La Unión Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Azuay, Ecuador
Is Airbnb profitable in La Unión in 2025? Explore comprehensive Airbnb analytics for La Unión, Azuay, Ecuador to uncover income potential. This 2025 STR market report for La Unión, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in La Unión, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Unión Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Unión Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Unión (2025)
Understanding the monthly revenue variations for Airbnb listings in La Unión is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Unión is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Unión across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,511+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,967 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,140 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $460, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Unión
La Unión Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Unión STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Unión:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Unión
Average Daily Rate (ADR) Airbnb Trends in La Unión (2025)
Effective short term rental pricing strategy in La Unión involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Unión typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $239+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in La Unión
Get Live La Unión Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in La Unión (2025)
Peak Season (August, July, May)
- Revenue averages $1,836 per month
- Occupancy rates average 35.8%
- Daily rates average $147
Shoulder Season
- Revenue averages $1,199 per month
- Occupancy maintains around 25.4%
- Daily rates hold near $145
Low Season (April, October, November)
- Revenue drops to average $845 per month
- Occupancy decreases to average 18.8%
- Daily rates adjust to average $145
Seasonality Insights for La Unión
- The Airbnb seasonality in La Unión shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Unión's highest earning potential, with monthly revenues capable of climbing to $2,110, occupancy reaching a high of 39.8%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $837, occupancy could drop to 16.1%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Unión.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Unión seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Unión (2025)
Exploring the top neighborhoods for short-term rentals in La Unión? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cuenca | The historic city of Cuenca is known for its colonial architecture and rich culture, making it a popular destination for tourists looking to explore Ecuador's heritage. | Catedral Nueva, El Cajas National Park, Pumapungo Museum, Cuenca's Historic Center, Panama Hat Museum |
| Chordeleg | Chordeleg is renowned for its beautiful handcrafted jewelry and vibrant artisan culture, attracting visitors interested in local crafts and traditions. | Chordeleg's Craft Market, Local Jewelry Workshops, Traditional Ecuadorian Cuisine |
| Gualaceo | Known for its picturesque landscapes and traditional way of life, Gualaceo is a perfect spot for travelers wanting an authentic experience in nature and culture. | Gualaceo Market, Cañar River, Nearby Waterfalls |
| Azogues | Azogues is the capital of Cañar Province and offers a blend of historic sites and natural beauty, making it an interesting location for visitors and Airbnb hosts. | Basilica de la Inmaculada, Cerro de la Cruz, Indigenous Markets |
| Sigsig | Sigsig is famous for its textile production and handicrafts, providing a unique cultural experience for tourists interested in local artisan goods. | Textile Workshops, Traditional Festivals, Natural Landscapes |
| Baños de Cuenca | This area is known for its hot springs and natural beauty, attracting tourists looking for relaxation and adventure in nature. | Hot Springs, Waterfall Tours, Outdoor Activities |
| Paute | A small town with beautiful surroundings and a peaceful atmosphere, Paute is ideal for travelers wanting to escape the busyness of larger cities. | Paute River, Hiking Trails, Local Cuisine |
| Cajas National Park | A stunning national park with diverse ecosystems and hiking opportunities, perfect for nature lovers and adventure seekers. | Laguna La Toreadora, Hiking Trails, Wildlife Watching |
Understanding Airbnb License Requirements & STR Laws in La Unión (2025)
While La Unión, Azuay, Ecuador currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Unión to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Unión (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Uniónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern vacation villa
Entire Place • 4 bedrooms
Yunguilla with Style: Family Only
Entire Place • 4 bedrooms
Finca El Cerro
Entire Place • 5 bedrooms
Villa in the Yunguilla Valley
Entire Place • 5 bedrooms
Beautiful house in Yunguilla
Entire Place • 3 bedrooms
Paradise in Yunguilla, near Cuenca
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Unión (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Unión based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Francisco | 1 | $28,200 | 67 | 5.00/5.0 |
| Juan Diego & Lola | 1 | $25,213 | 66 | 4.92/5.0 |
| Sedys Geovanny | 1 | $24,719 | 30 | 4.97/5.0 |
| Karina | 1 | $17,451 | 12 | 4.83/5.0 |
| Martin Santiago | 1 | $16,729 | 15 | 4.53/5.0 |
| Fausto Nicolas | 1 | $16,249 | 11 | 4.82/5.0 |
| Janneth | 1 | $13,190 | 14 | 4.93/5.0 |
| Sarah | 1 | $13,119 | 29 | 4.90/5.0 |
| Maite | 1 | $7,899 | 27 | 4.56/5.0 |
| Marcela | 1 | $5,717 | 15 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Unión.
Dive Deeper: Advanced La Unión STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Unión. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Unión Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Unión
- The La Unión Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Unión, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
- The presence of 17.6% Hotel/Boutique listings indicates integration with traditional hospitality.
La Unión Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Unión
- The dominant room capacity in La Unión is 4 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 5+ bedrooms properties represent 76.5% of the active Airbnb listings in La Unión, indicating a high concentration in these sizes.
- A significant 88.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Unión.
La Unión Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Unión
- The most common guest capacity trend in La Unión vacation rentals is listings accommodating 8+ guests (88.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the La Unión STR market, accounting for 94.1% of listings.
- 88.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Unión.
- On average, properties in La Unión are equipped to host 7.4 guests.
La Unión Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Unión
- The most common availability pattern in La Unión falls within the 271-366 days range, representing 70.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in La Unión (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
La Unión Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
64.7% of total
2 Nights
4 listings
23.5% of total
30+ Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in La Unión is 1 Night, adopted by 64.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.2%) of the La Unión Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in La Unión, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.7% of La Unión hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Unión.
La Unión Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
29.4% of total
Moderate
8 listings
47.1% of total
Firm
4 listings
23.5% of total
Cancellation Policy Insights for La Unión
- The prevailing Airbnb cancellation policy trend in La Unión is Moderate, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 76.5% of listings offering Flexible or Moderate policies. This suggests guests in La Unión may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in La Unión.
- Regularly review your cancellation policy against competitors and market demand shifts in La Unión.
La Unión STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Unión
- The overall average booking lead time for vacation rentals in La Unión is 23 days.
- Guests book furthest in advance for stays during April (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (24 days avg.) sees the longest lead times, while Fall (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in La Unión.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 35 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these La Unión averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Unión (2025)
Amenity Prevalence
Amenity Insights for La Unión
- Essential amenities in La Unión that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Pool, Outdoor dining area are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in La Unión.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Unión: Free parking on premises.
- Consider adding popular differentiators like Wifi or Pool to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Unión to stay competitive.
La Unión Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Unión
- The typical guest profile for Airbnb in La Unión consists of primarily domestic travelers (82%), often arriving from nearby Cuenca, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 81.6% of guests.
- Key international markets include Ecuador (81.6%) and Canada (4.1%).
- Top languages spoken are Spanish (62.2%) followed by English (32.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cuenca and Quito.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Unión Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sayausi | 12 | $1,300 | $202.55 | 22% |
| District of Canoas de Punta Sal | 212 | $1,144 | $200.70 | 24% |
| Santa Isabel | 20 | $797 | $193.42 | 17% |
| District of Zorritos | 261 | $733 | $158.68 | 21% |
| Abdon Calderon (La Union) | 13 | $623 | $182.60 | 16% |
| Santa Elena | 405 | $600 | $163.79 | 18% |
| Jambelí | 14 | $595 | $107.61 | 16% |
| Samborondón | 89 | $526 | $90.27 | 34% |
| Baños | 27 | $516 | $91.76 | 23% |
| Salinas | 652 | $451 | $112.45 | 20% |