Saint-Marcel-lès-Valence Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Saint-Marcel-lès-Valence in 2025? Explore comprehensive Airbnb analytics for Saint-Marcel-lès-Valence, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Saint-Marcel-lès-Valence, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Saint-Marcel-lès-Valence, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Marcel-lès-Valence Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Marcel-lès-Valence Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Marcel-lès-Valence (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Marcel-lès-Valence is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Marcel-lès-Valence is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Marcel-lès-Valence across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,489+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,252 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $744 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $386, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Marcel-lès-Valence
Saint-Marcel-lès-Valence Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Marcel-lès-Valence STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Marcel-lès-Valence:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Marcel-lès-Valence
Average Daily Rate (ADR) Airbnb Trends in Saint-Marcel-lès-Valence (2025)
Effective short term rental pricing strategy in Saint-Marcel-lès-Valence involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Marcel-lès-Valence typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $357+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Marcel-lès-Valence
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Airbnb Seasonality Analysis & Trends in Saint-Marcel-lès-Valence (2025)
Peak Season (August, July, June)
- Revenue averages $1,773 per month
- Occupancy rates average 51.7%
- Daily rates average $148
Shoulder Season
- Revenue averages $1,042 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $129
Low Season (March, September, November)
- Revenue drops to average $660 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $131
Seasonality Insights for Saint-Marcel-lès-Valence
- The Airbnb seasonality in Saint-Marcel-lès-Valence shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Marcel-lès-Valence's highest earning potential, with monthly revenues capable of climbing to $2,168, occupancy reaching a high of 58.3%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $557, occupancy could drop to 18.8%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Marcel-lès-Valence.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Marcel-lès-Valence seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Marcel-lès-Valence (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Marcel-lès-Valence? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Valence City Center | The heart of Valence, offering historical architecture, shops, and restaurants. Ideal for visitors looking to explore urban life and French culture. | Valence Cathedral, Maison des Têtes, Champ de Mars Park, Café de l'Europe, Musee de Valence |
| Experimental Park | A tranquil area with scenic parks and walking paths. Perfect for family travelers and outdoor enthusiasts seeking relaxation and nature. | Parc Jouvet, Rhone River Promenade, Botanical Garden, Picnic areas, Children's playground |
| Valence Museum District | Home to many art and history museums, appealing to travelers interested in culture and education. A great spot for those wanting to immerse themselves in local history. | Valence Museum, Archaeological Museum, Contemporary Art Center, Cultural exhibitions, Museum Workshops |
| La Garenne | A suburban area known for its quiet atmosphere and residential charm. Attractive for families and long-term visitors. | Local parks, Residential neighborhoods, Community events, Playgrounds, Take-away restaurants |
| Valence Rhône and Parks | Close to the Rhone River, with opportunities for river activities and scenic views. Great for those who love nature and sports. | Rhone river activities, Cycling paths, Water sports, Bird watching, Natural scenery |
| South Valence | A developing area with new restaurants and shops. Suitable for young travelers seeking the latest hotspots in the city. | New dining experiences, Shopping districts, Local art galleries, Cafes and bars, Public transport access |
| Valence Market Area | A bustling area known for its local markets and fresh produce. Ideal for food lovers who enjoy the local culinary scene. | Valence Food Market, Street food, Culinary workshops, Local delicacies, Farmers' market |
| Historical District of Valence | Rich in history with ancient buildings and narrow streets. Perfect for tourists keen on exploring the heritage of the region. | Ancient Roman ruins, Historic squares, Heritage walks, Guided tours, Local artisan shops |
Understanding Airbnb License Requirements & STR Laws in Saint-Marcel-lès-Valence (2025)
While Saint-Marcel-lès-Valence, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Marcel-lès-Valence to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint-Marcel-lès-Valence (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Marcel-lès-Valencebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Milla air-conditioned - Heated Swimming pool
Entire Place • 4 bedrooms
Charming house - 3 bedrooms - terrace and garden
Entire Place • 3 bedrooms
Nice duplex with garden - Close to TGV station
Entire Place • 1 bedroom
Air-conditioned studio with terrace, fiber optic internet and Wi-Fi.
Entire Place • 1 bedroom
Beautiful villa with pool.
Entire Place • 2 bedrooms
80 m2 apartment – Drome, St Marcel-lès-Valence
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Marcel-lès-Valence (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Marcel-lès-Valence based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lucy, Conciergerie Drômoise | 1 | $43,702 | 23 | 4.48/5.0 |
| Pierre | 1 | $19,630 | 30 | 5.00/5.0 |
| Marie | 4 | $18,599 | 299 | 4.91/5.0 |
| Severine | 1 | $13,557 | 186 | 4.85/5.0 |
| Guy | 1 | $12,409 | 584 | 4.72/5.0 |
| Alexandre | 1 | $12,219 | 13 | 4.85/5.0 |
| Lisette | 1 | $11,998 | 53 | 4.91/5.0 |
| Claudine | 1 | $9,699 | 81 | 4.94/5.0 |
| Anthony | 1 | $8,437 | 3 | 5.00/5.0 |
| Jean-François | 1 | $7,356 | 8 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Marcel-lès-Valence.
Dive Deeper: Advanced Saint-Marcel-lès-Valence STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Marcel-lès-Valence. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Marcel-lès-Valence Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Marcel-lès-Valence
- The Saint-Marcel-lès-Valence Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.6% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Marcel-lès-Valence, House properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 70.6% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Saint-Marcel-lès-Valence Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Marcel-lès-Valence
- The dominant room capacity in Saint-Marcel-lès-Valence is 1 bedroom listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.9% of the active Airbnb listings in Saint-Marcel-lès-Valence, indicating a high concentration in these sizes.
Saint-Marcel-lès-Valence Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Marcel-lès-Valence
- The most common guest capacity trend in Saint-Marcel-lès-Valence vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Saint-Marcel-lès-Valence STR market, accounting for 47.0% of listings.
- 23.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Marcel-lès-Valence.
- On average, properties in Saint-Marcel-lès-Valence are equipped to host 3.5 guests.
Saint-Marcel-lès-Valence Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Marcel-lès-Valence
- The most common availability pattern in Saint-Marcel-lès-Valence falls within the 271-366 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint-Marcel-lès-Valence (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Marcel-lès-Valence Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.8% of total
2 Nights
10 listings
58.8% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
1 listings
5.9% of total
7-29 Nights
1 listings
5.9% of total
30+ Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Marcel-lès-Valence is 2 Nights, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.6%) of the Saint-Marcel-lès-Valence Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Saint-Marcel-lès-Valence, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.8% of Saint-Marcel-lès-Valence hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- A 2-night minimum appears standard (58.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Marcel-lès-Valence.
Saint-Marcel-lès-Valence Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
29.4% of total
Moderate
7 listings
41.2% of total
Firm
4 listings
23.5% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Saint-Marcel-lès-Valence
- The prevailing Airbnb cancellation policy trend in Saint-Marcel-lès-Valence is Moderate, used by 41.2% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Saint-Marcel-lès-Valence may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in Saint-Marcel-lès-Valence.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Marcel-lès-Valence.
Saint-Marcel-lès-Valence STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Marcel-lès-Valence
- The overall average booking lead time for vacation rentals in Saint-Marcel-lès-Valence is 38 days.
- Guests book furthest in advance for stays during May (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Saint-Marcel-lès-Valence.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Marcel-lès-Valence averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Marcel-lès-Valence (2025)
Amenity Prevalence
Amenity Insights for Saint-Marcel-lès-Valence
- Essential amenities in Saint-Marcel-lès-Valence that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Marcel-lès-Valence: Free parking on premises, Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Marcel-lès-Valence to stay competitive.
Saint-Marcel-lès-Valence Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Marcel-lès-Valence
- The typical guest profile for Airbnb in Saint-Marcel-lès-Valence consists of primarily domestic travelers (91%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 90.6% of guests.
- Key international markets include France (90.6%) and Belgium (2.4%).
- Top languages spoken are French (40%) followed by English (32%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lyon and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Marcel-lès-Valence Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 12 | $4,669 | $403.10 | 43% |
| Courzieu | 10 | $4,136 | $326.39 | 48% |
| Cavillargues | 12 | $3,281 | $346.43 | 38% |
| Divajeu | 20 | $3,269 | $439.25 | 35% |
| Chantepérier | 20 | $3,251 | $328.36 | 34% |
| Eygalières | 83 | $3,251 | $442.36 | 38% |
| Gordes | 228 | $3,176 | $409.78 | 38% |
| Bourdeau | 15 | $3,162 | $219.86 | 52% |
| Soyans | 11 | $3,092 | $202.30 | 44% |
| Puimisson | 13 | $3,090 | $406.86 | 39% |