosta | 158 | $4,478 | $510.68 | 43% |
| Punta Islita | 33 | $4,230 | $582.47 | 36% |
| Tamarindo | 1,092 | $4,100 | $385.79 | 43% |
| Cabo Velas | 901 | $3,465 | $388.34 | 40% |
| Nosara | 895 | $3,198 | $410.98 | 40% |
| Tempate | 708 | $3,015 | $399.02 | 36% |