Annecy Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Annecy in 2025? Explore comprehensive Airbnb analytics for Annecy, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Annecy, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,979 active listings.

Whether you're considering an Airbnb investment in Annecy, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Annecy Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Annecy Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$150
The average rental revenue earned for an occupied room per day in Annecy.
Occupancy Rate(?)
52.1%
High demand. Good booking frequency.
Median Annual Revenue(?)
$22,954
Typical annual income for an Airbnb listing in Annecy. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
18.3%
Strong growth (18.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Annecy.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Annecy.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
2,979
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Annecy (2025)

Understanding the monthly revenue variations for Airbnb listings in Annecy is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Annecy is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Annecy across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,764+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,090 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,977 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,116, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Annecy

Annecy Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Annecy STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Annecy:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 51%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Annecy

Average Daily Rate (ADR) Airbnb Trends in Annecy (2025)

Effective short term rental pricing strategy in Annecy involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Annecy typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
  • Typical properties (Median) charge around $113 per night.
  • Entry-level properties (Bottom 25%) earn around $85 per night.

Average Daily Rate (ADR) Trend by Month in Annecy

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Airbnb Seasonality Analysis & Trends in Annecy (2025)

Peak Season (August, July, June)
  • Revenue averages $3,584 per month
  • Occupancy rates average 63.4%
  • Daily rates average $155
Shoulder Season
  • Revenue averages $2,413 per month
  • Occupancy maintains around 50.1%
  • Daily rates hold near $142
Low Season (January, March, November)
  • Revenue drops to average $1,492 per month
  • Occupancy decreases to average 38.2%
  • Daily rates adjust to average $139

Seasonality Insights for Annecy

  • The Airbnb seasonality in Annecy shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Annecy's highest earning potential, with monthly revenues capable of climbing to $3,967, occupancy reaching a high of 71.6%, and ADRs peaking at $157.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,410, occupancy could drop to 35.8%, and ADRs may adjust down to $136.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Annecy.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Annecy seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Annecy (2025)

Exploring the top neighborhoods for short-term rentals in Annecy? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Vieille Ville
The historical old town of Annecy, known for its picturesque canals and medieval architecture. A must-visit for tourists seeking charm and culture, with plenty of cafes and shops.
Lake Annecy, Palais de l'Isle, Château d'Annecy, Rue Sainte-Claire, Basilique de la Visitation
Lake Annecy (Lac d'Annecy)
The area around Lake Annecy is famous for its stunning lake views and outdoor activities. Ideal for tourists seeking nature, water sports, and relaxation by the lake.
Lake Annecy, Plage d'Albigny, Biking around the lake, Water sports activities, Paragliding
Le Pâquier
A beautiful park area along the lake, perfect for families and outdoor lovers. It provides access to the lake and stunning views of the mountains.
Le Pâquier park, Lakeside walks, Views of the Semnoz Mountain, Picnic areas
Annecy-le-Vieux
A charming suburban area close to the historic town, it is quieter and known for its family-friendly environment and scenic views of the lake.
Annecy-le-Vieux Park, Beaches of Annecy-le-Vieux, Views of the lake from the hills
Cran-Gevrier
An area less frequented by tourists but offers a local atmosphere and good proximity to Annecy. Perfect for longer stays and to experience everyday French life.
Parc de l'Europe, Local markets, Café culture
Talloires-Montmin
Located on the eastern shore of Lake Annecy, this area is known for its stunning natural beauty, hiking opportunities, and historic charm.
Talloires Abbey, Hiking trails, Water activities, Stunning lake views
Semnoz
A mountain area just outside Annecy, ideal for outdoor enthusiasts looking for hiking or skiing in the winter. Draws nature lovers year-round.
Ski slopes, Hiking trails, Panoramic views, Mountain biking
Annecy City Centre
The central hub of shopping, dining, and nightlife in Annecy. Ideal for tourists wanting to explore local cuisine, shops, and amenities.
Shopping streets, Les Halles market, Cafés and restaurants, Cultural events

Understanding Airbnb License Requirements & STR Laws in Annecy (2025)

Yes, Annecy, Auvergne-Rhône-Alpes, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Annecy to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 80% licensed listings)

Top Performing Airbnb Properties in Annecy (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Annecybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Annecy Historical Center - 165 square meter - 3

Annecy Historical Center - 165 square meter - 3

Entire Place • 3 bedrooms

$357,560
Revenue
65.0%
Occupancy
$1506.04
Daily Rate
Luxury stay for 6 in medieval town

Luxury stay for 6 in medieval town

Entire Place • 3 bedrooms

$256,609
Revenue
62.3%
Occupancy
$1058.32
Daily Rate
Les Ilots - Joseph Blanc apartment 2 rooms on the

Les Ilots - Joseph Blanc apartment 2 rooms on the

Entire Place • 2 bedrooms

$178,096
Revenue
61.5%
Occupancy
$680.41
Daily Rate
Le Tresorium | Luxurious 5* penthouse with hammam

Le Tresorium | Luxurious 5* penthouse with hammam

Entire Place • 3 bedrooms

$173,208
Revenue
41.9%
Occupancy
$1091.28
Daily Rate
Le Haras 3 bedroom apartment in the heart of

Le Haras 3 bedroom apartment in the heart of

Entire Place • 3 bedrooms

$170,378
Revenue
75.8%
Occupancy
$593.00
Daily Rate
Le Panoramique - 75 sq m apartment with balcony

Le Panoramique - 75 sq m apartment with balcony

Entire Place • 2 bedrooms

$165,258
Revenue
57.0%
Occupancy
$703.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Annecy (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Annecy based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
La Conciergerie180$11,383,835106924.46/5.0
Laura156$5,513,902315034.69/5.0
Lionel29$1,596,59712554.75/5.0
Margaret Conciergerie38$1,447,34741884.85/5.0
LikeyourBed41$1,253,78612894.38/5.0
Mélanie33$998,09917324.34/5.0
Floriane30$939,21948544.65/5.0
Sandrine19$460,9321914.07/5.0
Rodolphe20$422,3039874.79/5.0
Loccity9$421,57610414.70/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Annecy.

Dive Deeper: Advanced Annecy STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Annecy. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Annecy Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Annecy

  • The Annecy Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91% of the 2,979 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Annecy, Apartment/Condo properties are the most common (90.9%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, others, unique stays (combined 2.5%) offer potential for unique stay experiences.

Annecy Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Annecy

  • The dominant room capacity in Annecy is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 71.9% of the active Airbnb listings in Annecy, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (9.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Annecy.

Annecy Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Annecy

  • The most common guest capacity trend in Annecy vacation rentals is listings accommodating 4 guests (35.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Annecy STR market, accounting for 69.0% of listings.
  • 14.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Annecy.
  • On average, properties in Annecy are equipped to host 3.4 guests.

Annecy Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Annecy

  • The most common availability pattern in Annecy falls within the 181-270 days range, representing 35.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Annecy (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 37.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Annecy Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (19.3%)

1 Night

533 listings

19.3% of total

2 Nights (33.1%)

2 Nights

913 listings

33.1% of total

3 Nights (13.1%)

3 Nights

361 listings

13.1% of total

4-6 Nights (13%)

4-6 Nights

358 listings

13% of total

7-29 Nights (4.4%)

7-29 Nights

121 listings

4.4% of total

30+ Nights (17.1%)

30+ Nights

472 listings

17.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Annecy is 2 Nights, adopted by 33.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (17.1%) caters to monthly stays (30+ nights) in Annecy, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 33.1% of Annecy hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.3% currently do.
  • A 2-night minimum appears standard (33.1%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 17.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Annecy.

Annecy Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable

2 listings

0.1% of total

Super Strict 30 Days

9 listings

0.3% of total

Super Strict 60 Days

1 listings

0% of total

Refundable

1 listings

0% of total

Flexible (16.5%)

Flexible

436 listings

16.5% of total

Moderate (42.9%)

Moderate

1135 listings

42.9% of total

Firm (21.1%)

Firm

558 listings

21.1% of total

Strict (19%)

Strict

502 listings

19% of total

Cancellation Policy Insights for Annecy

  • The prevailing Airbnb cancellation policy trend in Annecy is Moderate, used by 42.9% of listings.
  • There's a relatively balanced mix between guest-friendly (59.4%) and stricter (40.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 42.9% market standard in Annecy.
  • Regularly review your cancellation policy against competitors and market demand shifts in Annecy.

Annecy STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Annecy

  • The overall average booking lead time for vacation rentals in Annecy is 53 days.
  • Guests book furthest in advance for stays during June (average 103 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Annecy.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
  • Monitor your own booking lead times against these Annecy averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Annecy (2025)

Amenity Prevalence

Amenity Insights for Annecy

  • Essential amenities in Annecy that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Heating, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Annecy: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Heating or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Annecy to stay competitive.

Annecy Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Annecy

  • The typical guest profile for Airbnb in Annecy consists of a mix of domestic (65%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 64.7% of guests.
  • Key international markets include France (64.7%) and United Kingdom (6.5%).
  • Top languages spoken are English (36.7%) followed by French (36.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Lyon.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Annecy Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lauterbrunnen525$7,079$546.4554%
La Rivière-Enverse17$5,972$624.0241%
Les Clefs30$5,741$323.1144%
Matten bei Interlaken52$5,674$316.6363%
Iseltwald14$5,491$331.9558%
Habkern13$5,382$344.7450%
Interlaken288$4,987$310.5256%
Zermatt734$4,604$463.0046%
Oberhofen am Thunersee24$4,572$265.9455%
Monteu Roero16$4,432$540.1436%

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