Aarhus Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Denmark Region, Denmark
Is Airbnb profitable in Aarhus in 2025? Explore comprehensive Airbnb analytics for Aarhus, Central Denmark Region, Denmark to uncover income potential. This 2025 STR market report for Aarhus, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,480 active listings.
Whether you're considering an Airbnb investment in Aarhus, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aarhus Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aarhus Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aarhus (2025)
Understanding the monthly revenue variations for Airbnb listings in Aarhus is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aarhus is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aarhus across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,044+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,832 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,700 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $791, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aarhus
Aarhus Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aarhus STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aarhus:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aarhus
Average Daily Rate (ADR) Airbnb Trends in Aarhus (2025)
Effective short term rental pricing strategy in Aarhus involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aarhus typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Aarhus
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Airbnb Seasonality Analysis & Trends in Aarhus (2025)
Peak Season (August, June, July)
- Revenue averages $2,609 per month
- Occupancy rates average 55.2%
- Daily rates average $120
Shoulder Season
- Revenue averages $2,038 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $126
Low Season (January, February, March)
- Revenue drops to average $1,358 per month
- Occupancy decreases to average 37.5%
- Daily rates adjust to average $136
Seasonality Insights for Aarhus
- The Airbnb seasonality in Aarhus shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aarhus's highest earning potential, with monthly revenues capable of climbing to $2,708, occupancy reaching a high of 61.3%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,281, occupancy could drop to 35.0%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aarhus.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aarhus seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aarhus (2025)
Exploring the top neighborhoods for short-term rentals in Aarhus? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Aarhus City Center | The vibrant heart of Aarhus, known for its rich cultural scene including museums, shops, and restaurants. Ideal for visitors who want to immerse themselves in city life and local attractions. | ARoS Aarhus Art Museum, Den Gamle By (The Old Town), Aarhus Theater, Aarhus City Hall, Botanical Garden |
| Aarhus University | Popular with students and academics, this area offers a youthful atmosphere and proximity to the university. Great for short-term rentals aimed at university visitors and events. | Aarhus University Botanical Garden, Aarhus School of Architecture, Dalgas Avenue |
| Aarhus Harbor | A redeveloped area that offers a blend of modern architecture and waterfront experiences. Attractive to tourists looking for scenic views and recreational spaces. | Aarhus Harbor Baths, DOKK1, The Iceberg |
| Marselisborg | Known for its lush parks and proximity to the beach. A family-friendly area, ideal for those seeking a quieter stay close to nature. | Marselisborg Palace, Marselisborg Forests, Den Permanente Beach |
| Viby | A suburban area with excellent transport links to the city center. Suitable for budget travelers and families looking for more spacious accommodations. | Viby Torv, Viby Church, Shopping centers |
| Risskov | A residential area close to the beach and forest, popular among nature lovers and families. Offers a peaceful setting while still being close to the city. | Risskov Beach, Risskov Forest, Ladbyskibet |
| Aarhus East | A culturally diverse neighborhood known for its artistic vibe and local cuisine. Attracts younger crowds and those looking for alternative experiences. | Aarhus Street Food, Café Paradis, X Park |
| Brabrand | A peaceful suburban area featuring scenic lakes and nature parks. Ideal for travelers seeking tranquility and outdoor activities. | Brabrandstien, Brabrand Lake, Skjoldhøjkilen |
Understanding Airbnb License Requirements & STR Laws in Aarhus (2025)
While Aarhus, Central Denmark Region, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aarhus to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Aarhus (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aarhusbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A lovely oasis in the middle of the city - villa
Entire Place • 4 bedrooms
Unique 250sqm villa in the heart of Aarhus!
Entire Place • 4 bedrooms
Stylish home in The Latin Quarter - free parking.
Entire Place • 3 bedrooms
Lighthouse on Island | Panoramic View
Entire Place • 2 bedrooms
Presidential suite with incredible balcony
Entire Place • 2 bedrooms
Luxurious townhouse, Frederiksbjerg
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aarhus (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aarhus based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Selected Homes | 11 | $564,362 | 244 | 4.85/5.0 |
| Mikkel | 13 | $282,136 | 286 | 3.74/5.0 |
| Peter | 12 | $256,131 | 236 | 4.70/5.0 |
| Susanne Eberhard | 2 | $122,969 | 61 | 4.95/5.0 |
| Halfdan | 4 | $100,490 | 80 | 4.63/5.0 |
| Guro | 1 | $92,293 | 68 | 4.99/5.0 |
| Aura | 3 | $84,719 | 133 | 4.76/5.0 |
| Daniel | 2 | $79,704 | 92 | 4.55/5.0 |
| Dennis | 1 | $79,237 | 53 | 4.92/5.0 |
| Helene | 2 | $77,184 | 123 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aarhus.
Dive Deeper: Advanced Aarhus STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aarhus. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAarhus Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aarhus
- The Aarhus Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88% of the 1,480 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aarhus, Apartment/Condo properties are the most common (67%), reflecting the local real estate landscape.
- Houses represent a significant 30.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 2.7%) offer potential for unique stay experiences.
Aarhus Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aarhus
- The dominant room capacity in Aarhus is 1 bedroom listings, making up 46.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.0% of the active Airbnb listings in Aarhus, indicating a high concentration in these sizes.
- A significant 21.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aarhus.
Aarhus Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aarhus
- The most common guest capacity trend in Aarhus vacation rentals is listings accommodating 2 guests (28.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Aarhus STR market, accounting for 54.3% of listings.
- 17.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aarhus.
- On average, properties in Aarhus are equipped to host 3.5 guests.
Aarhus Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aarhus
- The most common availability pattern in Aarhus falls within the 271-366 days range, representing 48.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Aarhus (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aarhus Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
330 listings
25.1% of total
2 Nights
395 listings
30.1% of total
3 Nights
193 listings
14.7% of total
4-6 Nights
195 listings
14.9% of total
7-29 Nights
75 listings
5.7% of total
30+ Nights
125 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Aarhus is 2 Nights, adopted by 30.1% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.1% of Aarhus hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aarhus.
Aarhus Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
412 listings
36.1% of total
Moderate
408 listings
35.8% of total
Firm
164 listings
14.4% of total
Strict
157 listings
13.8% of total
Cancellation Policy Insights for Aarhus
- The prevailing Airbnb cancellation policy trend in Aarhus is Flexible, used by 36.1% of listings.
- The market strongly favors guest-friendly terms, with 71.9% of listings offering Flexible or Moderate policies. This suggests guests in Aarhus may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.1% market standard in Aarhus.
- Using a Strict policy might deter some guests, as only 13.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Aarhus.
Aarhus STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aarhus
- The overall average booking lead time for vacation rentals in Aarhus is 49 days.
- Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Aarhus.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Aarhus averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aarhus (2025)
Amenity Prevalence
Amenity Insights for Aarhus
- Essential amenities in Aarhus that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aarhus: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aarhus to stay competitive.
Aarhus Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aarhus
- The typical guest profile for Airbnb in Aarhus consists of predominantly international visitors (69%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 30.9% of guests.
- Key international markets include Denmark (30.9%) and Germany (22.5%).
- Top languages spoken are English (39%) followed by German (16%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aarhus Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tørresø Strand | 20 | $2,273 | $204.18 | 49% |
| Billund | 87 | $2,271 | $201.10 | 53% |
| Snøde | 14 | $2,178 | $248.71 | 42% |
| Lohals | 25 | $2,148 | $326.18 | 35% |
| Sunds | 13 | $1,965 | $142.32 | 48% |
| Frederiksberg | 13 | $1,906 | $178.91 | 51% |
| Korshavn | 12 | $1,876 | $248.31 | 35% |
| Rude Strand | 33 | $1,776 | $227.68 | 38% |
| Vorbasse | 10 | $1,724 | $153.79 | 58% |
| Øster Knasborg | 15 | $1,715 | $428.33 | 33% |