Viborg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Denmark Region, Denmark
Is Airbnb profitable in Viborg in 2025? Explore comprehensive Airbnb analytics for Viborg, Central Denmark Region, Denmark to uncover income potential. This 2025 STR market report for Viborg, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 92 active listings.
Whether you're considering an Airbnb investment in Viborg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Viborg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Viborg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Viborg (2025)
Understanding the monthly revenue variations for Airbnb listings in Viborg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viborg is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viborg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,442+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,524 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $822 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $398, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viborg
Viborg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Viborg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viborg:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viborg
Average Daily Rate (ADR) Airbnb Trends in Viborg (2025)
Effective short term rental pricing strategy in Viborg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viborg typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Viborg
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Airbnb Seasonality Analysis & Trends in Viborg (2025)
Peak Season (August, July, June)
- Revenue averages $1,545 per month
- Occupancy rates average 44.5%
- Daily rates average $112
Shoulder Season
- Revenue averages $1,017 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $117
Low Season (January, October, December)
- Revenue drops to average $822 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $114
Seasonality Insights for Viborg
- The Airbnb seasonality in Viborg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Viborg's highest earning potential, with monthly revenues capable of climbing to $1,885, occupancy reaching a high of 51.9%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $771, occupancy could drop to 27.8%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Viborg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Viborg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Viborg (2025)
Exploring the top neighborhoods for short-term rentals in Viborg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Viborg City Center | The vibrant heart of Viborg, offering a rich historical experience, cultural sites, and a lively atmosphere. It's perfect for tourists looking to explore the city's charm and heritage. | Viborg Cathedral, Skovgaard Museum, Viborg Historical Museum, St. Sct. Mortens Church, Viborg Domkirke, Hald Lake |
| Hald Lake Area | A beautiful natural area surrounding Hald Lake, ideal for nature lovers and those seeking tranquility. This picturesque location is perfect for outdoor activities and relaxation. | Hald Lake, Hald Forest, Viborg Museum of Art, Natural landscapes, Walking trails, Fishing opportunities |
| Viborg's Old Town | Known for its historic architecture and charming streets, the Old Town area attracts visitors interested in history and culture, offering a unique glimpse into Viborg's past. | Old Town Hall, Latinerkvarteret, Viborg's old cobblestone streets, The Old City Wall, Cafés and local boutiques |
| Baling Skov | A serene forested area just outside Viborg, great for those seeking an immersive nature experience. It's a perfect location for eco-tourism and outdoor enthusiasts. | Baling Skov forest trails, Wildlife watching, Cycling paths, Picnic areas |
| Möllestræde | A picturesque street in Viborg lined with historic buildings and boutique shops. Great for visitors wanting a cozy and local atmosphere. | Boutique shops, Local restaurants, Art galleries, Historical buildings |
| Viborg School of Arts | An educational hub that attracts students and young professionals, making it a perfect spot for short-term rentals targeting a younger demographic. | Arts exhibitions, Cultural events, Workshops, Co-working spaces |
| Skivevej Area | A residential area with good access to the city center, popular among families and long-term visitors looking for a comfortable stay close to amenities. | Local parks, Shopping centers, Family-friendly activities |
| Hanstholm | A growing area with a mix of urban and rural appeal, attracting visitors interested in both the countryside and city life. | Hanstholm Nature Park, Local eateries, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Viborg (2025)
While Viborg, Central Denmark Region, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Viborg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Viborg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viborgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Masonry villa close to city center
Entire Place • 3 bedrooms
Search Flash
Entire Place • 3 bedrooms
Beautiful apartment in quiet surroundings, Viborg
Entire Place • 2 bedrooms
Large apartment in Viborg between pedestrian street and lake
Entire Place • 3 bedrooms
Wonderful house with wood-burning stove and lovely garden
Entire Place • 3 bedrooms
apartment up to 4 persons. In the middle of the city
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Viborg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Viborg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Inger Hilligsøe | 8 | $84,981 | 62 | 4.68/5.0 |
| Lykke Rahbek | 12 | $79,147 | 38 | 4.96/5.0 |
| Kenn | 2 | $38,858 | 51 | 4.88/5.0 |
| Casper | 1 | $31,740 | 4 | 5.00/5.0 |
| Thomas | 1 | $22,932 | 36 | 4.83/5.0 |
| Nicolas | 2 | $22,693 | 84 | 4.85/5.0 |
| Lotte | 1 | $20,592 | 17 | 4.88/5.0 |
| Erik | 1 | $19,671 | 236 | 4.75/5.0 |
| Ditte | 1 | $17,017 | 68 | 4.84/5.0 |
| Silje | 1 | $16,784 | 48 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viborg.
Dive Deeper: Advanced Viborg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viborg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViborg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viborg
- The Viborg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.5% of the 92 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Viborg, Apartment/Condo properties are the most common (42.4%), reflecting the local real estate landscape.
- Houses represent a significant 39.1% portion, catering likely to families or larger groups.
- The presence of 18.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Viborg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viborg
- The dominant room capacity in Viborg is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.1% of the active Airbnb listings in Viborg, indicating a high concentration in these sizes.
- A significant 22.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Viborg.
Viborg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viborg
- The most common guest capacity trend in Viborg vacation rentals is listings accommodating 2 guests (28.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Viborg STR market, accounting for 52.2% of listings.
- 17.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viborg.
- On average, properties in Viborg are equipped to host 3.3 guests.
Viborg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viborg
- The most common availability pattern in Viborg falls within the 271-366 days range, representing 69.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Viborg (41.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Viborg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
51 listings
56% of total
2 Nights
22 listings
24.2% of total
3 Nights
3 listings
3.3% of total
4-6 Nights
5 listings
5.5% of total
7-29 Nights
4 listings
4.4% of total
30+ Nights
6 listings
6.6% of total
Key Insights
- The most prevalent minimum stay requirement in Viborg is 1 Night, adopted by 56% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.2%) of the Viborg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56% of Viborg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viborg.
Viborg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
41 listings
53.2% of total
Moderate
21 listings
27.3% of total
Firm
7 listings
9.1% of total
Strict
8 listings
10.4% of total
Cancellation Policy Insights for Viborg
- The prevailing Airbnb cancellation policy trend in Viborg is Flexible, used by 53.2% of listings.
- The market strongly favors guest-friendly terms, with 80.5% of listings offering Flexible or Moderate policies. This suggests guests in Viborg may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 53.2% market standard in Viborg.
- Given the high prevalence of Flexible policies (53.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 10.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Viborg.
Viborg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Viborg
- The overall average booking lead time for vacation rentals in Viborg is 49 days.
- Guests book furthest in advance for stays during June (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Viborg.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Viborg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Viborg (2025)
Amenity Prevalence
Amenity Insights for Viborg
- Popular amenities like Wifi, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viborg to stay competitive.
Viborg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Viborg
- The typical guest profile for Airbnb in Viborg consists of a mix of domestic (50%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Danish.
- Domestic travelers account for 50.0% of guests.
- Key international markets include Denmark (50%) and Germany (7.2%).
- Top languages spoken are English (37.3%) followed by Danish (20.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Viborg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 18 | $3,657 | $499.10 | 42% |
| Lohals | 25 | $2,588 | $335.22 | 35% |
| Snøde | 15 | $2,145 | $266.69 | 40% |
| Billund | 94 | $1,835 | $181.31 | 49% |
| Tørresø Strand | 23 | $1,741 | $239.52 | 42% |
| Korshavn | 15 | $1,663 | $276.34 | 36% |
| Sunds | 16 | $1,571 | $159.90 | 45% |
| Faldsled | 33 | $1,555 | $217.39 | 42% |
| Rude Strand | 41 | $1,520 | $238.63 | 35% |
| Øster Knasborg | 16 | $1,508 | $488.18 | 29% |