Hillerød Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Capital Region of Denmark, Denmark
Is Airbnb profitable in Hillerød in 2025? Explore comprehensive Airbnb analytics for Hillerød, Capital Region of Denmark, Denmark to uncover income potential. This 2025 STR market report for Hillerød, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Hillerød, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hillerød Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hillerød Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hillerød (2025)
Understanding the monthly revenue variations for Airbnb listings in Hillerød is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hillerød is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hillerød across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,903+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,554 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,409 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $644, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hillerød
Hillerød Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hillerød STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hillerød:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hillerød
Average Daily Rate (ADR) Airbnb Trends in Hillerød (2025)
Effective short term rental pricing strategy in Hillerød involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hillerød typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Hillerød
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Airbnb Seasonality Analysis & Trends in Hillerød (2025)
Peak Season (July, August, June)
- Revenue averages $2,288 per month
- Occupancy rates average 52.8%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,767 per month
- Occupancy maintains around 40.9%
- Daily rates hold near $125
Low Season (January, February, March)
- Revenue drops to average $1,442 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $134
Seasonality Insights for Hillerød
- The Airbnb seasonality in Hillerød shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hillerød's highest earning potential, with monthly revenues capable of climbing to $2,449, occupancy reaching a high of 64.9%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,334, occupancy could drop to 32.8%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hillerød.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hillerød seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hillerød (2025)
Exploring the top neighborhoods for short-term rentals in Hillerød? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hillerød Town Center | The heart of Hillerød, filled with historic buildings, shops, and cafes. Ideal for tourists wanting to explore the local culture and amenities. | Frederiksborg Castle, Hillerød City Park, The Old Town Hall, Shopping streets, Local restaurants |
| Frederiksborg Castle Grounds | A beautiful park surrounding the majestic Frederiksborg Castle, perfect for those seeking scenic views and outdoor activities. | Frederiksborg Castle, Castle Gardens, Slisteddalen, The Lake of Frederiksborg, Botanical Garden |
| Nordre Strandvej | A serene lakeside area offering beautiful views and proximity to nature, ideal for guests looking to relax and enjoy the outdoors. | Lake Convent, Cycling paths, Picnic areas, Fishing spots |
| Hillerød Zoo | Home to a variety of animals and children's activities, great for families visiting Hillerød. | Hillerød Zoo, Children's playgrounds, Natural trails |
| Museum of Contemporary Art | A cultural hotspot featuring works from modern artists, appealing to art lovers and tourists. | Art exhibitions, Workshops, Cultural events, Café |
| Hillerød Educational Area | Close to several educational institutions and parks, attracting visiting professors and students. | University campus, Library, Parks |
| Local Markets | Hillerød hosts various markets that showcase local products and foods, great for guests wanting to experience local life. | Farmers' market, Antique market, Craft market |
| Natural Reserves around Hillerød | Varieties of natural reserves nearby provide opportunities for hiking, biking, and exploring Denmark's beautiful landscapes. | Gribskov Forest, Hare Skov, Rågeleje Beach, Biking trails |
Understanding Airbnb License Requirements & STR Laws in Hillerød (2025)
While Hillerød, Capital Region of Denmark, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hillerød to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hillerød (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hillerødbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large villa near Copenhagen, Forrest and Castles.
Entire Place • 4 bedrooms
Luxury townhouse in Hillerød Centrum
Entire Place • 2 bedrooms
Hillerød: Lovely townhouse with its own patio
Entire Place • 2 bedrooms
Stay in the “backyard” to Frederiksborg Castle 2
Entire Place • N/A
Stay in the "backyard" to Frederiksborg Castle 1
Entire Place • 1 bedroom
Central in Hillerød 180 m2
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hillerød (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hillerød based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christoffer | 1 | $53,752 | 3 | 5.00/5.0 |
| Michael | 2 | $51,986 | 236 | 4.92/5.0 |
| Louise | 1 | $43,938 | 14 | 5.00/5.0 |
| Mie | 1 | $28,716 | 9 | 4.67/5.0 |
| Michael | 1 | $24,200 | 16 | 4.75/5.0 |
| Tore | 1 | $23,368 | 7 | 4.57/5.0 |
| Lawek | 1 | $20,792 | 4 | 5.00/5.0 |
| Host #248811117 | 1 | $20,508 | 0 | 0.00/5.0 |
| Jane | 1 | $19,931 | 66 | 4.88/5.0 |
| Oluf Sten | 3 | $18,490 | 124 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hillerød.
Dive Deeper: Advanced Hillerød STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hillerød. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHillerød Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hillerød
- The Hillerød Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.3% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hillerød, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
Hillerød Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hillerød
- The dominant room capacity in Hillerød is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.7% of the active Airbnb listings in Hillerød, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hillerød.
Hillerød Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hillerød
- The most common guest capacity trend in Hillerød vacation rentals is listings accommodating 2 guests (31.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hillerød STR market, accounting for 46.7% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hillerød.
- On average, properties in Hillerød are equipped to host 3.1 guests.
Hillerød Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hillerød
- The most common availability pattern in Hillerød falls within the 271-366 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hillerød (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hillerød Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
48.7% of total
2 Nights
3 listings
7.7% of total
3 Nights
7 listings
17.9% of total
4-6 Nights
6 listings
15.4% of total
7-29 Nights
1 listings
2.6% of total
30+ Nights
3 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hillerød is 1 Night, adopted by 48.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.7% of Hillerød hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hillerød.
Hillerød Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
38.2% of total
Moderate
13 listings
38.2% of total
Firm
5 listings
14.7% of total
Strict
3 listings
8.8% of total
Cancellation Policy Insights for Hillerød
- The prevailing Airbnb cancellation policy trend in Hillerød is Flexible, used by 38.2% of listings.
- The market strongly favors guest-friendly terms, with 76.4% of listings offering Flexible or Moderate policies. This suggests guests in Hillerød may expect booking flexibility.
- Strict cancellation policies are quite rare (8.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.2% market standard in Hillerød.
- Using a Strict policy might deter some guests, as only 8.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hillerød.
Hillerød STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hillerød
- The overall average booking lead time for vacation rentals in Hillerød is 41 days.
- Guests book furthest in advance for stays during May (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Hillerød.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Hillerød averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hillerød (2025)
Amenity Prevalence
Amenity Insights for Hillerød
- Essential amenities in Hillerød that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hillerød: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hillerød to stay competitive.
Hillerød Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hillerød
- The typical guest profile for Airbnb in Hillerød consists of a mix of domestic (41%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Danish.
- Domestic travelers account for 40.8% of guests.
- Key international markets include Denmark (40.8%) and United Kingdom (9.4%).
- Top languages spoken are English (37.8%) followed by Danish (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hillerød Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skovshoved | 42 | $2,190 | $296.85 | 45% |
| Copenhagen | 8,717 | $2,154 | $197.45 | 52% |
| Perstorps kommun | 10 | $2,109 | $135.10 | 56% |
| Bjärred | 11 | $2,078 | $235.56 | 53% |
| Wittenbeck | 13 | $2,056 | $215.41 | 38% |
| Solrød Strand | 39 | $2,048 | $207.20 | 54% |
| Klagshamn | 18 | $2,048 | $246.78 | 47% |
| Frederiksberg | 981 | $2,021 | $195.85 | 51% |
| Frederiksberg | 13 | $1,906 | $178.91 | 51% |
| Vedbæk | 19 | $1,894 | $225.57 | 45% |