Hjørring Municipality Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Denmark Region, Denmark

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Hjørring Municipality in 2025? Explore comprehensive Airbnb analytics for Hjørring Municipality, North Denmark Region, Denmark to uncover income potential. This 2025 STR market report for Hjørring Municipality, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 321 active listings.

Whether you're considering an Airbnb investment in Hjørring Municipality, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hjørring Municipality Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hjørring Municipality Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$238
The average rental revenue earned for an occupied room per day in Hjørring Municipality.
Occupancy Rate(?)
32.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,153
Typical annual income for an Airbnb listing in Hjørring Municipality. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.0%
Slight decrease (-5.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Hjørring Municipality.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Hjørring Municipality.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
321
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hjørring Municipality (2025)

Understanding the monthly revenue variations for Airbnb listings in Hjørring Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hjørring Municipality is typically July, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hjørring Municipality across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,651+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,717 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,515 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $683, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hjørring Municipality

Hjørring Municipality Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hjørring Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hjørring Municipality:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hjørring Municipality

Average Daily Rate (ADR) Airbnb Trends in Hjørring Municipality (2025)

Effective short term rental pricing strategy in Hjørring Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hjørring Municipality typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $436+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $295 or more.
  • Typical properties (Median) charge around $202 per night.
  • Entry-level properties (Bottom 25%) earn around $120 per night.

Average Daily Rate (ADR) Trend by Month in Hjørring Municipality

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Airbnb Seasonality Analysis & Trends in Hjørring Municipality (2025)

Peak Season (July, August, March)
  • Revenue averages $2,846 per month
  • Occupancy rates average 45.2%
  • Daily rates average $230
Shoulder Season
  • Revenue averages $1,931 per month
  • Occupancy maintains around 28.2%
  • Daily rates hold near $234
Low Season (February, June, October)
  • Revenue drops to average $1,607 per month
  • Occupancy decreases to average 30.6%
  • Daily rates adjust to average $227

Seasonality Insights for Hjørring Municipality

  • The Airbnb seasonality in Hjørring Municipality shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hjørring Municipality's highest earning potential, with monthly revenues capable of climbing to $3,254, occupancy reaching a high of 53.8%, and ADRs peaking at $266.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,567, occupancy could drop to 21.1%, and ADRs may adjust down to $209.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hjørring Municipality.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hjørring Municipality seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hjørring Municipality (2025)

Exploring the top neighborhoods for short-term rentals in Hjørring Municipality? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Hjørring City
The historic center of Hjørring with charming streets, shops, and cultural amenities. Attracts visitors for its rich history and local experiences.
Hjørring Museum, Vendsyssel Theatre, Hjørring City Park, Café Kulturhuset, The Old Town Hall
Løkken
Popular coastal town known for its beautiful beaches and vibrant summer scene. Ideal for vacation rentals due to high tourist influx during the summer months.
Løkken Beach, The Løkken Town Hall, North Sea Aquarium, Løkken Slot, Beach clubs and cafes
Skagen
Renowned for its unique light and stunning beaches, Skagen is a favorite destination for artists and tourists alike. Offers a rich cultural and natural experience.
Grenen, Skagen Museum, Anchers Hus, Holger Drachmanns Hus, Råbjerg Mile
Vrå
A charming small town that serves as a peaceful retreat with picturesque surroundings. Attracts guests looking for tranquility and nature.
Vrå Hallen, Bishop's Hill, Vrå Mill, Local pottery shops, Nature trails
Tårs
A quaint village within Hjørring Municipality, ideal for guests seeking an authentic Danish rural experience close to the countryside and coast.
Tårs Church, Local Heritage Museum, Nature walks, Vibrant community events, Farms and local markets
Sindal
A small town that offers a perfect escape for families and those looking for outdoor activities, with access to beautiful nature hikes.
Sindal Golf Club, The Windmill, Old Railway Station, Local parks, Vibrant community events
Bindslev
Known for its local community spirit and welcoming atmosphere, attracting visitors interested in exploring local life and nature activities.
Local shops, Bindslev Church, Nature areas, Community events, Bicycle routes
Hirtshals
A bustling port town with connections to Norway and an attractive beach, it's perfect for tourists seeking adventure and maritime activities.
Hirtshals Lighthouse, North Sea Oceanarium, Hirtshals Beach, Fjord Line Ferry Terminal, Local seafood restaurants

Understanding Airbnb License Requirements & STR Laws in Hjørring Municipality (2025)

While Hjørring Municipality, North Denmark Region, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hjørring Municipality to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Hjørring Municipality (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hjørring Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cosy cabin on the beach with breathtaking view

Cosy cabin on the beach with breathtaking view

Entire Place • 3 bedrooms

$95,420
Revenue
81.7%
Occupancy
$316.60
Daily Rate
"Riika" - 425m from the sea by Interhome

"Riika" - 425m from the sea by Interhome

Entire Place • 7 bedrooms

$74,179
Revenue
59.8%
Occupancy
$652.33
Daily Rate
"Etta" - 500m from the sea by Interhome

"Etta" - 500m from the sea by Interhome

Entire Place • 7 bedrooms

$63,709
Revenue
26.4%
Occupancy
$775.66
Daily Rate
"Gildo" - 500m from the sea by Interhome

"Gildo" - 500m from the sea by Interhome

Entire Place • 2 bedrooms

$46,545
Revenue
38.5%
Occupancy
$394.21
Daily Rate
Summerhouse with beautiful 180 degree oceanview

Summerhouse with beautiful 180 degree oceanview

Entire Place • 3 bedrooms

$42,364
Revenue
51.1%
Occupancy
$238.29
Daily Rate
"Swarthofthi" - 1.5km from the sea by Interhome

"Swarthofthi" - 1.5km from the sea by Interhome

Entire Place • 4 bedrooms

$41,715
Revenue
34.7%
Occupancy
$612.42
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hjørring Municipality (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hjørring Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Maike - Interhome69$759,82574.33/5.0
Maike - Interhome24$213,9000N/A/5.0
Daniela - Interhome18$194,8862N/A/5.0
Frida - DANCENTER19$126,489974.40/5.0
Steffi - Interhome Group21$119,7871N/A/5.0
Annika - Interhome7$116,2220N/A/5.0
Karsten1$95,4203934.89/5.0
Peter2$52,0873034.79/5.0
Anne1$42,364674.88/5.0
Anette1$40,862874.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hjørring Municipality.

Dive Deeper: Advanced Hjørring Municipality STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hjørring Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hjørring Municipality Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hjørring Municipality

  • The Hjørring Municipality Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 321 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hjørring Municipality, House properties are the most common (80.4%), reflecting the local real estate landscape.
  • Houses represent a significant 80.4% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, unique stays (combined 4.6%) offer potential for unique stay experiences.

Hjørring Municipality Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hjørring Municipality

  • The dominant room capacity in Hjørring Municipality is 3 bedrooms listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 65.5% of the active Airbnb listings in Hjørring Municipality, indicating a high concentration in these sizes.
  • A significant 66.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hjørring Municipality.

Hjørring Municipality Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hjørring Municipality

  • The most common guest capacity trend in Hjørring Municipality vacation rentals is listings accommodating 6 guests (36.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Hjørring Municipality STR market, accounting for 65.7% of listings.
  • 68.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hjørring Municipality.
  • On average, properties in Hjørring Municipality are equipped to host 5.9 guests.

Hjørring Municipality Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hjørring Municipality

  • The most common availability pattern in Hjørring Municipality falls within the 271-366 days range, representing 85% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Hjørring Municipality (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hjørring Municipality Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (45.2%)

1 Night

141 listings

45.2% of total

2 Nights (9.6%)

2 Nights

30 listings

9.6% of total

3 Nights (5.8%)

3 Nights

18 listings

5.8% of total

4-6 Nights (11.2%)

4-6 Nights

35 listings

11.2% of total

7-29 Nights (4.5%)

7-29 Nights

14 listings

4.5% of total

30+ Nights (23.7%)

30+ Nights

74 listings

23.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Hjørring Municipality is 1 Night, adopted by 45.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (23.7%) caters to monthly stays (30+ nights) in Hjørring Municipality, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 45.2% of Hjørring Municipality hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 23.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hjørring Municipality.

Hjørring Municipality Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

4 listings

2.4% of total

Super Strict 60 Days

1 listings

0.6% of total

Flexible (23.5%)

Flexible

40 listings

23.5% of total

Moderate (24.1%)

Moderate

41 listings

24.1% of total

Firm (31.2%)

Firm

53 listings

31.2% of total

Strict (18.2%)

Strict

31 listings

18.2% of total

Cancellation Policy Insights for Hjørring Municipality

  • The prevailing Airbnb cancellation policy trend in Hjørring Municipality is Firm, used by 31.2% of listings.
  • There's a relatively balanced mix between guest-friendly (47.6%) and stricter (49.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 31.2% market standard in Hjørring Municipality.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hjørring Municipality.

Hjørring Municipality STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hjørring Municipality

  • The overall average booking lead time for vacation rentals in Hjørring Municipality is 53 days.
  • Guests book furthest in advance for stays during May (average 96 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (63 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Hjørring Municipality.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Hjørring Municipality averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hjørring Municipality (2025)

Amenity Prevalence

Amenity Insights for Hjørring Municipality

  • Essential amenities in Hjørring Municipality that guests expect include: Wifi, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hjørring Municipality: Wifi, Kitchen, Heating.
  • Prioritize adding missing essentials: Wifi, Kitchen, Heating.
  • Consider adding popular differentiators like TV or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hjørring Municipality to stay competitive.

Hjørring Municipality Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hjørring Municipality

  • The typical guest profile for Airbnb in Hjørring Municipality consists of predominantly international visitors (78%), with top international origins including Denmark, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 21.8% of guests.
  • Key international markets include Germany (28.4%) and Denmark (21.8%).
  • Top languages spoken are English (39.9%) followed by German (20.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Denmark.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hjørring Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sunds16$1,571$159.9045%
Øster Knasborg16$1,508$488.1829%
Fjaltring13$1,497$173.4150%
Søndervig75$1,410$316.6129%
Nederby15$1,397$251.9629%
Blokhus77$1,383$343.6331%
Skagen437$1,331$316.1931%
Løkken213$1,310$276.9933%
Høvåg11$1,238$219.8730%
Syddjurs Municipality614$1,231$266.4234%

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