Santa Tecla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in La Libertad, El Salvador
Is Airbnb profitable in Santa Tecla in 2025? Explore comprehensive Airbnb analytics for Santa Tecla, La Libertad, El Salvador to uncover income potential. This 2025 STR market report for Santa Tecla, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in Santa Tecla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Tecla Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Tecla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Tecla (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Tecla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Tecla is typically March, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Tecla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,063+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $710 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $440 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $213, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Tecla
Santa Tecla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Tecla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Tecla:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Tecla
Average Daily Rate (ADR) Airbnb Trends in Santa Tecla (2025)
Effective short term rental pricing strategy in Santa Tecla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Tecla typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $122+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $74 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Santa Tecla
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Airbnb Seasonality Analysis & Trends in Santa Tecla (2025)
Peak Season (March, December, February)
- Revenue averages $891 per month
- Occupancy rates average 44.9%
- Daily rates average $66
Shoulder Season
- Revenue averages $499 per month
- Occupancy maintains around 27.8%
- Daily rates hold near $68
Low Season (June, July, August)
- Revenue drops to average $48 per month
- Occupancy decreases to average 5.5%
- Daily rates adjust to average $67
Seasonality Insights for Santa Tecla
- The Airbnb seasonality in Santa Tecla shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Tecla's highest earning potential, with monthly revenues capable of climbing to $936, occupancy reaching a high of 46.8%, and ADRs peaking at $69.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $66.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Tecla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Tecla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Tecla (2025)
Exploring the top neighborhoods for short-term rentals in Santa Tecla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Tecla Historic Center | Cultural heart of Santa Tecla with colonial architecture and vibrant local markets. A perfect spot for tourists wanting to experience the local culture and traditional cuisine. | Santa Tecla Cathedral, Palacio Municipal, Local artisan markets, Café de la Plaza, Cultural events |
| Las Delicias | A popular residential and commercial neighborhood known for its restaurants and entertainment options. Ideal for those seeking a lively atmosphere and access to local amenities. | Cinepolis Las Delicias, Shopping malls, Local eateries, Parks and recreational areas, Nightlife |
| Ayutuxtepeque | Close to Santa Tecla, this area offers a quieter suburban feel while still being accessible. Great for families and travelers looking for a peaceful stay with access to urban amenities. | Parks, Children's play areas, Local shops, Community events, Proximity to Santa Tecla attractions |
| San Salvador Viewpoint | Known for its scenic views of the San Salvador volcano and San Salvador, this area attracts tourists wanting breathtaking landscapes and outdoor activities. | Mirador del San Salvador, Hiking trails, Nature parks, Overlook cafes, Photography spots |
| Panchimalco | A charming town known for its indigenous culture and traditional fiestas. A unique experience for tourists interested in local history and culture. | Church of San Andres, Traditional festivals, Handicraft markets, Cultural workshops, Beautiful landscapes |
| Tamanique | A bit further from Santa Tecla, Tamanique is popular for its natural beauty and waterfalls. Attracts nature lovers and adventure seekers. | Tamanique Waterfalls, Hiking paths, Ecotourism, Local flora and fauna, Outdoor adventures |
| Colonia Santa Lucia | A residential area with a strong community feel, offering a local experience while being close to Santa Tecla's amenities and attractions. | Local parks, Community markets, Easy access to Santa Tecla center, Friendly neighborhoods, Cultural interactions |
| El Carmen | A neighborhood known for its serene environment and proximity to Santa Tecla. Great for tourists looking for a quieter stay with access to the city. | Local coffee shops, Nature spots, Residential charm, Community events, Accessibility to main roads |
Understanding Airbnb License Requirements & STR Laws in Santa Tecla (2025)
Yes, Santa Tecla, La Libertad, El Salvador enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Tecla to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 41% licensed listings)
Top Performing Airbnb Properties in Santa Tecla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Teclabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
8th floor Apartment + Pool & Gym
Entire Place • 3 bedrooms
The entire house/ 6 guests / San salvador
Entire Place • 3 bedrooms
Charming Apartment with Garden
Entire Place • 2 bedrooms
Triple Condado Flat @Santa Rosa II+Terrace+AC+Wifi
Entire Place • 3 bedrooms
25% discount Apartment in Volcán San Salvador
Entire Place • 2 bedrooms
Linda vista El Boquerón private terrace and view
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Tecla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Tecla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lucrecia | 5 | $32,551 | 160 | 4.85/5.0 |
| Rolando | 5 | $22,744 | 32 | 4.68/5.0 |
| Natalia | 3 | $14,056 | 7 | 4.14/5.0 |
| Salerent | 3 | $13,099 | 23 | 4.67/5.0 |
| Katherine | 1 | $11,714 | 12 | 5.00/5.0 |
| Zedrick | 2 | $8,903 | 22 | 5.00/5.0 |
| Christian | 1 | $7,578 | 5 | 4.60/5.0 |
| Carlos Enrique | 1 | $7,102 | 5 | 5.00/5.0 |
| Rafael Antonio | 8 | $6,746 | 5 | 5.00/5.0 |
| Elizabeth | 1 | $5,906 | 11 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Tecla.
Dive Deeper: Advanced Santa Tecla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Tecla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Tecla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Tecla
- The Santa Tecla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.5% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Tecla, Apartment/Condo properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
- The presence of 9.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Santa Tecla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Tecla
- The dominant room capacity in Santa Tecla is 1 bedroom listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.3% of the active Airbnb listings in Santa Tecla, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Tecla.
Santa Tecla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Tecla
- The most common guest capacity trend in Santa Tecla vacation rentals is listings accommodating 3 guests (24.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Santa Tecla STR market, accounting for 42.6% of listings.
- 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Tecla.
- On average, properties in Santa Tecla are equipped to host 3.9 guests.
Santa Tecla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Tecla
- The most common availability pattern in Santa Tecla falls within the 271-366 days range, representing 75.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Tecla (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
Santa Tecla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
55.6% of total
2 Nights
10 listings
18.5% of total
7-29 Nights
1 listings
1.9% of total
30+ Nights
13 listings
24.1% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Tecla is 1 Night, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.1%) of the Santa Tecla Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.1%) caters to monthly stays (30+ nights) in Santa Tecla, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.6% of Santa Tecla hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Tecla.
Santa Tecla Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
48.1% of total
Moderate
17 listings
31.5% of total
Firm
1 listings
1.9% of total
Strict
10 listings
18.5% of total
Cancellation Policy Insights for Santa Tecla
- The prevailing Airbnb cancellation policy trend in Santa Tecla is Flexible, used by 48.1% of listings.
- The market strongly favors guest-friendly terms, with 79.6% of listings offering Flexible or Moderate policies. This suggests guests in Santa Tecla may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48.1% market standard in Santa Tecla.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Tecla.
Santa Tecla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Tecla
- The overall average booking lead time for vacation rentals in Santa Tecla is 13 days.
- Guests book furthest in advance for stays during April (average 22 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (19 days avg.) sees the longest lead times, while Summer (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (13 days) as a baseline for your pricing and availability strategy in Santa Tecla.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 19 days) to capture early planners.
- Monitor your own booking lead times against these Santa Tecla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Tecla (2025)
Amenity Prevalence
Amenity Insights for Santa Tecla
- Essential amenities in Santa Tecla that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Air conditioning, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Tecla: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Tecla to stay competitive.
Santa Tecla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Tecla
- The typical guest profile for Airbnb in Santa Tecla consists of a mix of domestic (41%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 40.5% of guests.
- Key international markets include El Salvador (40.5%) and United States (24.1%).
- Top languages spoken are Spanish (50.9%) followed by English (39.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Tecla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Municipio de Jicalapa | 13 | $3,851 | $373.93 | 33% |
| Municipio de El Congo | 44 | $3,354 | $310.83 | 39% |
| Municipio de Intipucá | 10 | $3,177 | $317.80 | 38% |
| Municipio de Santa Isabel Ishuatán | 16 | $2,930 | $270.61 | 39% |
| Municipio de San Luis La Herradura | 210 | $2,894 | $293.61 | 36% |
| Municipio de San Luis Talpa | 38 | $2,809 | $263.22 | 40% |
| Cantón Planes de la Laguna | 13 | $2,587 | $275.40 | 34% |
| Monzón | 36 | $2,435 | $286.09 | 28% |
| Xanadu | 144 | $2,410 | $239.01 | 39% |
| La Arenera | 20 | $2,387 | $303.38 | 27% |