Pierrelatte Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Pierrelatte in 2025? Explore comprehensive Airbnb analytics for Pierrelatte, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Pierrelatte, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 89 active listings.
Whether you're considering an Airbnb investment in Pierrelatte, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pierrelatte Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pierrelatte Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pierrelatte (2025)
Understanding the monthly revenue variations for Airbnb listings in Pierrelatte is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pierrelatte is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pierrelatte across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,737+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,126 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $691 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $339, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pierrelatte
Pierrelatte Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pierrelatte STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pierrelatte:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pierrelatte
Average Daily Rate (ADR) Airbnb Trends in Pierrelatte (2025)
Effective short term rental pricing strategy in Pierrelatte involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pierrelatte typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $151+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
- Typical properties (Median) charge around $51 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Pierrelatte
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Airbnb Seasonality Analysis & Trends in Pierrelatte (2025)
Peak Season (August, July, June)
- Revenue averages $1,400 per month
- Occupancy rates average 50.1%
- Daily rates average $82
Shoulder Season
- Revenue averages $841 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $75
Low Season (January, February, December)
- Revenue drops to average $571 per month
- Occupancy decreases to average 35.1%
- Daily rates adjust to average $74
Seasonality Insights for Pierrelatte
- The Airbnb seasonality in Pierrelatte shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pierrelatte's highest earning potential, with monthly revenues capable of climbing to $1,706, occupancy reaching a high of 62.9%, and ADRs peaking at $86.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $551, occupancy could drop to 31.3%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pierrelatte.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pierrelatte seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pierrelatte (2025)
Exploring the top neighborhoods for short-term rentals in Pierrelatte? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center of Pierrelatte | The historic center features charming streets and buildings, attracting tourists interested in history and culture. The area is a great spot for visitors wanting to explore local heritage and cuisine. | Église Saint-Pierre, Beffroi de Pierrelatte, Château de la Galaure, Le Parc de la Gare, Les Jardins de la Frise |
| Nearby Nature Parks | Pierrelatte is close to beautiful natural parks, making it an ideal location for eco-tourists and nature lovers. Guests can enjoy outdoor activities and scenic views while being close to the town. | Parc Naturel Régional des Baronnies Provençales, Gorges de l'Ardèche, Le Rhône, Lac de Peiros, Sentiers de randonnée |
| Family-Friendly Areas | Certain neighborhoods in Pierrelatte are perfect for families, offering spacious accommodations and easy access to family activities. This attracts visitors looking for a family-friendly vacation. | Parc des Expositions, Bowling de Pierrelatte, Centre aqualudique, Parc de jeux pour enfants, Musée de l’histoire locale |
| Culinary Hotspots | Pierrelatte has a reputation for great local dining options, attracting foodies and culinary tourists looking to experience the regional cuisine. | Restaurants traditionnels, Marché local, Cave à vins, Événements gastronomiques, Ateliers de cuisine |
| Proximity to Mont Ventoux | The area is popular for cycling and hiking enthusiasts, particularly due to its proximity to Mont Ventoux, a famous cycling destination. This draws active travelers. | Mont Ventoux, Routes cyclables, Randonnées cadastrées, Vignobles du Ventoux, Viewpoints |
| Cultural Attractions Nearby | Being close to cultural landmarks and attractions, this area appeals to tourists interested in arts and culture, enjoying a blend of nature and culture. | Théâtre Antique d'Orange, Château de Grignan, Musée d’Art Contemporain, Festival de Chansons, Événements culturels |
| Scenic Villages | The picturesque villages surrounding Pierrelatte offer a tranquil experience for guests seeking a relaxing getaway, appealing to those who appreciate quaint town life. | Village de La Garde-Adhémar, Vaison-la-Romaine, Saint-Paul-Trois-Châteaux, Monieux, La Roque-Alric |
| Vineyard Regions | Pierrelatte is located near several renowned wine regions, attracting wine enthusiasts and tourists looking for vineyard tours and tastings. | Côtes du Rhône, Visites de caves, Dégustations de vin, Les domaines viticoles, Festivals du vin |
Understanding Airbnb License Requirements & STR Laws in Pierrelatte (2025)
While Pierrelatte, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pierrelatte to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Pierrelatte (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pierrelattebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful villa in the countryside with pool
Entire Place • 7 bedrooms
Lovely 4 bedroom house in the city center.
Entire Place • 5 bedrooms
Large Provencal house with large pool
Entire Place • 4 bedrooms
Authentic Provencal house with Régis and Gisèle
Entire Place • 3 bedrooms
4-person gîte in the heart of Drôme Provençale
Entire Place • 2 bedrooms
Apartment, quiet ground floor, 6 beds
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pierrelatte (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pierrelatte based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ingrid | 2 | $62,404 | 20 | 4.91/5.0 |
| Nolan | 3 | $34,016 | 133 | 4.85/5.0 |
| Francine | 1 | $33,240 | 298 | 4.90/5.0 |
| Sandrine | 2 | $26,363 | 156 | 4.92/5.0 |
| Gilles | 1 | $25,333 | 3 | 5.00/5.0 |
| Jean-Marc | 11 | $24,903 | 136 | 4.72/5.0 |
| Sophie Et Vincent | 2 | $24,074 | 188 | 4.95/5.0 |
| Elodie | 4 | $22,886 | 339 | 4.63/5.0 |
| Nadège | 1 | $16,417 | 119 | 4.62/5.0 |
| Christie | 2 | $16,332 | 334 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pierrelatte.
Dive Deeper: Advanced Pierrelatte STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pierrelatte. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPierrelatte Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pierrelatte
- The Pierrelatte Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.8% of the 89 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pierrelatte, Apartment/Condo properties are the most common (52.8%), reflecting the local real estate landscape.
- Houses represent a significant 34.8% portion, catering likely to families or larger groups.
- The presence of 7.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.5%) offer potential for unique stay experiences.
Pierrelatte Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pierrelatte
- The dominant room capacity in Pierrelatte is 1 bedroom listings, making up 41.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.6% of the active Airbnb listings in Pierrelatte, indicating a high concentration in these sizes.
Pierrelatte Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pierrelatte
- The most common guest capacity trend in Pierrelatte vacation rentals is listings accommodating 2 guests (43.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Pierrelatte STR market, accounting for 60.7% of listings.
- A significant 47.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Pierrelatte.
- 20.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pierrelatte.
- On average, properties in Pierrelatte are equipped to host 3.2 guests.
Pierrelatte Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pierrelatte
- The most common availability pattern in Pierrelatte falls within the 271-366 days range, representing 56.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pierrelatte (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pierrelatte Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
39.8% of total
2 Nights
24 listings
27.3% of total
3 Nights
4 listings
4.5% of total
4-6 Nights
5 listings
5.7% of total
30+ Nights
20 listings
22.7% of total
Key Insights
- The most prevalent minimum stay requirement in Pierrelatte is 1 Night, adopted by 39.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.1%) of the Pierrelatte Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.7%) caters to monthly stays (30+ nights) in Pierrelatte, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.8% of Pierrelatte hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pierrelatte.
Pierrelatte Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.1% of total
Flexible
24 listings
27.3% of total
Moderate
18 listings
20.5% of total
Firm
26 listings
29.5% of total
Strict
19 listings
21.6% of total
Cancellation Policy Insights for Pierrelatte
- The prevailing Airbnb cancellation policy trend in Pierrelatte is Firm, used by 29.5% of listings.
- A majority (51.1%) of hosts in Pierrelatte utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 29.5% market standard in Pierrelatte.
- Regularly review your cancellation policy against competitors and market demand shifts in Pierrelatte.
Pierrelatte STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pierrelatte
- The overall average booking lead time for vacation rentals in Pierrelatte is 28 days.
- Guests book furthest in advance for stays during July (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Pierrelatte.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Pierrelatte averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pierrelatte (2025)
Amenity Prevalence
Amenity Insights for Pierrelatte
- Essential amenities in Pierrelatte that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pierrelatte: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pierrelatte to stay competitive.
Pierrelatte Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pierrelatte
- The typical guest profile for Airbnb in Pierrelatte consists of primarily domestic travelers (90%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 89.5% of guests.
- Key international markets include France (89.5%) and Germany (2.4%).
- Top languages spoken are French (47.5%) followed by English (30%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lyon and Marseille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pierrelatte Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 14 | $4,052 | $340.40 | 42% |
| Courzieu | 10 | $3,709 | $316.66 | 42% |
| Vaunaveys-la-Rochette | 10 | $3,079 | $252.42 | 45% |
| Divajeu | 22 | $3,027 | $400.22 | 39% |
| Gordes | 229 | $2,882 | $391.25 | 39% |
| Vourles | 10 | $2,848 | $221.71 | 49% |
| Vanosc | 12 | $2,815 | $249.17 | 44% |
| Redessan | 20 | $2,768 | $327.22 | 31% |
| Goult | 83 | $2,703 | $318.38 | 43% |
| Chantepérier | 22 | $2,596 | $293.44 | 34% |