Megève Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Megève in 2025? Explore comprehensive Airbnb analytics for Megève, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Megève, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 837 active listings.
Whether you're considering an Airbnb investment in Megève, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Megève Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Megève Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Megève (2025)
Understanding the monthly revenue variations for Airbnb listings in Megève is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Megève is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Megève across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,525+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,843 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,075 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,055, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Megève
Megève Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Megève STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Megève:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Megève
Average Daily Rate (ADR) Airbnb Trends in Megève (2025)
Effective short term rental pricing strategy in Megève involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Megève typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $713+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $418 or more.
- Typical properties (Median) charge around $248 per night.
- Entry-level properties (Bottom 25%) earn around $157 per night.
Average Daily Rate (ADR) Trend by Month in Megève
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Airbnb Seasonality Analysis & Trends in Megève (2025)
Peak Season (February, January, December)
- Revenue averages $5,982 per month
- Occupancy rates average 47.2%
- Daily rates average $412
Shoulder Season
- Revenue averages $2,593 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $358
Low Season (June, September, October)
- Revenue drops to average $1,442 per month
- Occupancy decreases to average 20.1%
- Daily rates adjust to average $345
Seasonality Insights for Megève
- The Airbnb seasonality in Megève shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Megève's highest earning potential, with monthly revenues capable of climbing to $7,569, occupancy reaching a high of 61.1%, and ADRs peaking at $431.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,394, occupancy could drop to 17.1%, and ADRs may adjust down to $336.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Megève.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Megève seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Megève (2025)
Exploring the top neighborhoods for short-term rentals in Megève? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Megève Center | The heart of the village, known for its charming alpine architecture and vibrant culinary scene. This area attracts tourists seeking an authentic luxury ski experience with convenient access to shops, restaurants, and ski lifts. | Megève Ski Resort, Church of St. John the Baptist, Palace of Megève, Shopping street, Lac de Megève |
| Mont d'Arbois | A picturesque area known for its luxury chalets and proximity to ski slopes. Mont d'Arbois is favored by families and affluent tourists looking for upscale accommodations with stunning mountain views. | Mont d'Arbois Ski Area, Golf Club de Megève, Hiking trails, Spa and wellness centers |
| Combloux | Adjacent to Megève, Combloux offers stunning views of Mont Blanc and is an emerging destination for ski and summer tourism. It attracts visitors looking for a quieter, more secluded atmosphere while being close to Megève's amenities. | Combloux Ski Resort, Mont Blanc views, Mountain biking trails, La Vieille Ferme |
| Les Petits Sillons | A tranquil area ideal for families and groups, offering spacious accommodations and easy access to both ski slopes and hiking trails. It is perfect for visitors seeking outdoor adventures and relaxation. | Ski lifts access, Mountain hiking trails, Local cafes and restaurants |
| Praz sur Arly | A charming village located near Megève, known for its family-friendly ski areas and stunning natural scenery. It's increasingly popular for travelers looking for affordability without sacrificing access to Megève's attractions. | Praz sur Arly Ski Resort, Scenic walking paths, Local markets |
| Les Contamines-Montjoie | A scenic area just a short drive from Megève, offering excellent skiing and a beautiful natural environment. Attracts tourists seeking adventure sports and natural beauty away from the busier resorts. | Les Contamines Ski Area, Montjoie Valley, Hiking trails, Natural parks |
| Megève Le Jaillet | This area is known for its beautiful views and is less crowded than the main village. It attracts visitors who prefer a peaceful stay while still having easy access to skiing and hiking. | Jaillet Ski Area, Mountain viewpoints, Hiking paths |
| St. Gervais les Bains | Located close to Megève, this area is famed for its thermal spas and is becoming a popular destination for those seeking wellness retreats combined with winter sports. | St. Gervais Ski Resort, Thermal spas, City center shops, Local restaurants |
Understanding Airbnb License Requirements & STR Laws in Megève (2025)
While Megève, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Megève to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Megève (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Megèvebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exceptional chalet in Megève with jacuzzi & sauna
Entire Place • 7 bedrooms
Chalet Rock And Stars Megeve
Entire Place • 9 bedrooms
Chalet Albert 1 er Megeve village
Entire Place • 4 bedrooms
Beautiful Chalet for ski, golf, walk & cycle
Entire Place • 6 bedrooms
CHALET MEGÈVE - VILLAGE A PIED 10´
Entire Place • 4 bedrooms
Beautiful chalet with stunning views of Mont Blanc.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Megève (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Megève based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura | 23 | $1,148,899 | 766 | 4.86/5.0 |
| Welkeys | 45 | $1,020,670 | 291 | 4.47/5.0 |
| David | 5 | $544,003 | 6 | Not Rated |
| Checkmyguest | 9 | $344,862 | 135 | 4.70/5.0 |
| Nicolas | 3 | $292,511 | 9 | 5.00/5.0 |
| Nicolas | 1 | $240,145 | 2 | Not Rated |
| Lucas | 9 | $217,875 | 63 | 4.87/5.0 |
| Conciergerie De Caractère | 4 | $177,500 | 7 | 5.00/5.0 |
| Anna | 1 | $156,874 | 20 | 4.85/5.0 |
| Aurélie | 1 | $149,375 | 21 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Megève.
Dive Deeper: Advanced Megève STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Megève. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMegève Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Megève
- The Megève Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 837 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Megève, Apartment/Condo properties are the most common (84.7%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 1.4%) offer potential for unique stay experiences.
Megève Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Megève
- The dominant room capacity in Megève is 2 bedrooms listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.3% of the active Airbnb listings in Megève, indicating a high concentration in these sizes.
- A significant 33.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Megève.
Megève Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Megève
- The most common guest capacity trend in Megève vacation rentals is listings accommodating 4 guests (37.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Megève STR market, accounting for 57.8% of listings.
- 42.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Megève.
- On average, properties in Megève are equipped to host 5.1 guests.
Megève Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Megève
- The most common availability pattern in Megève falls within the 271-366 days range, representing 73.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Megève (48.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Megève Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
4.6% of total
2 Nights
74 listings
8.9% of total
3 Nights
76 listings
9.1% of total
4-6 Nights
217 listings
26.1% of total
7-29 Nights
89 listings
10.7% of total
30+ Nights
339 listings
40.7% of total
Key Insights
- The most prevalent minimum stay requirement in Megève is 30+ Nights, adopted by 40.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (13.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (40.7%) caters to monthly stays (30+ nights) in Megève, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.7% of Megève hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Megève.
Megève Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
23 listings
2.8% of total
Super Strict 30 Days
30 listings
3.6% of total
Refundable
2 listings
0.2% of total
Non-refundable
3 listings
0.4% of total
Flexible
71 listings
8.6% of total
Moderate
123 listings
14.9% of total
Firm
290 listings
35.2% of total
Strict
283 listings
34.3% of total
Cancellation Policy Insights for Megève
- The prevailing Airbnb cancellation policy trend in Megève is Firm, used by 35.2% of listings.
- A majority (69.5%) of hosts in Megève utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.2% market standard in Megève.
- With 34.3% using Strict terms, this is a viable option in Megève, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Megève.
Megève STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Megève
- The overall average booking lead time for vacation rentals in Megève is 45 days.
- Guests book furthest in advance for stays during February (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Fall (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Megève.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Megève averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Megève (2025)
Amenity Prevalence
Amenity Insights for Megève
- Essential amenities in Megève that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Megève: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Megève to stay competitive.
Megève Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Megève
- The typical guest profile for Airbnb in Megève consists of a mix of domestic (58%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 57.7% of guests.
- Key international markets include France (57.7%) and United Kingdom (10.3%).
- Top languages spoken are English (37.6%) followed by French (33%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Megève Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 548 | $6,108 | $527.77 | 51% |
| La Rivière-Enverse | 17 | $5,990 | $662.97 | 39% |
| Les Clefs | 36 | $5,616 | $301.11 | 44% |
| Monteu Roero | 11 | $5,536 | $414.19 | 44% |
| Zermatt | 809 | $4,869 | $486.64 | 47% |
| Matten bei Interlaken | 63 | $4,849 | $321.63 | 58% |
| Interlaken | 314 | $4,651 | $384.66 | 54% |
| Habkern | 15 | $4,623 | $334.61 | 46% |
| Oberhofen am Thunersee | 27 | $4,447 | $300.96 | 55% |
| Sigriswil | 104 | $4,197 | $276.00 | 56% |