Højer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Southern Denmark, Denmark

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Højer in 2025? Explore comprehensive Airbnb analytics for Højer, Region of Southern Denmark, Denmark to uncover income potential. This 2025 STR market report for Højer, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 33 active listings.

Whether you're considering an Airbnb investment in Højer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Højer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Højer Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$214
The average rental revenue earned for an occupied room per day in Højer.
Occupancy Rate(?)
37.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,570
Typical annual income for an Airbnb listing in Højer. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
195.5%
Strong growth (195.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Højer.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Højer.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
33
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Højer (2025)

Understanding the monthly revenue variations for Airbnb listings in Højer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Højer is typically July, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Højer across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,003+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,399 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,148 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $571, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Højer

Højer Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Højer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Højer:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Højer

Average Daily Rate (ADR) Airbnb Trends in Højer (2025)

Effective short term rental pricing strategy in Højer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Højer typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $391+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
  • Typical properties (Median) charge around $88 per night.
  • Entry-level properties (Bottom 25%) earn around $77 per night.

Average Daily Rate (ADR) Trend by Month in Højer

Get Live Højer Market Intelligence 👇

Discover Højer Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Højer (2025)

Peak Season (July, November, April)
  • Revenue averages $2,926 per month
  • Occupancy rates average 39.6%
  • Daily rates average $178
Shoulder Season
  • Revenue averages $2,368 per month
  • Occupancy maintains around 36.9%
  • Daily rates hold near $192
Low Season (June, October, December)
  • Revenue drops to average $1,473 per month
  • Occupancy decreases to average 32.5%
  • Daily rates adjust to average $158

Seasonality Insights for Højer

  • The Airbnb seasonality in Højer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Højer's highest earning potential, with monthly revenues capable of climbing to $3,062, occupancy reaching a high of 61.2%, and ADRs peaking at $226.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $795, occupancy could drop to 26.1%, and ADRs may adjust down to $153.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Højer.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Højer seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Højer (2025)

Exploring the top neighborhoods for short-term rentals in Højer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Højer Village
Charming village with historical significance and Danish culture. Ideal for tourists looking for an authentic experience in Southern Denmark.
Højer Mølle, Højer Heritage Museum, Tønder Marsh, Højer Reformed Church, Nature walk along the Højer Coast
Tønder Town
Nearby town known for its rich history and cultural events, making it appealing to visitors interested in local traditions.
Tønder Museum, Tønder Festival, Tønder Town Hall, Café Møllehuset, Beautiful old houses
Løgumkloster
A quaint town with a famous monastery and peaceful surroundings. Attracts those looking for tranquility and nature.
Løgumkloster Abbey, Nature trails, Løgumkloster town park, Historic buildings, Local shops
Jaruplund
Idyllic countryside area that offers a quiet retreat, ideal for families and nature enthusiasts.
Jaruplund gardens, Cycling routes, Local wildlife, Scenic views, Nearby farms
Højer Sluse
A scenic area by the sluice that is great for nature lovers and those interested in the Danish landscape.
Højer Sluice, Bird watching, Fishing spots, Cycling paths, Beautiful water views
Aabenraa
A larger town within driving distance, offering more amenities and activities, good for urban tourists.
Aabenraa Marina, Historic town center, Aabenraa Museum, Shopping districts, Cafes and restaurants
Bov
Small town that offers a unique blend of Danish and German cultures, appealing to diverse visitors.
Bov Church, Local markets, Cultural events, Historic architecture, Community parks
Nibsbjerg
A rural area perfect for secluded getaways and enjoying the Danish countryside.
Nibsbjerg Nature Reserve, Walking trails, Charming farms, Local fauna and flora, Quiet landscapes

Understanding Airbnb License Requirements & STR Laws in Højer (2025)

While Højer, Region of Southern Denmark, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Højer to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Højer (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Højerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

"Thordis" by Interhome

"Thordis" by Interhome

Entire Place • 7 bedrooms

$155,665
Revenue
27.0%
Occupancy
$1740.00
Daily Rate
Experience The Old Mailoffice in Højer

Experience The Old Mailoffice in Højer

Entire Place • 10 bedrooms

$120,437
Revenue
77.0%
Occupancy
$467.72
Daily Rate
"Nita" - 24km from the sea by Interhome

"Nita" - 24km from the sea by Interhome

Entire Place • 3 bedrooms

$55,885
Revenue
52.6%
Occupancy
$370.69
Daily Rate
Beautiful View

Beautiful View

Entire Place • 3 bedrooms

$24,165
Revenue
43.6%
Occupancy
$158.51
Daily Rate
"Markhild" - 40km from the sea by Interhome

"Markhild" - 40km from the sea by Interhome

Entire Place • 1 bedroom

$22,113
Revenue
26.0%
Occupancy
$349.05
Daily Rate
"Maelle" - 25km from the sea by Interhome

"Maelle" - 25km from the sea by Interhome

Entire Place • 3 bedrooms

$21,762
Revenue
26.4%
Occupancy
$435.10
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Højer (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Højer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Martina - Interhome Group5$225,10544.00/5.0
Anne Sofie2$137,651644.91/5.0
Steffi - Interhome Group1$55,8852N/A/5.0
Host #1504401423$43,4290N/A/5.0
Victoria4$41,152804.97/5.0
Susanne3$26,8222934.60/5.0
Karsten1$18,623564.88/5.0
Brigitte1$17,287185.00/5.0
Eva2$15,6481074.86/5.0
Steffie3$14,232724.63/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Højer.

Dive Deeper: Advanced Højer STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Højer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Højer Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Højer

  • The Højer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Højer, House properties are the most common (60.6%), reflecting the local real estate landscape.
  • Houses represent a significant 60.6% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 3.0%) offer potential for unique stay experiences.

Højer Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Højer

  • The dominant room capacity in Højer is 2 bedrooms listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 54.5% of the active Airbnb listings in Højer, indicating a high concentration in these sizes.
  • A significant 30.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Højer.

Højer Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Højer

  • The most common guest capacity trend in Højer vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Højer STR market, accounting for 51.5% of listings.
  • 30.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Højer.
  • On average, properties in Højer are equipped to host 4.3 guests.

Højer Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Højer

  • The most common availability pattern in Højer falls within the 271-366 days range, representing 57.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Højer (48.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Højer Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (38.7%)

1 Night

12 listings

38.7% of total

2 Nights (25.8%)

2 Nights

8 listings

25.8% of total

3 Nights (6.5%)

3 Nights

2 listings

6.5% of total

30+ Nights (29%)

30+ Nights

9 listings

29% of total

Key Insights

  • The most prevalent minimum stay requirement in Højer is 1 Night, adopted by 38.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.5%) of the Højer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (29%) caters to monthly stays (30+ nights) in Højer, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 38.7% of Højer hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 29% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Højer.

Højer Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (23.1%)

Flexible

6 listings

23.1% of total

Moderate (34.6%)

Moderate

9 listings

34.6% of total

Firm (30.8%)

Firm

8 listings

30.8% of total

Strict (11.5%)

Strict

3 listings

11.5% of total

Cancellation Policy Insights for Højer

  • The prevailing Airbnb cancellation policy trend in Højer is Moderate, used by 34.6% of listings.
  • There's a relatively balanced mix between guest-friendly (57.7%) and stricter (42.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 34.6% market standard in Højer.
  • Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Højer.

Højer STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Højer

  • The overall average booking lead time for vacation rentals in Højer is 52 days.
  • Guests book furthest in advance for stays during August (average 102 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Højer.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
  • Monitor your own booking lead times against these Højer averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Højer (2025)

Amenity Prevalence

Amenity Insights for Højer

  • Essential amenities in Højer that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Refrigerator, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Højer: Wifi.
  • Consider adding popular differentiators like Refrigerator or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Højer to stay competitive.

Højer Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Højer

  • The typical guest profile for Airbnb in Højer consists of a mix of domestic (37%) and international guests, with top international origins including Denmark, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 37.0% of guests.
  • Key international markets include Germany (45.9%) and Denmark (37%).
  • Top languages spoken are English (37.3%) followed by German (27.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Denmark.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Højer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Husum-Ballum18$3,657$499.1042%
Stapel10$2,144$290.1440%
Vlagtwedde34$1,962$353.1533%
Billund94$1,835$181.3149%
Tetenbüll29$1,766$235.4331%
Helgoland11$1,712$154.9052%
Hamburg2,528$1,649$148.1550%
Schülp16$1,627$159.3747%
Egernsund29$1,621$283.9138%
Hamburg66$1,578$135.3453%

Maximize Your Airbnb Income in Højer

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights