Nokia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Nokia in 2025? Explore comprehensive Airbnb analytics for Nokia, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Nokia, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Nokia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nokia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nokia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nokia (2025)
Understanding the monthly revenue variations for Airbnb listings in Nokia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nokia is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nokia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,178+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,943 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,188 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $666, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nokia
Nokia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nokia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nokia:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nokia
Average Daily Rate (ADR) Airbnb Trends in Nokia (2025)
Effective short term rental pricing strategy in Nokia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nokia typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Nokia
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Airbnb Seasonality Analysis & Trends in Nokia (2025)
Peak Season (July, May, June)
- Revenue averages $2,098 per month
- Occupancy rates average 49.8%
- Daily rates average $102
Shoulder Season
- Revenue averages $1,584 per month
- Occupancy maintains around 47.1%
- Daily rates hold near $100
Low Season (January, February, March)
- Revenue drops to average $1,159 per month
- Occupancy decreases to average 39.4%
- Daily rates adjust to average $96
Seasonality Insights for Nokia
- The Airbnb seasonality in Nokia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nokia's highest earning potential, with monthly revenues capable of climbing to $2,272, occupancy reaching a high of 65.1%, and ADRs peaking at $102.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,131, occupancy could drop to 37.4%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nokia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nokia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nokia (2025)
Exploring the top neighborhoods for short-term rentals in Nokia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nokia City Center | The downtown area of Nokia offers a mix of shopping, dining, and entertainment, making it a popular choice for visitors. Easy access to public transportation and amenities are a big draw. | Nokia Museum, Nokia's central park, Local restaurants and cafes, Shopping galleries, Cultural events and festivals |
| Lempäälä | Close to Nokia, Lempäälä is known for its shopping centers and proximity to the beautiful lakes, attracting both leisure travelers and shoppers. | Ideapark shopping center, Lake Vesijärvi, Indoor entertainment centers, Local parks and nature trails |
| Hämeenkyrö | A peaceful town nearby, known for its natural beauty and tranquility. Ideal for those looking to escape city life and enjoy relaxing retreats. | Mäntyluoto's nature reserve, Beautiful walking trails, Small local museums and galleries |
| Laitila | This rural area provides a quiet escape with opportunities for outdoor activities. Great for visitors seeking cottages and nature-based experiences. | Nature parks, Fishing spots, Hiking trails, Local farms and markets |
| Tampere | Nearby city with a vibrant atmosphere, known for its cultural events, universities, and lakes, making it a prime spot for tourists and students. | Tampere Art Museum, Särkänniemi amusement park, Lakes Pyhäjärvi and Näsijärvi, Tampere Cathedral |
| Ylöjärvi | Known for its recreational activities and natural surroundings, Ylöjärvi offers great opportunities for outdoor enthusiasts and families. | Ylöjärvi lakes, Hiking and biking trails, Local parks and outdoor sports facilities |
| Pälkäne | Picturesque lakes and outdoor activities draw visitors looking for a peaceful environment and nature experiences. | Pälkäne Lake, Hiking in local forests, Traditional Finnish cottages |
| Ruovesi | A small town famous for its beautiful lakes and unspoiled nature. Ideal for nature lovers and those seeking a tranquil getaway. | Lake Ruovesi, The historic Ruovesi Church, Outdoor swimming spots, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Nokia (2025)
While Nokia, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nokia to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nokia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nokiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large detached house in the countryside
Entire Place • 4 bedrooms
Cozy house near the lake
Entire Place • 4 bedrooms
Suoniemi Old Pappila at Kulovesi
Entire Place • 3 bedrooms
Cottage on an Island
Entire Place • 2 bedrooms
House and Sauna cabin by the lake with panoramic views
Entire Place • 4 bedrooms
Cottage with stunning scenery from the shore of Lake Pyhäjärvi
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nokia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nokia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Priit | 1 | $86,359 | 9 | 5.00/5.0 |
| Mira | 1 | $43,304 | 57 | 4.79/5.0 |
| Renata | 3 | $33,328 | 58 | 4.76/5.0 |
| Hanna | 1 | $33,291 | 11 | 4.82/5.0 |
| Mari | 2 | $25,718 | 122 | 4.85/5.0 |
| Hiisi Homes | 2 | $24,278 | 59 | 4.58/5.0 |
| Sanni | 2 | $21,196 | 82 | 4.96/5.0 |
| Taneli | 1 | $20,384 | 83 | 4.98/5.0 |
| Anne | 1 | $19,260 | 15 | 4.73/5.0 |
| Heidi | 1 | $18,719 | 33 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nokia.
Dive Deeper: Advanced Nokia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nokia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNokia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nokia
- The Nokia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nokia, Apartment/Condo properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 31.4% portion, catering likely to families or larger groups.
Nokia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nokia
- The dominant room capacity in Nokia is 1 bedroom listings, making up 65.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 74.3% of the active Airbnb listings in Nokia, indicating a high concentration in these sizes.
- With over half the market (65.7%) consisting of studios or 1-bedroom units, Nokia is particularly well-suited for individuals or couples.
Nokia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nokia
- The most common guest capacity trend in Nokia vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Nokia STR market, accounting for 48.6% of listings.
- 22.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nokia.
- On average, properties in Nokia are equipped to host 4.1 guests.
Nokia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nokia
- The most common availability pattern in Nokia falls within the 181-270 days range, representing 37.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Nokia (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nokia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
54.5% of total
2 Nights
8 listings
24.2% of total
3 Nights
1 listings
3% of total
4-6 Nights
4 listings
12.1% of total
30+ Nights
2 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Nokia is 1 Night, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.7%) of the Nokia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.5% of Nokia hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nokia.
Nokia Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
63.6% of total
Moderate
9 listings
27.3% of total
Firm
2 listings
6.1% of total
Strict
1 listings
3% of total
Cancellation Policy Insights for Nokia
- The prevailing Airbnb cancellation policy trend in Nokia is Flexible, used by 63.6% of listings.
- The market strongly favors guest-friendly terms, with 90.9% of listings offering Flexible or Moderate policies. This suggests guests in Nokia may expect booking flexibility.
- Strict cancellation policies are quite rare (3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 63.6% market standard in Nokia.
- Given the high prevalence of Flexible policies (63.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nokia.
Nokia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nokia
- The overall average booking lead time for vacation rentals in Nokia is 38 days.
- Guests book furthest in advance for stays during July (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Nokia.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Nokia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nokia (2025)
Amenity Prevalence
Amenity Insights for Nokia
- Essential amenities in Nokia that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Coffee maker, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nokia: Smoke alarm.
- Consider adding popular differentiators like Kitchen or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nokia to stay competitive.
Nokia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nokia
- The typical guest profile for Airbnb in Nokia consists of primarily domestic travelers (76%), often arriving from nearby Tampere, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 75.7% of guests.
- Key international markets include Finland (75.7%) and Germany (5.6%).
- Top languages spoken are English (37.3%) followed by Finnish (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tampere and Helsinki.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nokia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vihti | 23 | $2,176 | $230.62 | 38% |
| Salo | 113 | $2,074 | $208.46 | 40% |
| Janakkala | 15 | $1,899 | $183.37 | 35% |
| Lohja | 80 | $1,822 | $215.04 | 37% |
| Ylöjärvi | 42 | $1,803 | $139.66 | 42% |
| Kirkkonummi | 56 | $1,757 | $163.98 | 41% |
| Pälkäne | 24 | $1,700 | $240.43 | 39% |
| Hattula | 13 | $1,619 | $158.90 | 32% |
| Loppi | 19 | $1,594 | $187.95 | 42% |
| Kangasala | 32 | $1,591 | $128.93 | 45% |