Santa María Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Departamento de Usulután, El Salvador
Is Airbnb profitable in Santa María in 2025? Explore comprehensive Airbnb analytics for Santa María, Departamento de Usulután, El Salvador to uncover income potential. This 2025 STR market report for Santa María, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Santa María, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa María Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa María Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa María (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa María is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa María is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa María across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,483+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,094 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $702 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $311, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa María
Santa María Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa María STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa María:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa María
Average Daily Rate (ADR) Airbnb Trends in Santa María (2025)
Effective short term rental pricing strategy in Santa María involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa María typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $118+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $71 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Santa María
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Airbnb Seasonality Analysis & Trends in Santa María (2025)
Peak Season (December, November, June)
- Revenue averages $871 per month
- Occupancy rates average 41.4%
- Daily rates average $67
Shoulder Season
- Revenue averages $752 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $64
Low Season (February, March, May)
- Revenue drops to average $684 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $66
Seasonality Insights for Santa María
- The Airbnb seasonality in Santa María shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa María's highest earning potential, with monthly revenues capable of climbing to $907, occupancy reaching a high of 44.6%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $648, occupancy could drop to 29.5%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa María.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa María seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa María (2025)
Exploring the top neighborhoods for short-term rentals in Santa María? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa María Center | The bustling center of Santa María with local shops and eateries. Ideal for those looking for an authentic local experience and easy access to transportation. | Santa María Central Park, Local Markets, Gastronomy Tours, Cultural Events, Community Festivals |
| San Miguelito | A suburban area with a growing expat community, popular among families and long-term visitors. Peaceful environment with modern amenities. | San Miguelito Park, Residential Amenities, Shopping Centers, Restaurants, Family Activities |
| Cerro Verde | Known for its scenic views and outdoor activities, Cerro Verde attracts nature lovers and adventurers looking for hiking and ecotourism experiences. | Cerro Verde National Park, Hiking Trails, Wildlife Watching, Natural Scenic Areas |
| Jiquilisco Bay | A beautiful coastal area known for its biodiversity and eco-friendly tourism. Perfect for those looking to relax by the water and enjoy nature. | Jiquilisco Bay, Mangrove Tours, Ecotourism Activities, Relaxation Spots, Cultural Experiences with Local Fishermen |
| La Unión | A port city with historical significance and lovely beaches. Attractive to tourists interested in marine activities and cultural heritage. | La Unión Pier, Historical Sites, Local Cuisine, Beach Activities, Marine Tours |
| Los Mangos | An emerging tourist spot with lush mango farms and organic tourism. Great for eco-conscious travelers and those seeking tranquility. | Mango Farms, Organic Markets, Nature Walks, Local Crafts, Fresh Fruit Sampling |
| Metalio | A rural area that offers authentic Salvadoran lifestyle experiences. Great for tourists looking to immerse themselves in local customs and traditions. | Local Cultural Festivals, Traditional Crafts, Agro-Tourism, Rural Activities, Volunteering Opportunities |
| San Marcelino | An up-and-coming destination with affordable accommodations and a friendly community. Good for budget travelers and those exploring the region. | Affordable Guesthouses, Local Eateries, Community Events, Nature Trails, Cultural Exchange Programs |
Understanding Airbnb License Requirements & STR Laws in Santa María (2025)
While Santa María, Departamento de Usulután, El Salvador currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa María to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa María (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Maríabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
THE BOHO HOUSE. Private Gated Community
Entire Place • 2 bedrooms
"My Little House"- Peaceful and Cozy- Washer/Dryer
Entire Place • 2 bedrooms
Ana Girl
Entire Place • 2 bedrooms
Laurel's House
Entire Place • 3 bedrooms
Modern home with a pool !
Entire Place • 4 bedrooms
Hope House/Casa Esperanza
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa María (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa María based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| A.J. | 1 | $14,515 | 83 | 4.96/5.0 |
| Jenny | 1 | $14,055 | 34 | 4.97/5.0 |
| Paola | 1 | $13,462 | 11 | 5.00/5.0 |
| Diana | 1 | $11,938 | 26 | 4.69/5.0 |
| Sary | 1 | $11,379 | 13 | 4.85/5.0 |
| Veronica | 1 | $10,512 | 59 | 4.97/5.0 |
| Angelica | 1 | $10,242 | 39 | 4.95/5.0 |
| Sara B. | 1 | $9,094 | 29 | 4.90/5.0 |
| Néstor | 1 | $7,379 | 48 | 4.85/5.0 |
| Vanessa | 1 | $6,868 | 48 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa María.
Dive Deeper: Advanced Santa María STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa María. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta María Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa María
- The Santa María Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa María, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa María Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa María
- The dominant room capacity in Santa María is 2 bedrooms listings, making up 72.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 83.3% of the active Airbnb listings in Santa María, indicating a high concentration in these sizes.
Santa María Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa María
- The most common guest capacity trend in Santa María vacation rentals is listings accommodating 5 guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 6 guests dominate the Santa María STR market, accounting for 55.6% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa María.
- On average, properties in Santa María are equipped to host 4.5 guests.
Santa María Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa María
- The most common availability pattern in Santa María falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa María (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa María Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
66.7% of total
2 Nights
1 listings
5.6% of total
3 Nights
2 listings
11.1% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Santa María is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.3%) of the Santa María Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Santa María, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Santa María hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa María.
Santa María Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
33.3% of total
Moderate
7 listings
38.9% of total
Firm
3 listings
16.7% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Santa María
- The prevailing Airbnb cancellation policy trend in Santa María is Moderate, used by 38.9% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Santa María may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Santa María.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa María.
Santa María STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa María
- The overall average booking lead time for vacation rentals in Santa María is 17 days.
- Guests book furthest in advance for stays during November (average 32 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (24 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Santa María.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 32 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Santa María averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa María (2025)
Amenity data is currently unavailable for Santa María.
Santa María Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa María
- The typical guest profile for Airbnb in Santa María consists of predominantly international visitors (76%), with top international origins including El Salvador, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 24.1% of guests.
- Key international markets include United States (55.4%) and El Salvador (24.1%).
- Top languages spoken are Spanish (48.7%) followed by English (46.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from El Salvador.
- Offer listing details and communication support in Spanish.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa María Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Municipio de Jicalapa | 13 | $4,168 | $374.07 | 33% |
| Municipio de El Congo | 43 | $3,700 | $324.42 | 38% |
| Municipio de Santa Isabel Ishuatán | 16 | $3,064 | $259.74 | 37% |
| Municipio de San Luis La Herradura | 201 | $3,002 | $294.27 | 37% |
| Municipio de Intipucá | 11 | $2,964 | $301.48 | 35% |
| Municipio de San Luis Talpa | 37 | $2,856 | $261.51 | 40% |
| Xanadu | 137 | $2,611 | $242.80 | 40% |
| El Tamarindo | 13 | $2,522 | $232.27 | 36% |
| La Arenera | 18 | $2,515 | $296.43 | 27% |
| Monzón | 36 | $2,421 | $289.08 | 28% |