Ezulwini Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hhohho Region, Eswatini
Is Airbnb profitable in Ezulwini in 2025? Explore comprehensive Airbnb analytics for Ezulwini, Hhohho Region, Eswatini to uncover income potential. This 2025 STR market report for Ezulwini, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Ezulwini, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ezulwini Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ezulwini Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ezulwini (2025)
Understanding the monthly revenue variations for Airbnb listings in Ezulwini is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ezulwini is typically July, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ezulwini across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,867+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $997 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $512 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $207, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ezulwini
Ezulwini Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ezulwini STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ezulwini:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ezulwini
Average Daily Rate (ADR) Airbnb Trends in Ezulwini (2025)
Effective short term rental pricing strategy in Ezulwini involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ezulwini typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $163+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $123 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Ezulwini
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Airbnb Seasonality Analysis & Trends in Ezulwini (2025)
Peak Season (July, December, February)
- Revenue averages $1,131 per month
- Occupancy rates average 32.0%
- Daily rates average $104
Shoulder Season
- Revenue averages $694 per month
- Occupancy maintains around 22.6%
- Daily rates hold near $107
Low Season (June, August, November)
- Revenue drops to average $411 per month
- Occupancy decreases to average 15.0%
- Daily rates adjust to average $106
Seasonality Insights for Ezulwini
- The Airbnb seasonality in Ezulwini shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ezulwini's highest earning potential, with monthly revenues capable of climbing to $1,341, occupancy reaching a high of 35.5%, and ADRs peaking at $116.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $303, occupancy could drop to 9.8%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ezulwini.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ezulwini seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ezulwini (2025)
Exploring the top neighborhoods for short-term rentals in Ezulwini? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ezulwini Valley | Known as the 'Valley of Heaven', this area is famous for its beautiful scenery, luxury resorts, and proximity to cultural attractions. It is a prime spot for tourists wanting a peaceful retreat with access to nature and local culture. | Royal Swazi Spa, Mantenga Cultural Village, Ezulwini Craft Market, Mlilwane Wildlife Sanctuary, The Gables Shopping Center |
| Lobamba | Home to Eswatini's Parliament and the King’s Summer residence, Lobamba offers a rich cultural experience and is close to various historical sites, making it a popular area for travelers interested in Eswatini's heritage. | Lobamba Cultural Village, National Museum, Tinkhundla Centers, King Sobhuza II Memorial Park, Somhlolo Stadium |
| Mbabane | As the capital city, Mbabane offers urban amenities along with proximity to the natural beauty of Eswatini's mountains and forests. It attracts both business travelers and tourists seeking a blend of city life and outdoor activities. | Mbabane City Hall, Swazi Plaza, Royal Swazi Spa, Hiking Trails, Local Markets |
| Golela | Located near the border, Golela offers unique wildlife experiences and proximity to Hlane Royal National Park, which draws nature enthusiasts and tourists looking to explore the beauty of Eswatini's natural reserves. | Hlane Royal National Park, Wildlife Viewing, Bird Watching, Nature Trails |
| Ngwenya | Close to the border with South Africa, Ngwenya is known for its convenient location and access to beautiful natural sites and attractions, making it a favorable spot for cross-border travelers. | Ngwenya Glass Factory, Bulembu, Siphofaneni Nature Reserve, Hiking Trails |
| Malkerns | Known for its beautiful landscapes and being a center of agriculture in Eswatini, Malkerns attracts those interested in rural experiences and local culture. It's a quieter alternative with beautiful scenery. | Malkerns Valley, Local Farms, Cultural Activities, Hiking and Biking Trails |
| Hlane Royal National Park | As one of Eswatini's largest protected areas, Hlane offers a unique safari experience, making it a prime location for tourists seeking wildlife encounters and natural beauty. | Safari Tours, Wildlife Sightings, Bird Watching, Nature Trails |
| Siyabonga | This area is becoming increasingly popular due to its development and access to key attractions in the region, making it a good spot for Airbnb investments. | Local Markets, Cultural Events, Nature Trails, Nearby Outdoor Activities |
Understanding Airbnb License Requirements & STR Laws in Ezulwini (2025)
While Ezulwini, Hhohho Region, Eswatini currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ezulwini to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ezulwini (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ezulwinibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The White Rose Home
Entire Place • 4 bedrooms
Welcome (You are welcome)
Entire Place • 3 bedrooms
Yes Cabin
Entire Place • 2 bedrooms
Bushfire_2026
Entire Place • 5 bedrooms
Home Cottage
Entire Place • 1 bedroom
LARGE Luxury Villa in Nature Reserve in EZULWINI
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ezulwini (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ezulwini based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kelly | 1 | $16,404 | 2 | Not Rated |
| Gugulethu | 1 | $10,516 | 13 | 5.00/5.0 |
| Aleta | 1 | $9,276 | 36 | 4.92/5.0 |
| Green | 2 | $6,991 | 20 | 3.89/5.0 |
| Thabo | 1 | $6,817 | 1 | Not Rated |
| Phesheya | 1 | $5,162 | 70 | 4.89/5.0 |
| Jenni | 2 | $4,620 | 116 | 4.78/5.0 |
| Rai | 1 | $3,934 | 3 | 4.33/5.0 |
| Mpendulo | 1 | $3,932 | 1 | Not Rated |
| Phumlile | 3 | $2,510 | 20 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ezulwini.
Dive Deeper: Advanced Ezulwini STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ezulwini. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEzulwini Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ezulwini
- The Ezulwini Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ezulwini, House properties are the most common (42.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 26.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Ezulwini Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ezulwini
- The dominant room capacity in Ezulwini is 1 bedroom listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.6% of the active Airbnb listings in Ezulwini, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ezulwini.
Ezulwini Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ezulwini
- The most common guest capacity trend in Ezulwini vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ezulwini STR market, accounting for 52.6% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ezulwini.
- On average, properties in Ezulwini are equipped to host 4.2 guests.
Ezulwini Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ezulwini
- The most common availability pattern in Ezulwini falls within the 271-366 days range, representing 89.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Ezulwini (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
Ezulwini Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
78.9% of total
2 Nights
2 listings
10.5% of total
3 Nights
1 listings
5.3% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ezulwini is 1 Night, adopted by 78.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.4%) of the Ezulwini Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 78.9% of Ezulwini hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ezulwini.
Ezulwini Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
10.5% of total
Flexible
9 listings
47.4% of total
Moderate
1 listings
5.3% of total
Firm
1 listings
5.3% of total
Strict
6 listings
31.6% of total
Cancellation Policy Insights for Ezulwini
- The prevailing Airbnb cancellation policy trend in Ezulwini is Flexible, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (52.7%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.4% market standard in Ezulwini.
- With 31.6% using Strict terms, this is a viable option in Ezulwini, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ezulwini.
Ezulwini STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ezulwini
- The overall average booking lead time for vacation rentals in Ezulwini is 56 days.
- Guests book furthest in advance for stays during May (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (64 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Ezulwini.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Ezulwini averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ezulwini (2025)
Amenity Prevalence
Amenity Insights for Ezulwini
- Essential amenities in Ezulwini that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ezulwini: Wifi, Free parking on premises.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ezulwini to stay competitive.
Ezulwini Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ezulwini
- The typical guest profile for Airbnb in Ezulwini consists of predominantly international visitors (94%), with top international origins including Mozambique, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 6.5% of guests.
- Key international markets include South Africa (41.9%) and Mozambique (9.7%).
- Top languages spoken are English (55.6%) followed by Portuguese (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mozambique.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ezulwini Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malongane | 51 | $1,543 | $220.57 | 27% |
| Nkomazi | 496 | $1,500 | $157.92 | 37% |
| Ponta do Ouro | 119 | $1,119 | $201.43 | 23% |
| Emakhazeni Local Municipality | 340 | $1,102 | $155.96 | 25% |
| The Big Five False Bay Local Municipality | 50 | $874 | $111.36 | 29% |
| Malkerns | 18 | $789 | $96.40 | 31% |
| Mbombela | 567 | $587 | $96.04 | 25% |
| Lobamba | 10 | $507 | $101.20 | 20% |
| Maputo | 93 | $496 | $96.69 | 29% |
| uPhongolo Local Municipality | 12 | $485 | $101.16 | 20% |