Ayia Napa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cyprus, Cyprus
Is Airbnb profitable in Ayia Napa in 2025? Explore comprehensive Airbnb analytics for Ayia Napa, Cyprus, Cyprus to uncover income potential. This 2025 STR market report for Ayia Napa, based on AirROI data from May 2024 to April 2025, reveals key trends in the market of 515 active listings.
Whether you're considering an Airbnb investment in Ayia Napa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ayia Napa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ayia Napa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ayia Napa (2025)
Understanding the monthly revenue variations for Airbnb listings in Ayia Napa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ayia Napa is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ayia Napa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,915+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,107 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,545 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $728, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ayia Napa
Ayia Napa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ayia Napa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ayia Napa:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ayia Napa
Average Daily Rate (ADR) Airbnb Trends in Ayia Napa (2025)
Effective short term rental pricing strategy in Ayia Napa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ayia Napa typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $432+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $245 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Ayia Napa
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Airbnb Seasonality Analysis & Trends in Ayia Napa (2025)
Peak Season (August, July, June)
- Revenue averages $4,116 per month
- Occupancy rates average 52.6%
- Daily rates average $231
Shoulder Season
- Revenue averages $2,462 per month
- Occupancy maintains around 38.8%
- Daily rates hold near $194
Low Season (January, February, November)
- Revenue drops to average $1,412 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $175
Seasonality Insights for Ayia Napa
- The Airbnb seasonality in Ayia Napa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ayia Napa's highest earning potential, with monthly revenues capable of climbing to $4,211, occupancy reaching a high of 59.2%, and ADRs peaking at $238.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,345, occupancy could drop to 27.2%, and ADRs may adjust down to $166.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ayia Napa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ayia Napa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ayia Napa (2025)
Exploring the top neighborhoods for short-term rentals in Ayia Napa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nissi Beach | Famous for its golden sands and crystal clear waters, Nissi Beach is a top destination for tourists looking for sun, sea, and vibrant beach parties. | Nissi Beach, WaterWorld Ayia Napa, Ayia Napa Monastery, Makronissos Beach, Dolphin Beach |
| Ayia Napa Town | The heart of Ayia Napa, bustling with restaurants, bars, shops, and cultural sites. It's a prime location for visitors wanting to experience local life and nightlife. | Ayia Napa Monastery, Thalassa Museum, restaurants and bars, shops, local markets |
| Cape Greco | A stunning national park area known for its natural beauty and outdoor activities. Attracts travelers looking for hiking, diving, and scenic views. | Cape Greco National Forest Park, Sea Caves, Sunset viewpoints, Scuba diving sites, Nature Trails |
| Protaras | A family-friendly resort town near Ayia Napa, known for its beautiful beaches and family-oriented activities. Great for family stays and vacations. | Fig Tree Bay, Konnos Bay, Water Parks, Protaras Ocean Aquarium, Cape Greco |
| Makronissos | Known for its quieter beaches and historical sites, this area attracts tourists looking for a more relaxed atmosphere away from the hustle and bustle. | Makronissos Beach, Tomb of the Kings, Ancient Ruins, Water Sports at the beach, Sunset views |
| Limanaki Area | A vibrant harbor area filled with restaurants and nightlife, perfect for those wanting to experience Ayia Napa's lively social scene. | Ayia Napa Harbor, Restaurants and bars, Boat trips, Nightclubs, St. Nicholas Church |
| Ayia Thekla | A more tranquil area ideal for family holidays and relaxation. It's popular for its serene beaches and local dining options. | Ayia Thekla Beach, Ayia Thekla Church, Local tavernas, Family-friendly activities, Water sports |
| Agia Napa Seafront | Beautiful beachfront area that offers direct access to the sea with a range of amenities. Great for beach goers and water sports enthusiasts. | Seafront promenade, Beach bars, Watersport rentals, Scenic walks, Restaurants overlooking the sea |
Understanding Airbnb License Requirements & STR Laws in Ayia Napa (2025)
While Ayia Napa, Cyprus, Cyprus currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ayia Napa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Ayia Napa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ayia Napabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront Paradise! 6BR Pool, Jacuzzi, Ayia Napa
Entire Place • 6 bedrooms
Vivo Mare Luxury 6BR Beachfront Villa w/ Cinema
Entire Place • 6 bedrooms
Vivo Mare Villas - Azure
Entire Place • 6 bedrooms
Cape Serenity Mansion
Entire Place • 9 bedrooms
Cyprus In The Sun CB Villas 1 And 2
Entire Place • 10 bedrooms
Vivo Mare Villas - Seashell
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ayia Napa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ayia Napa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #462172695 | 24 | $2,043,577 | 381 | 3.89/5.0 |
| Skyprimevillas | 8 | $955,065 | 90 | 4.05/5.0 |
| Ernesta | 23 | $913,828 | 629 | 4.04/5.0 |
| Host #124006286 | 26 | $645,277 | 268 | 2.76/5.0 |
| Costas | 12 | $506,844 | 138 | 3.50/5.0 |
| Host #420377258 | 8 | $252,102 | 11 | 1.23/5.0 |
| Host #30509390 | 15 | $239,643 | 321 | 3.84/5.0 |
| Xenios | 10 | $223,826 | 161 | 4.76/5.0 |
| Rafael | 12 | $223,297 | 72 | 2.61/5.0 |
| Host #145161376 | 5 | $221,920 | 38 | 2.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ayia Napa.
Dive Deeper: Advanced Ayia Napa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ayia Napa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAyia Napa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ayia Napa
- The Ayia Napa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.6% of the 515 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ayia Napa, Apartment/Condo properties are the most common (60.2%), reflecting the local real estate landscape.
- Houses represent a significant 36.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 3.7%) offer potential for unique stay experiences.
Ayia Napa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ayia Napa
- The dominant room capacity in Ayia Napa is 1 bedroom listings, making up 42.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.7% of the active Airbnb listings in Ayia Napa, indicating a high concentration in these sizes.
- A significant 36.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ayia Napa.
Ayia Napa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ayia Napa
- The most common guest capacity trend in Ayia Napa vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ayia Napa STR market, accounting for 43.6% of listings.
- 46.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ayia Napa.
- On average, properties in Ayia Napa are equipped to host 5.1 guests.
Ayia Napa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ayia Napa
- The most common availability pattern in Ayia Napa falls within the 271-366 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ayia Napa (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ayia Napa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
8.2% of total
2 Nights
19 listings
3.9% of total
3 Nights
79 listings
16.3% of total
4-6 Nights
188 listings
38.7% of total
7-29 Nights
44 listings
9.1% of total
30+ Nights
116 listings
23.9% of total
Key Insights
- The most prevalent minimum stay requirement in Ayia Napa is 4-6 Nights, adopted by 38.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (23.9%) caters to monthly stays (30+ nights) in Ayia Napa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 38.7% of Ayia Napa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ayia Napa.
Ayia Napa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1.4% of total
Super Strict 60 Days
5 listings
2.4% of total
Flexible
17 listings
8.1% of total
Moderate
37 listings
17.5% of total
Firm
65 listings
30.8% of total
Strict
84 listings
39.8% of total
Cancellation Policy Insights for Ayia Napa
- The prevailing Airbnb cancellation policy trend in Ayia Napa is Strict, used by 39.8% of listings.
- A majority (70.6%) of hosts in Ayia Napa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.8% market standard in Ayia Napa.
- With 39.8% using Strict terms, this is a viable option in Ayia Napa, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ayia Napa.
Ayia Napa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ayia Napa
- The overall average booking lead time for vacation rentals in Ayia Napa is 56 days.
- Guests book furthest in advance for stays during June (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Ayia Napa.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Ayia Napa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ayia Napa (2025)
Amenity Prevalence
Amenity Insights for Ayia Napa
- Essential amenities in Ayia Napa that guests expect include: Wifi, Air conditioning, Kitchen, TV, Washer, Essentials, Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ayia Napa: Wifi, Air conditioning, Kitchen, TV, Washer, Essentials, Hot water, Heating.
- Prioritize adding missing essentials: Kitchen, TV, Washer, Essentials, Hot water, Heating.
- Consider adding popular differentiators like Smoke alarm or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ayia Napa to stay competitive.
Ayia Napa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ayia Napa
- The typical guest profile for Airbnb in Ayia Napa consists of predominantly international visitors (94%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 6.1% of guests.
- Key international markets include United Kingdom (19.3%) and France (12.3%).
- Top languages spoken are English (42.2%) followed by German (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ayia Napa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Κοινότητα Έμπας | 10 | $2,445 | $189.45 | 45% |
| Tsada | 12 | $2,387 | $198.04 | 49% |
| Pachna | 11 | $2,205 | $192.95 | 48% |
| Sotira | 132 | $2,139 | $248.34 | 41% |
| Kouklia | 90 | $2,121 | $370.94 | 37% |
| Zygi | 11 | $2,107 | $113.02 | 58% |
| Argaka | 32 | $1,898 | $264.65 | 40% |
| Peyia | 562 | $1,896 | $225.48 | 43% |
| Pervolia | 98 | $1,859 | $173.74 | 48% |
| Pomos | 58 | $1,805 | $207.49 | 39% |