Varadero Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Matanzas, Cuba
Is Airbnb profitable in Varadero in 2026? Explore comprehensive Airbnb analytics for Varadero, Matanzas, Cuba to uncover income potential. This 2026 STR market report for Varadero, based on AirROI data from January 2025 to December 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Varadero, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varadero Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varadero Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varadero (2026)
Understanding the monthly revenue variations for Airbnb listings in Varadero is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varadero is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varadero across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,485+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,371 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $666 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $360, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varadero
Varadero Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Varadero STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varadero:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varadero
Average Daily Rate (ADR) Airbnb Trends in Varadero (2026)
Effective short term rental pricing strategy in Varadero involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varadero typically peaks in April and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $180+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $103 or more.
- Typical properties (Median) charge around $60 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Varadero
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Airbnb Seasonality Analysis & Trends in Varadero (2025)
Peak Season (August, July, September)
- Revenue averages $1,362 per month
- Occupancy rates average 41.9%
- Daily rates average $82
Shoulder Season
- Revenue averages $744 per month
- Occupancy maintains around 27.6%
- Daily rates hold near $83
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $88
Seasonality Insights for Varadero
- The Airbnb seasonality in Varadero shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varadero's highest earning potential, with monthly revenues capable of climbing to $1,478, occupancy reaching a high of 43.9%, and ADRs peaking at $88.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varadero.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varadero seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varadero (2026)
Exploring the top neighborhoods for short-term rentals in Varadero? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Varadero | Famous for its stunning white sand beaches and crystal-clear waters, Playa Varadero is a prime location for tourists looking for a relaxing beach vacation. This area is known for luxury resorts and vibrant watersport activities. | Playa de Varadero, Delfinario, Varadero Beach, Josone Park, Cuevas de Bellamar, Varadero Golf Club |
| Varadero Town | The heart of Varadero, this area offers a mix of local culture and tourist attractions. It provides easy access to shops, restaurants, and the famous Varadero nightlife. | Casa de la Música, Varadero Boulevard, Calle 62 Disco, Market of Varadero, Museo Municipal de Varadero |
| Marinas | The marinas in Varadero, such as Marina Gaviota and Marina Dársena, offer opportunities for water sports like sailing, diving, and fishing, attracting a specific crowd keen on nautical experiences. | Diving and snorkeling excursions, Boat rentals, Fishing trips, Scuba dive centers, Marina restaurants |
| Las Morlas | A quieter area with lesser crowds, Las Morlas offers a more local experience while still being close to the beach. Ideal for travelers seeking tranquility and natural beauty. | Las Morlas Beach, Restaurants with local cuisine, Nature trails, Snorkeling areas |
| Playa Azul | Playa Azul is another beautiful beach destination in Varadero, perfect for families and those looking for serene beachfront accommodations with both relaxation and activities. | Playa Azul Beach, Youth Water Sports, Local seafood restaurants, Family-friendly resorts |
| Pueblo de Varadero | This area reflects the true culture and life of Varadero, with locals and artisans showcasing their works. It is perfect for those interested in an authentic Cuban experience. | Artisan markets, Local eateries, Cultural festivals, Historical landmarks |
| Cayo Blanco | A small private island off the coast of Varadero, Cayo Blanco is known for its pristine beaches and ideal for day trips. It is popular for guests seeking an exclusive getaway. | Cayo Blanco Beach, Coral reef snorkeling, Private boat tours, Picnic areas |
| Varadero Nature Reserve | This area is perfect for eco-tourists and nature lovers, offering serene beach experiences alongside opportunities for wildlife observation and hiking. | Varadero Ecological Reserve, Flora and fauna observation, Nature trails, Eco-tours |
Understanding Airbnb License Requirements & STR Laws in Varadero (2026)
While Varadero, Matanzas, Cuba currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varadero to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Varadero (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varaderobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
35y1era House - 5Rooms
Private Room • 5 bedrooms
35y1era House - 4Rooms
Private Room • 4 bedrooms
35y1era House - 3Rooms
Private Room • 3 bedrooms
Complete stay very close to Varadero beach
Private Room • 4 bedrooms
Casa Don Pepe
Entire Place • 5 bedrooms
Beach getaway House.Cozy,Central with nice Terrace
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varadero (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Varadero based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lazaro | 14 | $136,457 | 123 | 4.76/5.0 |
| Emmanuel | 7 | $54,525 | 15 | 4.55/5.0 |
| Andres Abel | 2 | $17,483 | 32 | 5.00/5.0 |
| Jose Luis | 1 | $17,377 | 2 | Not Rated |
| Olgui | 1 | $16,396 | 10 | 5.00/5.0 |
| Yoan | 9 | $7,994 | 46 | 4.81/5.0 |
| Dainery | 1 | $7,904 | 22 | 5.00/5.0 |
| Lissy | 1 | $3,954 | 25 | 4.96/5.0 |
| Marta Margarita | 1 | $3,172 | 1 | Not Rated |
| Yusliani Rafael | 1 | $1,085 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varadero.
Dive Deeper: Advanced Varadero STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varadero. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVaradero Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varadero
- The Varadero Airbnb market composition is heavily skewed towards Private Room listings, which make up 86.8% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varadero, Hotel/Boutique properties are the most common (76.3%), reflecting the local real estate landscape.
- The presence of 76.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.
Varadero Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varadero
- The dominant room capacity in Varadero is 2 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 34.2% of the active Airbnb listings in Varadero, indicating a high concentration in these sizes.
Varadero Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varadero
- The most common guest capacity trend in Varadero vacation rentals is listings accommodating 5 guests (5.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 8+ guests dominate the Varadero STR market, accounting for 7.9% of listings.
- On average, properties in Varadero are equipped to host 0.7 guests.
Varadero Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varadero
- The most common availability pattern in Varadero falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Varadero (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Varadero Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
81.6% of total
2 Nights
6 listings
15.8% of total
30+ Nights
1 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Varadero is 1 Night, adopted by 81.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.4%) of the Varadero Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 81.6% of Varadero hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varadero.
Varadero Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
13.2% of total
Moderate
3 listings
7.9% of total
Firm
14 listings
36.8% of total
Strict
16 listings
42.1% of total
Cancellation Policy Insights for Varadero
- The prevailing Airbnb cancellation policy trend in Varadero is Strict, used by 42.1% of listings.
- A majority (78.9%) of hosts in Varadero utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.1% market standard in Varadero.
- With 42.1% using Strict terms, this is a viable option in Varadero, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Varadero.
Varadero STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varadero
- The overall average booking lead time for vacation rentals in Varadero is 25 days.
- Guests book furthest in advance for stays during November (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (33 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Varadero.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Varadero averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varadero (2026)
Amenity Prevalence
Amenity Insights for Varadero
- Essential amenities in Varadero that guests expect include: Air conditioning, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Clothing storage, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Varadero: Air conditioning, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Hangers or Clothing storage to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Varadero to stay competitive.
Varadero Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Varadero
- The typical guest profile for Airbnb in Varadero consists of predominantly international visitors (100%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Mexico (17.5%) and United States (14%).
- Top languages spoken are English (37.6%) followed by Spanish (31.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varadero Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stock Island | 108 | $10,063 | $739.44 | 47% |
| Key West | 1,153 | $7,772 | $620.53 | 48% |
| Duck Key | 60 | $5,582 | $504.55 | 43% |
| Little Torch Key | 20 | $5,530 | $705.60 | 29% |
| Marathon | 992 | $5,050 | $487.77 | 43% |
| Key Colony Beach | 262 | $4,471 | $377.02 | 48% |
| Layton | 10 | $4,378 | $468.25 | 38% |
| Islamorada | 335 | $4,366 | $601.51 | 36% |
| Cudjoe Key | 157 | $4,356 | $363.93 | 46% |
| Summerland Key | 63 | $4,263 | $459.62 | 40% |