Keuruu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Keuruu in 2025? Explore comprehensive Airbnb analytics for Keuruu, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Keuruu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Keuruu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Keuruu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Keuruu Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$132
The average rental revenue earned for an occupied room per day in Keuruu.
Occupancy Rate(?)
34.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,831
Typical annual income for an Airbnb listing in Keuruu. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-27.1%
Significant decrease (-27.1%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Keuruu.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Keuruu.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Keuruu (2025)

Understanding the monthly revenue variations for Airbnb listings in Keuruu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Keuruu is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Keuruu across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,929+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,908 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $938 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $410, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Keuruu

Keuruu Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Keuruu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Keuruu:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Keuruu

Average Daily Rate (ADR) Airbnb Trends in Keuruu (2025)

Effective short term rental pricing strategy in Keuruu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Keuruu typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $207+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $114 or more.
  • Typical properties (Median) charge around $97 per night.
  • Entry-level properties (Bottom 25%) earn around $82 per night.

Average Daily Rate (ADR) Trend by Month in Keuruu

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Airbnb Seasonality Analysis & Trends in Keuruu (2025)

Peak Season (December, January, July)
  • Revenue averages $3,697 per month
  • Occupancy rates average 36.9%
  • Daily rates average $144
Shoulder Season
  • Revenue averages $1,680 per month
  • Occupancy maintains around 32.7%
  • Daily rates hold near $127
Low Season (February, August, November)
  • Revenue drops to average $907 per month
  • Occupancy decreases to average 23.6%
  • Daily rates adjust to average $134

Seasonality Insights for Keuruu

  • The Airbnb seasonality in Keuruu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Keuruu's highest earning potential, with monthly revenues capable of climbing to $5,125, occupancy reaching a high of 45.3%, and ADRs peaking at $152.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $561, occupancy could drop to 16.9%, and ADRs may adjust down to $119.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Keuruu.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Keuruu seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Keuruu (2025)

Exploring the top neighborhoods for short-term rentals in Keuruu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Keuruu City Center
The heart of Keuruu with a vibrant atmosphere and easy access to local shops, restaurants, and services. Perfect for travelers who want to be close to amenities and cultural experiences.
Keuruu Church, Keuruu Market Square, Local cafés and restaurants, Art exhibitions and cultural events, Scenic parks
Lakeside Areas
Keuruu is surrounded by beautiful lakes, making the lakeside areas ideal for nature lovers and tourists seeking a peaceful retreat with opportunities for water activities.
Lake Keurusselkä, Fishing and boating, Forest walking trails, Lakeside swimming spots, Picnic areas
Keuruu Old Town
Rich with history and charming architecture, the old town is a lovely spot for tourists interested in culture and history.
Old wooden houses, Historical sites, Local museum, Art galleries, Cultural heritage events
Keuruu Nature Trails
This area offers great hiking and outdoor opportunities, appealing to tourists who enjoy hiking, cycling, and connecting with nature.
Nature trails, Beautiful landscapes, Wildlife spotting, Cycling routes, Picnic areas
Hautalahti Beach
Popular among locals and visitors in the summer, this beach area is perfect for relaxing by the water and enjoying outdoor activities.
Swimming, Beach volleyball, Picnic areas, Scenic views, Nearby cafes
Ski Resort Areas
During winter, the nearby ski resorts attract tourists looking for snow sports and winter activities, making it a great investment area.
Ski slopes, Snowboarding, Winter hiking, Ski rental and lessons, Winter festivals
Keuruu Farmers Market
A local hub that attracts visitors looking for fresh produce, local crafts, and the experience of a traditional Finnish market.
Local produce, Crafts and handmade goods, Food stalls, Cultural performances, Community events
Cultural Event Venues
Keuruu hosts various cultural events and festivals throughout the year, drawing visitors and providing a vibrant atmosphere for tourists.
Music festivals, Art exhibitions, Local theater performances, Workshops and classes, Food festivals

Understanding Airbnb License Requirements & STR Laws in Keuruu (2025)

While Keuruu, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Keuruu to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Keuruu (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Keuruubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Large Cabin in the heart of Finland

Large Cabin in the heart of Finland

Entire Place • 5 bedrooms

$79,211
Revenue
22.9%
Occupancy
$702.96
Daily Rate
Spacious apartment in the center of Keuruu

Spacious apartment in the center of Keuruu

Entire Place • 3 bedrooms

$21,728
Revenue
62.9%
Occupancy
$96.04
Daily Rate
Cheerful Cottage

Cheerful Cottage

Entire Place • 2 bedrooms

$19,851
Revenue
42.7%
Occupancy
$242.73
Daily Rate
Loghouse with wood sauna stove in Keuruu city

Loghouse with wood sauna stove in Keuruu city

Entire Place • 1 bedroom

$16,704
Revenue
38.7%
Occupancy
$82.91
Daily Rate
Pihlaranta - Idyllic Cottage in the Countryside

Pihlaranta - Idyllic Cottage in the Countryside

Entire Place • 3 bedrooms

$10,883
Revenue
51.7%
Occupancy
$95.94
Daily Rate
Atmospheric barn stays

Atmospheric barn stays

Private Room • N/A

$10,478
Revenue
40.8%
Occupancy
$84.09
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Keuruu (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Keuruu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tanja1$79,211594.98/5.0
Marjaana7$32,119423.82/5.0
Anita1$21,728124.58/5.0
Janne1$19,85174.43/5.0
Jussi1$16,704344.71/5.0
Liisa2$14,454714.78/5.0
Ritva1$10,442644.47/5.0
Mika1$8,29094.33/5.0
Host #259006681$5,79100.00/5.0
Annuli3$4,739354.24/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Keuruu.

Dive Deeper: Advanced Keuruu STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Keuruu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Keuruu Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Keuruu

  • The Keuruu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 35% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Keuruu, Hotel/Boutique properties are the most common (25%), reflecting the local real estate landscape.
  • Houses represent a significant 20% portion, catering likely to families or larger groups.
  • The presence of 25% Hotel/Boutique listings indicates integration with traditional hospitality.

Keuruu Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Keuruu

  • The dominant room capacity in Keuruu is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Keuruu, indicating a high concentration in these sizes.
  • A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Keuruu.

Keuruu Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Keuruu

  • The most common guest capacity trend in Keuruu vacation rentals is listings accommodating 2 guests (20%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Keuruu STR market, accounting for 35.0% of listings.
  • 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Keuruu.
  • On average, properties in Keuruu are equipped to host 3.3 guests.

Keuruu Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Keuruu

  • The most common availability pattern in Keuruu falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Keuruu (30%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Keuruu Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (72.2%)

1 Night

13 listings

72.2% of total

2 Nights (22.2%)

2 Nights

4 listings

22.2% of total

4-6 Nights (5.6%)

4-6 Nights

1 listings

5.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Keuruu is 1 Night, adopted by 72.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (94.4%) of the Keuruu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 72.2% of Keuruu hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Keuruu.

Keuruu Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (58.8%)

Flexible

10 listings

58.8% of total

Moderate (23.5%)

Moderate

4 listings

23.5% of total

Strict (17.6%)

Strict

3 listings

17.6% of total

Cancellation Policy Insights for Keuruu

  • The prevailing Airbnb cancellation policy trend in Keuruu is Flexible, used by 58.8% of listings.
  • The market strongly favors guest-friendly terms, with 82.3% of listings offering Flexible or Moderate policies. This suggests guests in Keuruu may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 58.8% market standard in Keuruu.
  • Given the high prevalence of Flexible policies (58.8%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Keuruu.

Keuruu STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Keuruu

  • The overall average booking lead time for vacation rentals in Keuruu is 53 days.
  • Guests book furthest in advance for stays during June (average 109 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (91 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Keuruu.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
  • Monitor your own booking lead times against these Keuruu averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Keuruu (2025)

Amenity Prevalence

Amenity Insights for Keuruu

  • Essential amenities in Keuruu that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Dishes and silverware, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Keuruu: Free parking on premises, Smoke alarm.
  • Prioritize adding missing essentials: Smoke alarm.
  • Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Keuruu to stay competitive.

Keuruu Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Keuruu

  • The typical guest profile for Airbnb in Keuruu consists of primarily domestic travelers (81%), often arriving from nearby Tampere, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
  • Domestic travelers account for 80.7% of guests.
  • Key international markets include Finland (80.7%) and Switzerland (5.3%).
  • Top languages spoken are English (37.7%) followed by Finnish (31.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Tampere and Jyväskylä.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Keuruu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sysmä11$3,268$249.9048%
Asikkala38$1,908$190.4644%
Ylöjärvi42$1,803$139.6642%
Pälkäne24$1,700$240.4339%
Hollola32$1,670$254.8034%
Hattula13$1,619$158.9032%
Kangasala32$1,591$128.9345%
Laukaa20$1,484$163.8939%
Pirkkala25$1,465$127.8348%
Muurame23$1,442$174.4532%

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