Morzine Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Morzine in 2025? Explore comprehensive Airbnb analytics for Morzine, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Morzine, based on AirROI data from August 2024 to July 2025, reveals key trends in the bustling market of 1,623 active listings.
Whether you're considering an Airbnb investment in Morzine, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morzine Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morzine Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morzine (2025)
Understanding the monthly revenue variations for Airbnb listings in Morzine is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morzine is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morzine across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,525+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,362 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,370 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,314, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morzine
Morzine Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morzine STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morzine:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morzine
Average Daily Rate (ADR) Airbnb Trends in Morzine (2025)
Effective short term rental pricing strategy in Morzine involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morzine typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $659+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $405 or more.
- Typical properties (Median) charge around $236 per night.
- Entry-level properties (Bottom 25%) earn around $150 per night.
Average Daily Rate (ADR) Trend by Month in Morzine
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Airbnb Seasonality Analysis & Trends in Morzine (2025)
Peak Season (February, January, March)
- Revenue averages $6,535 per month
- Occupancy rates average 57.9%
- Daily rates average $383
Shoulder Season
- Revenue averages $3,032 per month
- Occupancy maintains around 34.1%
- Daily rates hold near $324
Low Season (June, September, October)
- Revenue drops to average $1,601 per month
- Occupancy decreases to average 21.8%
- Daily rates adjust to average $312
Seasonality Insights for Morzine
- The Airbnb seasonality in Morzine shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morzine's highest earning potential, with monthly revenues capable of climbing to $7,689, occupancy reaching a high of 66.7%, and ADRs peaking at $393.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,332, occupancy could drop to 18.7%, and ADRs may adjust down to $304.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morzine.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morzine seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morzine (2025)
Exploring the top neighborhoods for short-term rentals in Morzine? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Morzine Village | A charming alpine village that's a gateway to Portes du Soleil, ideal for both winter sports and summer hiking. It attracts visitors year-round for skiing and mountain biking. | Morzine ski slopes, Avoriaz ski resort, Mountain biking trails, Lac de Montriond, Local shops and restaurants, Paragliding opportunities |
| Les Gets | A nearby ski resort that offers a family-friendly atmosphere and excellent summer activities. Perfect for hosting families and groups seeking outdoor adventures. | Les Gets ski area, Mountain biking park, Historic village center, Golf course, Adventure park, Lakeside activities |
| Avoriaz | Known for its unique architecture and car-free policy, Avoriaz is a ski-in/ski-out resort beloved by winter sports enthusiasts and summer hikers alike. | Avoriaz ski area, Aquariaz water park, Snowshoeing trails, Summer hiking trails, Winter sports schools, Equestrian activities |
| Champéry | Located just over the Swiss border, it's part of the Portes du Soleil area and offers picturesque views and a peaceful escape, attracting both winter and summer tourists. | Champéry ski area, Hiking trails, Mountain biking routes, Traditional Swiss architecture, Les Dents du Midi views, Local cheese shops |
| Lac de Montriond | A beautiful lake offering serene landscapes and outdoor activities such as swimming, hiking, and picnicking, making it popular in the summer months. | Lac de Montriond, Hiking trails, Water activities, Cafés and picnic spots, Fishing opportunities, Scenic views |
| Saint-Jean-d'Aulps | A quieter alternative to Morzine with its own ski area, offering a more relaxed atmosphere for visitors who want to avoid the hustle and bustle. | La Grande Terche ski area, Hiking trails, Historical abbey, Local markets, Alpine scenery, Bike trails |
| Les Prodains | Close to the cable cars leading up to Avoriaz, making it a great spot for winter sports enthusiasts who want quick access to the slopes. | Cable car to Avoriaz, Ski-in/ski-out access, Cozy chalets, Local restaurants, Winter sports activities, Summer hiking trails |
| Morzine-Les Gets Ski Area | Renowned for being one of the largest ski areas in the world, attracting snow sports enthusiasts and families with various levels of skiing education and fun. | Extensive ski slopes, Snow parks, Winter festivals, Summer biking parks, Gastronomy experiences, Scenic gondola rides |
Understanding Airbnb License Requirements & STR Laws in Morzine (2025)
While Morzine, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morzine to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Morzine (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morzinebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet Lumina: Exquisite views of Morzine
Entire Place • 5 bedrooms
Central Ski-in Ski-out 7 Bed Chalet with hot tub
Entire Place • 7 bedrooms
Chalet Lagertha – Exceptional Stay
Entire Place • 6 bedrooms
Luxury Chalet Morzine centre
Entire Place • 6 bedrooms
Chalet Gouter- Great central location with Jacuzzi
Entire Place • 6 bedrooms
Chalet Jean - Jacuzzi & Sauna.
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morzine (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morzine based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sam & Jon | 40 | $2,038,470 | 331 | 4.96/5.0 |
| All Seasons Lodging (Billy Av | 62 | $1,771,545 | 402 | 4.71/5.0 |
| Elodie-Leslie-Manon | 96 | $1,508,652 | 742 | 4.73/5.0 |
| Kathryn | 22 | $1,399,208 | 258 | 4.91/5.0 |
| Snow And Trek Morzine | 36 | $1,041,446 | 503 | 4.70/5.0 |
| Rachel | 18 | $1,021,811 | 799 | 4.83/5.0 |
| Virginie | 32 | $905,502 | 393 | 4.70/5.0 |
| Gina | 16 | $827,035 | 249 | 4.93/5.0 |
| Lorna & Dominic | 22 | $771,711 | 401 | 4.84/5.0 |
| Johann | 35 | $705,796 | 238 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morzine.
Dive Deeper: Advanced Morzine STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morzine. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorzine Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morzine
- The Morzine Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 1,623 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morzine, Apartment/Condo properties are the most common (80.5%), reflecting the local real estate landscape.
- Houses represent a significant 16.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 2.8%) offer potential for unique stay experiences.
Morzine Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morzine
- The dominant room capacity in Morzine is 2 bedrooms listings, making up 26.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 49.2% of the active Airbnb listings in Morzine, indicating a high concentration in these sizes.
- A significant 37.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morzine.
Morzine Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morzine
- The most common guest capacity trend in Morzine vacation rentals is listings accommodating 4 guests (29.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Morzine STR market, accounting for 56.4% of listings.
- 52.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morzine.
- On average, properties in Morzine are equipped to host 5.5 guests.
Morzine Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morzine
- The most common availability pattern in Morzine falls within the 271-366 days range, representing 55.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Morzine (41%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morzine Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
89 listings
5.5% of total
2 Nights
77 listings
4.8% of total
3 Nights
92 listings
5.7% of total
4-6 Nights
536 listings
33.1% of total
7-29 Nights
249 listings
15.4% of total
30+ Nights
574 listings
35.5% of total
Key Insights
- The most prevalent minimum stay requirement in Morzine is 30+ Nights, adopted by 35.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (35.5%) caters to monthly stays (30+ nights) in Morzine, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.5% of Morzine hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morzine.
Morzine Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
219 listings
13.6% of total
Super Strict 30 Days
64 listings
4% of total
Flexible
48 listings
3% of total
Moderate
131 listings
8.1% of total
Firm
531 listings
32.9% of total
Strict
620 listings
38.4% of total
Cancellation Policy Insights for Morzine
- The prevailing Airbnb cancellation policy trend in Morzine is Strict, used by 38.4% of listings.
- A majority (71.3%) of hosts in Morzine utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.4% market standard in Morzine.
- With 38.4% using Strict terms, this is a viable option in Morzine, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Morzine.
Morzine STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morzine
- The overall average booking lead time for vacation rentals in Morzine is 74 days.
- Guests book furthest in advance for stays during February (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (94 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Morzine.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Morzine averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morzine (2025)
Amenity Prevalence
Amenity Insights for Morzine
- Essential amenities in Morzine that guests expect include: Heating, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morzine: Heating, TV, Kitchen.
- Prioritize adding missing essentials: Heating, TV, Kitchen.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morzine to stay competitive.
Morzine Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morzine
- The typical guest profile for Airbnb in Morzine consists of predominantly international visitors (66%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 34.5% of guests.
- Key international markets include United Kingdom (42.8%) and France (34.5%).
- Top languages spoken are English (43.1%) followed by French (30%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morzine Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 548 | $6,108 | $527.77 | 51% |
| La Rivière-Enverse | 17 | $5,990 | $662.97 | 39% |
| Les Clefs | 36 | $5,616 | $301.11 | 44% |
| Zermatt | 809 | $4,869 | $486.64 | 47% |
| Matten bei Interlaken | 63 | $4,849 | $321.63 | 58% |
| Interlaken | 314 | $4,651 | $384.66 | 54% |
| Habkern | 15 | $4,623 | $334.61 | 46% |
| Oberhofen am Thunersee | 27 | $4,447 | $300.96 | 55% |
| Sigriswil | 104 | $4,197 | $276.00 | 56% |
| Bönigen | 32 | $4,190 | $261.77 | 62% |