Somero Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Somero in 2025? Explore comprehensive Airbnb analytics for Somero, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Somero, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Somero, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Somero Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Somero Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Somero (2025)
Understanding the monthly revenue variations for Airbnb listings in Somero is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Somero is typically April, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Somero across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,909+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,973 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,020 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $486, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Somero
Somero Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Somero STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Somero:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Somero
Average Daily Rate (ADR) Airbnb Trends in Somero (2025)
Effective short term rental pricing strategy in Somero involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Somero typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Somero
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Airbnb Seasonality Analysis & Trends in Somero (2025)
Peak Season (April, June, May)
- Revenue averages $2,166 per month
- Occupancy rates average 32.5%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,314 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $115
Low Season (January, February, November)
- Revenue drops to average $834 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $114
Seasonality Insights for Somero
- The Airbnb seasonality in Somero shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Somero's highest earning potential, with monthly revenues capable of climbing to $2,373, occupancy reaching a high of 50.9%, and ADRs peaking at $119.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $543, occupancy could drop to 18.1%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Somero.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Somero seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Somero (2025)
Exploring the top neighborhoods for short-term rentals in Somero? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Päijänne | Stunning lake area perfect for summer activities and nature lovers. Offers opportunities for boating, fishing, and hiking, drawing tourists looking for natural beauty and relaxation. | Päijänne National Park, Lake Päijänne, Harju Ridge, Local beaches, Hiking trails |
| Somero City Center | The heart of Somero with shops, restaurants, and local culture. Attracts visitors who want to experience local life and community events. | Somero Market Square, Somero Church, Local restaurants, Public events, Cultural activities |
| Kuhmoinen | Quaint village atmosphere with access to natural wonders. Ideal for those seeking a peaceful getaway with options for outdoor activities. | Kuhmoinen Lake, Hiking areas, Fishing spots, Local festivities, Scenic views |
| Tuupovaara | A serene environment offering a tranquil escape. Popular for getaway weekends and nature excursions. | Tuupovaara Nature Reserve, Beautiful hiking trails, Quiet lakes, Local wildlife, Picnic areas |
| Ruokolahti | Known for its lakes and recreational activities, attracting families and those interested in water sports. | Ruokolahti Lake, Hiking trails, Water activities, Camping sites, Family-friendly parks |
| Salo | Nearby city featuring tech industry and modern amenities. Appeals to business travelers and urban explorers. | Salo Art Museum, Shopping centers, Cafés and restaurants, Tech industry events, Local markets |
| Pertunmaa | Rural charm and natural scenery, great for those seeking peace and quiet. Appeals to visitors wanting to unwind in nature. | Pertunmaa Church, Nature excursions, Local flora and fauna, Small village markets, Traditional Finnish architecture |
| Halikko | Community focused area with local attractions and cultural significance. Great for tourism with a local flair. | Local museums, Community events, Halikko church, Parks and recreation areas, Historical sites |
Understanding Airbnb License Requirements & STR Laws in Somero (2025)
While Somero, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Somero to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Somero (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Somerobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kaurisranta, Cabin at the lake Oinasjärvi
Entire Place • 1 bedroom
Villa Kaunela
Entire Place • 3 bedrooms
Serene Forest nest: Sauna - terras- Grill
Entire Place • 2 bedrooms
Beautiful cottage by the lake. Wood sauna.
Entire Place • 2 bedrooms
To the peace of the countryside to Somerniemi
Entire Place • 2 bedrooms
Cottage by the pond.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Somero (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Somero based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heidi | 4 | $41,951 | 60 | 3.40/5.0 |
| Tarja | 1 | $32,133 | 82 | 4.91/5.0 |
| Enrika | 1 | $30,979 | 44 | 4.75/5.0 |
| Keanne | 1 | $27,732 | 18 | 4.72/5.0 |
| Tuuli | 1 | $14,539 | 64 | 4.91/5.0 |
| Kalle | 1 | $12,755 | 49 | 4.53/5.0 |
| Host #244086517 | 1 | $11,781 | 19 | 4.74/5.0 |
| Host #27989713 | 1 | $10,224 | 13 | 4.69/5.0 |
| Riina | 2 | $9,964 | 52 | 4.25/5.0 |
| B&B Baarin Vintti | 2 | $5,158 | 30 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Somero.
Dive Deeper: Advanced Somero STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Somero. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSomero Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Somero
- The Somero Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Somero, Outdoor/Unique properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
Somero Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Somero
- The dominant room capacity in Somero is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.3% of the active Airbnb listings in Somero, indicating a high concentration in these sizes.
Somero Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Somero
- The most common guest capacity trend in Somero vacation rentals is listings accommodating 8+ guests (27.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Somero STR market, accounting for 50.0% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Somero.
- On average, properties in Somero are equipped to host 5.6 guests.
Somero Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Somero
- The most common availability pattern in Somero falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Somero (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Somero Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
50% of total
2 Nights
6 listings
42.9% of total
30+ Nights
1 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Somero is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.9%) of the Somero Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Somero hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Somero.
Somero Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
46.2% of total
Moderate
3 listings
23.1% of total
Firm
3 listings
23.1% of total
Strict
1 listings
7.7% of total
Cancellation Policy Insights for Somero
- The prevailing Airbnb cancellation policy trend in Somero is Flexible, used by 46.2% of listings.
- There's a relatively balanced mix between guest-friendly (69.3%) and stricter (30.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.2% market standard in Somero.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Somero.
Somero STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Somero
- The overall average booking lead time for vacation rentals in Somero is 36 days.
- Guests book furthest in advance for stays during June (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Somero.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Somero averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Somero (2025)
Amenity Prevalence
Amenity Insights for Somero
- Essential amenities in Somero that guests expect include: Free parking on premises, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Dishes and silverware, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Somero: Free parking on premises, Smoke alarm, Heating.
- Consider adding popular differentiators like Refrigerator or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Somero to stay competitive.
Somero Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Somero
- The typical guest profile for Airbnb in Somero consists of primarily domestic travelers (85%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 85.2% of guests.
- Key international markets include Finland (85.2%) and Germany (2%).
- Top languages spoken are English (36.5%) followed by Finnish (33.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Espoo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Somero Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vihti | 23 | $2,176 | $230.62 | 38% |
| Salo | 113 | $2,074 | $208.46 | 40% |
| Lääne-Harju vald | 42 | $2,008 | $249.54 | 37% |
| Janakkala | 15 | $1,899 | $183.37 | 35% |
| Lohja | 80 | $1,822 | $215.04 | 37% |
| Ylöjärvi | 42 | $1,803 | $139.66 | 42% |
| Kirkkonummi | 56 | $1,757 | $163.98 | 41% |
| Pälkäne | 24 | $1,700 | $240.43 | 39% |
| Hattula | 13 | $1,619 | $158.90 | 32% |
| Loppi | 19 | $1,594 | $187.95 | 42% |