Mercuer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Mercuer in 2025? Explore comprehensive Airbnb analytics for Mercuer, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Mercuer, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Mercuer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mercuer Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mercuer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mercuer (2025)
Understanding the monthly revenue variations for Airbnb listings in Mercuer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mercuer is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mercuer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,591+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,401 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,523 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $641, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mercuer
Mercuer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mercuer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mercuer:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mercuer
Average Daily Rate (ADR) Airbnb Trends in Mercuer (2025)
Effective short term rental pricing strategy in Mercuer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mercuer typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $206+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Mercuer
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Airbnb Seasonality Analysis & Trends in Mercuer (2025)
Peak Season (August, July, March)
- Revenue averages $2,393 per month
- Occupancy rates average 54.5%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,693 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $110
Low Season (February, October, December)
- Revenue drops to average $1,255 per month
- Occupancy decreases to average 31.0%
- Daily rates adjust to average $107
Seasonality Insights for Mercuer
- The Airbnb seasonality in Mercuer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mercuer's highest earning potential, with monthly revenues capable of climbing to $2,857, occupancy reaching a high of 67.7%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,040, occupancy could drop to 19.9%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mercuer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mercuer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mercuer (2025)
Exploring the top neighborhoods for short-term rentals in Mercuer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saint-Étienne | A vibrant city known for its industrial history and cultural institutions. It's increasingly popular with tourists interested in architecture, design and modern art. | Cité du Design, Saint-Étienne Museum of Modern Art, Museum of Technology, St. Charles Church, Parc de l'Europe |
| Montbrison | Charming medieval town with historical significance, Montbrison offers a quaint atmosphere and cultural heritage. It attracts visitors interested in history and local culture. | Montbrison Castle, Saint-George Church, Jardin des Remparts, Place de la République, Musée des Traditions |
| Savenay | A small, scenic town located near the Loire River. It offers tranquility and is perfect for vacationers looking for a peaceful retreat with natural beauty around. | Loire River, Château de Savenay, Nature walks, Local Markets, Historic Center |
| La Grand-Croix | A small commune known for its scenic views and proximity to larger cities. Ideal for guests looking for a quiet stay with easy access to urban amenities. | La Loire Path, Local parks and gardens, Nearby hiking trails, Historic architecture, Community events |
| Firminy | A town characterized by its modern architecture and cultural sites. It’s attractive to those exploring contemporary art and architecture. | Le Corbusier's Church, Firminy Vert, Historic sites, Art galleries, Cultural festivals |
| Cremieu | A historical town with beautiful medieval architecture attracting tourists interested in heritage and local crafts. | Cremieu Market, Cremieu Fortress, Saint-Hilaire Church, Spiral Tower, Tours and historical walks |
| Roanne | A town known for its gastronomic scene, Roanne attracts food lovers and those interested in culinary experiences and local markets. | Roanne's Old Town, La Loire River, Gastronomy Festival, Local vineyards, Culinary schools |
| Néronde | A quaint commune ideal for nature lovers. It offers a peaceful environment away from city bustle, appealing to families and nature enthusiasts. | Local parks, Hiking trails, Cultural heritage sites, Scenic countryside, Community events |
Understanding Airbnb License Requirements & STR Laws in Mercuer (2025)
With 22% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Mercuer. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mercuer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 22% licensed listings)
Top Performing Airbnb Properties in Mercuer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mercuerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
villa for 6 people with Jacuzzi and heated pool
Entire Place • 3 bedrooms
Aubenas, Villa Etoiles and View with Pool
Entire Place • 4 bedrooms
The charming little corner
Entire Place • 2 bedrooms
Charming cottage in a green setting
Entire Place • 1 bedroom
Ardèche, Aubenas, Vallon Pont d'Arc, villa with pool
Entire Place • 4 bedrooms
New house 4 people. Garden Jacuzzi 5 min. Aubenas
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mercuer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mercuer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Candice | 1 | $33,735 | 91 | 4.86/5.0 |
| Marie Pierre | 1 | $32,103 | 8 | 5.00/5.0 |
| Camille | 1 | $28,954 | 82 | 5.00/5.0 |
| Marielle | 1 | $25,693 | 94 | 4.95/5.0 |
| Philippe | 1 | $24,703 | 8 | 4.75/5.0 |
| Peggy | 1 | $19,924 | 15 | 4.47/5.0 |
| Cécile | 1 | $12,188 | 105 | 4.99/5.0 |
| Daniel | 1 | $12,026 | 17 | 4.82/5.0 |
| Katie | 1 | $11,923 | 108 | 4.81/5.0 |
| Alain Et Michèle | 1 | $9,022 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mercuer.
Dive Deeper: Advanced Mercuer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mercuer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMercuer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mercuer
- The Mercuer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mercuer, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Mercuer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mercuer
- The dominant room capacity in Mercuer is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Mercuer, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mercuer.
Mercuer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mercuer
- The most common guest capacity trend in Mercuer vacation rentals is listings accommodating 4 guests (38.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Mercuer STR market, accounting for 55.6% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mercuer.
- On average, properties in Mercuer are equipped to host 3.9 guests.
Mercuer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mercuer
- The most common availability pattern in Mercuer falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mercuer (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mercuer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.1% of total
2 Nights
1 listings
5.6% of total
4-6 Nights
4 listings
22.2% of total
7-29 Nights
4 listings
22.2% of total
30+ Nights
7 listings
38.9% of total
Key Insights
- The most prevalent minimum stay requirement in Mercuer is 30+ Nights, adopted by 38.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (38.9%) caters to monthly stays (30+ nights) in Mercuer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.9% of Mercuer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mercuer.
Mercuer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5.6% of total
Flexible
2 listings
11.1% of total
Moderate
3 listings
16.7% of total
Firm
11 listings
61.1% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Mercuer
- The prevailing Airbnb cancellation policy trend in Mercuer is Firm, used by 61.1% of listings.
- A majority (66.7%) of hosts in Mercuer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 61.1% market standard in Mercuer.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mercuer.
Mercuer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mercuer
- The overall average booking lead time for vacation rentals in Mercuer is 52 days.
- Guests book furthest in advance for stays during August (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Mercuer.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Mercuer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mercuer (2025)
Amenity Prevalence
Amenity Insights for Mercuer
- Essential amenities in Mercuer that guests expect include: Kitchen, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Dishes and silverware, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mercuer: Kitchen, Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like TV or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mercuer to stay competitive.
Mercuer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mercuer
- The typical guest profile for Airbnb in Mercuer consists of primarily domestic travelers (80%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.3% of guests.
- Key international markets include France (80.3%) and Netherlands (8.5%).
- Top languages spoken are French (38.3%) followed by English (35%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lyon and Toulouse.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mercuer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 12 | $4,669 | $403.10 | 43% |
| Courzieu | 10 | $4,136 | $326.39 | 48% |
| Cavillargues | 12 | $3,281 | $346.43 | 38% |
| Divajeu | 20 | $3,269 | $439.25 | 35% |
| Chantepérier | 20 | $3,251 | $328.36 | 34% |
| Eygalières | 83 | $3,251 | $442.36 | 38% |
| Gordes | 228 | $3,176 | $409.78 | 38% |
| Bourdeau | 15 | $3,162 | $219.86 | 52% |
| Soyans | 11 | $3,092 | $202.30 | 44% |
| Puimisson | 13 | $3,090 | $406.86 | 39% |