Herning Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Denmark Region, Denmark
Is Airbnb profitable in Herning in 2025? Explore comprehensive Airbnb analytics for Herning, Central Denmark Region, Denmark to uncover income potential. This 2025 STR market report for Herning, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 110 active listings.
Whether you're considering an Airbnb investment in Herning, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Herning Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Herning Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Herning (2025)
Understanding the monthly revenue variations for Airbnb listings in Herning is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Herning is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Herning across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,768+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,286 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,205 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $614, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Herning
Herning Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Herning STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Herning:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Herning
Average Daily Rate (ADR) Airbnb Trends in Herning (2025)
Effective short term rental pricing strategy in Herning involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Herning typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Herning
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Airbnb Seasonality Analysis & Trends in Herning (2025)
Peak Season (June, July, May)
- Revenue averages $2,190 per month
- Occupancy rates average 42.7%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,662 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $143
Low Season (February, March, September)
- Revenue drops to average $1,316 per month
- Occupancy decreases to average 36.6%
- Daily rates adjust to average $143
Seasonality Insights for Herning
- The Airbnb seasonality in Herning shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Herning's highest earning potential, with monthly revenues capable of climbing to $2,347, occupancy reaching a high of 52.3%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,263, occupancy could drop to 33.3%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Herning.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Herning seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Herning (2025)
Exploring the top neighborhoods for short-term rentals in Herning? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Herning | The cultural and economic center of Herning, featuring shops, restaurants, and proximity to the Herning Museum of Contemporary Art. A prime area for urban travelers and business trips. | Herning Museum of Contemporary Art, Herning City Park, MCH Messecenter Herning, Midtjyllands Arena |
| Bredgade | A charming street known for its local boutiques and eateries. This area is popular among visitors seeking a more local experience, with easy access to downtown attractions. | Bredgade Shopping, Local cafes and restaurants, Bredgade Art Gallery |
| Skjern River Area | Perfect for nature lovers and those who enjoy outdoor activities. The scenic surroundings attract families and eco-tourists, making it an ideal setting for peaceful retreats. | Skjern River, Nature trails, Fishing spots, Hiking opportunities |
| Vildbjerg | A quaint town close to Herning, ideal for visitors wanting a quieter, more suburban experience. It offers unique local charm and is close to several parks and nature reserves. | Vildbjerg Kirke, Local parks, Vildbjerg Festival |
| Søby | A beautiful area on the outskirts of Herning known for its scenic views and outdoor spaces. A tranquil option for travelers looking to unwind and experience nature. | Søby Nature Reserve, Scenic cycling routes, Fishing and boating opportunities |
| Aulum | A small town with a rich history and welcoming community. A unique destination for those interested in local culture and rural life in Denmark. | Aulum Church, Local historical society, Cultural events |
| Staby | Offering a picturesque rural atmosphere, Staby is perfect for those looking to escape the hustle and bustle. It's close to nature and offers a mix of relaxation and adventure. | Staby Church, Local farms, Nature trails |
| Herning Nord | An emerging area with new developments and easy access to important transport links. Suitable for business travelers and those attending events in the MCH Messecenter. | Herning Nord Industrial Area, Transport links, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Herning (2025)
While Herning, Central Denmark Region, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Herning to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Herning (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Herningbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Centrally located villa 2 km from MCH & Boxen.
Entire Place • 4 bedrooms
Charming rooftop apartment close to the center
Entire Place • 1 bedroom
cozy house close to MCH and the city
Entire Place • 3 bedrooms
Close to Centrum & MCH/Boxen - The house no. 11
Entire Place • 6 bedrooms
Central villa i Herning
Entire Place • 3 bedrooms
Lovely house located near Boxen
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Herning (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Herning based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jesper | 1 | $79,030 | 6 | 4.50/5.0 |
| Mai | 2 | $67,972 | 19 | 5.00/5.0 |
| Sanne | 1 | $65,663 | 13 | 4.92/5.0 |
| Nuchjaree | 1 | $53,273 | 10 | 4.60/5.0 |
| Per Bull | 1 | $49,430 | 8 | 5.00/5.0 |
| Karin | 1 | $48,112 | 5 | 3.80/5.0 |
| Henrik | 2 | $48,089 | 32 | 4.84/5.0 |
| Christina | 2 | $42,776 | 7 | 2.50/5.0 |
| Frank | 3 | $38,268 | 220 | 4.74/5.0 |
| Linda | 1 | $36,184 | 29 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Herning.
Dive Deeper: Advanced Herning STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Herning. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHerning Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Herning
- The Herning Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.1% of the 110 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Herning, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.4%) offer potential for unique stay experiences.
Herning Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Herning
- The dominant room capacity in Herning is 2 bedrooms listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.3% of the active Airbnb listings in Herning, indicating a high concentration in these sizes.
- A significant 25.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Herning.
Herning Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Herning
- The most common guest capacity trend in Herning vacation rentals is listings accommodating 4 guests (20.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Herning STR market, accounting for 36.4% of listings.
- 22.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Herning.
- On average, properties in Herning are equipped to host 3.4 guests.
Herning Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Herning
- The most common availability pattern in Herning falls within the 181-270 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Herning (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Herning Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
61 listings
60.4% of total
2 Nights
33 listings
32.7% of total
3 Nights
5 listings
5% of total
4-6 Nights
1 listings
1% of total
7-29 Nights
1 listings
1% of total
Key Insights
- The most prevalent minimum stay requirement in Herning is 1 Night, adopted by 60.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.1%) of the Herning Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.4% of Herning hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Herning.
Herning Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
48 listings
50.5% of total
Moderate
27 listings
28.4% of total
Firm
8 listings
8.4% of total
Strict
12 listings
12.6% of total
Cancellation Policy Insights for Herning
- The prevailing Airbnb cancellation policy trend in Herning is Flexible, used by 50.5% of listings.
- The market strongly favors guest-friendly terms, with 78.9% of listings offering Flexible or Moderate policies. This suggests guests in Herning may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50.5% market standard in Herning.
- Given the high prevalence of Flexible policies (50.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 12.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Herning.
Herning STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Herning
- The overall average booking lead time for vacation rentals in Herning is 65 days.
- Guests book furthest in advance for stays during July (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Fall (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Herning.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Herning averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Herning (2025)
Amenity Prevalence
Amenity Insights for Herning
- Essential amenities in Herning that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Herning: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Herning to stay competitive.
Herning Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Herning
- The typical guest profile for Airbnb in Herning consists of primarily domestic travelers (68%), often arriving from nearby Copenhagen, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Danish.
- Domestic travelers account for 68.2% of guests.
- Key international markets include Denmark (68.2%) and Germany (9.4%).
- Top languages spoken are English (36.7%) followed by Danish (27.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Copenhagen and Aarhus.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Herning Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 17 | $2,888 | $450.60 | 40% |
| Billund | 87 | $2,271 | $201.10 | 53% |
| Sunds | 13 | $1,965 | $142.32 | 48% |
| Fjaltring | 12 | $1,831 | $153.81 | 54% |
| Vorbasse | 10 | $1,724 | $153.79 | 58% |
| Virklund | 24 | $1,452 | $159.13 | 49% |
| Høll | 56 | $1,418 | $221.95 | 36% |
| Blokhus | 68 | $1,413 | $321.48 | 33% |
| Strib | 18 | $1,412 | $173.65 | 40% |
| Gjern | 10 | $1,402 | $228.56 | 38% |