Salers Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Salers in 2025? Explore comprehensive Airbnb analytics for Salers, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Salers, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Salers, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salers Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salers Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salers (2025)
Understanding the monthly revenue variations for Airbnb listings in Salers is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salers is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salers across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,037+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,235 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $757 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $562, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salers
Salers Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salers STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salers:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salers
Average Daily Rate (ADR) Airbnb Trends in Salers (2025)
Effective short term rental pricing strategy in Salers involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salers typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $149+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Salers
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Airbnb Seasonality Analysis & Trends in Salers (2025)
Peak Season (August, July, March)
- Revenue averages $1,676 per month
- Occupancy rates average 46.7%
- Daily rates average $115
Shoulder Season
- Revenue averages $973 per month
- Occupancy maintains around 30.2%
- Daily rates hold near $114
Low Season (January, April, December)
- Revenue drops to average $473 per month
- Occupancy decreases to average 14.7%
- Daily rates adjust to average $111
Seasonality Insights for Salers
- The Airbnb seasonality in Salers shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salers's highest earning potential, with monthly revenues capable of climbing to $1,926, occupancy reaching a high of 52.5%, and ADRs peaking at $119.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $265, occupancy could drop to 8.4%, and ADRs may adjust down to $107.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salers.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salers seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salers (2025)
Exploring the top neighborhoods for short-term rentals in Salers? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The historic center of Salers is renowned for its medieval architecture and charming streets, making it a picturesque destination for tourists who appreciate history and culture. | Salers Castle, Saint-Matthieu Church, The medieval streets, The Maison de la Salers, Local artisan shops |
| Parc Naturel Régional des Volcans d'Auvergne | A stunning natural park nearby, perfect for outdoor enthusiasts and nature lovers. Ideal for tourists seeking hiking, biking, and exploring the volcanic landscapes. | Puy Mary, Puy Griou, Hiking trails, Scenic viewpoints, Wildlife watching |
| Cantal Mountains | This area offers breathtaking mountain views and numerous outdoor activities. Attracts visitors year-round, especially those interested in skiing in winter and hiking in summer. | Ski resorts, Lakes and rivers, Hiking paths, L'Auvergne mountain range, Charming villages |
| Local Gastronomy Tours | Salers is famous for its cheese and local cuisine. Visitors are drawn to experience authentic French flavors in a beautiful setting. | Salers cheese farms, Local restaurants, Farmers' markets, Gastronomic events, Wine tasting experiences |
| Cultural Festivals | Salers hosts various cultural and seasonal festivals throughout the year, attracting tourists who want to experience local traditions. | Medieval festivals, Local craft fairs, Food festivals, Art exhibitions, Music events |
| Rural Retreats | The surrounding countryside offers a tranquil and peaceful environment, ideal for those seeking relaxation away from the hustle and bustle of city life. | Countryside walks, Cycling routes, Scenic picnic spots, Wildflower fields, Charming gîtes |
| Adventure Sports | The area is also popular for adventure sports, drawing tourists looking for excitement and adrenaline-pumping activities. | Paragliding, Rock climbing, River rafting, Mountain biking trails, Horse riding |
| Wellness and Relaxation | Many visitors seek wellness retreats in the serene environment of Salers, focusing on relaxation and rejuvenation. | Spas and wellness centers, Yoga retreats, Thermal baths, Meditation spots, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Salers (2025)
While Salers, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salers to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salers (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salersbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Demeure de charme avec jardin
Entire Place • 4 bedrooms
La Grange à Salers - Chambre Eliane
Private Room • N/A
La Grange in Salers - Emma Room
Private Room • N/A
AT the COZY LITTLE NEST IN Salers
Entire Place • 2 bedrooms
Spacious and bright home in the heart of Salers
Entire Place • 1 bedroom
Chez les PomPom Gîte à Salers
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salers (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salers based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Caroline | 2 | $36,855 | 28 | 5.00/5.0 |
| Host #499567901 | 1 | $22,240 | 1 | 0.00/5.0 |
| Jean-Charles | 5 | $21,578 | 102 | 4.76/5.0 |
| Hervé | 2 | $16,423 | 80 | 4.82/5.0 |
| Beatrice | 1 | $13,261 | 10 | 4.60/5.0 |
| Alain | 1 | $10,865 | 48 | 4.96/5.0 |
| Emmanuel | 1 | $6,586 | 91 | 4.92/5.0 |
| Guillaume | 1 | $3,809 | 16 | 4.50/5.0 |
| Joël | 1 | $2,844 | 9 | 4.89/5.0 |
| Host #386146066 | 1 | $2,840 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salers.
Dive Deeper: Advanced Salers STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salers. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalers Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salers
- The Salers Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Salers, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Salers Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salers
- The dominant room capacity in Salers is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.6% of the active Airbnb listings in Salers, indicating a high concentration in these sizes.
Salers Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salers
- The most common guest capacity trend in Salers vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Salers STR market, accounting for 50.0% of listings.
- 11.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salers.
- On average, properties in Salers are equipped to host 2.6 guests.
Salers Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salers
- The most common availability pattern in Salers falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Salers (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
Salers Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
33.3% of total
2 Nights
6 listings
33.3% of total
3 Nights
2 listings
11.1% of total
4-6 Nights
1 listings
5.6% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Salers is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Salers Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Salers hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salers.
Salers Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
31.3% of total
Moderate
2 listings
12.5% of total
Firm
5 listings
31.3% of total
Strict
4 listings
25% of total
Cancellation Policy Insights for Salers
- The prevailing Airbnb cancellation policy trend in Salers is Flexible, used by 31.3% of listings.
- A majority (56.3%) of hosts in Salers utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.3% market standard in Salers.
- Regularly review your cancellation policy against competitors and market demand shifts in Salers.
Salers STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salers
- The overall average booking lead time for vacation rentals in Salers is 67 days.
- Guests book furthest in advance for stays during May (average 157 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (77 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Salers.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 157 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Salers averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salers (2025)
Amenity Prevalence
Amenity Insights for Salers
- Popular amenities like Heating, TV, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salers to stay competitive.
Salers Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salers
- The typical guest profile for Airbnb in Salers consists of primarily domestic travelers (80%), often arriving from nearby Clermont-Ferrand, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.0% of guests.
- Key international markets include France (80%) and United Kingdom (5.5%).
- Top languages spoken are French (46.3%) followed by English (31.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Clermont-Ferrand and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salers Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint-Pierre-Roche | 11 | $2,627 | $166.21 | 48% |
| Montaigut-le-Blanc | 15 | $2,546 | $163.70 | 47% |
| Jayac | 11 | $2,388 | $202.75 | 40% |
| Souvigny | 28 | $2,356 | $331.48 | 34% |
| Fléré-la-Rivière | 10 | $2,202 | $186.33 | 44% |
| Buzançais | 10 | $2,198 | $246.96 | 42% |
| Saint-Victor-la-Rivière | 20 | $2,031 | $144.59 | 44% |
| Isle | 18 | $2,016 | $174.75 | 44% |
| Miers | 17 | $1,988 | $176.91 | 46% |
| Varetz | 12 | $1,887 | $133.33 | 42% |