Willemstad Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Curaçao, Curaçao
Is Airbnb profitable in Willemstad in 2025? Explore comprehensive Airbnb analytics for Willemstad, Curaçao, Curaçao to uncover income potential. This 2025 STR market report for Willemstad, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,362 active listings.
Whether you're considering an Airbnb investment in Willemstad, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Willemstad Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Willemstad Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Willemstad (2025)
Understanding the monthly revenue variations for Airbnb listings in Willemstad is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Willemstad is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Willemstad across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,264+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,848 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,341 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $650, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Willemstad
Willemstad Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Willemstad STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Willemstad:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Willemstad
Average Daily Rate (ADR) Airbnb Trends in Willemstad (2025)
Effective short term rental pricing strategy in Willemstad involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Willemstad typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Willemstad
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Airbnb Seasonality Analysis & Trends in Willemstad (2025)
Peak Season (January, February, March)
- Revenue averages $3,056 per month
- Occupancy rates average 61.3%
- Daily rates average $157
Shoulder Season
- Revenue averages $2,106 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $129
Low Season (May, June, September)
- Revenue drops to average $1,712 per month
- Occupancy decreases to average 40.3%
- Daily rates adjust to average $133
Seasonality Insights for Willemstad
- The Airbnb seasonality in Willemstad shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Willemstad's highest earning potential, with monthly revenues capable of climbing to $3,182, occupancy reaching a high of 63.1%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,576, occupancy could drop to 38.1%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Willemstad.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Willemstad seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Willemstad (2025)
Exploring the top neighborhoods for short-term rentals in Willemstad? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punda | Historic district with vibrant culture, local markets, and stunning architecture. Attracts tourists looking for local experiences and cultural heritage. | Floating Market, Handelskade, Mikvé Israel-Emanuel Synagogue, Fort Amsterdam, Kura Hulanda Museum |
| Otrobanda | Charming area known for its colorful buildings and rich history. Perfect for tourists wanting to explore local culture and nightlife. | Queen Emma Bridge, Fort Rif, Skalo, Café de Tijd, Otrobanda Street Art |
| Jan Thiel | Popular beach area featuring beautiful beaches, restaurants, and a lively social scene. Great for vacationers and families looking for relaxation. | Jan Thiel Beach, Zanzibar Beach, Jan Thiel Dive and Watersports, Nature Reserve Jan Thiel |
| Westpunt | Laid-back area known for its natural beauty and remote beaches. Ideal for tourists seeking adventure and tranquility away from the city. | Knip Beach, Playa Grandi, Westpunt Diving, Christoffel National Park |
| Salina | Centrally located, this area is ideal for trips to nearby attractions. It offers a mix of local life and easy access to entertainment. | Shopping areas, Local eateries, Cultural events |
| Mambo Beach | Lively beachfront area with a wide range of entertainment, dining, and beach activities. Great for the younger crowd looking for fun. | Mambo Beach Boulevard, Sea Aquarium, Water Sports Activities |
| Savaneta | Charming fishing village atmosphere with some of the best local restaurants and a laid-back vibe. Perfect for those looking to experience local life. | Restaurant Bieu, Viewpoint Savaneta, Local fishing traditions |
| Santa Barbara | Exclusive resort area with beautiful beachfront properties and golf courses. Ideal for those looking for luxury vacation rentals. | Santa Barbara Beach, Curacao Golf and Racquet Club, Water sports activities |
Understanding Airbnb License Requirements & STR Laws in Willemstad (2025)
While Willemstad, Curaçao, Curaçao currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Willemstad to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Willemstad (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Willemstadbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 12p Villa: Pool, Billiards & Seaview
Entire Place • 6 bedrooms
Jetset giant stylish 11BDR at Spanish Water Bay
Entire Place • 11 bedrooms
Bloomington Blue Bay
Entire Place • 5 bedrooms
Exclusive 10p Villa: Seaview, Private Beach & Pool
Entire Place • 5 bedrooms
Private Oceanfront luxurious city villa with pool
Entire Place • 1 bedroom
Stunning new luxurious villa in Caribbean style
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Willemstad (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Willemstad based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Team PMI | 16 | $808,513 | 172 | 4.86/5.0 |
| Noom | 22 | $698,070 | 186 | 4.69/5.0 |
| Lisette | 7 | $562,473 | 134 | 4.91/5.0 |
| Lovely Villas And Apartments C | 7 | $508,257 | 233 | 4.98/5.0 |
| Ellis & Sarah | 10 | $427,039 | 136 | 4.94/5.0 |
| Roy | 2 | $421,070 | 80 | 4.77/5.0 |
| Peter | 9 | $401,187 | 84 | 4.81/5.0 |
| Jo | 8 | $391,961 | 161 | 4.87/5.0 |
| William | 13 | $314,313 | 706 | 4.86/5.0 |
| David | 8 | $311,644 | 500 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Willemstad.
Dive Deeper: Advanced Willemstad STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Willemstad. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWillemstad Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Willemstad
- The Willemstad Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 1,362 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Willemstad, Apartment/Condo properties are the most common (58%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 2.1%) offer potential for unique stay experiences.
Willemstad Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Willemstad
- The dominant room capacity in Willemstad is 2 bedrooms listings, making up 36% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.5% of the active Airbnb listings in Willemstad, indicating a high concentration in these sizes.
- A significant 23.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Willemstad.
Willemstad Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Willemstad
- The most common guest capacity trend in Willemstad vacation rentals is listings accommodating 4 guests (32.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Willemstad STR market, accounting for 63.4% of listings.
- 22.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Willemstad.
- On average, properties in Willemstad are equipped to host 3.8 guests.
Willemstad Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Willemstad
- The most common availability pattern in Willemstad falls within the 271-366 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Willemstad (26.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Willemstad Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
125 listings
9.4% of total
2 Nights
112 listings
8.4% of total
3 Nights
238 listings
17.9% of total
4-6 Nights
503 listings
37.8% of total
7-29 Nights
123 listings
9.2% of total
30+ Nights
230 listings
17.3% of total
Key Insights
- The most prevalent minimum stay requirement in Willemstad is 4-6 Nights, adopted by 37.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (17.3%) caters to monthly stays (30+ nights) in Willemstad, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 37.8% of Willemstad hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Willemstad.
Willemstad Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.3% of total
Super Strict 60 Days
14 listings
1.2% of total
Flexible
311 listings
27.3% of total
Moderate
227 listings
19.9% of total
Firm
300 listings
26.3% of total
Strict
285 listings
25% of total
Cancellation Policy Insights for Willemstad
- The prevailing Airbnb cancellation policy trend in Willemstad is Flexible, used by 27.3% of listings.
- A majority (51.3%) of hosts in Willemstad utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 27.3% market standard in Willemstad.
- Regularly review your cancellation policy against competitors and market demand shifts in Willemstad.
Willemstad STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Willemstad
- The overall average booking lead time for vacation rentals in Willemstad is 68 days.
- Guests book furthest in advance for stays during January (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (93 days avg.) sees the longest lead times, while Summer (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Willemstad.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Willemstad averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Willemstad (2025)
Amenity Prevalence
Amenity Insights for Willemstad
- Essential amenities in Willemstad that guests expect include: Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Willemstad: Wifi, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Willemstad to stay competitive.
Willemstad Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Willemstad
- The typical guest profile for Airbnb in Willemstad consists of predominantly international visitors (99%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 0.9% of guests.
- Key international markets include United States (31%) and Netherlands (18.6%).
- Top languages spoken are English (44.1%) followed by Spanish (20.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Willemstad Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Savaneta | 64 | $4,711 | $306.43 | 56% |
| Sint Willibrordus | 51 | $4,621 | $396.15 | 50% |
| San Nicolaas | 53 | $3,984 | $234.34 | 52% |
| Westpunt | 10 | $3,983 | $245.06 | 47% |
| Jan Kok | 12 | $3,163 | $337.08 | 42% |
| Jan Thiel | 320 | $3,013 | $268.32 | 47% |
| Sint Michiel | 182 | $2,765 | $220.04 | 50% |
| Piedra Plat | 26 | $2,694 | $170.18 | 57% |
| Bonaire | 137 | $2,513 | $296.44 | 45% |
| Pos Chikito | 84 | $2,335 | $187.60 | 53% |