Sønderborg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Southern Denmark, Denmark
Is Airbnb profitable in Sønderborg in 2025? Explore comprehensive Airbnb analytics for Sønderborg, Region of Southern Denmark, Denmark to uncover income potential. This 2025 STR market report for Sønderborg, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Sønderborg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sønderborg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sønderborg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sønderborg (2025)
Understanding the monthly revenue variations for Airbnb listings in Sønderborg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sønderborg is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sønderborg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,716+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,427 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,570 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $906, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sønderborg
Sønderborg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sønderborg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sønderborg:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sønderborg
Average Daily Rate (ADR) Airbnb Trends in Sønderborg (2025)
Effective short term rental pricing strategy in Sønderborg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sønderborg typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Sønderborg
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Airbnb Seasonality Analysis & Trends in Sønderborg (2025)
Peak Season (July, August, June)
- Revenue averages $2,736 per month
- Occupancy rates average 59.1%
- Daily rates average $146
Shoulder Season
- Revenue averages $1,765 per month
- Occupancy maintains around 49.2%
- Daily rates hold near $130
Low Season (January, February, November)
- Revenue drops to average $1,222 per month
- Occupancy decreases to average 38.6%
- Daily rates adjust to average $126
Seasonality Insights for Sønderborg
- The Airbnb seasonality in Sønderborg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sønderborg's highest earning potential, with monthly revenues capable of climbing to $2,999, occupancy reaching a high of 62.3%, and ADRs peaking at $147.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,163, occupancy could drop to 35.2%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sønderborg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sønderborg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sønderborg (2025)
Exploring the top neighborhoods for short-term rentals in Sønderborg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sønderborg City Center | The heart of Sønderborg, offering a blend of historic charm and modern amenities. It's a vibrant area with shops, restaurants, and easy access to cultural events. Popular among tourists looking to explore the local scene. | Sønderborg Castle, The Danish Water Park, Alsion Concert Hall, Sønderborg Marina, Sønderjyllands Kunstmuseum |
| Dybbol Molle | A historic site with beautiful nature surroundings, perfect for those interested in Danish history and outdoor activities. It's a popular spot for visitors looking to learn about the area's significance in Danish history. | Dybbol Mill, Battle of Dybbøl Memorial, Nature trails, Dybbol Banke |
| Nordborg | A quiet township near Sønderborg, it features beautiful landscapes and is close to the beach. Ideal for families and visitors looking for a peaceful retreat while still being close to Sønderborg. | Nordborg Castle, Nordborg Lake, Park Nordborg, Nature parks nearby |
| Gråsten | Famous for Gråsten Palace and its gardens, this area attracts visitors interested in royal history and beautiful nature. It’s a great spot for cultural tourists and those seeking tranquility. | Gråsten Palace, Gråsten Gardens, The local beach, Nature walks |
| Alsgarde | Known for its stunning views of the Als Fjord and recreational opportunities, A great destination for outdoor activities, ensuring a relaxing stay for nature lovers. | Als Fjord, Kayaking, Fishing spots, Walking trails |
| Kærby | A picturesque coastal village, it offers a charming experience with scenic beaches and local life. It's ideal for tourists wanting to connect with the sea and relax by the shore. | Beach access, Local fish restaurants, Sailing opportunities, Scenic views |
| Sønderborg Waterfront | This area is undergoing development and offers modern accommodations with views of the harbor. Popular with business travelers and those looking for modern amenities. | Waterfront promenades, Cafés and restaurants, Boat tours, The Marina |
| Augustenborg | Known for its castle and historical sites, it offers a unique cultural experience. Attracts visitors interested in history and architecture, within a short drive to Sønderborg. | Augustenborg Castle, Historical gardens, Walking paths, Local museums |
Understanding Airbnb License Requirements & STR Laws in Sønderborg (2025)
While Sønderborg, Region of Southern Denmark, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sønderborg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sønderborg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sønderborgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hus ved strand & by
Entire Place • 4 bedrooms
160sqm Penthouse & Rooftop
Entire Place • 3 bedrooms
The small cozy townhouse
Entire Place • 2 bedrooms
Villa apartment in Sønderborg with 5 beds
Entire Place • 3 bedrooms
Luxury apartment with harbor view
Entire Place • 1 bedroom
Dejligt familie-hus
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sønderborg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sønderborg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| René | 3 | $57,890 | 117 | 4.79/5.0 |
| Klaus | 1 | $52,003 | 37 | 4.95/5.0 |
| Torben | 1 | $48,417 | 25 | 4.56/5.0 |
| Camilla | 2 | $44,479 | 192 | 4.92/5.0 |
| Anne | 1 | $40,733 | 32 | 4.97/5.0 |
| Jens | 1 | $38,242 | 26 | 4.69/5.0 |
| Lise | 2 | $36,043 | 59 | 4.79/5.0 |
| Christian | 1 | $32,428 | 18 | 4.83/5.0 |
| Brit | 1 | $31,519 | 24 | 4.96/5.0 |
| Linda | 1 | $29,878 | 46 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sønderborg.
Dive Deeper: Advanced Sønderborg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sønderborg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSønderborg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sønderborg
- The Sønderborg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sønderborg, Apartment/Condo properties are the most common (47.8%), reflecting the local real estate landscape.
- Houses represent a significant 44.9% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 7.2%) offer potential for unique stay experiences.
Sønderborg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sønderborg
- The dominant room capacity in Sønderborg is 1 bedroom listings, making up 29% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.0% of the active Airbnb listings in Sønderborg, indicating a high concentration in these sizes.
- A significant 26.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sønderborg.
Sønderborg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sønderborg
- The most common guest capacity trend in Sønderborg vacation rentals is listings accommodating 4 guests (27.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sønderborg STR market, accounting for 44.9% of listings.
- 18.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sønderborg.
- On average, properties in Sønderborg are equipped to host 3.4 guests.
Sønderborg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sønderborg
- The most common availability pattern in Sønderborg falls within the 271-366 days range, representing 42% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sønderborg (29%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sønderborg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
23.4% of total
2 Nights
15 listings
23.4% of total
3 Nights
5 listings
7.8% of total
4-6 Nights
6 listings
9.4% of total
7-29 Nights
2 listings
3.1% of total
30+ Nights
21 listings
32.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sønderborg is 30+ Nights, adopted by 32.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.8%) caters to monthly stays (30+ nights) in Sønderborg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.8% of Sønderborg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sønderborg.
Sønderborg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
29 listings
43.9% of total
Moderate
20 listings
30.3% of total
Firm
8 listings
12.1% of total
Strict
9 listings
13.6% of total
Cancellation Policy Insights for Sønderborg
- The prevailing Airbnb cancellation policy trend in Sønderborg is Flexible, used by 43.9% of listings.
- The market strongly favors guest-friendly terms, with 74.2% of listings offering Flexible or Moderate policies. This suggests guests in Sønderborg may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.9% market standard in Sønderborg.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sønderborg.
Sønderborg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sønderborg
- The overall average booking lead time for vacation rentals in Sønderborg is 53 days.
- Guests book furthest in advance for stays during July (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Fall (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Sønderborg.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Sønderborg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sønderborg (2025)
Amenity Prevalence
Amenity Insights for Sønderborg
- Essential amenities in Sønderborg that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sønderborg: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sønderborg to stay competitive.
Sønderborg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sønderborg
- The typical guest profile for Airbnb in Sønderborg consists of a mix of domestic (47%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 47.0% of guests.
- Key international markets include Denmark (47%) and Germany (34.9%).
- Top languages spoken are English (38.4%) followed by German (21.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sønderborg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 14 | $4,756 | $482.69 | 45% |
| Lohals | 20 | $3,070 | $321.94 | 36% |
| Blåvand | 14 | $2,657 | $321.61 | 40% |
| Snøde | 12 | $2,315 | $283.77 | 38% |
| Stapel | 10 | $2,228 | $272.96 | 37% |
| Korshavn | 15 | $2,084 | $247.13 | 42% |
| Kampen (Sylt) | 23 | $2,043 | $481.63 | 25% |
| Billund | 102 | $2,019 | $180.54 | 49% |
| Rude Strand | 30 | $1,937 | $242.48 | 35% |
| Ærøskøbing | 32 | $1,881 | $177.50 | 45% |