Saint-Marcellin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Saint-Marcellin in 2025? Explore comprehensive Airbnb analytics for Saint-Marcellin, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Saint-Marcellin, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Saint-Marcellin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Marcellin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Marcellin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Marcellin (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Marcellin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Marcellin is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Marcellin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,891+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,159 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $744 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $384, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Marcellin
Saint-Marcellin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Marcellin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Marcellin:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Marcellin
Average Daily Rate (ADR) Airbnb Trends in Saint-Marcellin (2025)
Effective short term rental pricing strategy in Saint-Marcellin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Marcellin typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $120+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $96 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Marcellin
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Airbnb Seasonality Analysis & Trends in Saint-Marcellin (2025)
Peak Season (August, July, September)
- Revenue averages $1,196 per month
- Occupancy rates average 45.7%
- Daily rates average $87
Shoulder Season
- Revenue averages $798 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $85
Low Season (March, October, November)
- Revenue drops to average $715 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $84
Seasonality Insights for Saint-Marcellin
- The Airbnb seasonality in Saint-Marcellin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Marcellin's highest earning potential, with monthly revenues capable of climbing to $1,390, occupancy reaching a high of 51.4%, and ADRs peaking at $88.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $684, occupancy could drop to 28.0%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Marcellin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Marcellin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Marcellin (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Marcellin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saint-Marcellin City Center | The heart of Saint-Marcellin, offering local shops, cafes, and easy access to parks and public transport. Ideal for visitors looking to immerse themselves in local culture and conveniences. | Place de la République, Musee du Pays de Saint-Marcellin, Local markets, St. Marcellin Church, Parks and gardens |
| Saint-Marcellin Sur Mer | A scenic area near the river, perfect for nature lovers and those seeking relaxation by the water. A great spot for recreational activities and enjoying the outdoors. | Isère River, Parks along the riverbank, Biking and walking trails, Fishing spots, Scenic views |
| Coteau Saint-Marcellin | Known for its beautiful hills and vineyards, this area attracts wine enthusiasts and those looking for picturesque landscapes and outdoor activities. | Vineyard tours, Hiking trails, Wine tasting events, Scenic views of the valley, Rural landscapes |
| Les Bâties | A quieter, residential area with family-friendly amenities and access to local parks. It's ideal for families or longer stays. | Local Schools and parks, Community events, Residential cafes, Nearby playgrounds, Local shops |
| Saint-Marcellin Historic Quarter | Rich in history with charming architecture and cultural sites, this area attracts visitors interested in history and heritage. | Medieval buildings, Historical monuments, Cultural festivals, Local art galleries, Charming streets |
| Nearby Villages | Visit surrounding charming villages that offer a taste of rural French life and local traditions. Perfect for those looking to explore beyond the city. | Typical provincial architecture, Local artisan shops, Traditional markets, Scenic drives, Culinary experiences |
| Nature Parks | Proximity to nature parks offering hiking, bird watching and outdoor activities makes this an attractive area for nature enthusiasts. | Vercors Regional Natural Park, Hiking trails, Picnic areas, Wildlife observation, Stunning nature views |
| Culinary Hotspots | Saint-Marcellin is known for its gastronomy, making areas with local restaurants and food experiences a great choice for food lovers. | Local cheese shops, Restaurants featuring regional cuisine, Food festivals, Cooking classes, Wine and cheese pairings |
Understanding Airbnb License Requirements & STR Laws in Saint-Marcellin (2025)
While Saint-Marcellin, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Marcellin to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint-Marcellin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Marcellinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
At Catherine & Marie's House for 4 to 6 people
Entire Place • 2 bedrooms
Terrace apartment in Vercors
Entire Place • 2 bedrooms
Nice apartment on the ground floor of a detached house.
Entire Place • 1 bedroom
"Cozy, warm and welcoming wooden pavilion"
Entire Place • 1 bedroom
"The nest of the tits" cottage on the ground floor of a house
Entire Place • 1 bedroom
Nice studio + parking in the heart of Saint-Marcellin
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Marcellin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Marcellin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Catherine | 1 | $25,310 | 301 | 4.93/5.0 |
| Pascal Et Isabelle | 1 | $21,851 | 72 | 4.94/5.0 |
| Beatrice | 2 | $20,114 | 175 | 4.67/5.0 |
| David | 1 | $12,110 | 92 | 4.76/5.0 |
| Patricia | 1 | $10,497 | 41 | 4.66/5.0 |
| Robert | 1 | $9,740 | 70 | 4.93/5.0 |
| Ellen | 1 | $9,356 | 62 | 4.76/5.0 |
| Francois | 2 | $8,605 | 29 | 4.58/5.0 |
| Antonin | 1 | $7,432 | 5 | 3.80/5.0 |
| Pipou | 2 | $7,415 | 20 | 4.22/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Marcellin.
Dive Deeper: Advanced Saint-Marcellin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Marcellin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Marcellin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Marcellin
- The Saint-Marcellin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Marcellin, Apartment/Condo properties are the most common (58.8%), reflecting the local real estate landscape.
- Houses represent a significant 23.5% portion, catering likely to families or larger groups.
Saint-Marcellin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Marcellin
- The dominant room capacity in Saint-Marcellin is 1 bedroom listings, making up 52.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.3% of the active Airbnb listings in Saint-Marcellin, indicating a high concentration in these sizes.
- With over half the market (52.9%) consisting of studios or 1-bedroom units, Saint-Marcellin is particularly well-suited for individuals or couples.
Saint-Marcellin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Marcellin
- The most common guest capacity trend in Saint-Marcellin vacation rentals is listings accommodating 2 guests (29.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Saint-Marcellin STR market, accounting for 58.8% of listings.
- 17.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Marcellin.
- On average, properties in Saint-Marcellin are equipped to host 3.5 guests.
Saint-Marcellin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Marcellin
- The most common availability pattern in Saint-Marcellin falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Saint-Marcellin (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Marcellin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
29.4% of total
2 Nights
6 listings
35.3% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
1 listings
5.9% of total
30+ Nights
4 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Marcellin is 2 Nights, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.7%) of the Saint-Marcellin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Saint-Marcellin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.3% of Saint-Marcellin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Marcellin.
Saint-Marcellin Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
41.2% of total
Moderate
7 listings
41.2% of total
Firm
3 listings
17.6% of total
Cancellation Policy Insights for Saint-Marcellin
- The prevailing Airbnb cancellation policy trend in Saint-Marcellin is Flexible, used by 41.2% of listings.
- The market strongly favors guest-friendly terms, with 82.4% of listings offering Flexible or Moderate policies. This suggests guests in Saint-Marcellin may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.2% market standard in Saint-Marcellin.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Marcellin.
Saint-Marcellin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Marcellin
- The overall average booking lead time for vacation rentals in Saint-Marcellin is 24 days.
- Guests book furthest in advance for stays during August (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Saint-Marcellin.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Marcellin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Marcellin (2025)
Amenity Prevalence
Amenity Insights for Saint-Marcellin
- Essential amenities in Saint-Marcellin that guests expect include: TV, Heating, Kitchen, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Cooking basics, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Marcellin: TV, Heating, Kitchen, Dishes and silverware.
- Consider adding popular differentiators like Hot water or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Marcellin to stay competitive.
Saint-Marcellin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Marcellin
- The typical guest profile for Airbnb in Saint-Marcellin consists of primarily domestic travelers (89%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 88.6% of guests.
- Key international markets include France (88.6%) and Switzerland (6.1%).
- Top languages spoken are French (40.8%) followed by English (32.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lyon and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Marcellin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Épinac | 15 | $8,877 | $585.94 | 39% |
| La Rivière-Enverse | 17 | $5,999 | $698.31 | 38% |
| Les Clefs | 34 | $5,760 | $322.88 | 46% |
| Saint-Trivier-sur-Moignans | 10 | $4,699 | $327.13 | 37% |
| Manigod | 214 | $4,573 | $457.69 | 40% |
| Saint-Nicolas-la-Chapelle | 26 | $4,229 | $471.55 | 44% |
| Courzieu | 10 | $4,136 | $326.39 | 48% |
| Val-d'Isère | 449 | $3,607 | $400.34 | 48% |
| Charvonnex | 11 | $3,578 | $272.46 | 47% |
| Les Villards-sur-Thônes | 63 | $3,391 | $296.31 | 47% |