Utsjoki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mainland Finland, Finland
Is Airbnb profitable in Utsjoki in 2025? Explore comprehensive Airbnb analytics for Utsjoki, Mainland Finland, Finland to uncover income potential. This 2025 STR market report for Utsjoki, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Utsjoki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Utsjoki Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Utsjoki Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Utsjoki (2025)
Understanding the monthly revenue variations for Airbnb listings in Utsjoki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Utsjoki is typically September, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Utsjoki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,593+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,129 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,545 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $789, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Utsjoki
Utsjoki Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Utsjoki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Utsjoki:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Utsjoki
Average Daily Rate (ADR) Airbnb Trends in Utsjoki (2025)
Effective short term rental pricing strategy in Utsjoki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Utsjoki typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $265+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Utsjoki
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Airbnb Seasonality Analysis & Trends in Utsjoki (2025)
Peak Season (September, January, February)
- Revenue averages $2,725 per month
- Occupancy rates average 48.2%
- Daily rates average $150
Shoulder Season
- Revenue averages $2,179 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $166
Low Season (April, May, November)
- Revenue drops to average $1,453 per month
- Occupancy decreases to average 29.2%
- Daily rates adjust to average $159
Seasonality Insights for Utsjoki
- The Airbnb seasonality in Utsjoki shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Utsjoki's highest earning potential, with monthly revenues capable of climbing to $2,903, occupancy reaching a high of 57.1%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,221, occupancy could drop to 25.7%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Utsjoki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Utsjoki seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Utsjoki (2025)
Exploring the top neighborhoods for short-term rentals in Utsjoki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Utsjoki Village | The largest village in Utsjoki, offering a unique Sámi culture experience. Popular with visitors seeking authentic interactions and stunning natural landscapes. | Sámi Museum, Utsjoki Church, Teno River, Hiking trails, Northern Lights viewing |
| Laxforsen | A scenic area known for its beautiful river rapids and fishing opportunities. Great for nature lovers and fishing enthusiasts looking for tranquility. | Laxforsen Rapids, Teno River, Fishing spots, Natural scenery, Wildlife viewing |
| Nikkaluokta | A charming village that serves as a great base for hiking and outdoor adventures in the surrounding nature. Attracts adventure seekers and nature enthusiasts. | Hiking trails, Sámi culture, Scenic viewpoints, Outdoor activities, Cultural experiences |
| Karigasniemi | This small village near the border to Norway offers unique cross-border experiences and beautiful landscapes, appealing to travelers looking for something off the beaten path. | Teno River, Norway border, Fishing and hunting, Cultural exchange, Scenic views |
| Muotka | A hidden gem in the wilderness, perfect for those seeking solitude and the beauty of Finnish Lapland. Known for its outdoor activities and natural beauty. | Lapland wilderness, Outdoor activities, Nature photography, Northern Lights, Hiking trails |
| Salla | While a bit further away, Salla is known for its ski resorts and beautiful national parks, attracting winter sports enthusiasts and summer hikers alike. | Salla Ski Resort, Salla National Park, Hiking trails, Cross-country skiing, Wildlife |
| Inari | A beautiful area enriched with Sámi culture and traditions, offering various outdoor activities and cultural experiences. Ideal for tourists interested in indigenous culture. | Inari Sámi Museum, Lake Inari, Sámi cultural experiences, Hiking and fishing, Reindeer farms |
| Pallas-Yllästunturi National Park | A renowned national park in Lapland famous for its breathtaking landscapes and hiking trails, appealing to nature lovers and outdoor enthusiasts. | Pallas Fells, Yllästunturi, Hiking routes, Scenic viewpoints, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Utsjoki (2025)
While Utsjoki, Mainland Finland, Finland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Utsjoki to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Utsjoki (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Utsjokibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tunturikelo - beautiful log cottage in the Fells
Entire Place • 1 bedroom
Beautiful riverside cottage with sauna & hot tub
Entire Place • 3 bedrooms
Kieppi, open your door and enjoy the wilderness
Entire Place • 3 bedrooms
Villa "Pulmanki" Nuorgam Pulmankijärvi
Entire Place • 2 bedrooms
Villa Aitti, Utsjoki
Entire Place • 3 bedrooms
Spacious Riverside Home – Aurora & Wilderness
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Utsjoki (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Utsjoki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hannu | 3 | $138,182 | 168 | 4.94/5.0 |
| Eevi | 3 | $74,054 | 78 | 4.96/5.0 |
| Lassi | 1 | $35,136 | 19 | 5.00/5.0 |
| Janne | 1 | $34,118 | 34 | 4.79/5.0 |
| Kati | 1 | $29,470 | 18 | 5.00/5.0 |
| Marja-Leena | 4 | $23,640 | 261 | 4.64/5.0 |
| Juha | 1 | $23,309 | 32 | 4.97/5.0 |
| Tiina | 2 | $21,899 | 22 | 4.75/5.0 |
| Aslak | 2 | $18,731 | 103 | 4.87/5.0 |
| Pentti | 1 | $15,808 | 23 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Utsjoki.
Dive Deeper: Advanced Utsjoki STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Utsjoki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUtsjoki Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Utsjoki
- The Utsjoki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Utsjoki, Outdoor/Unique properties are the most common (65.5%), reflecting the local real estate landscape.
- Houses represent a significant 27.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.8%) offer potential for unique stay experiences.
Utsjoki Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Utsjoki
- The dominant room capacity in Utsjoki is 2 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.0% of the active Airbnb listings in Utsjoki, indicating a high concentration in these sizes.
- A significant 24.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Utsjoki.
Utsjoki Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Utsjoki
- The most common guest capacity trend in Utsjoki vacation rentals is listings accommodating 4 guests (44.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Utsjoki STR market, accounting for 75.8% of listings.
- 41.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Utsjoki.
- On average, properties in Utsjoki are equipped to host 4.9 guests.
Utsjoki Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Utsjoki
- The most common availability pattern in Utsjoki falls within the 271-366 days range, representing 51.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Utsjoki (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Utsjoki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
41.4% of total
2 Nights
7 listings
24.1% of total
3 Nights
4 listings
13.8% of total
4-6 Nights
2 listings
6.9% of total
30+ Nights
4 listings
13.8% of total
Key Insights
- The most prevalent minimum stay requirement in Utsjoki is 1 Night, adopted by 41.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.5%) of the Utsjoki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.8%) caters to monthly stays (30+ nights) in Utsjoki, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.4% of Utsjoki hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Utsjoki.
Utsjoki Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
37.9% of total
Moderate
2 listings
6.9% of total
Firm
9 listings
31% of total
Strict
7 listings
24.1% of total
Cancellation Policy Insights for Utsjoki
- The prevailing Airbnb cancellation policy trend in Utsjoki is Flexible, used by 37.9% of listings.
- A majority (55.1%) of hosts in Utsjoki utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.9% market standard in Utsjoki.
- Regularly review your cancellation policy against competitors and market demand shifts in Utsjoki.
Utsjoki STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Utsjoki
- The overall average booking lead time for vacation rentals in Utsjoki is 80 days.
- Guests book furthest in advance for stays during August (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Fall (68 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Utsjoki.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Utsjoki averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Utsjoki (2025)
Amenity Prevalence
Amenity Insights for Utsjoki
- Essential amenities in Utsjoki that guests expect include: Heating, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Utsjoki: Heating, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Heating, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Utsjoki to stay competitive.
Utsjoki Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Utsjoki
- The typical guest profile for Airbnb in Utsjoki consists of a mix of domestic (43%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 42.5% of guests.
- Key international markets include Finland (42.5%) and Germany (15%).
- Top languages spoken are English (38%) followed by Finnish (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Utsjoki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Inari | 222 | $1,921 | $188.48 | 47% |