Assens Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Southern Denmark, Denmark

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Assens in 2025? Explore comprehensive Airbnb analytics for Assens, Region of Southern Denmark, Denmark to uncover income potential. This 2025 STR market report for Assens, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Assens, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Assens Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Assens Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$141
The average rental revenue earned for an occupied room per day in Assens.
Occupancy Rate(?)
36.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,375
Typical annual income for an Airbnb listing in Assens. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.9%
Slight decrease (-9.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Assens.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Assens.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Assens (2025)

Understanding the monthly revenue variations for Airbnb listings in Assens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Assens is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Assens across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,166+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,690 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,073 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $478, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Assens

Assens Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Assens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Assens:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Assens

Average Daily Rate (ADR) Airbnb Trends in Assens (2025)

Effective short term rental pricing strategy in Assens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Assens typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $337+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
  • Typical properties (Median) charge around $108 per night.
  • Entry-level properties (Bottom 25%) earn around $81 per night.

Average Daily Rate (ADR) Trend by Month in Assens

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Airbnb Seasonality Analysis & Trends in Assens (2025)

Peak Season (July, August, June)
  • Revenue averages $1,848 per month
  • Occupancy rates average 63.2%
  • Daily rates average $139
Shoulder Season
  • Revenue averages $1,114 per month
  • Occupancy maintains around 31.8%
  • Daily rates hold near $167
Low Season (February, March, November)
  • Revenue drops to average $764 per month
  • Occupancy decreases to average 24.5%
  • Daily rates adjust to average $181

Seasonality Insights for Assens

  • The Airbnb seasonality in Assens shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Assens's highest earning potential, with monthly revenues capable of climbing to $2,163, occupancy reaching a high of 67.2%, and ADRs peaking at $233.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $638, occupancy could drop to 21.1%, and ADRs may adjust down to $138.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Assens.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Assens seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Assens (2025)

Exploring the top neighborhoods for short-term rentals in Assens? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Assens Harbor
A picturesque harbor area popular with tourists, offering boat tours and seafood restaurants. Ideal for guests who want to experience the local maritime culture and fresh cuisine.
Assens Marina, Fjord & Baelt, The Old Town, Assens City Center, The Lighthouse
Assens Beach
A beautiful sandy beach perfect for families and sun-seekers. Attracts visitors looking to relax and enjoy outdoor activities, such as water sports and beach walks.
Assens Beach, Beach promenade, Water sports rentals, Children's playground, Picnic areas
The Old Town of Assens
Rich in history and charm, this area features quaint streets and historic buildings, perfect for those interested in culture and heritage. Close to shops and cafes.
Old Town Hall, St. Mary's Church, Local shops, Café culture, Historical landmarks
Gummerup
A quiet village atmosphere just outside Assens, offering a more relaxed pace. Great for guests looking for tranquility and nature without being too far from the city.
Nature trails, Lake Gummerup, Rural landscapes, Cycling routes, Local farms
Lunkog
A peaceful area known for its natural beauty, including woods and lakes. Suitable for nature lovers and those wishing to escape the hustle and bustle of urban life.
Lunkog Nature Reserve, Hiking trails, Wildlife spotting, Fishing spots, Picnicking areas
Middelfart
Nearby town with beautiful views of the Little Belt strait. Excellent for guests who want to explore less-touristy spots while still being close to Assens.
Little Belt Bridge, Cultural festivals, Coastal walks, Local restaurants, Historic sites
Kerteminde
A charming coastal town with a lovely beach, known for its artistic community and cultural festivals. Attracts guests looking for a mix of beach life and arts.
Kerteminde Marina, Viking Museum, Local art galleries, Beaches, Coastal bike paths
Putten
A small village that offers a scenic rural escape, ideal for guests seeking a retreat in nature with options for outdoor activities.
Nature reserves, Local farms, Cycling paths, Quiet countryside, Community events

Understanding Airbnb License Requirements & STR Laws in Assens (2025)

While Assens, Region of Southern Denmark, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Assens to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Assens (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Assensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beach house with stunning views

Beach house with stunning views

Entire Place • 1 bedroom

$32,133
Revenue
52.0%
Occupancy
$188.91
Daily Rate
The Oasis bnb

The Oasis bnb

Entire Place • N/A

$16,858
Revenue
66.6%
Occupancy
$104.98
Daily Rate
Charming townhouse in the heart of Assens city

Charming townhouse in the heart of Assens city

Entire Place • 3 bedrooms

$16,165
Revenue
37.6%
Occupancy
$132.07
Daily Rate
Cozy townhouse by beach and town

Cozy townhouse by beach and town

Entire Place • 2 bedrooms

$13,746
Revenue
52.1%
Occupancy
$79.33
Daily Rate
Charming renovated townhouse

Charming renovated townhouse

Entire Place • 1 bedroom

$12,663
Revenue
63.0%
Occupancy
$84.07
Daily Rate
House close to the city center.

House close to the city center.

Entire Place • 2 bedrooms

$11,212
Revenue
45.0%
Occupancy
$81.38
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Assens (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Assens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tomas1$32,133174.76/5.0
Sune Erik2$19,936664.55/5.0
Birthe Duholm1$16,858934.97/5.0
Claudia1$16,16544.75/5.0
Host #1050261383$15,0680N/A/5.0
Anne Mette1$13,746364.58/5.0
Marianne Anette2$13,635594.82/5.0
Inge1$12,663794.94/5.0
Rie1$9,5231274.85/5.0
Karsten2$8,61385.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Assens.

Dive Deeper: Advanced Assens STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Assens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Assens Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Assens

  • The Assens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Assens, House properties are the most common (63.2%), reflecting the local real estate landscape.
  • Houses represent a significant 63.2% portion, catering likely to families or larger groups.
  • The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.

Assens Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Assens

  • The dominant room capacity in Assens is 2 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 57.9% of the active Airbnb listings in Assens, indicating a high concentration in these sizes.
  • A significant 26.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Assens.

Assens Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Assens

  • The most common guest capacity trend in Assens vacation rentals is listings accommodating 4 guests (42.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 7 guests dominate the Assens STR market, accounting for 52.6% of listings.
  • 21.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Assens.
  • On average, properties in Assens are equipped to host 3.6 guests.

Assens Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Assens

  • The most common availability pattern in Assens falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Assens (42.1%), reflecting common guest stay durations or potential owner blocking patterns.

Assens Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (68.4%)

1 Night

13 listings

68.4% of total

2 Nights (21.1%)

2 Nights

4 listings

21.1% of total

4-6 Nights (10.5%)

4-6 Nights

2 listings

10.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Assens is 1 Night, adopted by 68.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (89.5%) of the Assens Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 68.4% of Assens hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Assens.

Assens Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (68.8%)

Flexible

11 listings

68.8% of total

Moderate (12.5%)

Moderate

2 listings

12.5% of total

Firm (18.8%)

Firm

3 listings

18.8% of total

Cancellation Policy Insights for Assens

  • The prevailing Airbnb cancellation policy trend in Assens is Flexible, used by 68.8% of listings.
  • The market strongly favors guest-friendly terms, with 81.3% of listings offering Flexible or Moderate policies. This suggests guests in Assens may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 68.8% market standard in Assens.
  • Given the high prevalence of Flexible policies (68.8%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Assens.

Assens STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Assens

  • The overall average booking lead time for vacation rentals in Assens is 46 days.
  • Guests book furthest in advance for stays during May (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Assens.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
  • Monitor your own booking lead times against these Assens averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Assens (2025)

Amenity Prevalence

Amenity Insights for Assens

  • Essential amenities in Assens that guests expect include: Hot water, Refrigerator. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Cooking basics, Dishes and silverware, Heating are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Assens: Hot water, Refrigerator.
  • Consider adding popular differentiators like Cooking basics or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Assens to stay competitive.

Assens Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Assens

  • The typical guest profile for Airbnb in Assens consists of a mix of domestic (55%) and international guests, often arriving from nearby Aarhus, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Danish.
  • Domestic travelers account for 54.5% of guests.
  • Key international markets include Germany (13%) and Netherlands (8.9%).
  • Top languages spoken are English (34.6%) followed by Danish (24.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Assens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Husum-Ballum18$3,657$499.1042%
Lohals25$2,588$335.2235%
Snøde15$2,145$266.6940%
Stapel10$2,144$290.1440%
Ærøskøbing32$1,908$170.4749%
Billund94$1,835$181.3149%
Tetenbüll29$1,766$235.4331%
Tørresø Strand23$1,741$239.5242%
Korshavn15$1,663$276.3436%
Højer33$1,631$214.1837%

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