Imatra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Imatra in 2025? Explore comprehensive Airbnb analytics for Imatra, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Imatra, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Imatra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Imatra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Imatra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Imatra (2025)
Understanding the monthly revenue variations for Airbnb listings in Imatra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imatra is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imatra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,317+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $786 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $398 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $213, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imatra
Imatra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Imatra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imatra:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imatra
Average Daily Rate (ADR) Airbnb Trends in Imatra (2025)
Effective short term rental pricing strategy in Imatra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imatra typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $104 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Imatra
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Airbnb Seasonality Analysis & Trends in Imatra (2025)
Peak Season (July, October, August)
- Revenue averages $890 per month
- Occupancy rates average 33.8%
- Daily rates average $105
Shoulder Season
- Revenue averages $526 per month
- Occupancy maintains around 21.1%
- Daily rates hold near $97
Low Season (February, March, April)
- Revenue drops to average $415 per month
- Occupancy decreases to average 18.6%
- Daily rates adjust to average $80
Seasonality Insights for Imatra
- The Airbnb seasonality in Imatra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Imatra's highest earning potential, with monthly revenues capable of climbing to $1,027, occupancy reaching a high of 39.9%, and ADRs peaking at $105.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $396, occupancy could drop to 16.9%, and ADRs may adjust down to $79.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Imatra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Imatra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Imatra (2025)
Exploring the top neighborhoods for short-term rentals in Imatra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Imatra City Center | The vibrant heart of Imatra with easy access to shops, restaurants, and cultural attractions. Ideal for visitors looking to experience local life and activities. | Imatra Waterfall, Cultural Center Sodankylä, Imatra Spa, Shopping Center Capri, Local Markets |
| Saimaa Lake | A picturesque area known for its stunning lake views and outdoor activities. Perfect for nature lovers and those seeking relaxation by the water. | Lake Saimaa, Outdoor activities like fishing and boating, Saimaa Nature Reserve, Scenic walking trails |
| Imatrankoski | Famous for its beautiful rapids and historical significance. A popular site for tourists and photographers, especially during summer. | Imatrankoski Rapids, Vuoksenniska Church, Nearby hiking trails, Cafes and restaurants near the rapids |
| Ruokolahti | A scenic area with beautiful nature and outdoor adventures. Attracts those looking for a peaceful retreat surrounded by nature. | Ruokolahti Lake, Outdoor recreational activities, Hiking trails, Scenic vistas, Local wildlife |
| Vuokatti | A bustling area for winter sports and summer activities, popular with families and active tourists. Known for its ski resorts and outdoor experiences. | Vuokatti Ski Resort, Skiing and snowboarding, Summer hiking and biking trails, Local cafes and restaurants |
| Rautjärvi | A quiet and tranquil area known for its lush nature and peaceful surroundings. Ideal for those wanting to escape the hustle and bustle. | Nature parks, Fishing spots, Outdoor sports, Peaceful lakes |
| Lappeenranta | A nearby city renowned for its historical sites and local culture. Great for visitors looking to explore a larger urban area with attractions. | Lappeenranta Fortress, Saimaa Canal, Local museums and galleries, Shopping and dining options |
| Kivijärvi | A serene area known for its beautiful lake and forests. Offers a rural escape with opportunities for fishing and outdoor activities. | Kivijärvi Lake, Fishing and boating, Nature trails, Quiet surroundings |
Understanding Airbnb License Requirements & STR Laws in Imatra (2025)
While Imatra, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Imatra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Imatra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imatrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Imatra Kylpyla Spa Entire Apartment
Entire Place • 1 bedroom
Peaceful place-1st floor in brick house incl sauna
Entire Place • 1 bedroom
House by the lake and spa-centre
Entire Place • 2 bedrooms
apartments - villas 2 near Saimaa Lake and Spa
Entire Place • 2 bedrooms
Iiris A
Entire Place • 1 bedroom
Studio in Imatra Studio in the center of Imatra
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Imatra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Imatra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juha | 4 | $26,196 | 577 | 4.50/5.0 |
| Natalia | 3 | $19,462 | 61 | 4.72/5.0 |
| Ilya | 2 | $17,084 | 149 | 4.82/5.0 |
| Egor | 1 | $15,593 | 18 | 4.89/5.0 |
| Larisa | 1 | $11,702 | 55 | 4.96/5.0 |
| Host #138846785 | 7 | $9,557 | 1 | N/A/5.0 |
| Riitta | 1 | $8,020 | 258 | 4.78/5.0 |
| Lari | 4 | $6,286 | 131 | 4.32/5.0 |
| Eeva | 1 | $5,663 | 47 | 4.51/5.0 |
| Jukka | 1 | $5,459 | 14 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imatra.
Dive Deeper: Advanced Imatra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imatra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImatra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imatra
- The Imatra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.6% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Imatra, Apartment/Condo properties are the most common (47.7%), reflecting the local real estate landscape.
- Houses represent a significant 27.3% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.5%) offer potential for unique stay experiences.
Imatra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imatra
- The dominant room capacity in Imatra is 1 bedroom listings, making up 63.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.5% of the active Airbnb listings in Imatra, indicating a high concentration in these sizes.
- With over half the market (63.6%) consisting of studios or 1-bedroom units, Imatra is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Imatra.
Imatra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imatra
- The most common guest capacity trend in Imatra vacation rentals is listings accommodating 4 guests (31.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Imatra STR market, accounting for 59.1% of listings.
- 16.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imatra.
- On average, properties in Imatra are equipped to host 3.5 guests.
Imatra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imatra
- The most common availability pattern in Imatra falls within the 271-366 days range, representing 81.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Imatra (54.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Imatra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
66.7% of total
2 Nights
9 listings
25% of total
30+ Nights
3 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Imatra is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.7%) of the Imatra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Imatra hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imatra.
Imatra Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
52.8% of total
Moderate
7 listings
19.4% of total
Firm
5 listings
13.9% of total
Strict
5 listings
13.9% of total
Cancellation Policy Insights for Imatra
- The prevailing Airbnb cancellation policy trend in Imatra is Flexible, used by 52.8% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Imatra may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.8% market standard in Imatra.
- Given the high prevalence of Flexible policies (52.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Imatra.
Imatra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Imatra
- The overall average booking lead time for vacation rentals in Imatra is 36 days.
- Guests book furthest in advance for stays during June (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Imatra.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Imatra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Imatra (2025)
Amenity Prevalence
Amenity Insights for Imatra
- Essential amenities in Imatra that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Smoke alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imatra: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Essentials or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imatra to stay competitive.
Imatra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Imatra
- The typical guest profile for Airbnb in Imatra consists of primarily domestic travelers (79%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 79.1% of guests.
- Key international markets include Finland (79.1%) and Germany (8.2%).
- Top languages spoken are English (36.5%) followed by Finnish (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Espoo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Imatra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Suonenjoki | 12 | $1,333 | $130.29 | 38% |
| Juva | 21 | $1,149 | $176.66 | 30% |
| Kontiolahti | 38 | $1,000 | $156.49 | 30% |
| Kuopio | 385 | $981 | $121.26 | 41% |
| Mikkeli | 124 | $928 | $130.76 | 38% |
| Parikkala | 12 | $915 | $182.83 | 31% |
| Lappeenranta | 104 | $874 | $107.70 | 44% |
| Leppävirta | 18 | $870 | $112.14 | 34% |
| Savitaipale | 12 | $837 | $148.43 | 23% |
| Luumäki | 17 | $826 | $134.57 | 30% |